BC MARKETING
Saved by @Alex1Powell

big louis winthorpe III energy

 i almost feel bad for the guy, because someone this absolutely clueless about how he sounds really shouldn't be allowed to post under his own name.
he seems like someone who *genuinely* means well most of the time, but it extremely easy to excite and wind up, and who is just profoundly dense about the wisdom of getting wound up the way he does in public.
on the other hand, the tara reade business was indefensible, exploitative, and gross. if there is ever a writer who desperately needs an editor to save him from himself, it's nathan robinson.
i had a few friends in high school who were well-meaning, wealthier than they realized, and in drama class, and most of them grew out of their nathan robinson stage because, well, it was oklahoma. there's almost something a little charming about the fact that he didn't.
he'd be a markedly more likable character if he just owned up to his wealth and advantages, focused on the areas where he's good, quit twitter, and stopped cosplaying as a rumpled mid-atlantic workingman of the late 19th century.
for everything terrible about him, he's still markedly better as a writer, a thinker, and, i'd bet, as a person, than most of the jacobin masthead, and current affairs could be the real deal with a serious, professional and experienced EIC.
listen, nathan robinson, if karl marx didn't need to pretend that he was a poverty-stricken, threadbare newsie just scraping by to survive on these hard, cobblestone streets, you definitely don't need to, either.

More from Marketing

GREG ISENBERG
GREG ISENBERG
@gregisenberg
I built communities that created 83m new customers in 2020 with this marketing framework

I'm curious your thoughts

A startup marketing manifesto:

Connect the disconnected

1. Find people who want to pursue a goal (ex: new immigrants in the US, learn tennis etc)
2. Accelerate them

This will do more for your business than you can imagine

Customers need to feel lucky. Like the chosen ones

Lucky to be a part of the community. Lucky to buy the product. Lucky to be a part of your story

If you nail the “luckiness” feeling, you can drive your marketing costs to zero

How to jumpstart & structure community:

- Masterclass for X
- Clubhouse for X
- Q&A platforms
- Small virtual events
- Gaming events
- Text your community’s leader
- etc.

Have a design aesthetic. Own it

Make sure your niche is in love with it

Daring design aesthetics pay dividends
ALL , MARKETING
Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
50 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵

50. Fastest-growing companies use growth loops


49. 7 Proven growth hacking strategies (pt.1)


48. Steal These 7 growth hacks (pt.2)


47. 15 Lessons to write viral Twitter threads
ALL , MARKETING
Advertisement
Nick Yates | E-commerce Copywriter
Nick Yates | E-commerc...
@iamnickyates
3 email sequence
$20,000
1 week
A SUPER happy client

What did I do?

It's funny, I only changed one small thing

And my client had a face palm moment

But they knew that my "outsider's perspective" was what they needed

Here's what I did...

This client of mine was selling a high-ticket offer ($5,000 program)

They were having TERRIBLE click through rates on their emails

The product was super cool and their results were amazing

The emails didn't SUCK that bad

So I knew it was a strategy issue, not a copy thing...

These were the steps of the funnel:

Step 1: Email
Step 2: VSL
Step 3: Phone call
Step 4: Purchase

After digging in, this is the fatal mistake I found:

They were selling step 4 before they got to step 2

They used their emails to talk up the product before they ever got the prospect to the VSL

I took a few steps back

Revamped their emails to sell the click to the VSL

And all metrics went up 2x in just one week

We didn't continue working together so I don't know how much more money they made

But I know it's a lot based on the first week of data I received
MARKETING
CHRIS HERD
CHRIS HERD
@chris_herd
In the last 12 months I've spoken to 1,500+ companies about their plans for remote work in 2021

Here are a few 'request for startup ideas' based on what I've heard

[ a thread ] 💻🏠🌍

⭐️ Personal Branding: The best companies in the world will empower individuals to create and grow their personal brands

Companies who elevate their people will dominate in talent attractions and retention

🤖 Personal RPA: Robotic process automation will transform work for individuals.

No-code tools that enable workers to build bots that automate menial parts of their roles will be huge

🎮 Gamify Work: Tools that help people remain more engaged and empower them with a deeper feeling of achievement as they make progress and complete tasks

Teams will be rewarded as they progress and contribute more frequently due to faster feedback loops

🧘‍♂️Health & Wellbeing: Worker burning out due to overworking is going to be a big problem of remote work

Companies are looking for products that help workers avoid this by taking care of themselves better & being more mindful
MARKETING
Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
Good copywriting is a superpower.

Amazon, the second most valuable brand in the world, puts an emphasis on teaching its employees how to write.

They know good copy equates to more customers.

These are the 8 tips to write like an Amazonian 🧵

1. Keep Your Sentences Under 30 Words.

I'd keep them under 15 words.

They should be Kevin Hart short.

And only focus on one idea.

Short sentences help break down info into bite-size pieces.

This makes the communication smoother.

Digestible info = Retained info


2. Replace Adjectives With Data

In 1880, Mark Twain said, “When you catch an adjective, kill it."

In Amazon's case, don’t kill them -- replace them with data.

Why?

Because numbers are eye candy.

It organizes info into a logical order.


3. Eliminate Weasel Words

Weasel words kill sentences.

They're vague. Boring.

If you’re going to use adjectives -- use descriptive adjectives.

NOT interpretive adjectives.

Ex:

Interpretive - We went on a long boat ride.

Descriptive - We went on a 5-hour boat ride.

4. The “So What” Test

Re-read your writing and ask, “so what?”

Can the reader understand the sentence, paragraph, or page?

Does it make sense?

Does it provide value?

Are they learning?

This helps give you an understanding from the consumer's perspective.
MARKETING

You May Also Like

Marina Amaral
Marina Amaral
@marinamaral2
Rio de Janeiro, 1920. 🇧🇷


São Paulo, 1910. 🇧🇷


“Arpoador”, Rio de Janeiro, 1900. 🇧🇷


“Avenida Paulista”, São Paulo, 1902. 🇧🇷


Recife, 1885. 🇧🇷
HISTORY
UN Watch
UN Watch
@UNWatch
The UN just voted to condemn Israel 9 times, and the rest of the world 0.

View the resolutions and voting results here:

The resolution titled "The occupied Syrian Golan," which condemns Israel for "repressive measures" against Syrian citizens in the Golan Heights, was adopted by a vote of 151 - 2 - 14.

Israel and the U.S. voted 'No' https://t.co/HoO7oz0dwr


The resolution titled "Israeli practices affecting the human rights of the Palestinian people..." was adopted by a vote of 153 - 6 - 9.

Australia, Canada, Israel, Marshall Islands, Micronesia, and the U.S. voted 'No' https://t.co/1Ntpi7Vqab


The resolution titled "Israeli settlements in the Occupied Palestinian Territory, including East Jerusalem, and the occupied Syrian Golan" was adopted by a vote of 153 – 5 – 10.

Canada, Israel, Marshall Islands, Micronesia, and the U.S. voted 'No'
https://t.co/REumYgyRuF


The resolution titled "Applicability of the Geneva Convention... to the
Occupied Palestinian Territory..." was adopted by a vote of 154 - 5 - 8.

Canada, Israel, Marshall Islands, Micronesia, and the U.S. voted 'No'
https://t.co/xDAeS9K1kW
SOCIETY
Advertisement
WORLD OF SANATAN DHARMA
WORLD OF SANATAN DHARM...
@world_sanatan
UNTOLD STORY OF QUEEN BHAVASHANKARI OF BENGAL - A 🧵u must read

Know the role of Naga Sadhus

PART-1

One of the most underrated empires to ever grace India is the kingdom of Bhurshut from central Bengal.

1/


A medieval powerhouse this kingdom stood firm against the Pathan invasion from Orissa twice, and with each time devastating the enemy forces.

Along with this, we also have to note that this was the time when the empire was under the reign of a widowed queen named Bhavashankari.

She wasn’t even born in a royal family and yet she achieved what most of the kings couldn’t do

This begs the question, why does no one remember this great kingdom?

3/

Bhurshut empire thrived from 15th century till late 18th century as an independent kingdom while acting as tributary state with full autonomy.

4/

What’s even more puzzling is that no one knows about the great queen Bhavanshakari who thrashed the Pathans single handedly without the aid of their allies.

5/
ALL
Katie Mack
Katie Mack
@AstroKatie
Light travels at about 1 foot per nanosecond.

Hold your hand up 12 inches from your face: you’re seeing your hand as it was a nanosecond ago. Everything you look at is, to one degree or another, in the past. The farther away in space, the more ancient in time.

You can’t see the Sun as it is now, but you can see it as it was about 8 minutes ago. You can’t see Alpha Centauri now, but you can see it 4.4 years ago. You can see the Andromeda Galaxy as it was 2.5 million years in the past. And so on.

With powerful telescopes, we can see galaxies whose light has been traveling to us for more than 13 billion years. We see them shining in a universe that’s still young, where gravity has just begun to pull matter together into stars and galaxies.

We can see something even more distant, and more ancient, than the first galaxies. If we peer out far enough, in between the galaxies, we can see parts of the Universe that are so far away, it has taken the light from that distance almost the entire age of the cosmos to reach us.
SCIENCE
Anshul Pandey
Anshul Pandey
@Anshulspiritual
SHAKTA DHARMA AND THEIR ACHARYAS

Śhākta or Shakti or Devi pooja is not a new upasana. It is being carried out right from the time of Vedic period. Puran's tell us that Rishi Vashishth would worship Tara devi. Parshuram ji worshipped Tripura devi,


Agastya learned the secrets of Shri Vidya from Vishnu ji in Hayagriva avtaar. Bhagwan Ram, Laxman and Krishna too learned the tantrik vidya. Even Rig Ved 7.103.5 Sayan Bhasya also mentions about Śhākta/शाक्त(शाक्तस्येव शक्तिमतः).

Then we find that in the Harrappan excavations many figurines depicting Shakti were found. So in that age too, which was supposedly an urban city shakti was being worshipped. So naturally this tradition would be prevalent in rural areas too.

It is wrong to say that shakti puja originated from Bengal although it was popular there. Matsyendranath received this vidya from Maheshwari herself in Kamrup. We know that Shakti pooja is practised all over India.

Not much is known about the Śhākta saints in other parts of India in the middle ages.

Adi Shankaracharya wrote Pramanech saar named book on tantra and Anand lahri book on Devi strotras. Then there were Acharya Shankar, Bhaskar Rai, Laxman, Deshikendra, Raghav Bhatt, Krishnand,
ALL