Enter the thread if you dare. 😈

We’re counting down 13 of the best ways to Halloween on Snapchat. First up – matching Lens costumes for you and your pet.

https://t.co/J0Zn7CfM1q

social media use really calls for something closer to a driver's license than terms of service... most apparent bad behavior here is more incompetence than malice, like not knowing how to change lanes or take turns at a 4-way stop..

trump's history on twitter is something closer to a crazy car chase on LA streets than bad driving (with the cops MIA, but media helicopters in pursuit), but almost all unpleasantness around here is just poor driving skills

not that I'm advocating for a licensing regime... that would be a terrible thing. Do not need a social media DMV. But the underlying principles (as tested for eg. in the written and road tests) are pretty good.

Written test would test things like "safe following distance" (reply-guying = tailgating?)

Road test would actually expose you to routine provocations. Like, "make a left turn" = "deal with this concern troll"

As in the driving test, where an awkward, unnatural, and unintuitive bit, the parallel parking test, is the toughest bit, there would be some such awkward maneuver you'd have to learn (hmmm... what's the parallel parking equivalent on twitter?)

10 ridiculously simple tips I wish I knew about building an audience when I first started:

I mostly winged it 🤫

Let me share my lessons so you don't have to:

(a thread 🧵)

1/ Switch from being a consumer to a creator

If your default is opening social media and binging on updates from others, there's a problem. The world needs to know what YOU can offer, and I believe everyone can add value. So first, switch to intentionally becoming a creator.

2/ Start very small and build "Atomic habits"

Most beginner creators people aim too far high and crash. It never works for me. Instead choose tiny habits like 2 tweets a day in the morning. Or 1 video for Youtube. Or 1 short essay each day on Substack. Optimize for consistency.

3/ Pick one social platform to create and stick with it

What comes naturally to you? Writing your thoughts, choose Twitter. Editing interesting footage and layering a voice-over? Choose Youtube. Short essays? Choose Substack. Pick one and stick with it for at last 1 month.

4/ Find your niche

Don't focus on big bold segments with hundreds of active prolific creators already fishing. Find specific audiences and move towards them.

I was a no-code maker in 2018 so that niche came naturally. Later, I expanded to the community niche. Now #buildinpublic