BC MARKETING
Saved by @chamakta_choora

I get DM's from founders with the same specific problems.

Here's a public list of marketing tools I recommend:

↓

 1. Twemex

Twitter Advanced search on steroids.

Whenever you visit someone's account, see their most popular Tweets of all time in order.

H/T @Julian for this

https://t.co/8P2YJ3Jrf0
2. Good UI

Historical log of successful and failed A/B tests from the likes of Amazon, Netflix, Google etc

https://t.co/RafGqoat98
3. Blisk

See how your website looks across every device.

Got an Android user complaining how your website looks but you only have an iPhone? Use Blisk.

https://t.co/RJjDCGb2Ta
4. Really Good Emails

Struggling with email ideas?

Library of thousands of quality emails to get inspo from.

https://t.co/ukggc8CzcA
5. Fantastic Texts

Struggling with SMS ideas too?

Library of SMS campaigns for constant inspo.

https://t.co/OeT8CKUrPp
6. Turbo Ad Finder 2.0

An inverse adblocker. It disables your newsfeed so all you see are ads.

https://t.co/OMdJ8L6Kso
7. Built With

Want to see what tools a competitor is using?

Add their website Built With will run their codebase to see behind the curtain.

https://t.co/6kZ91WUjWa
8. SubReddit Connect

Insert market you are researching.

SubReddit Connect feeds you a mindmap of interconnectinged Reddit sub-communities on that topic.

https://t.co/TNjWbE7EMY
9. Unicorn Ads

Pulls the top 1000 Shopify stores in the world.

Filter by niche and see what ads they are running.

https://t.co/Fswo15zlWW
10. First 1000

Case studies on how companies like Uber, Tinder & AirBnB got their first 1000 customers

https://t.co/wLNEYZG8TY
11. Opportunities

Takes the fastest growing Google + Reddit trends and sends you them in a free newsletter.

https://t.co/Qd9YUj0rlX
12. Windsor

Personalised deepfake videos at scale.

Record one personalized sales video. Windsor then makes a personalized deepfake for each new customer.

https://t.co/RytQipINjk
13. CopyAi

Rubbish copywriter?

CopyAi lets you outsource your copywriting to a machine.

https://t.co/xChSbkgyJ5
14. Landing Page Checklist

Looking to launch a new site? Run it step by step through this list of tools.

https://t.co/D1B0YIzPJx
15. Mentioned

Get an email every time your website is mentioned online.

Tackle bad word of mouth as it happens.

Or amplify good word of mouth as it happens.

https://t.co/eUPYwMifZg
16. Marketing Examples

No creative juices?

A gallery of world-class marketing examples from my brother @harrydry

https://t.co/bnpiFY1seP
17. Marketing Templates

300+ free pre-built marketing docs from experts so you can be lazy (AirTables, Google Sheets, Trello Boards etc)

100's of hours saved

https://t.co/FypZdzUU5W
18. Geckoboard / Databox

Team forgetting their KPI's?

Pull through automated no-code dashboards each day.

https://t.co/ILhzxjEt9s + https://t.co/qASmQZElQt
If you're a high-growth company (Typically $1-50 million investment or revenue) ---> https://t.co/x48jzUszBe
If you enjoyed this, I occasionally send out a newsletter.

It contains:

1. Clouds - Mental Models + Big Marketing Ideas

2. Dirt - Tactics + Leveraged tools

100% high signal. 0% spam.

Check it out here ---> https://t.co/gZLFoqxVV0

More from George Mack

George Mack
George Mack
@george__mack
If I had to give a lecture series on marketing, here's 11 points I'd include:

1. Data is like protein:

It’s valuable - but it shouldn’t be your *only* input.

If all your decisions are guided by A/B tests, you’ll eventually end up with a porn site.

2. The infinite ROI skill stack:

A. Understand how people work - Lindy.

B. Understand platforms + culture - Ever-changing.

Live in the barbell.

3. The best marketers are open source for the *first time ever*

• You can visit ad libraries
• You can sign up to newsletters
• You can see the copy on their website

There's no centralised database like Github - but it's there for the resourceful

4. Copy or reverse-engineer

A. If you want to do good marketing, just copy the greats.

B. If you want to do great marketing, reverse engineer the principles behind great marketing.

Warning: You will then be copied.

5. Think with headlines first

Mr. Beast has full time staff who's sole job is to write headlines for YouTube videos.

If the headline is good, they then make the video.

This is the inverse of making the headline fit the story.

Think of distribution before creation.
MARKETING
George Mack
George Mack
@george__mack
Josh Waitzkin might be the most INTERESTING person alive.

He doesn't have Twitter. And he barely uses the internet.

I've compiled my favorite 5 MENTAL MODELS of his below.

THREAD...

WAITZKIN MODEL 1 - DEPTH OVER WIDTH

His life so far:

1. Chess prodigy + National champ

2. 2x world champion in Tai Chi push hands

3. The 1st black belt in Jiu-Jitsu under Marcelo Garcia (GOAT)

4. He's now in an unknown ocean town mastering surfing + advising elite investors


The Waitzkin paradox:

He's achieved more WIDTH across disciplines in 43 years than most could in 100 lives

How?

His obsession with DEPTH over WIDTH.

His life is the testimony to deep work and singular focus.

He spends 5-10 years of his life dedicated to each craft

Even when he approaches a new discipline, he goes for DEPTH within the DEPTH

E.g. Chess

Most just play countless games

Instead, Josh insists on having only 3 pieces on the board - King & Pawn vs King

He drills micro positions until he understands them from first principles

“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times” - Bruce Lee

Waitzkin's theory is that once you've understood one thing so deeply in the discipline - you understand the principles

You can then copy & paste them
ALL
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George Mack
George Mack
@george__mack
THREAD: The top 0.1% of marketing mental models.

Compressing a 6-year career into the best 8 ideas:

1. Contrast Is A Drug

• Rolls Royce stopped exhibiting at car shows

• They started exhibiting at private aircraft shows

• "If you've been looking at jets all afternoon, a £300,000 car is an impulse buy. It's like putting the sweets next to the counter" - @rorysutherland

2. The Best Content Involves A Red Pill

• "If you want to build a good podcast, following, or blog - you've gotta create your red pill"

• Hand society something they're not hearing anywhere

• Society says blue pill. Your content says red pill.

(@finnscave via @ShaanVP)

• The irony is that the red pill metaphor is itself a red pill - once you see it, you can never unsee it.

• The best content creators on the internet all have their own red pill, which makes their content so enticing.

E.g. @jockowillink's red pill:


• Society's Blue Pill: Writing is a boring activity from school

• @david_perell's Red Pill: Writing online is the fastest way to accelerate your career
MARKETING
George Mack
George Mack
@george__mack
Flying is accidentally the best ever environment for DEEP work and reflection.

Writers like @rickygervais do their best work on airplanes.

Here's 6 reasons why.

THREAD...

What looks like a bug - can often be a feature.

“A change of perspective is worth 80 IQ points.”

The restrictions we face on airplanes is what makes the experience so liberating.

AIRPLANE FEATURE 1 - HIGH EXIT COSTS

You can't find any escapes.

If you try to escape, you face death.

Negative incentives are built into the system.

"Incentives are a super power." - Charlie Munger

AIRPLANE ADVANTAGE 2 - NO INPUTS

There's no newsfeeds to refresh. No emails to reply to.

It's like knowing your heroin dealer is in a coma.

Boredom is built into the system.

Your monkey mind can't access dopamine - so it starts creating its own.

It is a distraction-free environment:

1. No socialising - You don't know anyone. No small talk.

2. No sound inputs - The engine acts as white noise.

3. No visual inputs - The seating structure means you see barely anybody.
WRITING
George Mack
George Mack
@george__mack
Marketing is the ultimate meta skill.

Lifehack: Most people are awful at marketing.
MARKETING

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Jack Butcher
Jack Butcher
@jackbutcher
Why promoting yourself/your business/your ideas feels uncomfortable:

You must repeat things that are obvious to you until they become obvious to others.

This is why most people hire marketers or outsource the amplification of their message.

The problem with that is no one is an invested as you are, and no one knows your message like you do.

And why those who break through their discomfort reach an escape velocity that eludes most.

This is a difficult and unnatural process, hence the upside on the other side.

Another way to think about it is the famous shelf analogy:

No one wants a drill they want a hole, no one wants a hole they want a shelf, no one wants a shelf they want to a place to put books to look smart, etc.

People care about the 2nd, 3rd, 4th order effects of your work.
MARKETING
Mikael Cho
Mikael Cho
@mikaelcho
Why digital advertising is broken and how we’re fixing it: (thread)

1/ Attention is a scarce asset. Yet, today’s advertising platforms are built on a model of interruption, forcing brands between you and your intention.


2/ Though ads are everywhere, people don’t trust them. Study after study shows, when you pay to reach people in an interruptive way, less than 5% pay attention.


3/ In today’s interruption-based ad model, the more money you spend, the more people you annoy. Advertisers are trying to solve this problem by spending more money and showing more ads but that only makes it worse.


4/ Ads interrupt us everywhere, leading to more people tuning them out. This is not a content problem. This is not a targeting problem. It’s a context problem.
MARKETING
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Eric Seufert
Eric Seufert
@eric_seufert
eComm and D2C will be acutely impaired by the ATT opt-in mechanic coming to iOS (rumored made mandatory in March). ATT doesnt exclusively impact app advertisers, & in fact may disproportionately damage eComm and D2C. Some thoughts on how those advertisers should prepare (1/X)

2/ In the @MobileDevMemo 2020 mobile advertising predictions post, I posit that D2C ad spend may drop by as much as 50% in Q2 2020. FB revealed in December that app-to-web campaigns will be governed by ATT opt in, severely limiting campaign efficiency

3/ FB had only previously discussed ATT in terms of app campaign relevance. This new revelation likely stemmed from further instructions from Apple following FB's initial guidance

4/ FB affirmed in Dec that app-to-web campaigns will be: conversion event limited, aggregated at campaign level, and limited wrt attribution windows (default: 7-day click). This effectively replicates the privacy treatment of app campaigns on app-to-web campaigns


5/ Adam Lovallo from https://t.co/baV6VrUW7E describes 28-day click / 1-day view the "gold standard" for D2C. Why would FB change the default to 7-day? Because it is aggregating conversions at the campaign level -- universally, with what it is calling Aggregated Event Measurement
MARKETING
George Mack
George Mack
@george__mack
Marketing is the ultimate meta skill.

Lifehack: Most people are awful at marketing.
MARKETING
Anushka Rathod
Anushka Rathod
@anushkarathod98
How to grow on Instagram reels?

I went from 1000 followers to 215,000 followers in 8 months and here is what I learnt!

If you're just starting out, this is a great time. With recent changes to the algorithm, Instagram is promoting smaller pages more than ever. (1/n)

1) Pick a niche. Something that hasn't been done before. Create your own style, the accounts that have grown the fastest have had a first mover advantage in their niche. (2/n)

2) Quantity over Quality. Trust me the algorithm loves small accounts. Even if the content is marginally good IG algorithm will promote it. Upload twice daily if possible until you get a viral video. This doesn't mean you compromise a lot on quality though. (3/n)

3) Trends. The algorithm understands trending music and heavily promotes videos on trending music! If you can use those trends with your niche. (4/n)

4) Now lets talk about Content:
4.1 Entertain as much as possible. No one comes to Instagram to learn. Package information with entertainment. (5/n)
MARKETING

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(THREAD) Pre-election Russia collusion may take down Trump. It's equally possible the Trumps' pre- and post-election collusion with Saudi Arabia, the UAE, and Israel will do it—a course of collusion also connected to the Kremlin. I explain here. I hope you'll read on and retweet.


1/ I must stress how unbelievably complex the "Grand Bargain" theory of the Trump-Russia case is—a different thing from saying it's not substantiated. It's substantiated in *almost every single particular*—it just *also* happens to be very confusing. Not byzantine—just confusing.

2/ The basics: Saudi Arabia, Israel, and the UAE all view Iran as their chief regional enemy. Iran is propped up by Russia. Therefore the Saudis, Israelis, and Emiratis all need a US government willing to find a way to get the Kremlin to *stop* supporting Iran in the Middle East.

3/ The best way to get Russia to stop supporting Iran—or reduce support—was/is to drop all sanctions on Russia over its 2014 annexation of Crimea, as that'd be worth *trillions* to the Kremlin over the next decade. Everyone knew that Clinton wouldn't do this—and that Trump would.

4/ Per the NYT, on August 3, 2016, Donald Trump Jr. met secretly at Trump Tower with a Saudi and Emirati emissary, George Nader, as well as an Israeli intelligence expert, Joel Zamel, with *significant* ties to both Israeli intelligence *and* Russian oligarchs allied with Putin.
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Nicolas
Nicolas
@necolas
A brief analysis and comparison of the CSS for Twitter's PWA vs Twitter's legacy desktop website. The difference is dramatic and I'll touch on some reasons why.

Legacy site *downloads* ~630 KB CSS per theme and writing direction.

6,769 rules
9,252 selectors
16.7k declarations
3,370 unique declarations
44 media queries
36 unique colors
50 unique background colors
46 unique font sizes
39 unique z-indices

https://t.co/qyl4Bt1i5x


PWA *incrementally generates* ~30 KB CSS that handles all themes and writing directions.

735 rules
740 selectors
757 declarations
730 unique declarations
0 media queries
11 unique colors
32 unique background colors
15 unique font sizes
7 unique z-indices

https://t.co/w7oNG5KUkJ


The legacy site's CSS is what happens when hundreds of people directly write CSS over many years. Specificity wars, redundancy, a house of cards that can't be fixed. The result is extremely inefficient and error-prone styling that punishes users and developers.

The PWA's CSS is generated on-demand by a JS framework that manages styles and outputs "atomic CSS". The framework can enforce strict constraints and perform optimisations, which is why the CSS is so much smaller and safer. Style conflicts and unbounded CSS growth are avoided.
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Daddy Files
Daddy Files
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This is my son, Sam. He’s 5. And today he learned how shitty and harmful #ToxicMasculinity is. My rage meter is spiking right now so excuse me if this is a little raw but there are some things I want to say about BS #gender norms (a thread)


Sam is my middle child & he’s a terror. A “boy’s boy” as so many (not me) would say. He’s rough and tumble, he’s loud, he’s always dirty, loves trucks, plays sports and knee drops me from the couch. But he also loves a lot of “girl” things.

Sam has a collection of purses because he likes to carry things around. And he also loves to have his nails painted bright colors because he thinks they “look beautiful.” And he’s right – they are beautiful…


So he proudly wore his red nail polish to kindergarten this morning because Sam has absolutely no concept of nail polish only being for girls or reason to think anyone would possibly have a problem with beautiful nails.


But his classmates did have a problem. A big one. Sam was ridiculed for being a boy with nail polish. They called him names and told him to take it off. This lasted the entire day.
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Julien \U0001f332
Julien 🌲
@julien
1/ there is this sense when you are young that your accomplishments need to be a list of things that seem impressive to others. A list of several items you did.

This isn't actually right, so here is another suggestion.

2/ I remember being 26 and writing about reading 52 books a year. I wrote blog posts about it. They got copied. It became "a thing." Now it's in Twitter bios. It looks impressive but it's insanely useless and I shouldn't have done it.

3/ what I should have known at that time is that only young idiots like myself, with no accomplishments, find list of tiny achievements impressive. Anyone who has actually done anything of substance doesn't gaf

4/ what is actually difficult, and worthwhile, instead is to do ONE single thing for a very, very long time. It's much harder and much rarer and results in outlier outcomes much more often.

Of course you can find this out too late if you are chasing the dragon of Ted talks etc

5/ if I had only worked on a startup for a year, I would've gotten nowhere, the same way that if you lift for 3 months, it achieves nothing. Everything good in life comes from perseverance, but at the beginning, you're just like "I need to be somebody!!!"
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