10 ridiculously simple tips I wish I knew about building an audience when I first started:

I mostly winged it 🤫

Let me share my lessons so you don't have to:

(a thread 🧵)

How I built a 7 Million+ strong COMMUNITY on social media, in 5 years.

(A thread)

Video content is the past, present & future.

Golden rule of social media : People gravitate towards HUMANS & their stories.

The easiest way to attach people to your journey is COMMUNICATION through video.

If you cant come on screen, at least use voice. Video>Photo>Written.

From day 1 :
- Wrote down ALL ideas on paper (content pieces, growth strategies, future targets)
- Decided to expand my team, whenever my income allowed me to.
- Make. Money. First.
Don't just rely on YouTube income or brands for money. You may also provide SERVICES to fans.

But in the long term, BIG money will come from brands.

Therefore accumulate numbers and create your own niche.

How to get numbers?
- Entertain or Educate or Motivate

- Create videos/pieces that address people's most common questions/thoughts about the niche you've chosen.

As you grow through your base strategy of video creation (could be YT, IG Reels or even LinkedIn Video)...

You can further community loyalty through sharing pieces of your personal story. How?
- Vlogs
- Captions that expose your mindset.
- Tweets

Be a good storyteller.

Tomorrow, Zynga shuts down FarmVille on Facebook after 11 years. I wanted to share the story of how we created it and why it has played such an important role in the evolution of gaming. 1/x

The real innovation of FarmVille was in making games accessible to busy adults, giving them a place to invest and express themselves and be seen by people in their lives as creative. People thought of FarmVille as a sort of Etch-a-Sketch. 2/x

It was the first game at scale that leveraged big data, and almost everything inside the game was tested and optimized. FarmVille became a training ground for a generation of entrepreneurs and product managers. 3/x

In 2008, Happy Farm reached 20+ million daily active users, setting off a wave of competition from game developers, and numerous farming games began to hit the market. 4/x.

On February 6, 2009, FarmTown reached 1 million DAU on Facebook. Farm Town combined the moving maps from MyFarm with avatars in Zynga’s YoVille. I wrote the date on the wall, and said we need to count the days until we are in the market with our own game. 5/x

social media use really calls for something closer to a driver's license than terms of service... most apparent bad behavior here is more incompetence than malice, like not knowing how to change lanes or take turns at a 4-way stop..

trump's history on twitter is something closer to a crazy car chase on LA streets than bad driving (with the cops MIA, but media helicopters in pursuit), but almost all unpleasantness around here is just poor driving skills

not that I'm advocating for a licensing regime... that would be a terrible thing. Do not need a social media DMV. But the underlying principles (as tested for eg. in the written and road tests) are pretty good.

Written test would test things like "safe following distance" (reply-guying = tailgating?)

Road test would actually expose you to routine provocations. Like, "make a left turn" = "deal with this concern troll"

As in the driving test, where an awkward, unnatural, and unintuitive bit, the parallel parking test, is the toughest bit, there would be some such awkward maneuver you'd have to learn (hmmm... what's the parallel parking equivalent on twitter?)

The worst things I see among friends and people around me and in social media is they say who sees caste in 2020. They also say caste is wrong and it should be abolished. First friends please understand reality, don't come to a conclusion by seeing whatsapp forwards 1/n

Misleading YouTube videos and the common stuff that comes in cinema and in TV. First you must understand the biggest problem of India ia not Corruption but it's caste.Majority of movies we watch shows that that biggest problem of India is Corruption and if we stop it we will 2/n

Become a developed nation. But according to me these people are cheating us by hiding the biggest problem. For the people who say is there caste in 2020, I just want to ask a question. How many of you during your marriage search for your partner in same caste. 3/n

I think majority will do that, then how can you say there is no caste in 2020. Caste has just gone out of our names that too in TN only, but it's still there in everyone's home and everyone's minds. So please accept the truth and start your journey against it. 4/n

There is one group of people who speaks about everything about cinema, cricket and other stuffs, but when this topic comes to a discussion the becomes silent. I can understand that they don't want to speak about this because they may think it as a sensitive issue. 5/n