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Enter the thread if you dare. 😈
We’re counting down 13 of the best ways to Halloween on Snapchat. First up – matching Lens costumes for you and your pet.
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More from Social media
The goal?
Learn how to craft interesting threads, and grow a following. It (mostly) worked.
- New followers: +2.5K (+100% MoM)
- Top thread: 373K impressions
- Top tweet: 2.5K likes
Here's what I learned. Quick thread 👇👇
To start, here's the most popular thread I've written.
Thoughts on what made it work, below.
Nikola Tesla was the greatest inventor of his era. He died penniless and alone, swindled by both Thomas Edison and JP Morgan.
— Mario \U0001f98a (@mariodgabriele) September 2, 2020
A thread \U0001f447\U0001f447\U0001f447 pic.twitter.com/80Gco1e6uq
1. Quality
The threads that performed best were (usually) the ones I put the most effort into.
One example is this one about Jeff Bezos's origins. I spent hours researching and drafting it.
It's worth taking the time to craft your
[Story time]
— Mario \U0001f98a (@mariodgabriele) July 30, 2020
Yesterday, Jeff Bezos testified in front of Congress. It was almost exactly 15 yrs ago that Amazon introduced itself to the world.
We have all heard some version of his story. But in investigating his childhood, I was surprised to find much that has gone unshared. pic.twitter.com/CDaIAA0Fzj
2. Timeliness
Capitalizing on the news can be one way to expand viewership.
When Fornite launched its #FreeFortnite campaign, I wrote this thread.
At the time, it was my 2nd best performing thread. It also introduced me to the lovely
Fortnite is standing up to Google and Apple.
— Mario \U0001f98a (@mariodgabriele) August 13, 2020
They're offering 20% discounts to players that buy digital currency in the app, bypassing the payment systems of Big Tech.
This is a thread about the game's humble beginnings. \U0001f447
(All likes + RTs appreciated! \U0001f64f) pic.twitter.com/Zg5Lr3hDRu
3. Narrative Arc
Have a clear start and end in your mind.
I made this mistake with a few Amazon threads. I thought because my first one worked, I could keep the story going. But they didn't have as clear a narrative arc and were much less popular.
A book about lichen saved Amazon from going out of business.
— Mario \U0001f98a (@mariodgabriele) August 10, 2020
A thread \U0001f447 pic.twitter.com/kgfmBf4Dsj
I suggest @manyver_se as TW + FB replacement! It has no server, hence no shutdown! Everything reside on your + friends phone/or PC. You do posts as in TW/FB or private DM.
Generate an ID. Then share invite-codes with friends. See> https://t.co/2OMw7e0bUB ++>
Once you installed the app you can start post threads as "public". For the moment they will be stored on your device. Once you have contacts, they will share that. Is like offline blogging! ++>>
The huge advantage; no server can shutdown your communication! Friends share your posts, so it's resilient if not always online. Is an "off-grid" optimal solution. Is a bit tedious to share "invite-codes" but it's worth. Check>
The most obvious way to CONNECT, is to invite each friend with his special [DHL] generated code. https://t.co/ayurByEtmV Can be shared via mail, or any other means. Use a secure mail like @TutanotaTeam or @ProtonMail ++>>
If some group leader wants, he can do a pub-server where only contacts reside. You must get here an invite-code to to access that server. On digital ocean we can employ one:
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