If you have experience in a particular industry or niche, start there and position yourself as an expert.
If you don't have experience, pick something you're obsessed with and position yourself as a curious learner.
I earn $40,000+ per month as a solo creator.
If I had to start over, here's what I'd do: 🧵
If you have experience in a particular industry or niche, start there and position yourself as an expert.
If you don't have experience, pick something you're obsessed with and position yourself as a curious learner.
Whether you're starting from zero or already have experience in your niche, become one of the most knowledgeable people IN THE WORLD on that subject.
The better you know a subject, the more unique, insightful, and compelling your work.
So read – a LOT.
There's still a lot of opportunity on Twitter – especially with Threads.
Turn on notifications for big accounts in your niche and become visible (and appreciated) by being an early value-add in their replies.
Tweet daily and publish 1-2 threads per week.
There's a huge arbitrage opportunity for turning your best threads into carousels on LinkedIn and Instagram.
You can use Tweetpik or go the extra mile and use a design template from @canva.
Append every Thread and every carousel with a Call To Action to subscribe to your newsletter for more.
This is a slow drip, but it's consistent.
And every subscriber counts!
Your subscribers will look at you as more knowledgeable than them.
Offer hourly 1:1 consulting to your readers – start at $100/hr and add a booking link to your email signature.
Increase the price $100/hr every 10 bookings.
The best way to get new subscribers is to put your newsletter in front of other newsletter subscribers.
Cross-promote with other related newsletters or purchase paid advertisements in them.
It's pretty common to get ~$30 per CPM ($30 per 1,000 subscribers) in newsletter sponsorship.
At 10,000 subscribers, that's $300 per newsletter advertisement which is $1200-1500 per month!
This can really add up.
Through your email replies and consulting calls, you will identify patterns in the problems your audience have.
Create a low-priced digital product (a course or Notion template) to address that problem.
Add it to your welcome sequence and footer.
Once you're consistently filling your newsletter sponsor slots, increase your ad inventory.
Two options:
• Adding a second slot per email
• Publishing two emails per week
This doubles your sponsorship revenue overnight!
If you've gotten this far, you'll have a steadily growing business!
At this point, time is on your side. Just keep doing what you're doing with a focus on consistently making your content a little bit better.
The more your audience grows, the more "opportunities" will come your way.
Most of these are actually distractions in disguise.
Instead of starting new projects from zero, keep compounding your progress.
1.) Consulting
2.) Sponsorship
3.) Digital product
This gives you a diversified, resilient business!
You'll simultaneously be growing across your newsletter AND social.
And as your audience grows, so will your revenue.
It takes hard work and time to become one of the most knowledgeable creators in your niche.
It takes discipline to publish consistently – especially in the beginning.
Be resilient. Work hard. Have faith.
This is a long game.
If you enjoyed this thread:
1. Follow me for more advice for succeeding as a creator
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I earn $40,000+ per month as a solo creator.
— Jay Clouse (@jayclouse) January 15, 2023
If I had to start over, here's what I'd do: \U0001f9f5
Each week I dig into the science of what makes today's top creators successful. By learning from their example, you'll grow faster too.
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Every single time I set foot in every store/restaurant/place of business in Latin America. Only if they are not completely ignoring me from jump. Or following me bc obviously I came to carry out my plans to rob a store that is approximately 2 sq ft. big.
The part that’s also relevant is I’m oftentimes viewed as respectable-negro adjacent in the dominant culture imaginary. So what of those who are never identified as such? I always think about that. I get surveyed & harassed bad...yet and still there’s levels to the profiling.
When I have to do errands in Panama City, I make sure to apply makeup, perfume, an outfit with cleavage, or booty emphasis, heels and an “expensive” purse. There are STARK differences in the service and treatment I get when I do this vs. when I don’t. STARK. Pero, *STARK.*
LatinAmerica is psychotic in identifying who has money and who doesn’t based on how they are dressed, and how they imagine, carrying themselves. An “elegantly dressed” Black person will face less violence on an errand-run versus one who isn’t. This isn’t absolute so sit down plis
And then the times when I am dressed super-revealing. All of the help and care in the world from male workers. The same white mestizo men who would ordinarily follow me to “prevent theft” are happily helping me find things. Again, race, color, gender, class and more.
That \u201chere\u2019s a White customer, they\u2019re automatically more important\u2014despite the fact neither have you spent money yet so I can\u2019t even claim a paying customer is more important than a browsing customer\u2014so lemme interrupt helping you to go to them\u201d thing just happened to me again.
— \U0001f183\U0001f181\U0001f184\U0001f173\U0001f188 (@thetrudz) January 8, 2021
The part that’s also relevant is I’m oftentimes viewed as respectable-negro adjacent in the dominant culture imaginary. So what of those who are never identified as such? I always think about that. I get surveyed & harassed bad...yet and still there’s levels to the profiling.
When I have to do errands in Panama City, I make sure to apply makeup, perfume, an outfit with cleavage, or booty emphasis, heels and an “expensive” purse. There are STARK differences in the service and treatment I get when I do this vs. when I don’t. STARK. Pero, *STARK.*
LatinAmerica is psychotic in identifying who has money and who doesn’t based on how they are dressed, and how they imagine, carrying themselves. An “elegantly dressed” Black person will face less violence on an errand-run versus one who isn’t. This isn’t absolute so sit down plis
And then the times when I am dressed super-revealing. All of the help and care in the world from male workers. The same white mestizo men who would ordinarily follow me to “prevent theft” are happily helping me find things. Again, race, color, gender, class and more.
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THREAD PART 1.
On Sunday 21st June, 14 year old Noah Donohoe left his home to meet his friends at Cave Hill Belfast to study for school. #RememberMyNoah💙
He was on his black Apollo mountain bike, fully dressed, wearing a helmet and carrying a backpack containing his laptop and 2 books with his name on them. He also had his mobile phone with him.
On the 27th of June. Noah's naked body was sadly discovered 950m inside a storm drain, between access points. This storm drain was accessible through an area completely unfamiliar to him, behind houses at Northwood Road. https://t.co/bpz3Rmc0wq
"Noah's body was found by specially trained police officers between two drain access points within a section of the tunnel running under the Translink access road," said Mr McCrisken."
Noah's bike was also found near a house, behind a car, in the same area. It had been there for more than 24 hours before a member of public who lived in the street said she read reports of a missing child and checked the bike and phoned the police.
On Sunday 21st June, 14 year old Noah Donohoe left his home to meet his friends at Cave Hill Belfast to study for school. #RememberMyNoah💙
He was on his black Apollo mountain bike, fully dressed, wearing a helmet and carrying a backpack containing his laptop and 2 books with his name on them. He also had his mobile phone with him.
On the 27th of June. Noah's naked body was sadly discovered 950m inside a storm drain, between access points. This storm drain was accessible through an area completely unfamiliar to him, behind houses at Northwood Road. https://t.co/bpz3Rmc0wq
"Noah's body was found by specially trained police officers between two drain access points within a section of the tunnel running under the Translink access road," said Mr McCrisken."
Noah's bike was also found near a house, behind a car, in the same area. It had been there for more than 24 hours before a member of public who lived in the street said she read reports of a missing child and checked the bike and phoned the police.
MDZS is laden with buddhist references. As a South Asian person, and history buff, it is so interesting to see how Buddhism, which originated from India, migrated, flourished & changed in the context of China. Here's some research (🙏🏼 @starkjeon for CN insight + citations)
1. LWJ’s sword Bichen ‘is likely an abbreviation for the term 躲避红尘 (duǒ bì hóng chén), which can be translated as such: 躲避: shunning or hiding away from 红尘 (worldly affairs; which is a buddhist teaching.) (https://t.co/zF65W3roJe) (abbrev. TWX)
2. Sandu (三 毒), Jiang Cheng’s sword, refers to the three poisons (triviṣa) in Buddhism; desire (kāma-taṇhā), delusion (bhava-taṇhā) and hatred (vibhava-taṇhā).
These 3 poisons represent the roots of craving (tanha) and are the cause of Dukkha (suffering, pain) and thus result in rebirth.
Interesting that MXTX used this name for one of the characters who suffers, arguably, the worst of these three emotions.
3. The Qian kun purse “乾坤袋 (qián kūn dài) – can be called “Heaven and Earth” Pouch. In Buddhism, Maitreya (मैत्रेय) owns this to store items. It was believed that there was a mythical space inside the bag that could absorb the world.” (TWX)
1. LWJ’s sword Bichen ‘is likely an abbreviation for the term 躲避红尘 (duǒ bì hóng chén), which can be translated as such: 躲避: shunning or hiding away from 红尘 (worldly affairs; which is a buddhist teaching.) (https://t.co/zF65W3roJe) (abbrev. TWX)
2. Sandu (三 毒), Jiang Cheng’s sword, refers to the three poisons (triviṣa) in Buddhism; desire (kāma-taṇhā), delusion (bhava-taṇhā) and hatred (vibhava-taṇhā).
These 3 poisons represent the roots of craving (tanha) and are the cause of Dukkha (suffering, pain) and thus result in rebirth.
Interesting that MXTX used this name for one of the characters who suffers, arguably, the worst of these three emotions.
3. The Qian kun purse “乾坤袋 (qián kūn dài) – can be called “Heaven and Earth” Pouch. In Buddhism, Maitreya (मैत्रेय) owns this to store items. It was believed that there was a mythical space inside the bag that could absorb the world.” (TWX)
