Facebook may well be exceptionally nasty and it’s leadership particularly deceitful, but the whole enterprise is the natural conclusion to an ad-powered social network. Ever greater surveillance, hyper targeting, and engagement baiting is what the basic incentives demand.

Facebook cannot change course. The best they can do is keep dishing out empty apologies, commit to inconsequential adjustments to its algorithms, and spend more money on positive PR and negative projection. The rot is at the core of its very being.
This is why we, consumers and citizens, must make the change for Facebook. Antitrust forcing a breakup of the business, and consumer revolt driving #DeleteFacebook. Zuckerberg will never conclude that what he built has become such a net negative for the world on his own.
That’s why its so tragic that WhatsApp sold out to Facebook in particular. Finally a challenger that had a different model and different ethics. But few would say no to $19B, which is why we need antitrust enforcers to do it for them.

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The entire discussion around Facebook’s disclosures of what happened in 2016 is very frustrating. No exec stopped any investigations, but there were a lot of heated discussions about what to publish and when.


In the spring and summer of 2016, as reported by the Times, activity we traced to GRU was reported to the FBI. This was the standard model of interaction companies used for nation-state attacks against likely US targeted.

In the Spring of 2017, after a deep dive into the Fake News phenomena, the security team wanted to publish an update that covered what we had learned. At this point, we didn’t have any advertising content or the big IRA cluster, but we did know about the GRU model.

This report when through dozens of edits as different equities were represented. I did not have any meetings with Sheryl on the paper, but I can’t speak to whether she was in the loop with my higher-ups.

In the end, the difficult question of attribution was settled by us pointing to the DNI report instead of saying Russia or GRU directly. In my pre-briefs with members of Congress, I made it clear that we believed this action was GRU.
Thought I'd put a thread together of some resources & people I consider really valuable & insightful for anyone considering or just starting out on their @SorareHQ journey. It's by no means comprehensive, this community is super helpful so no offence to anyone I've missed off...

1) Get yourself on the official Sorare Discord group
https://t.co/1CWeyglJhu, the forum is always full of interesting debate. Got a question? Put it on the relevant thread & it's usually answered in minutes. This is also a great place to engage directly with the @SorareHQ team.

2) Bury your head in @HGLeitch's @SorareData & get to grips with all the collated information you have to hand FOR FREE! IMO it's vital for price-checking, scouting & S05 team building plus they are hosts to the forward thinking SO11 and SorareData Cups 🏆

3) Get on YouTube 📺, subscribe to @Qu_Tang_Clan's channel https://t.co/1ZxMsQR1kq & engross yourself in hours of Sorare tutorials & videos. There's a good crowd that log in to the live Gameweek shows where you get to see Quinny scratching his head/ beard over team selection.

4) Make sure to follow & give a listen to the @Sorare_Podcast on the streaming service of your choice 🔊, weekly shows are always insightful with great guests. Worth listening to the old episodes too as there's loads of information you'll take from them.

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