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More from Marketing
1. 10 Marketing Lessons From Steve Jobs That Every Marketer Must Know
10 Marketing Lessons From Steve Jobs That Every Marketer Must Know \U0001f9f5
— Alex Garcia \U0001f50d (@alexgarcia_atx) March 18, 2021
2. The Ad Campaign That Changed Advertising Forever
Volkswagen's "Think Small\u201d campaign quickly went from a head-scratcher to one that would change advertising forever.
— Alex Garcia \U0001f50d (@alexgarcia_atx) March 19, 2021
It took a small foreign object, crafted by Hitler, to America\u2019s most popular automobile.
By 1972, the VW Beetle became the best-selling car.
Here's the story \U0001f9f5 pic.twitter.com/Hu2s7zAJ3m
3. How Absolut Vodka Went From 2% Market Share to 50% With One Ad Campaign
Absolut Vodka launched a print ad campaign in 1981 that was so successful, they ran it for the next 25 years.
— Alex Garcia \U0001f50d (@alexgarcia_atx) March 20, 2021
By the end of it, Absolut Vodka went from a 2.5% market share to over 50%.
These 5 reasons made Absolute Vodka a global phenomenon \U0001f9f5 pic.twitter.com/vPblbvtNsx
4. Why Jeff Bezos named his online bookstore,
Amazon wasn't always Amazon.
— Alex Garcia \U0001f50d (@alexgarcia_atx) March 22, 2021
Jeff Bezos originally had trouble finding the right word to name the now trillion-dollar empire.
A few registered domains, a dictionary, and an interesting comparison made Amazon the perfect name.
Here's the quick backstory behind it \U0001f9f5 pic.twitter.com/trTKUMGQCR
A few years back my team built an app called Blab. It was like clubhouse before clubhouse.
Christie Smythe covered white-collar crime for Bloomberg News and lived "the perfect little Brooklyn life" with her husband. Then she threw it all away for one of her sources: infamous pharma bro Martin Shkreli. https://t.co/Xk0zXmYkgF
— ELLE Magazine (US) (@ELLEmagazine) December 20, 2020
When he first joined the app I had no idea who he was. I just saw that his live streams instantly had 3-4K viewers. More than anyone on our tiny platform.
I googled him and it came up: “Martin Shkreli, most hated man in America”
I assumed he was bad news
And he was... but also he wasn’t.
He was a douchebag, but he was in on the joke. He was a dick, but he was also very entertaining.
In the mornings he would live stream himself analyzing stocks or walking through drug discovery pathways.
In the afternoon he’d let people call in and debate him live on air. A CNN reporter tried to get him to go on TV, he refused, and said debate me here on Blab, no edits, no tv time limits.
At night he’d host late night convos - and eventually fall asleep on cam
The guy was a pain in the ass but man he drove traffic.
We had big celebs like Tony Robbins, the Jonas brothers etc... he outperformed them all.
At one point he was bringing in 100k users per month directly to his channel. And Bc he was so entertaining, they stuck.
More competition, more expensive clicks.
How to master 5 FREE marketing channels:
1. Email Newsletters
Ethan Brooks offers a million dollars of value in this mega-thread on how to build a 7-figure newsletter
1/ How 7-Figure Newsletters Work
— Ethan Brooks (@damn_ethan) July 11, 2021
Stoked to get back to writing about newsletters here.
For easy reference, you can find all the threads below (will keep this updated).
Based on months of dedicated research and dozens of interviews with operators across the industry.
Enjoy! pic.twitter.com/EMnenqRxYs
2. SEO
Hrishikesh Pardeshi, founder of Flexiple and Buildd, reveals his 30-step framework for how a startup should approach
My 30-step SEO strategy for startups based on 4 years of learnings, marketing & growing my startups to 1 million+/month organic traffic. pic.twitter.com/8OQhF8K6Tl
— Hrishikesh Pardeshi (@hrishiptweets) November 18, 2021
2. SEO (continued)
Yannick from Hypefury delivers a powerful guide to key SEO concepts with examples, tools and recommended videos to dive
I have 15+ years of digital marketing experience.
— Yannick | Marketing & Growth (@Yannick_Veys) July 12, 2021
I condensed everything I know about SEO in one single thread including videos from industry experts.
When you finish this thread you can literally start your own SEO agency and start making money online.
3. Organic Twitter
Learn how Aadit Sheth writes killer threads that have earned him over 80K
The Twitter algorithm loves threads.
— Aadit Sheth (@aaditsh) September 6, 2021
If you struggle with writing, know I used to as well.
I eventually overcame it.
6 steps to writing threads that crush it on Twitter: