Building an #MVP is the first step in building a #startup. Whether a feature should be added or not, better to launch early with less or late with more are questions founders struggle with. Below 👇👇👇 is a #tweetstorm on @mwseibel's 'How to plan an MVP'

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Today, my little one-person business crossed $3M in revenue.

It took 1,187 days, I ran zero ads & operate at a 94% margin.

Here are the 20 steps of my wild & strange journey:

Hope it's helpful to someone.

[🧵 thread]

1/ Created lots of noise

When I was just getting started, I looked at attention as my friend.

I wrote content every day before I even had a business, just to find my voice.

I started on LinkedIn.

I shared my thoughts & observations about building a SaaS unicorn as the CRO.

2/ Honed in on signals

Inside all of that noise was some signals.

Sometimes I bombed, and sometimes I struck a chord.

The more I looked at what resonated, the more I doubled down.

This allowed me to understand what people cared about.

So, I kept writing & talking about it.

3/ Built a service business

My experience building SaaS was resonating. So I began creating more and more content about that.

Founders sent me DMs asking questions.

I responded to every single one.

Once I had prospects in my funnel, I started consulting.

4/ Found my ideal customers

Inside your customer base is more signals.

What are the commonalities between the customers you love & those who love you?

Mine were early-stage SMB SaaS in the healthcare space. A space I was experienced in & loved.

That became my ideal customer.

Elizabeth Yin
@dunkhippo33

Today's thread is on the affiliate business model. Many years ago, I used to be an affiliate marketer. If there is any way to get schooled in marketing, becoming an affiliate marketer is probably the best way.

What is affiliate marketing and why should you care?

Read on >>

1) Affiliate marketing is selling products or generating leads on behalf of other companies and getting paid a commission for those products.

2) Some notable examples you've seen before:

NerdWallet - you read their articles on best credit cards. You click on a link to one of those cards. You fill out an application. They get paid for delivering that lead to the cc company.

3) In https://t.co/kSfWS69ybp - same thing. Any of their financial products -- you fill out an application, and https://t.co/mCrBT43mOj gets paid for that.

But the affiliate revenue model applies beyond financial services products.

4) Wirecutter -- you see a neat product they review or talk about. You click through and buy.

Wirecutter gets a cut of that transaction.

Frank Rotman
@fintechjunkie

1/23: One #startup trap to avoid (founders and VCs) is to fall in love with a value prop that can’t be delivered IRL now. Good diligence will surface disconnects but they’re often brushed under the rug by #VCs who believe fixing delivery over time will be fine. Unpacked:

2/23: The foundational reason why this matters from day 1 is that building a franchise of loyal customers is difficult for any #startup to pull off but the challenge is amplified if the #startup has to rebuild its franchise as it scales.

3/23: Broken or unfulfilled promises lead to customer behaviors that have real consequences. Poor ratings and reviews. High customer service costs. High complaint volume. Low engagement. High attrition/returns/cancelations. Low organic growth.

4/23: Undoing damage takes time and sometimes is nearly impossible. Convincing inactive customers to “retry” your product isn’t easy. Overcoming bad reviews can be a Herculean task. And resources will be thrown at fixing past sins at the expense of new functionality.

5/23: And guess what happens when #VCs dig into questionable early performance numbers? These conversations tend to revolve around caveats, apologies and synthetic analysis that bakes in significant improvements (many of which are still “unknown” in nature).

$Joe Speiser \u26a1\ufe0f$

Joe Speiser ⚡️...
@jspeiser

I scaled my last SaaS startup to $2M/yr in <18 months with 0 paid ads.

Steal the 6 step blueprint I used:

Many startups over-rely on paid advertising.

I can tell you 1st hand, this is risky.

• Platform policies change
• Costs increase overnight
• Your audience gets ad fatigue

Which is why, you should consider organic marketing…

Organic marketing attracts customers...

But in a different way.

Paid ads = lead generation
Organic marketing = lead nurturing

You nurture people from social media followers,

Into community leaders, brand ambassadors, and loyal customers.

These 6 steps will show you how:

1) Create consistently

Organic marketing starts with consistency.

• Post daily
• Test ideas

Do your best to provide content your audience finds valuable.

And make sure it feels native to each platform.

At this point, your focus is daily action, not performance.

2) Leverage analytics

Leverage analytics to see what’s working.

Recommended metrics to measure:

• Likes
• Shares
• Profile visits
• Followers/ subs

Here’s what each will tell you…

Alex Brogan
@_alexbrogan

Most people have only just seen the opening scene of the internet.

But behind the curtains there’s pure gold.

Here are 10 of the most useful websites in existence:

https://t.co/YShvPsYfKT

See all of your newsletters in one place and unsubscribe from them with a single click.

https://t.co/eIoLiGGIHh

Share files privately & secure, without a size limit or storing anything online.

https://t.co/fk467hI0Vu

A fast visual sitemap builder and website planner.

You can build, plan, and visualise your website structure and create content in real-time.

https://t.co/rsJN67IqTI

Examine lets you cut through the noise on Nutrition and supplement information.

It’s got zero conflicts of interest: No ads, No industry ties.

BAU has many departments, which all have separate accounts. Nowhere among them did I find @BAUDEGS
@BAUOrganization @ApplyBAU @adayBAU @BAUAlumniCenter @bahcesehirfbe @baufens @CyprusBau @bauiisbf @bauglobal @bahcesehirebe @BAUintBatumi @BAUiletisim @BAUSaglik @bauebf @TIPBAU

Nowhere among them was @BAUDEGS to find

f1talks.pl
@f1talks

Oleg Karpov pisze, że gdyby Siergiej Sirotkin zdobył w pierwszej części sezonu więcej punktów od Strolla, to jego kontrakt z automatu zostałby przedłużony na kolejny sezon. Tak się nie stało i Williams ma możliwość szukania innych opcji i to właśnie robi. #F1pl

Czego w artykule brakuje, to informacji, że SMP prawdopodobnie przekazało Williamsowi część środków na sfinansowanie sezonu 2019. W przypadku zakończenia współpracy ekipa z Grove będzie musiała zwrócić te środki. #F1pl

To tłumaczy wysokie kwoty jakich Williams ma oczekiwać za fotel od nowego kierowcy. Jest pewnie próg opłacalności i dopóki nie zostanie osiągnięty, to zmiana z finansowego punktu widzenia nie będzie się zwyczajnie opłacała. #F1pl

Tyle można znaleźć w oświadczeniach prasowych... 😂😂😂

Novid Houellebecq (Tha...
@GarouGothic

I want to explain what happened to tumblr overnight. And why Twitter as reached it's dream (or have come ever so close to it)

Yahoo, who bought Tumblr years ago, used to have a huge adult presence on the early net. They allowed adult groups and what not.

However, people and bots (just like now) misused the service, and Yahoo were forced to make a choice. They made private the groups (and later closed them down and sold some of it to other companies) and then ended their chatrooms on yahoo messenger...

after a incident with one of the chatrooms vid cams. The damage was done, Yahoo Messenger lost a lot of people - and with the closing of the groups - backpage and Craigslist came more important.

Now backpage is no more and Craigslist is slowly passing away. Tumblr had a semi strong community, but once 2014 came around and both porn, and political bots exploded the quality started to go down,

Seth Abramson
@SethAbramson

(MAJOR NOTE) The reason Manafort took over Trump's campaign in just 3 weeks despite being hired as a mere delegate counter is that ROGER STONE initiated a whisper campaign against Corey Lewandowski. That campaign started...days after Manafort returned from meeting with WikiLeaks.

2/ Stone and Manafort are longtime business partners; we'd expect Manafort to tell Stone what Assange told him, and for him to expect Stone to then pressure the campaign not only to hire him but quickly elevate him.

And who was Stone in touch with at the campaign? Trump himself.

3/ I bet you Manafort's late March emails are very interesting and that some of them are to/from his longtime business associate Roger Stone. And I bet Roger Stone's late March phone calls are very interesting and that some of them are to/from his longtime friend Donald Trump.

4/ At the end of March 2016, Trump suddenly convenes a NatSec meeting. At that meeting he directs his NatSec team to change the RNC platform in July to benefit Putin. Who later takes credit for that change?

Paul Manafort's business associate, Kremlin agent Konstantin Kilimnick.

5/ Why did Donald Trump suddenly convene a NatSec meeting 3 days after he finally hired Manafort? Why did he issue a pro-Kremlin directive at that meeting that Manafort's camp would later take credit for? What did Manafort tell Trump in the days leading up to that NatSec meeting?

Kaspars Ozolins
@lettlander

THREAD: Meditations on marriage metaphors in Ruth

The book of Ruth is, of course, a story about a beautiful marriage. But even before the courtship and the wedding and the important genealogy at the end, we find interesting language that is strikingly reminiscent of Genesis 2:24

That important verse reads:

'Therefore a man shall leave [יַֽעֲזָב] his father and his mother and hold fast [וְדָבַ֣ק] to his wife, and they shall become one flesh.'

The verb עזב can be quite strong in force. For example, Joseph leaves behind [וַיַּעֲזֹ֤ב] his garment as he flees from Pharaoh's wife's sexual advances. Countless times, Israel is depicted abandoning the LORD, for example in Judg 2:12 [וַיַּעַזְב֞וּ], and going after other gods.

Likewise, the verb דבק is rather striking. Lot is mortified of disaster overtaking him [תִּדְבָּקַ֥נִי] as he flees from Sodom. Israel is commanded in Deut 10:20 to cling fast [תִדְבָּ֔ק] to the LORD and serve him and swear by his name.

Together they illustrate how radical God designed marriage to be. Marriage is a real severing of family relations in order to form a new, permanent bond with another human being.

Something very similar to this takes places in Ruth's life.

Building an #MVP is the first step in building a #startup. Whether a feature should be added or not, better to launch early with less or late with more are questions founders struggle with. Below 👇👇👇 is a #tweetstorm on @mwseibel's 'How to plan an MVP'

More from Startup

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