BC MARKETING
Saved by @chamakta_choora

I get DM's from founders with the same specific problems.

Here's a public list of marketing tools I recommend:

↓

 1. Twemex

Twitter Advanced search on steroids.

Whenever you visit someone's account, see their most popular Tweets of all time in order.

H/T @Julian for this

https://t.co/8P2YJ3Jrf0
2. Good UI

Historical log of successful and failed A/B tests from the likes of Amazon, Netflix, Google etc

https://t.co/RafGqoat98
3. Blisk

See how your website looks across every device.

Got an Android user complaining how your website looks but you only have an iPhone? Use Blisk.

https://t.co/RJjDCGb2Ta
4. Really Good Emails

Struggling with email ideas?

Library of thousands of quality emails to get inspo from.

https://t.co/ukggc8CzcA
5. Fantastic Texts

Struggling with SMS ideas too?

Library of SMS campaigns for constant inspo.

https://t.co/OeT8CKUrPp
6. Turbo Ad Finder 2.0

An inverse adblocker. It disables your newsfeed so all you see are ads.

https://t.co/OMdJ8L6Kso
7. Built With

Want to see what tools a competitor is using?

Add their website Built With will run their codebase to see behind the curtain.

https://t.co/6kZ91WUjWa
8. SubReddit Connect

Insert market you are researching.

SubReddit Connect feeds you a mindmap of interconnectinged Reddit sub-communities on that topic.

https://t.co/TNjWbE7EMY
9. Unicorn Ads

Pulls the top 1000 Shopify stores in the world.

Filter by niche and see what ads they are running.

https://t.co/Fswo15zlWW
10. First 1000

Case studies on how companies like Uber, Tinder & AirBnB got their first 1000 customers

https://t.co/wLNEYZG8TY
11. Opportunities

Takes the fastest growing Google + Reddit trends and sends you them in a free newsletter.

https://t.co/Qd9YUj0rlX
12. Windsor

Personalised deepfake videos at scale.

Record one personalized sales video. Windsor then makes a personalized deepfake for each new customer.

https://t.co/RytQipINjk
13. CopyAi

Rubbish copywriter?

CopyAi lets you outsource your copywriting to a machine.

https://t.co/xChSbkgyJ5
14. Landing Page Checklist

Looking to launch a new site? Run it step by step through this list of tools.

https://t.co/D1B0YIzPJx
15. Mentioned

Get an email every time your website is mentioned online.

Tackle bad word of mouth as it happens.

Or amplify good word of mouth as it happens.

https://t.co/eUPYwMifZg
16. Marketing Examples

No creative juices?

A gallery of world-class marketing examples from my brother @harrydry

https://t.co/bnpiFY1seP
17. Marketing Templates

300+ free pre-built marketing docs from experts so you can be lazy (AirTables, Google Sheets, Trello Boards etc)

100's of hours saved

https://t.co/FypZdzUU5W
18. Geckoboard / Databox

Team forgetting their KPI's?

Pull through automated no-code dashboards each day.

https://t.co/ILhzxjEt9s + https://t.co/qASmQZElQt
If you're a high-growth company (Typically $1-50 million investment or revenue) ---> https://t.co/x48jzUszBe
If you enjoyed this, I occasionally send out a newsletter.

It contains:

1. Clouds - Mental Models + Big Marketing Ideas

2. Dirt - Tactics + Leveraged tools

100% high signal. 0% spam.

Check it out here ---> https://t.co/gZLFoqxVV0

More from George Mack

George Mack
George Mack
@george__mack
If I had to give a lecture series on marketing, here's 11 points I'd include:

1. Data is like protein:

It’s valuable - but it shouldn’t be your *only* input.

If all your decisions are guided by A/B tests, you’ll eventually end up with a porn site.

2. The infinite ROI skill stack:

A. Understand how people work - Lindy.

B. Understand platforms + culture - Ever-changing.

Live in the barbell.

3. The best marketers are open source for the *first time ever*

• You can visit ad libraries
• You can sign up to newsletters
• You can see the copy on their website

There's no centralised database like Github - but it's there for the resourceful

4. Copy or reverse-engineer

A. If you want to do good marketing, just copy the greats.

B. If you want to do great marketing, reverse engineer the principles behind great marketing.

Warning: You will then be copied.

5. Think with headlines first

Mr. Beast has full time staff who's sole job is to write headlines for YouTube videos.

If the headline is good, they then make the video.

This is the inverse of making the headline fit the story.

Think of distribution before creation.
MARKETING
George Mack
George Mack
@george__mack
Flying is accidentally the best ever environment for DEEP work and reflection.

Writers like @rickygervais do their best work on airplanes.

Here's 6 reasons why.

THREAD...

What looks like a bug - can often be a feature.

“A change of perspective is worth 80 IQ points.”

The restrictions we face on airplanes is what makes the experience so liberating.

AIRPLANE FEATURE 1 - HIGH EXIT COSTS

You can't find any escapes.

If you try to escape, you face death.

Negative incentives are built into the system.

"Incentives are a super power." - Charlie Munger

AIRPLANE ADVANTAGE 2 - NO INPUTS

There's no newsfeeds to refresh. No emails to reply to.

It's like knowing your heroin dealer is in a coma.

Boredom is built into the system.

Your monkey mind can't access dopamine - so it starts creating its own.

It is a distraction-free environment:

1. No socialising - You don't know anyone. No small talk.

2. No sound inputs - The engine acts as white noise.

3. No visual inputs - The seating structure means you see barely anybody.
WRITING
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George Mack
George Mack
@george__mack
Josh Waitzkin might be the most INTERESTING person alive.

He doesn't have Twitter. And he barely uses the internet.

I've compiled my favorite 5 MENTAL MODELS of his below.

THREAD...

WAITZKIN MODEL 1 - DEPTH OVER WIDTH

His life so far:

1. Chess prodigy + National champ

2. 2x world champion in Tai Chi push hands

3. The 1st black belt in Jiu-Jitsu under Marcelo Garcia (GOAT)

4. He's now in an unknown ocean town mastering surfing + advising elite investors


The Waitzkin paradox:

He's achieved more WIDTH across disciplines in 43 years than most could in 100 lives

How?

His obsession with DEPTH over WIDTH.

His life is the testimony to deep work and singular focus.

He spends 5-10 years of his life dedicated to each craft

Even when he approaches a new discipline, he goes for DEPTH within the DEPTH

E.g. Chess

Most just play countless games

Instead, Josh insists on having only 3 pieces on the board - King & Pawn vs King

He drills micro positions until he understands them from first principles

“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times” - Bruce Lee

Waitzkin's theory is that once you've understood one thing so deeply in the discipline - you understand the principles

You can then copy & paste them
ALL
George Mack
George Mack
@george__mack
Marketing is the ultimate meta skill.

Lifehack: Most people are awful at marketing.
MARKETING
George Mack
George Mack
@george__mack
THREAD: 15 of the most useful razors and rules I've found.

Rules of thumb that simplify decisions.

Bezos' Razors:

• If unsure what action to take, let your 80-year-old self make it.

• If unsure who to work with, pick the person that has the best chances of breaking you out of a 3rd world prison.

Skinner's Law:

• If procrastinating on an item, you only have 2 options:

1. Make the pain of not doing it greater than the pain of doing it.

2. Make the pleasure of doing it greater than the pleasure of not doing it.

Luck Razor:

• If stuck with 2 equal options, pick the one that feels like it will produce the most luck later down the line.

I used this razor to go for drinks with a stranger rather than watch Netflix.

In hindsight, it was the highest ROI decision I've ever made.

Bragging Razor:

• If someone brags about their success or happiness, assume it’s half what they claim.

• If someone downplays their success or happiness, assume it’s double what they claim.

The map is not the terrain.
ALL , BUSINESS , PRINCIPLES

More from Marketing

Money Theory
Money Theory
@money_theory
The Ballad of Paul O'Neill:

Get a cup of coffee.

Today, I will talk about one of the brilliant management stories I have ever read. Let's get started.


1/

It was the year 1987, where a bunch of analysts and investors have teamed up to meet the new CEO of Alcoa.

Alcoa is one of the largest aluminum manufacturing firms where employees work in a dangerous environment. Millions have invested in the stock.

2/

Recently management has made missteps letting competitors take away profits and market share.

It was a sign of relief when investors heard about a management change.

The new CEO is Paul O Neill, who is a former Govt bureaucrat.

3/

AGM has started. Paul entered the stage. His only emphasis is *worker safety* He aimed to bring down worker injuries to zero.

He talked nothing about firm profits, capital ratios, taxes.

The investors were confused. They thought he is crazy and sold their shares.

4/

But to their surprise, the firm market value has increased from $ 3 billion in 1986 to $ 27.53 billion in 2000 while net income improved from $ 200 million to $ 1.484 billion.

What's more, all the growth occurred while Alcoa becoming one of the safest firms in the world.
MARKETING
George Mack
George Mack
@george__mack
THREAD: The top 0.1% of marketing mental models.

Compressing a 6-year career into the best 8 ideas:

1. Contrast Is A Drug

• Rolls Royce stopped exhibiting at car shows

• They started exhibiting at private aircraft shows

• "If you've been looking at jets all afternoon, a £300,000 car is an impulse buy. It's like putting the sweets next to the counter" - @rorysutherland

2. The Best Content Involves A Red Pill

• "If you want to build a good podcast, following, or blog - you've gotta create your red pill"

• Hand society something they're not hearing anywhere

• Society says blue pill. Your content says red pill.

(@finnscave via @ShaanVP)

• The irony is that the red pill metaphor is itself a red pill - once you see it, you can never unsee it.

• The best content creators on the internet all have their own red pill, which makes their content so enticing.

E.g. @jockowillink's red pill:


• Society's Blue Pill: Writing is a boring activity from school

• @david_perell's Red Pill: Writing online is the fastest way to accelerate your career
MARKETING
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Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
50 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵

50. Fastest-growing companies use growth loops


49. 7 Proven growth hacking strategies (pt.1)


48. Steal These 7 growth hacks (pt.2)


47. 15 Lessons to write viral Twitter threads
ALL , MARKETING
GREG ISENBERG
GREG ISENBERG
@gregisenberg
I built communities that created 83m new customers in 2020 with this marketing framework

I'm curious your thoughts

A startup marketing manifesto:

Connect the disconnected

1. Find people who want to pursue a goal (ex: new immigrants in the US, learn tennis etc)
2. Accelerate them

This will do more for your business than you can imagine

Customers need to feel lucky. Like the chosen ones

Lucky to be a part of the community. Lucky to buy the product. Lucky to be a part of your story

If you nail the “luckiness” feeling, you can drive your marketing costs to zero

How to jumpstart & structure community:

- Masterclass for X
- Clubhouse for X
- Q&A platforms
- Small virtual events
- Gaming events
- Text your community’s leader
- etc.

Have a design aesthetic. Own it

Make sure your niche is in love with it

Daring design aesthetics pay dividends
ALL , MARKETING
Nik Sharma
Nik Sharma
@mrsharma
With digital advertising getting tougher and too many choices for consumers, it's important to have a website that is:

• story-first
• easy-to-navigate
• made to convert

If your grandma can't use it, you've already lost.

Here are 11 tips to build a high-converting site 👇

Have a compelling story and brand narrative on the homepage.

Your homepage should have a good balance of explaining WHO you are, WHY you exist, and WHAT you sell.

If someone doesn't go further, they should walk away with an understanding of all 3.

Focus on driving a customer journey.

Whether you're selling skincare or cookware, point the customer in the right direction with CTAs.

When merchandising, you should have a hierarchy of what you want your customer to buy. This helps reduce a customer's analysis/paralysis.

Incorporate social proof across the website & Google search results.

The latter: makes sure you stand apart in Google searches (search "non-toxic cookware" and you'll see)

The former: gives perspective from different POVs to potential customers.

Don't use full-bleed websites

From the data I've looked at, most people don't scroll when the website is full-bleed and you can't see the next section.

If you must, add a floating arrow or indicate there's another section to scroll into.

Always show there's more!
MARKETING

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Pran Katariya
Pran Katariya
@KatariyaPran
The Straddle is my favorite trade these days. But more often than not, one needs to adjust to make a good return from it. There are many ways to do this depending on your view, psychology and imagination. Will discuss a few that I use

The Straddle is a delta neutral strategy and it is important to keep deltas in check during the course of the Trade and not let them run away from you. Of course Volatility is the elephant in the room- but not going there as that will require a separate discussion

The first and most common method is to go 'inverted.' That is to say to shift the untested side to generate additional Premium and increase the runway to Breakeven. So if you start with a Straddle at 700 and price goes to 740, you can move the PE up to say 720.

How much should you move the untested side? While again this is a matter of skill, experience and artistry, the rule of thumb is to cut deltas by half. Remember, prices will move and you have to allow sufficient room for them to fluctuate

The second method is to shift the entire Straddle in the direction of the move. So if you have a 700 Straddle and Price goes to 740, you can shift the Straddle to 720. If you time this right, it can generally be done at virtually no cost or minimal cost.
ALL , OPTION SELLING , STRADDLE OPTION SELLING
ArmaniTalks \U0001f399\U0001f525
ArmaniTalks 🎙🔥...
@ArmaniTalks
A relationship begins to get stiff when excessive patterns begin to form.

Too many patterns leads to a boring, predictable, logical lifestyle.

Get the emotions involved.

Do something spontaneous out of the blue moon & flip the script.

'What's wrong with the patterns?'

Nothing is wrong with patterns.

However, there is a problem when all you have are patterns.

It's boring.

'Can you explain why?'

Sure 👇

The thing with relationships is that it's meant to be an emotional experience.

It's very difficult to logically explain love, right?

'Right.'

Well this is where you want to steer the ship the right way.

1. Too emotional is bad.

2. Too logical is bad.

Let me break it down.

1. Too emotional

If a relationship is completely ruled by emotions, then it's too volatile.

You will never reach productivity if you are aimlessly only following each others emotions.

This lifestyle tarnishes any structure for the couple.

'So why do people do it?'

Because it's fun.

You may ruled by this stage in the honeymoon phase.

Normal.

You'll be so spontaneous that it almost becomes a lifestyle.

But it's hard to level up your life when you're too spontaneous.

Avoid.
LIFE
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christmas cheer liz bruenig
christmas cheer liz br...
@ebruenig
one of the things i like about Batman is that it's fundamentally about being orphaned, and being an orphan — how this guy stays tethered to the world in his own weird, abstract, extrajudicial way when he feels that his link to it has been violently severed

Batman does this by permanently recapitulating his own trauma: solving crimes for other people, protecting them. But that's actually just the beginning; he also recapitulates his own experience of orphanness by essentially raising several orphans

Dick is an orphan in the traditional sense: dead parents. Batman sees it happen. Jason, less so: missing dad, known mom who eventually dies. Tim, even less so: parents are around a while, and involved, before both dying. Carrie, even less than that: negligent parents.

Steph: evil father, who openly works against her. And then there's Damian, whose parents are both alive and yet both have identities that totally obliterate their role as his parents. He doesn't relate to them as a mother and father; he can't, and neither can they.

In all these different cases, Batman tries all these different ways of making orphanness for them not what it was for him: Either by trying to teach them the (arguably poor) coping skills early that he learned over a very long time, or by literally legally adopting them, etc.
CULTURE
Billy Bostickson \U0001f3f4\U0001f441&\U0001f441 \U0001f193
Billy Bostickson 🏴👁&👁 ...
@BillyBostickson
@EricTopol @NBA @StephenKissler @yhgrad B.1.1.7 reveals clearly that SARS-CoV-2 is reverting to its original pre-outbreak condition, i.e. adapted to transgenic hACE2 mice (either Baric's BALB/c ones or others used at WIV labs during chimeric bat coronavirus experiments aimed at developing a pan betacoronavirus vaccine)

@NBA @StephenKissler @yhgrad 1. From Day 1, SARS-COV-2 was very well adapted to humans .....and transgenic hACE2 Mice


@NBA @StephenKissler @yhgrad 2. High Probability of serial passaging in Transgenic Mice expressing hACE2 in genesis of SARS-COV-2


@NBA @StephenKissler @yhgrad B.1.1.7 has an unusually large number of genetic changes, ... found to date in mouse-adapted SARS-CoV2 and is also seen in ferret infections.
https://t.co/9Z4oJmkcKj


@NBA @StephenKissler @yhgrad We adapted a clinical isolate of SARS-CoV-2 by serial passaging in the ... Thus, this mouse-adapted strain and associated challenge model should be ... (B) SARS-CoV-2 genomic RNA loads in mouse lung homogenates at P0 to P6.
https://t.co/I90OOCJg7o
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Elizabeth May
Elizabeth May
@_ElizabethMay
This is NONSENSE. The people who take photos with their books on instagram are known to be voracious readers who graciously take time to review books and recommend them to their followers. Part of their medium is to take elaborate, beautiful photos of books. Die mad, Guardian.


THEY DO READ THEM, YOU JUDGY, RACOON-PICKED TRASH BIN


If you come for Bookstagram, i will fight you.

In appreciation, here are some of my favourite bookstagrams of my books: (photos by lit_nerd37, mybookacademy, bookswrotemystory, and scorpio_books)
FUN