BC STARTUP

Saved by @Mollyycolllinss

GREG ISENBERG
@gregisenberg 5 years, 6 months ago 1079 views

Save to PDF Share See On Twitter

I interviewed 5 billionaires this week

I asked them to share their lessons learned on startups, life and entrepreneurship:

Here's what they told me:

A startup idea isn't "one" idea

It's a 10000 ideas, 100,000 decisions and 1,000,000 headaches

You will lose some friends. Kiss most of your high school friends goodbye

Certainties of life:

- Death
- Taxes
- Losing friends

A sign of wealth:

No longer needing an alarm clock to wake up

When in doubt, please don't send that angry email response

Wait 24h. Go for a walk

Angriness makes you drunk. Send emails sobers

Career advice:

Quit your job if it makes you exhausted (if you can)

Be grateful for your job if it fills you up with energy

Likable people win

People sense those good vibes. It does wonders for your startup, career or life

You will doubt yourself a million times

It's only natural

Constantly cut your losses

Harmful in the short term, lucrative in the long run

A sign of wealth: no envy, no fear

You can't build great products without being "at one" with the niche you're building it for

It's almost impossible

Deeply understand your niche or expect disappointments

Enjoy the process

Building a startup should never feel like a grind

Building a startup is a privilege

A satisfying life doesn't require much

Wonderful health, enjoyable work & a caring family & friends.

Success is inevitable.

Follow me on Twitter @gregisenberg to learn more about startups, internet communities or niches

It's free to follow 😝

More from GREG ISENBERG

GREG ISENBERG
@gregisenberg

Mental models are the secret to making the best out of the world around you

But there is a million of them...

A guide to my favorite mental models:

Marketing

Luck Surface Area:

“When you do something you’re excited about you will naturally pull others into your orbit.

The more people with whom you share your passion, the more who will be pulled into your orbit.”

Orbits are powerful in marketing, business or life

Sales

Hunting whales vs flies:

5 types of sales prospects

1) Whales
2) Elephants
3) Deers
4) Rabbits
5) Flies

How can you hunt 1,000 whales, 10,000 elephants, 100,000 deers, 1,000,000 rabbits or 10,000,000 flies?

Who do you want to hunt? Why?

(no animals were harmed writing that last tweet)

It's time for a non-hunting mental model for this

Any one have ideas?

Military

Winning Hearts and Minds:

“In which one side seeks to prevail not by the use of superior force, but by making emotional or intellectual appeals to sway supporters of the other side.”

Key: if you speak to people's hearts and the minds, you are speaking to human nature

GREG ISENBERG
@gregisenberg

When I was 17, I was in a school shooting. It was traumatic

I'm convinced that overcoming fear is the secret to winning at startups, business and life:

Here's some tips and lessons on overcoming FEAR:

The greatest productivity tip of all time:

It isn't to drink coffee or get 8 hours of sleep or use Notion

It is conquering your fears. Period.

Life is too short for fears

"Adjusted for the subjective increase in how fast time passes, life is half over by 23 or 24. Don't waste time."
h/t @samaltman

Time is ticking

Beat your "amygdala"

Amygdala = the part of your brain that registers all your fear

When you have an experience that creates fear, it gets "coded" into your brain

For the rest of your life, your amygdala, is tainted with your past experience

Arm wrestle your amygdala and win

Rejection sucks. But it's one of the most useful ways to refine your craft

Mindset shift: use fear to learn & motivate, not run away & demotivate

Advertisement

GREG ISENBERG
@gregisenberg

My guide to startups:

I've lost millions, hired hundreds, raised millions and sold companies before the age of 30

Read this to become better:

Venture capital & PR are like drugs

Drugs can kill you or save your life

Use accordingly.

If you’re lucky: your startup will be copied. Don’t be mad

The best startup revenge is overwhelming product/market fit

Okinawa is an Island in Japan with the highest life expectancy. It's called "the land of immortals"

The secret: almost everybody gardens

Entrepreneurship is a marathon not a sprint. Be sustainable

Find your gardening.

A wonderful online course is so valuable its like you’re stealing from the teacher

A bad online course is a teacher stealing from you

Tip: scout out for wonderful online courses

A few dollar investment will completely change a life

GREG ISENBERG
@gregisenberg

10 reasons why I think now is the greatest time to launch a startup

You should probably consider starting something

Just listen to this:

You can start with the community

I’ve identified ~8000 communities that could be unbundled from Reddit

- They are thriving
- They could make you ~$1m/year of revenue
- You often need $400 max to build MVP to tap that untapped value
- It's fun

Sounds like a dream job to me

People in Silicon Valley don’t have an edge on you

SF held the monopoly on startups for decades. Now, being in SF doesn’t matter for 99% of businesses

Don’t let anyone tell you otherwise

The world is flat and is staying flat

Hell yeah. That feels good to say

You have 10x the amount of funding sources

You used to have to rely on VCs. Not anymore

To name a few:

- Fund via your community
- Fund via NFTs
- Fund via pre-sales
- Fund via tokens
- Fund via accelerators all over the world
- Etc

All of a sudden, you have 10x the options

Niche businesses can be worth billions

People used to laugh at niche. Why “go small” when you could “go big”?

The way to go big right now IS to go small

Large tech companies can’t be everything to everyone

GREG ISENBERG
@gregisenberg

Life gets better when:

You understand that grades never mattered but how you grade yourself does

You learn from disagreements, you don't get upset

You keep your private life private

You often have your phone in DND mode

More from Startup

DAN KOE
@thedankoe

How I went from being a broke college student making $1000/month to making multiple 6 figures online

Buckle in, it gets bumpy

My story - a thread:

Let's start way back

When I was 16 I was super into fitness

After school weights

Would sneak into the community 18+ gym

Had a garage bench press where my buddy and I would blast music and max out every day (lol)

This leads into my first online biz venture

2 years later, freshman year of college my other friend and I started a YouTube channel

We shot vids in the gym, did talking head vids on different topics, and did eating challenges

The most notable was a 10k calorie challenge that I have unlisted on my account

I'll show it to people at parties/get togethers because it is hilarious

Imagine stuffing your face with 10k calories

Super cringe, but hilarious

Safe to say that our YouTube channel venture died out pretty quickly

We didn't see a penny from it in the ~6 months that we did it

In my 2nd year of college I got into photography

I had the camera from when we filmed videos and decided to put it to good use

(I also took a few photo classes in high school so I wasn't diving in cold)

GREG ISENBERG
@gregisenberg

THREAD: Most advice is garbage

Here's some advice you shouldn’t listen to on startups, careers and life:

“90% of startups fail”

If you’re building a startup for the money, please quit

You’re probably better off working for FB or AMZN and rising the ranks

A successful startup isn't just about the valuation. It's about impact on your team, the world and yourself

The journey is 🔥

“You'll sleep when you’re dead”

If you don't sleep, you'll BE dead

Sleep is crucial to a happy mind and body

Without sleep, you become "foggy drunk", unable to take control of your life, startup or career

Beware of hustle culture and sleepless nights

“Become a doctor, lawyer etc”

This is probably some of the most undercover toxic advice parents can give to their children

The internet has opened the doors for anyone to become anything

Discover WHO you want to become before you decide on WHAT you want to become

“Don’t talk to strangers”

- You can't make lifelong friends if you don't talk to strangers
- You can't really discover who you are if you don't talk to strangers
- You can't get the benefits of the internet without talking to strangers

BE CAREFUL, but please talk to strangers

Advertisement

Growth Tactics
@GrowthTactics

THREAD: How to grow your startup through referrals, and word of mouth.

(Actionable tactics from working with 400+ startups)

Here's the truth: Your startup most likely won't make a video and go viral like Dollar Shave Club.

So instead of trying to "go viral," focus on acquiring customers through fans who already love your product.

There are 3 ways to grow through your current customers:

1. Product-led growth: Your product is built for sharing.

2. Word of mouth: Users proactively recommend your product to friends.

3. Referrals: You create an incentivized reward program.

Let's dive into each 👇

Product-led growth.

It's powerful: You don't have to artificially incentivize users to refer—you simply empower them & get out of their way.

E.g. To pay someone with PayPal, the payment recipient needs to first join PayPal—they're incentivized to sign up to receive their cash.

Product-led growth is possible when ppl use your app to:

• Transact or collaborate w/ others (PayPal, Dropbox, Zoom, Slack). These products are only effective when others use them with you.

• Create content intended to be shared w/ others (Twitter, Instagram, YouTube, Cameo)

MATT GRAY
@matt_gray_

Today is my 9th anniversary of building Herb.

4 years earlier, I was working a sales job at Kraft Foods.

Today, Herb crossed $420K MRR.

Here's the Vision Board System that helped me scale:

P.S. If you like proven systems, you'll love my weekly newsletter (it's free).

1 actionable tip to grow your online business.

Join 40,000+ subscribers

Barrett O'Neill
@barrettjoneill

We've been told having a job is safer than entrepreneurship.

But that's a lie.

10 reasons to bet on yourself:

More value capture:

As an employee or an owner, income is a function of value creation.

The only difference?

Some (or most) of an employee's value flows upstream to ownership.

Owners capture ALL of the value they create, and even more from their team's output.

Income diversification:

Entrepreneurs spread income across several accounts/business units, acting as insurance against total income loss.

Employees have a single income source AND are exposed to factors out of their control:

- economy
- corporate pivots
- budgets

Low downside:

In the past you needed an investment or debt to start a business.

In 2022 you need an internet connection, creativity, and consistent effort.

EX: you can start a 7-figure agency business (65%+ margins) for a few hundred dollars per month in software fees.

Time freedom:

Successful entrepreneurs use leverage (labor, capital, technology, audience) to disassociate their time with income.

Employees are required to be present in-person or on calls/video, making it hard to use leverage to get more done with less time.

You May Also Like

Noah Smith
@Noahpinion

1/Politics thread time.

To me, the most important aspect of the 2018 midterms wasn't even about partisan control, but about democracy and voting rights. That's the real battle.

2/The good news: It's now an issue that everyone's talking about, and that everyone cares about.

3/More good news: Florida's proposition to give felons voting rights won. But it didn't just win - it won with substantial support from Republican voters.

That suggests there is still SOME grassroots support for democracy that transcends

4/Yet more good news: Michigan made it easier to vote. Again, by plebiscite, showing broad support for voting rights as an

5/OK, now the bad news.

We seem to have accepted electoral dysfunction in Florida as a permanent thing. The 2000 election has never really

Bad ballot design led to a lot of undervotes for Bill Nelson in Broward Co., possibly even enough to cost him his Senate seat. They do appear to be real undervotes, though, instead of tabulation errors. He doesn't really seem to have a path to victory. https://t.co/utUhY2KTaR
— Nate Silver (@NateSilver538) November 16, 2018

$Vibhu Vashisth \U0001f1ee\U0001f1f3$

Vibhu Vashisth 🇮🇳...
@VIBHU_Tweet

Did you know?

Rani Bhabani was the Queen of Natore, Bengal or 'Natorer Rani' as she was famously called. She made great contributions in Tarapith & renovated Benaras.

In Varanasi, Durga Kund Mandir was constructed by Rani Bhabani in the 18th century.

Born in Chhatimgram village, Bogra District,Her father's name was Atmaram Choudhury.Bhabani was married off to Raja Ramkanta Moitra,the then zamindar of Rajshahi.After his death, Bhabani became the zamindar, and started being referred to as Rani.She was known as Ardhabangeshwari.

A woman as a zamindar was extremely rare in those days, but Rani Bhabani managed the vast Rajshahi zamindari most efficiently and effectively for over four decades.
Maharani Bhavani was very pious in her personal life. She passed her life in a strict disciplined way.

She conducted the administrative work skillfully. As a Maharani she was an impartial judge. Rani Bhavani had a very hard time during the fag end of her life. The Zamindari (estate) incurred serious loss due to the change of the revenue policy of the company.

In spite of being the owner of a large Zamindari (estate), she had to depend on the stipend of the government in the later part of her life. The amount of this stipend gradually decreased and became Rs. 1000/- only in the end.

Advertisement

$Anu Satheesh \U0001f1ee\U0001f1f3$

Anu Satheesh 🇮🇳...
@AnuSatheesh5

Agastya Muni & Kaveri River
#story
This is a story which describes how River Kaveri was brought on earth by Agastya muni. There was a king named Kavera lived in the Brahmagiri hills who prayed to Brahma for a child. He was blessed with a daughter whom he named Kaveri.

Agastya muni married her. A demon, named Shoorapadma, wanted to trouble people so he prevented rain from reaching South India. As a result famine occurred in South India.
Agastya Muni who came that way was very sad seeing this. He started to pray Mahadeva for a solution.

Shiva gave him small amount of Ganga water in his Kamandalu (small pot) and said wherever you spill this water the river will flow from there. Agastya Muni travelled lot of places to find a suitable place to pour water. Feeling tired he kept his Kamandalu and took rest.

At that time Ganesha took a form of crow and perched on the Kamadalu and made a hole that water began to flow as river Kaveri. This place is now called as Talakaveri (Karnataka), located in the Brahmagiri hill.

Tala Kaveri has temple for Agastheeswara, which denotes the story between Kaveri and Agasthya muni. Kaveri is a part of Ganga, thus, also called Dakshina Ganga.
🙏🕉🙏

$MAKE THE WORLD GREAT AGAIN \U0001f30d$

MAKE THE WORLD GREAT A...
@joyoftheawoke

The take down of the Cabal A-Z Charlie Freak & @djmarkdevlin

...In May 2017- Prince alwaleed tala sold his soul to the 13 bloodline families

Thread.. please retweet this truth 🙏

Trump visits the Middle East and receives royal Saudi welcome, highest Saudi honour by receiving the golden collar of abdulaziz al Saud
Not been seen with past presidents ...

When trump arrived in the summer of 2017 14/09/2017 he laid out all the documents, all the folders and they had all the photographs, disks, cds, dvds with all footage of them doing horrific things, the NSA has it all!

2 weeks later the richest men begun getting arrested...

They hand picked Obama, alwaleed tala decided to make Obama the linchpin of the us presidency. Barack has connections all over the cabal

Tweeting Historians
@Tweetistorian

@ChenHuailun here. I'm adding a supplementary thread before today's scheduled one to expand on the origins and early history of the Church of the East (aka the Nestorian Church) ~ahc #jingjiao 1/

The Church of the East traces its origins to the christological position of the School of Antioch, which held that the human and divine and human essences (ουσία) of Christ were united in a single prosopon (πρόσωπον). ~ahc #jingjiao 2/

This ran against the position of the School of Alexandria, which held that the two essences of Christ were united in a single hypostasis (ὑπόστασις). In general terms, hypostasis is more inherent than prosopon. ~ahc #jingjiao 3/

One implication of the Antiochene rejection of the hypostatic union is that Mary could not accurately be called the Theotokos, or God-bearer. Instead, she is the Christotokos, the Christ-bearer. ~ahc #jingjiao 4/

These Christological debates were further complicated by Syriac terms such as 'kyana' (ܟܝܢܐ), associated with 'ousia' but later translated to 'hypostasis' by Syrian Orthodox; and 'qnoma ' (ܩܢܘܡܐ), sometimes contentiously translated as 'hypostasis' or 'person.' ~ahc #jingjiao 5/