BC MARKETING

Josey 🚀
@josey_orr 4 years, 1 month ago 670 views

@alexgarcia_atx Was it Tiny Grocer??

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67 Lessons on Marketing Strategy

Inspired by the conversation between @mkobach and @rachelmercer

Notes 👇

What is Strategy?

• Strategy is defining the problem you are trying to solve and the plan to get there
• Many people put strategy on the backburner
• Without strategy, it's hard to know if what you are doing is successful

What is Strategy? (Part 2)

• Strategy is like running
• You can't just start running
• You need to decide where you are going to run to and if you have the stamina to get there

What is Strategy? (Part 3)

• Strategy is the rock, pebbles, and sand in a jar story
• Is it the new shiny object (eg. TikTok) a rock?
• Or is it unnecessary and just taking up space you don't

What is Strategy (Part 4)

• Strategy is the foundation for which success can spring from
• The strategy is the GPS, the destination is tactics
• No right way to do strategy

golikecorpromachine
@golikehellmachi

big louis winthorpe III energy

they're the cheapest classic car on the market https://t.co/imorvNSZcI
— Zoomcock Archivist \U0001f30b (@canderaid) December 17, 2020

i almost feel bad for the guy, because someone this absolutely clueless about how he sounds really shouldn't be allowed to post under his own name.

he seems like someone who *genuinely* means well most of the time, but it extremely easy to excite and wind up, and who is just profoundly dense about the wisdom of getting wound up the way he does in public.

on the other hand, the tara reade business was indefensible, exploitative, and gross. if there is ever a writer who desperately needs an editor to save him from himself, it's nathan robinson.

i had a few friends in high school who were well-meaning, wealthier than they realized, and in drama class, and most of them grew out of their nathan robinson stage because, well, it was oklahoma. there's almost something a little charming about the fact that he didn't.

Jean-Denis Greze
@jgreze

I promised threads about recruiting for the next week. Here's the first one on referrals. In growth/marketing speak: referrals are your organic growth, inbound is your brand, and outbound/sourcing is your ad spend. You want to growth-hack your referrals. Here's how. 1/n

2/ Referrals (people on your team referring candidates into your recruiting pipeline) is great because it scales with your org size. They also convert higher since one of their friends is trying to convince them to join, plus they are generally not interviewing at many companies.

3/ The main disadvantage is that they tend to re-enforce your current team makeup. So if you have a diverse team, referrals will continue that diversity, but if you do not, you'll be entrenching your existing makeups which can have some real cons.

4/ A common tool for incentivizing referrals is the referral bonus (the coolest version of which is in equity IMO, although $ works well too), but I think you can do a lot more by leveraging process (referral parties) and culture (creating real pride about your referral culture).

5/ Referral parties are about making a game out of referrals by (virtually) locking 2+ teams in a room for 60 minutes and asking them them to go all out putting together a referral list. Here's how to do it.

Vibrioz
@Vibrioz

'How To Get More Followers & Engagement Using Hashtags Without Being Spammy' 😱

A lot of you have been asking how I was able to grow so fast over the last month so I thought I'd share with you how to grow using Hashtags!

This is a long one so keep reading...

1/7

So I’ve been getting asked a lot..

“i was wondering if you have any tips on growing a small twitter account”

or

“you got like 100 followers in 2 day. HOW?”

This made me want to start sharing different tips with you so you can grow your own profile at ease!

2/7

To keep things short, here's how to select your 'Top 5' hashtags that you should be including in your posts so you can grow your profile.

Just remember, this is all new to me and I could be completely wrong..

Do not hold me accountable if this doesn't work for you

3/7

Step 1: Search a main keyword on Twitter (i.e. #ROBLOX)

Step 2: Navigate to the 'Top' filter after you search

Step 3: Start scrolling and identifying 15-25 posts that are similar to what you want to build and have high engagement (i.e. likes, comments, etc.)

4/7

Step 4: List all hashtags from the posts you identified and a number next to them that will tell you how many times you see that hashtag (i.e. #RobloxDev 12)

5/7

$Alex Garcia \U0001f50d$

Alex Garcia 🔍
@alexgarcia_atx

Good copywriting is a superpower.

Amazon, the second most valuable brand in the world, puts an emphasis on teaching its employees how to write.

They know good copy equates to more customers.

These are the 8 tips to write like an Amazonian 🧵

1. Keep Your Sentences Under 30 Words.

I'd keep them under 15 words.

They should be Kevin Hart short.

And only focus on one idea.

Short sentences help break down info into bite-size pieces.

This makes the communication smoother.

Digestible info = Retained info

2. Replace Adjectives With Data

In 1880, Mark Twain said, “When you catch an adjective, kill it."

In Amazon's case, don’t kill them -- replace them with data.

Why?

Because numbers are eye candy.

It organizes info into a logical order.

3. Eliminate Weasel Words

Weasel words kill sentences.

They're vague. Boring.

If you’re going to use adjectives -- use descriptive adjectives.

NOT interpretive adjectives.

Ex:

Interpretive - We went on a long boat ride.

Descriptive - We went on a 5-hour boat ride.

4. The “So What” Test

Re-read your writing and ask, “so what?”

Can the reader understand the sentence, paragraph, or page?

Does it make sense?

Does it provide value?

Are they learning?

This helps give you an understanding from the consumer's perspective.

A thread on how absurd the UK is on transgender issues and how the UK got so transphobic

In 2015 Parliament held an inquiry looking into the state of Transgender equality. Trans people of all stripes outlined many different problems across many, many different areas.

As a result Parliament created a list of recommendations including legal recognition for non binary people, gender recognition act reform, allowing 16 year olds to change their legal gender and reform of NHS gender identity services.

The government under Theresa May ignored everything that was recommended except for Gender recognition act reform. This act came into law in 2003 and gave trans men and women (but not non-binary people) the ability to legally change their gender on their birth certificates.

The process at that time to change your birth certificate under the GRA was to make an application to a panel of cisgender people who would decide if you were sufficiently trans based on your payslips, photo ID and bank statements. You would not get the option to speak to them.

(Also this process cost £140 which is just a tax on being trans)

Simon DeDeo
@SimonDeDeo

This is a pretty valiant attempt to defend the "Feminist Glaciology" article, which says conventional wisdom is wrong, and this is a solid piece of scholarship. I'll beg to differ, because I think Jeffery, here, is confusing scholarship with "saying things that seem right".

Imagine for a moment the most obscurantist, jargon-filled, po-mo article the politically correct academy might produce. Pure SJW nonsense. Got it? Chances are you're imagining something like the infamous "Feminist Glaciology" article from a few years back.https://t.co/NRaWNREBvR pic.twitter.com/qtSFBYY80S
— Jeffrey Sachs (@JeffreyASachs) October 13, 2018

The article is, at heart, deeply weird, even essentialist. Here, for example, is the claim that proposing climate engineering is a "man" thing. Also a "man" thing: attempting to get distance from a topic, approaching it in a disinterested fashion.

Also a "man" thing—physical courage. (I guess, not quite: physical courage "co-constitutes" masculinist glaciology along with nationalism and colonialism.)

There's criticism of a New York Times article that talks about glaciology adventures, which makes a similar point.

At the heart of this chunk is the claim that glaciology excludes women because of a narrative of scientific objectivity and physical adventure. This is a strong claim! It's not enough to say, hey, sure, sounds good. Is it true?

Manas Arora
@iManasArora

My course is now available for FREE on youtube.

Channel link: https://t.co/BJqESqFVko

Kirsti Miller
@KirstiMiller30

@FionaPearman @ScottMorrisonMP Morrison is our statue of unempathic neoliberalism - erected by evangelical and corporate Australia to celebrate their victory over compassion, equality and secular humanism.

Hopefully it gets pulled down like the statues of dubious heroes of oppression from an earlier age.

@ScottMorrisonMP The two-party-preferred system in
Australia politics isn’t working for people, and it sure isn’t working for the planet.

@ScottMorrisonMP My collapse of faith in our democracies isn’t an accident. It’s one of the central victories of the neoliberal project, delivered through two generations of privatisation, outsourcing and deregulation, underfunding of government services (locked in by tax cuts),...

@ScottMorrisonMP restricting freedom of information, targeting whistleblowers and raiding the media who report on them, delegitimising and gagging public interest advocacy, and criminalising protest.

@ScottMorrisonMP Politics in Australia today relies hugely on the fact that most people don’t know most of what’s going on so as to get away with stuff that couldn’t be done under real scrutiny we have seen a clear example of this with the National Coronvirus Cabinet.

@alexgarcia_atx Was it Tiny Grocer??

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