BC MARKETING

George Mack
@george__mack 3 years, 3 months ago 427 views

Marketing is the ultimate meta skill.

Lifehack: Most people are awful at marketing.

More from George Mack

I get DM's from founders with the same specific problems.

Here's a public list of marketing tools I recommend:

↓

1. Twemex

Twitter Advanced search on steroids.

Whenever you visit someone's account, see their most popular Tweets of all time in order.

H/T @Julian for this

https://t.co/8P2YJ3Jrf0

2. Good UI

Historical log of successful and failed A/B tests from the likes of Amazon, Netflix, Google

3. Blisk

See how your website looks across every device.

Got an Android user complaining how your website looks but you only have an iPhone? Use Blisk.

4. Really Good Emails

Struggling with email ideas?

Library of thousands of quality emails to get inspo from.

George Mack
@george__mack

4 Learning phases:

1. Unconscious incompetence - "I don't know how bad I am"

2. Conscious incompetence - "This sucks. I know how bad I am"

3. Conscious competence - "I can do this if I focus"

4. Unconscious competence - "I don't remember the last 10 minutes of driving my car"

George Mack
@george__mack

If I had to give a lecture series on marketing, here's 11 points I'd include:

1. Data is like protein:

It’s valuable - but it shouldn’t be your *only* input.

If all your decisions are guided by A/B tests, you’ll eventually end up with a porn site.

2. The infinite ROI skill stack:

A. Understand how people work - Lindy.

B. Understand platforms + culture - Ever-changing.

Live in the barbell.

3. The best marketers are open source for the *first time ever*

• You can visit ad libraries
• You can sign up to newsletters
• You can see the copy on their website

There's no centralised database like Github - but it's there for the resourceful

4. Copy or reverse-engineer

A. If you want to do good marketing, just copy the greats.

B. If you want to do great marketing, reverse engineer the principles behind great marketing.

Warning: You will then be copied.

5. Think with headlines first

Mr. Beast has full time staff who's sole job is to write headlines for YouTube videos.

If the headline is good, they then make the video.

This is the inverse of making the headline fit the story.

Think of distribution before creation.

George Mack
@george__mack

THREAD: The top 0.1% of marketing mental models.

Compressing a 6-year career into the best 8 ideas:

1. Contrast Is A Drug

• Rolls Royce stopped exhibiting at car shows

• They started exhibiting at private aircraft shows

• "If you've been looking at jets all afternoon, a £300,000 car is an impulse buy. It's like putting the sweets next to the counter" - @rorysutherland

2. The Best Content Involves A Red Pill

• "If you want to build a good podcast, following, or blog - you've gotta create your red pill"

• Hand society something they're not hearing anywhere

• Society says blue pill. Your content says red pill.

(@finnscave via @ShaanVP)

• The irony is that the red pill metaphor is itself a red pill - once you see it, you can never unsee it.

• The best content creators on the internet all have their own red pill, which makes their content so enticing.

E.g. @jockowillink's red pill:

• Society's Blue Pill: Writing is a boring activity from school

• @david_perell's Red Pill: Writing online is the fastest way to accelerate your career

George Mack
@george__mack

Josh Waitzkin might be the most INTERESTING person alive.

He doesn't have Twitter. And he barely uses the internet.

I've compiled my favorite 5 MENTAL MODELS of his below.

THREAD...

WAITZKIN MODEL 1 - DEPTH OVER WIDTH

His life so far:

1. Chess prodigy + National champ

2. 2x world champion in Tai Chi push hands

3. The 1st black belt in Jiu-Jitsu under Marcelo Garcia (GOAT)

4. He's now in an unknown ocean town mastering surfing + advising elite investors

The Waitzkin paradox:

He's achieved more WIDTH across disciplines in 43 years than most could in 100 lives

How?

His obsession with DEPTH over WIDTH.

His life is the testimony to deep work and singular focus.

He spends 5-10 years of his life dedicated to each craft

Even when he approaches a new discipline, he goes for DEPTH within the DEPTH

E.g. Chess

Most just play countless games

Instead, Josh insists on having only 3 pieces on the board - King & Pawn vs King

He drills micro positions until he understands them from first principles

“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times” - Bruce Lee

Waitzkin's theory is that once you've understood one thing so deeply in the discipline - you understand the principles

You can then copy & paste them

More from Marketing

Shaan Puri
@ShaanVP

Reading this article, the story sounds pretty wild. But I spent a weird amount of time with Martin Shkreli, and I’m not surprised the journalist fell in love w him

A few years back my team built an app called Blab. It was like clubhouse before clubhouse.

Christie Smythe covered white-collar crime for Bloomberg News and lived "the perfect little Brooklyn life" with her husband. Then she threw it all away for one of her sources: infamous pharma bro Martin Shkreli. https://t.co/Xk0zXmYkgF
— ELLE Magazine (US) (@ELLEmagazine) December 20, 2020

When he first joined the app I had no idea who he was. I just saw that his live streams instantly had 3-4K viewers. More than anyone on our tiny platform.

I googled him and it came up: “Martin Shkreli, most hated man in America”

I assumed he was bad news

And he was... but also he wasn’t.

He was a douchebag, but he was in on the joke. He was a dick, but he was also very entertaining.

In the mornings he would live stream himself analyzing stocks or walking through drug discovery pathways.

In the afternoon he’d let people call in and debate him live on air. A CNN reporter tried to get him to go on TV, he refused, and said debate me here on Blab, no edits, no tv time limits.

At night he’d host late night convos - and eventually fall asleep on cam

The guy was a pain in the ass but man he drove traffic.

We had big celebs like Tony Robbins, the Jonas brothers etc... he outperformed them all.

At one point he was bringing in 100k users per month directly to his channel. And Bc he was so entertaining, they stuck.

Kevin Hillstrom
@minethatdata

1 - Why do I care about new customers when my industry obsesses with catering to best customers via omnichannel theory?

Good question!

It goes back almost 30 years.

2 - Ok, I was working at Lands' End in 1991. One of your Circulation Managers had a challenge. She had two segments of customers she mailed, and one she didn't. She knew how the mailed segments performed, but needed an estimate for the segment she didn't mail.

3 - Estimating segment performance for an un-mailed segment was easy ... I had done this work at the Garst Seed Company in the late 1980s. So I performed the exercise for her.

4 - And my results were accurate enough that I was asked to analyze other issues.

We had a division that mailed 2 catalogs in a quarter. What would happen to the two catalogs if a third catalog was mailed?

I recommended a strategy ... an A/B test.

5 - Say the first catalog generated $5,000,000 in sales and the second catalog generated $5,000,000 in sales. What would happen to the 2 catalogs if a 3rd catalog was mailed, and how much would the 3rd catalog generate?

$Luke Cannon \U0001f426$

Luke Cannon 🐦
@lukecannon727

Marketing, Content, & Audience

Clubhouse highlights from @Julian, @shl, @mkobach, & @tobydoyhowell:

When building an audience, optimize for 3 things:

Volume
➡ How many followers?

Affinity
➡ How much do they prefer your tweet to the same one from someone else?

Recursive power
➡ How influential are your followers toward your goals?

Here's how to do marketing:

People follow to be entertained.

Entertain people & remind them that you exist.

You'll be top of mind when they want to sell an e-book or are frustrated by a slow check-out.

Don't make marketing more complicated than it is.

Forget funnels.

@mkobach just wants @Fast to be present to more people & knows 2M > 1M.

@tobydoyhowell just wants people to see MB everywhere & realize that the Brew is inevitable

Fact: people are more relatable than brands

Building your company around a personal brand(s) is a competitive advantage.

@Fast encourages & even helps people to build their personal brands

$Alex Garcia \U0001f50d$

Alex Garcia 🔍
@alexgarcia_atx

Copywriting is a superpower.

Learn it and you can sell just about anything.

Use these 7 threads to master copywriting in the next 5 min 🧵

1. How to Write like an

Curious about how a company with a $1.6+ trillion market-cap writes persuasive copy?

Use these 7 tips to write like an Amazonian \U0001f9f5 pic.twitter.com/tKLAxyUCVb
— Alex Garcia \U0001f50d (@alexgarcia_atx) April 11, 2021

2. 13 ways Apple Persuades Readers With Their

Curious how a company with a $2+ trillion market-cap writes persuasive copy?

Here are 13 ways Apple persuades readers with its copywriting \U0001f9f5
— Alex Garcia \U0001f50d (@alexgarcia_atx) April 26, 2021

3. Master Business

Want to master business writing?

You should.

Top business ppl like Jeff Bezos, Warren Buffett, and Sherly Sandberg have mastered the art of business writing.

One Bezos shareholder letter and you'll notice it.

It can be taught.

Give me 5 min \U0001f9f5
— Alex Garcia \U0001f50d (@alexgarcia_atx) April 16, 2021

4. 8 Timeless Copywriting Tips From David

50 Marketing Threads That Will Teach You More Than Any Marketing Class \U0001f9f5
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 9, 2021

$Alex Garcia \U0001f50d$

Alex Garcia 🔍
@alexgarcia_atx

Compelling copy combined with good storytelling is an unfair advantage.

An unfair advantage that the Wall Street Journal used to drive $2 Billion in revenue over 28 years using the same sales letter.

Here are 7 copywriting tips to help you write sticky stories 🧵

1. Use Familiar Words

Every audience has words familiar to their interests.

Injecting these words into your stories connects the familiarity gap.

And unfamiliar words create seclusion.

Gary Provost with a great example:

2. Inject Real Stories

Your story is your social proof.

The more a consumer can see that you were once in their shoes, the more that consumer will see you as the guide they’ve been looking for.

Customers want to know you’ve walked a mile in their shoes.

3. Your Brand Isn’t The Hero

The customer is always the hero.

And their goal is the destination.

Your brand provides the map.

The visualization from start to destination is how you sell them.

4. Use Emotional Tones

Emotions are your best friend.

They’re what get people to take action.

And the best writers use emotional tones to transfer information through characters, plots, and conclusions.

Narasimhar appeared with Lakshmi Devi here to give darshan to Bhrama Deva here.

उग्रं वीरं महाविष्णुं ज्वलन्तं सर्वतोमुखम्।
नृसिंहं भीषणं भद्रं मृत्युमृत्युं नमाम्यहम् ॥

Om Shri Narasimha Murthaye Namah
🙏🕉🙏

Jaya_Upadhyaya
@Jayalko1

RISHI BHRINGI AND ARDHA-NAREESHWAR SHIVA

Rishi Bhringi was a devoted bhakt of Mahadev. However, in his devotion to Shiva, he ignored Mata Parvati.

Once, he visited Kailasha along with other Rishis. All the Rishis did parikrama of Shiva and Parvati both except Rishi Bhringi.

The same situation continued whenever Rishi Bhringi visited Kailasha. Mata Parvati decided to teach him that Shiva and Parvati are one and inseparable.
So on one such visit, Mata Parvati sat on the left lap of Mahadev when Rishi Bhringi came.

Seeing this, Rishi Bhringi took the form of a bee(some say bird) and did pradakshina/ parikrama only around Shiva’s head and ignored Ma Parvati.
Angered Mata took away the Shakti from his body. Rishi lost his blood and flesh and was left with a bare skeletal form.

Seeing him in such a situation where he was unable to support himself, Shiva granted a third leg to him.
Shiva then fused one half of his body with that of Ma Parvati and appeared as Ardha Nareeshwar.
Rishi Bhringi finally realised that Shiv and Shakti are one and the same.
🙏🏻

$\u0939\u0920\u092f\u094b\u0917\u0940$

हठयोगी...
@hathyogi31

#3/thread on Angkor wat

Christianity and islam may be the largest religion of today’s world but Sanatan dharm has the largest religious monument in the world in the form of Angkor wat. It is situated in combodia and spread across over 400 acres / 1.6 km².

It was listed as a UNESCO World Heritage Site in 1992, which encouraged an international effort to save the complex.
It was originally built as a Hindu temple dedicated to the god Vishnu. In Khmer, the Cambodian language, Angkor means "city" and Wat means "temple grounds".

So Angkor Wat means "Temple City". Its original name was Vrah Vishnuloka or Parama Vishnuloka, meaning the sacred dwelling of Vishnu in Sanskrit.
But, it gradually turned into a Buddhist temple towards the end of the 12th century & is still used for worship today.

Angkor Wat was initially designed and constructed in the first half of the 12th century, during the reign of Suryavarman II, as the king’s state temple and capital city. It was built without the aid of any machinery, as there was no machinery available at that time.

Evidence for these dates comes in part from inscriptions, which are vague, but also from the architectural design and artistic style of the temple and its associated sculptures.

Another aspect is that the five central towers of Angkor Wat symbolize the peaks of Mount Meru,

$MaMaMia \U0001f1ec\U0001f1f7\U0001f1e8\U0001f1fe\U0001f1e6\U0001f1f2 SupportGreekProducts$

MaMaMia 🇬🇷🇨🇾🇦🇲 Support...
@MaMaMia73189983

Following @BAUDEGS I have experienced hateful and propagandist tweets time after time. I have been shocked that an academic community would be so reckless with their publications. So I did some research.
The question is:
Is this an official account for Bahcesehir Uni (Bau)?

Bahcesehir Uni, BAU has an official website https://t.co/ztzX6uj34V which links to their social media, leading to their Twitter account @Bahcesehir

BAU’s official Twitter account

BAU has many departments, which all have separate accounts. Nowhere among them did I find @BAUDEGS
@BAUOrganization @ApplyBAU @adayBAU @BAUAlumniCenter @bahcesehirfbe @baufens @CyprusBau @bauiisbf @bauglobal @bahcesehirebe @BAUintBatumi @BAUiletisim @BAUSaglik @bauebf @TIPBAU

Nowhere among them was @BAUDEGS to find