How to Use Cialdini's Influence Principles to Grow On Twitter

// A THREAD //

Robert Cialdini took various kinds of sales/marketing/door-to-door sales jobs to figure out what techniques those "magician of persuasion" use.

Then he defined the 6 principles of INFLUENCE.

How to use them to grow on Twitter?
1. Reciprocity

Don't be afraid to give away.

Give away:

- likes
- RTs
- engagement

The bigger accounts will notice... and reciprocate.

It's human nature.

Action step: Write 20 comments a day (don't ask for anything).
2. Scarcity

is an enormously powerful weapon but make sure you use it well so it doesn't look sneaky.

You can use it for:

- Get beta testers
- Running limited sales
- Doing AMA (1hr) [bigger accounts)

Action step: Before a launch write you're looking for max 3 beta testers.
3. Authority

cannot be built by tweeting platitudes.

You'll have to show you know what you do and you understand it.

The reward will be sweet.

Action step: Post a thread from your field of expertise 3x per week.

PS. Even if you don't consider yourself a pro yet.
4. Consistency

Not quitting is 65% of the win.

Truth or platitude?

Doesn't matter, the important thing is that if you stay around the luck will be able to hit you.

Consistency also = trustability.

Action step: Everyday tweet at least 5 tweets.
5. Similarity

We tend to like people who are similar to us.

And we all make mistakes, things we regret, overcoming obstacles...

Show you're "just" human and your audience will love it.

Action step: Schedule 5 tweets about failures you made it through.
6. Social proof

- Reviews
- Followers
- Being followed by the bigger accounts

those are all forms of social proof.

But how to start using its power in an easy and approachable way?

Action step: RT every valuable quote retweet of your content.

PS. https://t.co/fRe25qRszc
Thanks for reading!

If you liked the thread consider RT the 1st tweet and read "Influence: Science and Practice" by Robert Cialdini

👇 Why principle do you find the most powerful?

More from Freedom Designer

5 Micro Skills That Will Improve Your Life Drastically

// A THREAD //


Even the small things compound over time... and become huge.

And they become HUGE.

This is the list of small skills that will improve your life A LOT over time, you can't even imagine how much... before you give it a try.

I'll present the skills in form of mini challenges.


1. Type with all ten fingers 10 days - 10 mins in the morning.

Most of us spend a lot of our time behind the computer typing.

Yet, not many people know how to write with all ten fingers —> drastically faster.

You can learn it for free here:
https://t.co/ow2WTHrXBJ


2. Make at least one Zap

Zappier allows you to make micro workflows between the applications you use.

Let's say you have to calendars (work and normal) and you want to sync them all the time —> Zappier


2b. You send an email every month remind your customers to pay the maintenance fee + reminder them if they won't —> Zappier

You want an email notification every time someone edits a Google sheet —> Zappier

Basic version is free. @zapier
20 Most Important Lesson of 2020

// A THREAD //


It was a fast and weird year.

The year of change.

My life changed a lot and I learned even more.

Here are the 20 most important lessons - which will shape the upcoming decade for me.


1. Systems Are Better Than Goals

In the past, I failed many of my goals.

This year I've realized that it could be caused by the fact that they were goals, not systems.

Thanks, @ScottAdamsSays for helping me realize this.

Short article on the topic:
https://t.co/lyBqGBR0yM


2. Use Notion More

@NotionHQ is definitely the most useful tool I've discovered this year.

I use it for:

- Twitter
- Freelance CRM
- Content Creation
- Website project management

And for personal use, it's completely free.


3. Email Is Immortal

This year we saw on social sites:

- Shadow bans
- Normal bans
- Decreasing reach (e.g. during the presidential election)

That's why I believe building an independent audience e.g. email list is mandatory.

P.S. https://t.co/iuhQJIf80K

More from Startups

1/ Tuesday was my last day as CEO of @CircleUp. I’ve been CEO since starting the co. in 2011 with my co-founder @roryeakin.

This is a thread about what happened, why and my emotions about it. For more detail:

https://t.co/vYImcm1bTM

Much of this I have never talked about.

2/ My goals: I hope it helps founders feel less lonely than I did. Little public content about the challenges of transitioning exists, but I longed for it. I’m not here to provide a playbook- just to share my experience. Hope it might build greater empathy.

Here goes….

3/ Why: When I tell people that I’m transitioning to an Exec Chairman role their first question is always: “why?” Short answer: co. pivot + fertility issues + health issues + a false sense that grit was always the answer = burnout. Long answer: is longer so hang in there with me

4/ Over a 12-18 month period that ended in late 2017 I ran my tank far beyond empty for far too long. You know that sound your car makes when it’s sputtering for more gas? It was like that. Worst year of my life. Since then it has felt like bone on bone.

5/ Here is what happened:

Professionally: pivoting a Series C company was a living hell in and of itself, as I’ve talked about before.
20 years ago, I created the Danish gaming site Daily Rush with @mwittrock – inside a startup accelerator called Prey4, complete with fantastical projections of world domination 😂 – but now it's the end, after the proprietor of many years died in 2018.

Daily Rush was the culmination of years of using the web to do gaming journalism. I started Konsollen all the way back in 1995, then ran
https://t.co/zsT3ykQcVk for years in anticipation of Id's shooter, then worked at a web portal, then Daily Rush.

This was how I got into web development, project management, organizing, writing, publishing, and how I met lifelong friends. What a wonderful time. But most good things come to an end. We should all be so lucky to see something we help set in the sea brave the waves for 20 yrs!

It's awesome to see the Internet Archive snapshots from all the way back to the early months of the site. Web design anno 2000 😍


The memory lane trip on the Internet Archive goes all the way back to the precursor to Daily Rush, that https://t.co/zsT3ykQcVk site. Here's a snapshot from 1999! Complete with all the news written by yours truly 😄

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1/ Some initial thoughts on personal moats:

Like company moats, your personal moat should be a competitive advantage that is not only durable—it should also compound over time.

Characteristics of a personal moat below:


2/ Like a company moat, you want to build career capital while you sleep.

As Andrew Chen noted:


3/ You don’t want to build a competitive advantage that is fleeting or that will get commoditized

Things that might get commoditized over time (some longer than


4/ Before the arrival of recorded music, what used to be scarce was the actual music itself — required an in-person artist.

After recorded music, the music itself became abundant and what became scarce was curation, distribution, and self space.

5/ Similarly, in careers, what used to be (more) scarce were things like ideas, money, and exclusive relationships.

In the internet economy, what has become scarce are things like specific knowledge, rare & valuable skills, and great reputations.