The clearest sign of finding product-market fit is feeling "pull" from the market.

But what does "pull" look like?

👇 Read on 👇

How do you prioritize a roadmap?

First, take a step back and remember that a business is just a group of people solving problems for other people in exchange for money. Your job is to (1) figure out the problems, and (2) solve them in the most efficient way possible. Thread 👇

1/ Step 1: Figure out the problems -- get the ground truth:
* Talk to customers
* Talk to employees who talk to customers (CX, sales)
* Observe your customer's behavior, through data and user research
* Use the product yourself
* Look into what caused users to churn

2/ Step 2: Solve problems in the most efficient way possible -- least work for most impact:
* Develop hypotheses around what you believe will solve the problems
* Ideate solutions to these hypotheses (see link)
* Put these ideas into a spreadsheet

3/ Rate each idea from 1-5 across two attributes: (1) Impact: How impactful it'll be in solving the problem, and (2) Effort: How much work it'll take to execute. Guesstimate -- what matters most is relative differences.
* Sort the spreadsheet by ratio of Impact / Effort, discuss

4/ How do you estimate Impact?
Every decision is somewhere along this spectrum:
Gut <--------------------> Complete data
Knowing this, use all of the data at your disposal (quant, qual), plus your team's experience, to inform the estimate. You are smart people, trust yourselves.

Mission → Vision → Strategy → Goals → Roadmap → Task

As taught to us by Oceans 11 👇

Mission: Rob the Bellagio, the Mirage, and the MGM Grand casinos, and get back at rival Terry Benedict.

Vision: Great wealth and revenge

Strategy: Get into the vault that all three casinos share
1. Get into casino cage
2. Get through doors w/ code that changes every 12h
3. Get into an elevator that requires fingerprints+vocal verification
4. Get past two guards with uzis
5. Break into

Goal: Walk out with

@realjondavids @jayvasdigital @awilkinson Please do! Would love to listen to this.

9 TED Talks in 9 days that will change your life:

Day 1:

Sleep is your Superpower by Matt Walker

• How we can get better sleep
• Why sleep is our life-support system
• Sleep's impact on learning, memory, and our immune

Day 2:

The Power of Vulnerability by Brene Brown

• How happiness leads to courage
• Understand the importance of feeling connected

Day 3:

Inside the Mind of a Master Procrastinator by Tim Urban

• The conflict between the "instant gratification monkey" and the rational mind
• Why we binge YouTube and Netflix to avoid important

Day 4:

Your Body Language May Shape Who You Are by Amy Cuddy

• Power-posing and how it can change your mood
• How confidence leads to more successful outcomes

I've read all of Jeff Bezos's 23 years of Amazon shareholder letters twice now.

It's an MBA of its own.

Here's what I learned about startups, entrepreneurship, investing and more:

Your customers are loyal to you right up until the second that someone else offers them a better service.

Listen to customers, but don't just listen
to customers also invent on their behalf.

Here's Jeff Bezos on coming up with the Amazon Kindle:

We set ourselves the incredibly audacious goal of improving upon the physical book.

So don't be afraid to set big goals.

And remember that if you don't execute well, it will be done by someone else.

Many of the problems you'll face will have no textbook solutions, and so you should happily invent new approaches.