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Josey 🚀
@josey_orr 2 years ago 173 views

@alexgarcia_atx Was it Tiny Grocer??

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67 Lessons on Marketing Strategy

Inspired by the conversation between @mkobach and @rachelmercer

Notes 👇

What is Strategy?

• Strategy is defining the problem you are trying to solve and the plan to get there
• Many people put strategy on the backburner
• Without strategy, it's hard to know if what you are doing is successful

What is Strategy? (Part 2)

• Strategy is like running
• You can't just start running
• You need to decide where you are going to run to and if you have the stamina to get there

What is Strategy? (Part 3)

• Strategy is the rock, pebbles, and sand in a jar story
• Is it the new shiny object (eg. TikTok) a rock?
• Or is it unnecessary and just taking up space you don't

What is Strategy (Part 4)

• Strategy is the foundation for which success can spring from
• The strategy is the GPS, the destination is tactics
• No right way to do strategy

Zach Weinersmith
@ZachWeiner

Hey, for people interested in this stuff, here's a thread about a change we made to running our facebook account:

So, about 5 years ago, we got on facebook. Why? Well, facebook has a big audience and they like to consume on facebook. So, we started posting comics there, even though we got paid nothing and facebook made money off the free content.

Why? Because back then, once in a while, you would say "also hey, I sell books" or "hey, I'm going to be signing at this event" and your facebook followers would actually see it.

Effectively, the implicit old arrangement was "facebook lets me reach readers efficiently, and I supply facebook with free content they run ads on."

Over time, like a bad business partner, facebook basically made it impossible to reach your audience without *paying them*. Thus, you supply them free content on which they run ads, and you get nothing in exchange.

Samuel Brealey
@SamuelBrealey

THREAD: Turkeys don’t vote for Christmas. It’s 6pm on a Friday evening, everyone is sat around a table at a nice restaurant in London. The head of Marketing from some big company is sitting down with his agency who invited him down to talk things over.

They insist on paying the bill, it’s a casual thing they say. Just a chat about ideas.

Wine starts flowing and jokes too. Everyone has a good time.

Especially the agency, they just signed a new client retainer for £5,000 a month.

Easy pickings.

Too often we see Marketers signing agency contracts because of a few casual chats, usually following some conference waffle sales pitch about how everything in Marketing is dead now and only they have the solutions in this “new world”.

The point here is that turkeys won’t vote for Christmas.

They won’t sell you the best option, they’ll sell what’s best for them.

But the problem isn’t the agencies, its Marketers.

Agencies will try to sell you what they sell, of course they would. Marketers of all people should be aware of this. It doesn’t really matter if you get on really well and they paid for your meal and they are young, millennial, white and middle class and do digital.

Brian Bourque
@bbourque

Digital ad spend is up 31% this year.

More competition, more expensive clicks.

How to master 5 FREE marketing channels:

1. Email Newsletters

Ethan Brooks offers a million dollars of value in this mega-thread on how to build a 7-figure newsletter

1/ How 7-Figure Newsletters Work

Stoked to get back to writing about newsletters here.

For easy reference, you can find all the threads below (will keep this updated).

Based on months of dedicated research and dozens of interviews with operators across the industry.

Enjoy! pic.twitter.com/EMnenqRxYs
— Ethan Brooks (@damn_ethan) July 11, 2021

2. SEO

Hrishikesh Pardeshi, founder of Flexiple and Buildd, reveals his 30-step framework for how a startup should approach

My 30-step SEO strategy for startups based on 4 years of learnings, marketing & growing my startups to 1 million+/month organic traffic. pic.twitter.com/8OQhF8K6Tl
— Hrishikesh Pardeshi (@hrishiptweets) November 18, 2021

2. SEO (continued)

Yannick from Hypefury delivers a powerful guide to key SEO concepts with examples, tools and recommended videos to dive

I have 15+ years of digital marketing experience.

I condensed everything I know about SEO in one single thread including videos from industry experts.

When you finish this thread you can literally start your own SEO agency and start making money online.
— Yannick | Marketing & Growth (@Yannick_Veys) July 12, 2021

3. Organic Twitter

Learn how Aadit Sheth writes killer threads that have earned him over 80K

The Twitter algorithm loves threads.

If you struggle with writing, know I used to as well.

I eventually overcame it.

6 steps to writing threads that crush it on Twitter:
— Aadit Sheth (@aaditsh) September 6, 2021

$Luke Cannon \U0001f426$

Luke Cannon 🐦
@lukecannon727

Marketing, Content, & Audience

Clubhouse highlights from @Julian, @shl, @mkobach, & @tobydoyhowell:

When building an audience, optimize for 3 things:

Volume
➡ How many followers?

Affinity
➡ How much do they prefer your tweet to the same one from someone else?

Recursive power
➡ How influential are your followers toward your goals?

Here's how to do marketing:

People follow to be entertained.

Entertain people & remind them that you exist.

You'll be top of mind when they want to sell an e-book or are frustrated by a slow check-out.

Don't make marketing more complicated than it is.

Forget funnels.

@mkobach just wants @Fast to be present to more people & knows 2M > 1M.

@tobydoyhowell just wants people to see MB everywhere & realize that the Brew is inevitable

Fact: people are more relatable than brands

Building your company around a personal brand(s) is a competitive advantage.

@Fast encourages & even helps people to build their personal brands

Strong Monopolies:

IRCTC 100% Market share in Rail Network.

IEX >90% market share in power trading.

Zydus wellness >90% market share in sugar free product.

Eicher motors >85% market share in 250cc bikes category.

MCX >85% market share in commodity trading.

Coal India >80% market share in coal production in India.

ITC >75% market share in cigarettes.

Honda Siel >75% in portable power generators.

Hindustan Zinc >75% market share in primary zinc industry.

Asahi India Glass >70% market share in automotive glass.

NRB Bearings >70% market share in needle roller bearings.

Pidilite >65% market share in adhesives.

CAMS >65% market share in RTA within mutual fund industry.

Time Technoplast >65% market share in polymer based industrial packaging.

Concor >65% market share in domestic container cargo transport.

Exide >60% market share in lead batteries.

Naukri >60% market share in the Indian job market space.

Praj >60% market share in ethanol plant installing.

Indiamart Intermesh >55% market share in the online B2B Classified space.

Borosil Renewables >55% market share in Lab glass.

Vst Tillers >50% market share in
Power tillers.

Delta corp >50% in online poker games.

Vinati Organics >50% market share in IBB.

Jonathan Ware
@ReassessHistory

So when it first appeared in Normandy, the Sherman Firefly and it's meaty 17 pounder represented an ideal combo of reliable chassis, great gun and devastating firepower right?

Ummm...

Truth is a bit more complex. /1
#WW2 #SWW #History

Deliveries of Firefly to units only commenced in April 1944,
just a few weeks before Overlord & left minimal time for familiarisation.

Armoured Regiments mostly utilised Fireflies on a basis of 1 per troop of 4 tanks. /2

Finally each armoured regiment troop had access to integral, meaty, anti-tank firepower capable of dealing serious damage to any German AFV likely to be encountered. /3

The dual purpose 75mm gun was quite capable of laying down a reasonable HE shell or AP round for dealing with Panzer III or IV.

Firefly's 17 Pounder had.... problems with HE, but excelled at tank killing. So Tigers and Panthers would need to be wary. /4

Firefly's design history dated back to March 1943 when the General Staff published "Policy on Tanks" which effectively stated the majority of tanks should have a good HE weapon and...

[See image below] /5

Matt Fuller
@MEPFuller

They’re shooting into the chamber.

JayneshKasliwal
@JayneshKasliwal

ULTIMATE GUIDE TO 21 and 200 Moving Average
SUNDAY THREAD 🔖
A trend Following System That will Help You Improve Trading immensely.

RETWEET AND SHARE 🔄
@kuttrapali26 @AmitabhJha3
#stocks #StockMarket
1/n

Moving averages
EMA and SMA
1. Exponential Moving Average (EMA) is similar to Simple Moving Average (SMA), measuring trend direction over a period of time.
2. However, whereas SMA simply calculates an average of price data, EMA applies more weight to data that is more current
2/

21 EMA : SHORT TERM TREND
1. Calculates the Average Price of past 21 days
2. A stock above 21 ema is in strong momentum , which will give pullbacks to 21 ema again and again.
3. Stock above 21 ema should never be shorted so as to stay with the trend
3/n

3. A stock which moves 10-15% above 21 ema will be too extended and hence will generally pullback
Stocks take dynamic support on 21 ema
4. You can Short only if its too extended like 15 to 20% from 21 ema ( Not advised )
#ADANIPOWER:
#pnbhousing
4/n

1. Whenever 21 ema is sloping upwards its called uptrend
2. Whenever 21 ema is sloping downwards its called dowtrend
3. Whenever 21 ema is sideways its called consolidation
⏫Buy in uptrend
⏬Sell in downtrend
Examples:
5/n

James Clear
@JamesClear

My top 10 tweets of the year

A thread 👇

https://t.co/xj4js6shhy

Entrepreneur\u2019s mind.
Athlete\u2019s body.
Artist\u2019s soul.
— James Clear (@JamesClear) August 22, 2020

https://t.co/b81zoW6u1d

When you choose who to follow on Twitter, you are choosing your future thoughts.
— James Clear (@JamesClear) October 3, 2020

https://t.co/1147it02zs

Working on a problem reduces the fear of it.

It\u2019s hard to fear a problem when you are making progress on it\u2014even if progress is imperfect and slow.

Action relieves anxiety.
— James Clear (@JamesClear) August 30, 2020

https://t.co/A7XCU5fC2m

We often avoid taking action because we think "I need to learn more," but the best way to learn is often by taking action.
— James Clear (@JamesClear) September 23, 2020

@alexgarcia_atx Was it Tiny Grocer??

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