Today, 10 years ago, I launched BetaList 🤯

Since then we've…

🚀 Featured 15,000+ startups
💖 Reviewed 70,000+ submissions
😘 Welcomed 100,000+ registered users
💰 Generated almost $1M in revenue

⬇️ THREAD

📅 It all started as a way to get publicity for an iPad app me and my friends were working on.

In 2010 it was hard to get press coverage as a bootstrapped startup.

This lead me to create "https://t.co/jL3uUNmhzx" (the .com was taken)
📢 TechCrunch (@alexia) wrote an article on it.

Back then, getting featured on TechCrunch was the equivalent of hitting #1 on Product Hunt.

https://t.co/2F2uJPvqSz
✍️ Couple years after, I wrote the origin story with the clickbait-title:

How I Tricked TechCrunch Into Writing About My Startup

Ironically it gained 60K views and drove even more visits than the TechCrunch article. Check it out for the full story.

https://t.co/BDtdFolTcc
💰 I didn't intend to monetize BetaList when I started.

But when established companies started asking how to get featured, I offered them paid advertising slots instead. Starting at $50/week and continuously doubling the price until they said no.

Today it's $1,500/week.
🤑 Expedited reviews. The second revenue model.

Over time more and more founders submitted their startup. So a backlog emerged and it could be days or sometimes weeks between submitting your startup and getting featured on the site…
… that's when founders started asking me if they could get featured sooner. For example, because they wanted to show growing signup metrics for an upcoming VC meeting.

I initially did this for free as a favor. But then too many founders wanted to skip the waiting queue…
… so that's when I asked a small payment of $15. Now fewer people asked. Mission accomplished. 😅

Until of course too many people were willing to pay $15. So just like with advertising I kept increasing the price. $199 today.
♻️ The product itself has stayed largely the same throughout all these years.

There have been redesigns and code rewrites, but fundamentally it's still the same concept today. Bringing early adopters and early-stage startups together.
⤴️ The biggest shift for me personally, was when I delegated daily operations to @rpish

This opened up time and energy for me to work on new ideas like https://t.co/9Gi1X9pqyB (community for makers) and https://t.co/fHfOVQmgBX (job board, a spin-off from BetaList)
📈 That's how BetaList turned from a side project into a business. Step by step.

But more importantly it was my way into the startup community. Turns out creating a platform for startups is a great way to establish yourself in the community and meet lot of amazing people.
📅 BetaList is still going strong today. Not growing as fast in the earlier years, but still helping hundreds of founders a month and generating increasing revenue year of year.

It has been and continues to be a very rewarding product to work on.
🙌 I can't possibly thank everybody that helped me along the way, but here's shout out specifically to the people who helped in the early years @rpish @didierv @jeffbayayo @sborsje @boris @espreedevora @levelsio @joepkuijper @fabian_markaban and many many more. Thank you!
Oh right, I should probably put the link in this thread right 😅

https://t.co/jnDaGepb9H – discover tomorrow's startups
https://t.co/gywnB67Zj3 – promote your own

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I think about this a lot, both in IT and civil infrastructure. It looks so trivial to “fix” from the outside. In fact, it is incredibly draining to do the entirely crushing work of real policy changes internally. It’s harder than drafting a blank page of how the world should be.


I’m at a sort of career crisis point. In my job before, three people could contain the entire complexity of a nation-wide company’s IT infrastructure in their head.

Once you move above that mark, it becomes exponentially, far and away beyond anything I dreamed, more difficult.

And I look at candidates and know-everything’s who think it’s all so easy. Or, people who think we could burn it down with no losses and start over.

God I wish I lived in that world of triviality. In moments, I find myself regretting leaving that place of self-directed autonomy.

For ten years I knew I could build something and see results that same day. Now I’m adjusting to building something in my mind in one day, and it taking a year to do the due-diligence and edge cases and documentation and familiarization and roll-out.

That’s the hard work. It’s not technical. It’s not becoming a rockstar to peers.
These people look at me and just see another self-important idiot in Security who thinks they understand the system others live. Who thinks “bad” designs were made for no reason.
Who wasn’t there.
So we had to develop technologies like this to barely manage control over limited areas in Iraq's few urban centers. Only ~8 in 100 Iraqi adults owns a personal vehicle. That rate is > 1 car/adult in America yet I have never seen any doctrine paper or work of fiction address this


We've seen and struggled in civil conflicts with instant, local, universal, distributed communications (cell phone era, basically every conflict since 2000). We've seen and struggled in conflicts with instant, global, universal distributed communications (everything since 2011).

The world's most overfunded military and glow in the dark agencies struggle and largely fail to contain conflicts where fhe vast, vast majority of people are locked into a ~5mi radius of their home.

How can they possibly contain a conflict in a nation with universal car ownership and the most developed road network in the world? The average car can travel over 400 miles on one tank of gas, how can you contain the potential of that kind of mobility?

I think that's partially why the system was so freaked out by 1/6. Yes, most of it is histrionics but you don't decide to indefinitely turn your capital into the Baghdad Green Zone with fortifications and 25k troops over histrionics alone.

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I think a plausible explanation is that whatever Corbyn says or does, his critics will denounce - no matter how much hypocrisy it necessitates.


Corbyn opposes the exploitation of foreign sweatshop-workers - Labour MPs complain he's like Nigel

He speaks up in defence of migrants - Labour MPs whinge that he's not listening to the public's very real concerns about immigration:

He's wrong to prioritise Labour Party members over the public:

He's wrong to prioritise the public over Labour Party