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GREG ISENBERG
@gregisenberg 4 years, 5 months ago 875 views

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I interviewed 5 billionaires this week

I asked them to share their lessons learned on startups, life and entrepreneurship:

Here's what they told me:

A startup idea isn't "one" idea

It's a 10000 ideas, 100,000 decisions and 1,000,000 headaches

You will lose some friends. Kiss most of your high school friends goodbye

Certainties of life:

- Death
- Taxes
- Losing friends

A sign of wealth:

No longer needing an alarm clock to wake up

When in doubt, please don't send that angry email response

Wait 24h. Go for a walk

Angriness makes you drunk. Send emails sobers

Career advice:

Quit your job if it makes you exhausted (if you can)

Be grateful for your job if it fills you up with energy

Likable people win

People sense those good vibes. It does wonders for your startup, career or life

You will doubt yourself a million times

It's only natural

Constantly cut your losses

Harmful in the short term, lucrative in the long run

A sign of wealth: no envy, no fear

You can't build great products without being "at one" with the niche you're building it for

It's almost impossible

Deeply understand your niche or expect disappointments

Enjoy the process

Building a startup should never feel like a grind

Building a startup is a privilege

A satisfying life doesn't require much

Wonderful health, enjoyable work & a caring family & friends.

Success is inevitable.

Follow me on Twitter @gregisenberg to learn more about startups, internet communities or niches

It's free to follow 😝

More from GREG ISENBERG

GREG ISENBERG
@gregisenberg

Anyone else love a useful how-to?

I put together a mega-thread of mega-valuable how-tos that can transform your startup, career or life

All you have to do is read these 10 how-tos:

How to write a cold email:

- Be short
- Humanize it. Record a 60s selfie video
- Write a cold DM instead of a cold email if possible
- Never follow up by saying “just following up”

How to write copy that isn’t boring (and that sells):

- Don’t write copy, write stories
- Can be long or short, but must take you for a ride
- Focus entire story on the problem the customer has
- Share credibility
- Use inviting, warm words
- Create a clear call-to-action

How to come up with compelling startup ideas:

- Framework #1: X for Y (Robinhood for Canada)
- Framework #2: Anti-incumbent (Anti-Spotify, Anti-Amazon)
- Framework #3: Unbundling of X (Reddit, Facebook etc)
- Framework #4: Ask your community, they’ll tell you

How to sell a company:

- Spend 5% of your energy building allies at incumbents
- Get them excited about what you’re doing
- Make them feel invested and jealous
- Get them to ask if you’d be open to selling
- Profit $$

I've seen this strategy work for $10k-10B size deals

GREG ISENBERG
@gregisenberg

I built communities that created 83m new customers in 2020 with this marketing framework

I'm curious your thoughts

A startup marketing manifesto:

Connect the disconnected

1. Find people who want to pursue a goal (ex: new immigrants in the US, learn tennis etc)
2. Accelerate them

This will do more for your business than you can imagine

Customers need to feel lucky. Like the chosen ones

Lucky to be a part of the community. Lucky to buy the product. Lucky to be a part of your story

If you nail the “luckiness” feeling, you can drive your marketing costs to zero

How to jumpstart & structure community:

- Masterclass for X
- Clubhouse for X
- Q&A platforms
- Small virtual events
- Gaming events
- Text your community’s leader
- etc.

Have a design aesthetic. Own it

Make sure your niche is in love with it

Daring design aesthetics pay dividends

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GREG ISENBERG
@gregisenberg

Life gets better when:

You understand that grades never mattered but how you grade yourself does

You learn from disagreements, you don't get upset

You keep your private life private

You often have your phone in DND mode

GREG ISENBERG
@gregisenberg

Marketing isn’t a scam

Marketing makes change happen. Marketing makes your creations known

I'll share some tactics & frameworks I use

How to get lucky in marketing in 2021:

How marketing has evolved:

Marketing used to be a contest for attention

But now, marketing is a contest for CONNECTION

Whoever owns the connection, wins

Turn your product into a social statement

Products that make you feel good or defend you from being cancelled, spread fast

Ex: Make clothes out of recycled plastic

Point: People want a chance to show they stand for something

Are you working with creators?

Some of the world’s biggest brands were catapulted in the 1960s via TV

Brands bought TV ads. Captured attention

Working with creators is like buying TV ads in the 1960s

Point: Co-building with the right creators is like fishing with dynamite

Avoid ads. Build media companies

Prediction: every public company will own a media arm

It’s a magical shortcut to building true fans

Ads just don’t hit the same way

GREG ISENBERG
@gregisenberg

THREAD: Most advice is garbage

Here's some advice you shouldn’t listen to on startups, careers and life:

“90% of startups fail”

If you’re building a startup for the money, please quit

You’re probably better off working for FB or AMZN and rising the ranks

A successful startup isn't just about the valuation. It's about impact on your team, the world and yourself

The journey is 🔥

“You'll sleep when you’re dead”

If you don't sleep, you'll BE dead

Sleep is crucial to a happy mind and body

Without sleep, you become "foggy drunk", unable to take control of your life, startup or career

Beware of hustle culture and sleepless nights

“Become a doctor, lawyer etc”

This is probably some of the most undercover toxic advice parents can give to their children

The internet has opened the doors for anyone to become anything

Discover WHO you want to become before you decide on WHAT you want to become

“Don’t talk to strangers”

- You can't make lifelong friends if you don't talk to strangers
- You can't really discover who you are if you don't talk to strangers
- You can't get the benefits of the internet without talking to strangers

BE CAREFUL, but please talk to strangers

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I too am a Black-passi...
@InADash

Every single time I set foot in every store/restaurant/place of business in Latin America. Only if they are not completely ignoring me from jump. Or following me bc obviously I came to carry out my plans to rob a store that is approximately 2 sq ft. big.

That \u201chere\u2019s a White customer, they\u2019re automatically more important\u2014despite the fact neither have you spent money yet so I can\u2019t even claim a paying customer is more important than a browsing customer\u2014so lemme interrupt helping you to go to them\u201d thing just happened to me again.
— \U0001f183\U0001f181\U0001f184\U0001f173\U0001f188 (@thetrudz) January 8, 2021

The part that’s also relevant is I’m oftentimes viewed as respectable-negro adjacent in the dominant culture imaginary. So what of those who are never identified as such? I always think about that. I get surveyed & harassed bad...yet and still there’s levels to the profiling.

When I have to do errands in Panama City, I make sure to apply makeup, perfume, an outfit with cleavage, or booty emphasis, heels and an “expensive” purse. There are STARK differences in the service and treatment I get when I do this vs. when I don’t. STARK. Pero, *STARK.*

LatinAmerica is psychotic in identifying who has money and who doesn’t based on how they are dressed, and how they imagine, carrying themselves. An “elegantly dressed” Black person will face less violence on an errand-run versus one who isn’t. This isn’t absolute so sit down plis

And then the times when I am dressed super-revealing. All of the help and care in the world from male workers. The same white mestizo men who would ordinarily follow me to “prevent theft” are happily helping me find things. Again, race, color, gender, class and more.

Barrett O'Neill
@barrettjoneill

11 pricing strategies so effective customers will line up to pay you:

Price Anchoring:

Anchoring is a psychological bias that overemphasizes the first piece of information received.

Here's how its used:

Sellers show prospects a high number and then follow it up with a lower price to increase perceived value.

More value = more sales

Decoy Pricing:

It's common to see pricing options that comes in three's.

One of the options is a "decoy" or a fake designed to increase sales of a cheaper plan.

For example:

The presence of the £1680 plan increases the sales of the £560 because its relatively cheaper.

Freemium Pricing:

Companies allow partial use of their products in exchange for creating an account.

Typically, top features are restricted or the user cannot have their experience ad free.

Free versions are effective at "warming up" prospects to become paid users.

Price Reframing:

Divide the monthly or annual prices by the number of days in that period to show the daily price, or smallest number possible.

Also, compare pricing to everyday objects like a cup of coffee to make bigger costs more palatable.

Lower number = less friction.

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DotComCJ
@DotComCJ

>> How To Start a Lead Gen Agency <<

This step-by-step process will help you sign $5K - $20K clients in NO TIME.

Learn how to:

✅ Find Leads
✅ Book Meetings
✅ Sign Clients
✅ Scale Processes

// 𝐓𝐇𝐑𝐄𝐀𝐃 //

1/ Make sure you understand the lead gen process.

You NEED to know your shit before you pitch ANYTHING.

A few services you can offer to generate leads:

> Cold email
> LinkedIn outreach
> Facebook ads
> SEO

The list goes on.

Just perfect one of them & you’re SOLID.

2/ Find a niche to pitch your services to.

NICHE DOWN.

Use this doc to find an “untapped” niche:

https://t.co/aYptSNsZw6

I’d suggest choosing 1-3 to start with.

& focus ONLY on these.

3/ Find leads for outreach:

Sign up for a free @IcyLeads account at https://t.co/mz2kYnEko1 to find key decision-maker contact emails for outreach.

You can find emails from the list of niches provided above & filter out job titles such as:

> CEO
> Founder
> Marketing

Etc.

4/ Once you have a list of leads to pitch your services to:

It’s time to write your cold email outreach sequences.

Your cold emails should speak DIRECTLY to the prospect you’re reaching out to.

You can find some winning cold email templates

David Mullings
@davidmullings

A thread about building a company from scratch:

Building a startup and then attempting to scale is like designing then building a car that will need to eventually fly, even become a rocket ship.

You need to spend time sketching the initial design of the vehicle. 1/n

Almost no one will give you money to sketch. YOU are the likely only investor at that stage.

You can move quicker by finding something similar and then modifying that template for time period, market size, geography, experience and skills.

Then you have an MVP to build

MVP isn’t only for tech companies. Any company can build an MVP version of itself to test and iterate.

Now your likely investors include your family, maybe a friend or two who believe in your vision and mission while sharing the same values.

That is fuel to move the car forward

No one will give you fuel if you don’t have a car because you don’t need it.

You also won’t get enough fuel for the entire journey. You have to be willing to take a risk and start the journey anyway believing that you will secure more fuel along the way.

As you proceed on the journey, you get feedback, adjust your route, circle a few times, hit a dead-end and back up, but you keep going towards your destination - your next goal.

Along the way you secure more fuel from friends and family who start to like your progress

Frank Rotman
@fintechjunkie

1/23: One #startup trap to avoid (founders and VCs) is to fall in love with a value prop that can’t be delivered IRL now. Good diligence will surface disconnects but they’re often brushed under the rug by #VCs who believe fixing delivery over time will be fine. Unpacked:

2/23: The foundational reason why this matters from day 1 is that building a franchise of loyal customers is difficult for any #startup to pull off but the challenge is amplified if the #startup has to rebuild its franchise as it scales.

3/23: Broken or unfulfilled promises lead to customer behaviors that have real consequences. Poor ratings and reviews. High customer service costs. High complaint volume. Low engagement. High attrition/returns/cancelations. Low organic growth.

4/23: Undoing damage takes time and sometimes is nearly impossible. Convincing inactive customers to “retry” your product isn’t easy. Overcoming bad reviews can be a Herculean task. And resources will be thrown at fixing past sins at the expense of new functionality.

5/23: And guess what happens when #VCs dig into questionable early performance numbers? These conversations tend to revolve around caveats, apologies and synthetic analysis that bakes in significant improvements (many of which are still “unknown” in nature).

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Noah Smith
@Noahpinion

Krugman is, of course, right about this. BUT, note that universities can do a lot to revitalize declining and rural regions.

One thing I've been noticing about responses to today's column is that many people still don't get how strong the forces behind regional divergence are, and how hard to reverse 1/ https://t.co/Ft2aH1NcQt
— Paul Krugman (@paulkrugman) November 20, 2018

See this thing that @lymanstoneky wrote:

And see this thing that I wrote:

And see this book that @JamesFallows wrote:

And see this other thing that I wrote:

Christina Warren
@film_girl

A brief thread on Jovan Hutton Pulitzer, the crazy con man who is now claiming to have hacked into the Georgia voting machines in Fulton County. 90s kids and tech aficionados might remember Jovan as the inventor of the CueCat, the dumbest gadget of all time.

Also, for anyone who wants to claim that Jovan Hutton Pulitzer (not his given name, but one he changed legally after the CueCat debacle) invented QR Codes: he did not. Like that other right-wing crazy man who claimed to have invented email, Jovan didn’t invent QR Codes.

He did invent the CueCat, a product that somehow raised $185 million dollars for a tethered barcode scanner for magazines and newspapers, so you could get ads from your ads. As I said, the dumbest product of all time. Good backup barcode scanners after they were hacked, however

Oh, that’s another thing. When CueCat was a thing, its systems were hacked. I guess that’s what makes Jovan a security expert. His bankrupt company from 20 years ago was hacked and widely mocked. He’s a genius.

In recent years, Jovan pivoted to being a treasure hunter who was featured on and widely mocked on Curse of Oak Island, because the man is insane.

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அஸ்தினாபுரத்து அரசி👸...
@SivaRoobini555

#தினம்_ஒரு_திருவாசகம்
தொல்லை இரும்பிறவிச் சூழும் தளை நீக்கி
அல்லல் அறுத்து ஆனந்தம் ஆக்கியதே – எல்லை
மருவா நெறியளிக்கும் வாதவூர் எங்கோன்
திருவாசகம் என்னும் தேன்

பொருள்:
1.எப்போது ஆரம்பித்தது என அறியப்படமுடியாத தொலை காலமாக (தொல்லை)

2. இருந்து வரும் (இரும்)

3.பிறவிப் பயணத்திலே ஆழ்த்துகின்ற (பிறவி சூழும்)

4.அறியாமையாகிய இடரை (தளை)

5.அகற்றி (நீக்கி),

6.அதன் விளைவால் சுகதுக்கமெனும் துயரங்கள் விலக (அல்லல் அறுத்து),

7.முழுநிறைவாய்த் தன்னுளே இறைவனை உணர்த்துவதே (ஆனந்த மாக்கியதே),

8.பிறந்து இறக்கும் காலவெளிகளில் (எல்லை)

9.பிணைக்காமல் (மருவா)

10.காக்கும் மெய்யறிவினைத் தருகின்ற (நெறியளிக்கும்),

11.என் தலைவனான மாணிக்க வாசகரின் (வாதவூரெங்கோன்)

12.திருவாசகம் எனும் தேன் (திருவா சகமென்னுந் தேன்)

முதல்வரி: பிறவி என்பது முன்வினை விதையால் முளைப்பதோர் பெருமரம். அந்த ‘முன்வினை’ எங்கு ஆரம்பித்தது எனச் சொல்ல இயலாது. ஆனால் ‘அறியாமை’ ஒன்றே ஆசைக்கும்,, அச்சத்துக்கும் காரணம் என்பதால், அவையே வினைகளை விளைவிப்பன என்பதால், தொடர்ந்து வரும் பிறவிகளுக்கு, ‘அறியாமையே’ காரணம்

அறியாமைக்கு ஆரம்பம் கிடையாது. நமக்கு ஒரு பொருளைப் பற்றிய அறிவு எப்போதிருந்து இல்லை? அதைச் சொல்ல முடியாது. அதனாலேதான் முதலடியில், ஆரம்பமில்லாத அஞ்ஞானத்தை பிறவிகளுக்குக் காரணமாகச் சொல்லியது. ஆனால் அறியாமை, அறிவின் எழுச்சியால், அப்போதே முடிந்து விடும்.

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XVIII Airborne Corps🐉...
@18airbornecorps

1 of 16: WE ARE ALL JEWS HERE: THE STORY OF RODDIE EDMONDS

One of the most moving and relevant stories of the Battle of the Bulge, or any American Soldier in any war, is that of Master Sergeant Roddie Edmonds, a Knoxville, Tennessee native, who served with the 106th Infantry.

2 of 16:

Roddie was captured early on in the Battle of the Bulge, on December 19th, when Panzer forces plowed through his unit.

He, along with almost his entire regiment, was forced to surrender.

3 of 16:

The men were transported to the Stalag IX-A POW camp in Ziegenhain, Germany.

Roddie was the senior enlisted American Soldier at the site. As such, he was the conduit between all American Soldiers and their German captors.

4 of 16:

In late January, the camp’s commandant, Major Siegmann [pictured here], ordered Roddie, a Christian, to identify all Jewish Soldiers and order them to stand in formation by themselves the next day.

[Jewish Soldiers were a minority within American units]

5 of 16:

Throughout WWII, captured Jewish Soldiers were often tortured and then killed by their German captors.

In fact, Jewish Soldiers had been told to bury their dog tags before capture. The dog tag identified Jews with the letter “H” for Hebrew.