@jayvasdigital @awilkinson Please do! Would love to listen to this.

22 startup principles to scale your company in 2022:

1) The obstacle is the way

Every hard problem you solve is a moat that others will shrink from.

Most people don’t have the stamina for hard work.

Challenges completed are insurance policies against competition.

2) Sell your story, not your product

Your company isn’t a product, it’s a story.

Great stories attract great employees and great customers.

Sell your story.

3) Focus on leverage

Points of leverage are areas where inputs can disproportionally affect outputs:

- A better conversion funnel impacts all sales
- A better sales process impacts all revenue
- A better onboarding process reduces churn

4) Focus on customers, not competitors

Success comes down to whether people will pay you to solve their problems.

Competitive intelligence is useful to understand where other attempts to solve a problem fall short.

But the customer’s actions speak loudest.

I earn $40,000+ per month as a solo creator.

If I had to start over, here's what I'd do: 🧵

1.) Start an weekly newsletter

If you have experience in a particular industry or niche, start there and position yourself as an expert.

If you don't have experience, pick something you're obsessed with and position yourself as a curious learner.

2.) Study, study, study

Whether you're starting from zero or already have experience in your niche, become one of the most knowledgeable people IN THE WORLD on that subject.

The better you know a subject, the more unique, insightful, and compelling your work.

So read – a LOT.

3.) Go HARD on Twitter

There's still a lot of opportunity on Twitter – especially with Threads.

Turn on notifications for big accounts in your niche and become visible (and appreciated) by being an early value-add in their replies.

Tweet daily and publish 1-2 threads per week.

4.) Repurpose your best threads

There's a huge arbitrage opportunity for turning your best threads into carousels on LinkedIn and Instagram.

You can use Tweetpik or go the extra mile and use a design template from @canva.