Today, 10 years ago, I launched BetaList ЁЯдп

Since then we'veтАж

ЁЯЪА Featured 15,000+ startups
ЁЯТЦ Reviewed 70,000+ submissions
ЁЯШШ Welcomed 100,000+ registered users
ЁЯТ░ Generated almost $1M in revenue

тмЗя╕П THREAD

ЁЯУЕ It all started as a way to get publicity for an iPad app me and my friends were working on.

In 2010 it was hard to get press coverage as a bootstrapped startup.

This lead me to create "https://t.co/jL3uUNmhzx" (the .com was taken)
ЁЯУв TechCrunch (@alexia) wrote an article on it.

Back then, getting featured on TechCrunch was the equivalent of hitting #1 on Product Hunt.

https://t.co/2F2uJPvqSz
тЬНя╕П Couple years after, I wrote the origin story with the clickbait-title:

How I Tricked TechCrunch Into Writing About My Startup

Ironically it gained 60K views and drove even more visits than the TechCrunch article. Check it out for the full story.

https://t.co/BDtdFolTcc
ЁЯТ░ I didn't intend to monetize BetaList when I started.

But when established companies started asking how to get featured, I offered them paid advertising slots instead. Starting at $50/week and continuously doubling the price until they said no.

Today it's $1,500/week.
ЁЯдС Expedited reviews. The second revenue model.

Over time more and more founders submitted their startup. So a backlog emerged and it could be days or sometimes weeks between submitting your startup and getting featured on the siteтАж
тАж that's when founders started asking me if they could get featured sooner. For example, because they wanted to show growing signup metrics for an upcoming VC meeting.

I initially did this for free as a favor. But then too many founders wanted to skip the waiting queueтАж
тАж so that's when I asked a small payment of $15. Now fewer people asked. Mission accomplished. ЁЯШЕ

Until of course too many people were willing to pay $15. So just like with advertising I kept increasing the price. $199 today.
тЩ╗я╕П The product itself has stayed largely the same throughout all these years.

There have been redesigns and code rewrites, but fundamentally it's still the same concept today. Bringing early adopters and early-stage startups together.
тд┤я╕П The biggest shift for me personally, was when I delegated daily operations to @rpish

This opened up time and energy for me to work on new ideas like https://t.co/9Gi1X9pqyB (community for makers) and https://t.co/fHfOVQmgBX (job board, a spin-off from BetaList)
ЁЯУИ That's how BetaList turned from a side project into a business. Step by step.

But more importantly it was my way into the startup community. Turns out creating a platform for startups is a great way to establish yourself in the community and meet lot of amazing people.
ЁЯУЕ BetaList is still going strong today. Not growing as fast in the earlier years, but still helping hundreds of founders a month and generating increasing revenue year of year.

It has been and continues to be a very rewarding product to work on.
ЁЯЩМ I can't possibly thank everybody that helped me along the way, but here's shout out specifically to the people who helped in the early years @rpish @didierv @jeffbayayo @sborsje @boris @espreedevora @levelsio @joepkuijper @fabian_markaban and many many more. Thank you!
Oh right, I should probably put the link in this thread right ЁЯШЕ

https://t.co/jnDaGepb9H тАУ discover tomorrow's startups
https://t.co/gywnB67Zj3 тАУ promote your own

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