BC MARKETING
Saved by @chamakta_choora

I get DM's from founders with the same specific problems.

Here's a public list of marketing tools I recommend:

↓

 1. Twemex

Twitter Advanced search on steroids.

Whenever you visit someone's account, see their most popular Tweets of all time in order.

H/T @Julian for this

https://t.co/8P2YJ3Jrf0
2. Good UI

Historical log of successful and failed A/B tests from the likes of Amazon, Netflix, Google etc

https://t.co/RafGqoat98
3. Blisk

See how your website looks across every device.

Got an Android user complaining how your website looks but you only have an iPhone? Use Blisk.

https://t.co/RJjDCGb2Ta
4. Really Good Emails

Struggling with email ideas?

Library of thousands of quality emails to get inspo from.

https://t.co/ukggc8CzcA
5. Fantastic Texts

Struggling with SMS ideas too?

Library of SMS campaigns for constant inspo.

https://t.co/OeT8CKUrPp
6. Turbo Ad Finder 2.0

An inverse adblocker. It disables your newsfeed so all you see are ads.

https://t.co/OMdJ8L6Kso
7. Built With

Want to see what tools a competitor is using?

Add their website Built With will run their codebase to see behind the curtain.

https://t.co/6kZ91WUjWa
8. SubReddit Connect

Insert market you are researching.

SubReddit Connect feeds you a mindmap of interconnectinged Reddit sub-communities on that topic.

https://t.co/TNjWbE7EMY
9. Unicorn Ads

Pulls the top 1000 Shopify stores in the world.

Filter by niche and see what ads they are running.

https://t.co/Fswo15zlWW
10. First 1000

Case studies on how companies like Uber, Tinder & AirBnB got their first 1000 customers

https://t.co/wLNEYZG8TY
11. Opportunities

Takes the fastest growing Google + Reddit trends and sends you them in a free newsletter.

https://t.co/Qd9YUj0rlX
12. Windsor

Personalised deepfake videos at scale.

Record one personalized sales video. Windsor then makes a personalized deepfake for each new customer.

https://t.co/RytQipINjk
13. CopyAi

Rubbish copywriter?

CopyAi lets you outsource your copywriting to a machine.

https://t.co/xChSbkgyJ5
14. Landing Page Checklist

Looking to launch a new site? Run it step by step through this list of tools.

https://t.co/D1B0YIzPJx
15. Mentioned

Get an email every time your website is mentioned online.

Tackle bad word of mouth as it happens.

Or amplify good word of mouth as it happens.

https://t.co/eUPYwMifZg
16. Marketing Examples

No creative juices?

A gallery of world-class marketing examples from my brother @harrydry

https://t.co/bnpiFY1seP
17. Marketing Templates

300+ free pre-built marketing docs from experts so you can be lazy (AirTables, Google Sheets, Trello Boards etc)

100's of hours saved

https://t.co/FypZdzUU5W
18. Geckoboard / Databox

Team forgetting their KPI's?

Pull through automated no-code dashboards each day.

https://t.co/ILhzxjEt9s + https://t.co/qASmQZElQt
If you're a high-growth company (Typically $1-50 million investment or revenue) ---> https://t.co/x48jzUszBe
If you enjoyed this, I occasionally send out a newsletter.

It contains:

1. Clouds - Mental Models + Big Marketing Ideas

2. Dirt - Tactics + Leveraged tools

100% high signal. 0% spam.

Check it out here ---> https://t.co/gZLFoqxVV0

More from George Mack

George Mack
George Mack
@george__mack
THREAD: 15 of the most useful razors and rules I've found.

Rules of thumb that simplify decisions.

Bezos' Razors:

• If unsure what action to take, let your 80-year-old self make it.

• If unsure who to work with, pick the person that has the best chances of breaking you out of a 3rd world prison.

Skinner's Law:

• If procrastinating on an item, you only have 2 options:

1. Make the pain of not doing it greater than the pain of doing it.

2. Make the pleasure of doing it greater than the pleasure of not doing it.

Luck Razor:

• If stuck with 2 equal options, pick the one that feels like it will produce the most luck later down the line.

I used this razor to go for drinks with a stranger rather than watch Netflix.

In hindsight, it was the highest ROI decision I've ever made.

Bragging Razor:

• If someone brags about their success or happiness, assume it’s half what they claim.

• If someone downplays their success or happiness, assume it’s double what they claim.

The map is not the terrain.
ALL , BUSINESS , PRINCIPLES
George Mack
George Mack
@george__mack
If I had to give a lecture series on marketing, here's 11 points I'd include:

1. Data is like protein:

It’s valuable - but it shouldn’t be your *only* input.

If all your decisions are guided by A/B tests, you’ll eventually end up with a porn site.

2. The infinite ROI skill stack:

A. Understand how people work - Lindy.

B. Understand platforms + culture - Ever-changing.

Live in the barbell.

3. The best marketers are open source for the *first time ever*

• You can visit ad libraries
• You can sign up to newsletters
• You can see the copy on their website

There's no centralised database like Github - but it's there for the resourceful

4. Copy or reverse-engineer

A. If you want to do good marketing, just copy the greats.

B. If you want to do great marketing, reverse engineer the principles behind great marketing.

Warning: You will then be copied.

5. Think with headlines first

Mr. Beast has full time staff who's sole job is to write headlines for YouTube videos.

If the headline is good, they then make the video.

This is the inverse of making the headline fit the story.

Think of distribution before creation.
MARKETING
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George Mack
George Mack
@george__mack
THREAD: The top 0.1% of marketing mental models.

Compressing a 6-year career into the best 8 ideas:

1. Contrast Is A Drug

• Rolls Royce stopped exhibiting at car shows

• They started exhibiting at private aircraft shows

• "If you've been looking at jets all afternoon, a £300,000 car is an impulse buy. It's like putting the sweets next to the counter" - @rorysutherland

2. The Best Content Involves A Red Pill

• "If you want to build a good podcast, following, or blog - you've gotta create your red pill"

• Hand society something they're not hearing anywhere

• Society says blue pill. Your content says red pill.

(@finnscave via @ShaanVP)

• The irony is that the red pill metaphor is itself a red pill - once you see it, you can never unsee it.

• The best content creators on the internet all have their own red pill, which makes their content so enticing.

E.g. @jockowillink's red pill:


• Society's Blue Pill: Writing is a boring activity from school

• @david_perell's Red Pill: Writing online is the fastest way to accelerate your career
MARKETING
George Mack
George Mack
@george__mack
Flying is accidentally the best ever environment for DEEP work and reflection.

Writers like @rickygervais do their best work on airplanes.

Here's 6 reasons why.

THREAD...

What looks like a bug - can often be a feature.

“A change of perspective is worth 80 IQ points.”

The restrictions we face on airplanes is what makes the experience so liberating.

AIRPLANE FEATURE 1 - HIGH EXIT COSTS

You can't find any escapes.

If you try to escape, you face death.

Negative incentives are built into the system.

"Incentives are a super power." - Charlie Munger

AIRPLANE ADVANTAGE 2 - NO INPUTS

There's no newsfeeds to refresh. No emails to reply to.

It's like knowing your heroin dealer is in a coma.

Boredom is built into the system.

Your monkey mind can't access dopamine - so it starts creating its own.

It is a distraction-free environment:

1. No socialising - You don't know anyone. No small talk.

2. No sound inputs - The engine acts as white noise.

3. No visual inputs - The seating structure means you see barely anybody.
WRITING
George Mack
George Mack
@george__mack
Marketing is the ultimate meta skill.

Lifehack: Most people are awful at marketing.
MARKETING

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Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
Copywriting is a superpower.

Learn it and you can sell just about anything.

Use these 7 threads to master copywriting in the next 5 min 🧵

1. How to Write like an


2. 13 ways Apple Persuades Readers With Their


3. Master Business


4. 8 Timeless Copywriting Tips From David
MARKETING
Shaan Puri
Shaan Puri
@ShaanVP
Reading this article, the story sounds pretty wild. But I spent a weird amount of time with Martin Shkreli, and I’m not surprised the journalist fell in love w him

A few years back my team built an app called Blab. It was like clubhouse before clubhouse.


When he first joined the app I had no idea who he was. I just saw that his live streams instantly had 3-4K viewers. More than anyone on our tiny platform.

I googled him and it came up: “Martin Shkreli, most hated man in America”

I assumed he was bad news

And he was... but also he wasn’t.

He was a douchebag, but he was in on the joke. He was a dick, but he was also very entertaining.

In the mornings he would live stream himself analyzing stocks or walking through drug discovery pathways.

In the afternoon he’d let people call in and debate him live on air. A CNN reporter tried to get him to go on TV, he refused, and said debate me here on Blab, no edits, no tv time limits.

At night he’d host late night convos - and eventually fall asleep on cam

The guy was a pain in the ass but man he drove traffic.

We had big celebs like Tony Robbins, the Jonas brothers etc... he outperformed them all.

At one point he was bringing in 100k users per month directly to his channel. And Bc he was so entertaining, they stuck.
MARKETING
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Sahil Bloom
Sahil Bloom
@SahilBloom
Storytelling is a superpower.

A key to unlocking growth in your writing, startups, marketing, business, or career.

THREAD: 10+ principles of effective storytelling (that you can start using today):

Clarity of Purpose

The best storytellers always define a clear purpose prior to crafting their story.

What is the story trying to achieve? What does success look like with this story?

Commit to answering these key questions before doing anything else.

Define the Audience

Every great story begins with a well-defined audience.

Who is the audience? What do they consciously (or subconsciously) want from the story?

Be deliberate with this exercise.

Be honest with yourself. The audience may look different than you expect.

Establish Structure

“People have forgotten how to tell a story. Stories don’t have a middle or an end any more. They usually have a beginning that never stops beginning.” – Steven Spielberg

Stories need structure.

Clear narrative arcs (like Pixar’s “hero’s journey”) work well.


The Story Spine

Playwright Kenn Adams created a neat framework - “the story spine” - for establishing structure:

Once upon a time there was [blank]. Every day, [blank]. One day [blank]. Because of that, [blank]. Until finally [bank].

Fill it in and watch your story take shape.
MARKETING
Samuel Brealey
Samuel Brealey
@SamuelBrealey
THREAD: Turkeys don’t vote for Christmas. It’s 6pm on a Friday evening, everyone is sat around a table at a nice restaurant in London. The head of Marketing from some big company is sitting down with his agency who invited him down to talk things over.

They insist on paying the bill, it’s a casual thing they say. Just a chat about ideas.

Wine starts flowing and jokes too. Everyone has a good time.

Especially the agency, they just signed a new client retainer for £5,000 a month.

Easy pickings.

Too often we see Marketers signing agency contracts because of a few casual chats, usually following some conference waffle sales pitch about how everything in Marketing is dead now and only they have the solutions in this “new world”.

The point here is that turkeys won’t vote for Christmas.

They won’t sell you the best option, they’ll sell what’s best for them.

But the problem isn’t the agencies, its Marketers.

Agencies will try to sell you what they sell, of course they would. Marketers of all people should be aware of this. It doesn’t really matter if you get on really well and they paid for your meal and they are young, millennial, white and middle class and do digital.
MARKETING
Boss YOUR Day \U0001f44a
Boss YOUR Day 👊...
@bossyourday
How to Sell Anything Online

-A Thread-

Retweets appreciated!

Guaranteed 🔥🔥🔥🔥

1) Set Goals in Writing

- Before you sell anything there needs to be a plan.
- Create the plan and make your goal BIG!
- You are not just an designer, writer, marketer, programmer. If you are in this sales industry you are supposed to close deals. This is the end goal.

2) Establish Trust

- Can you sell things without trust? Sure. will you do it consistently, NO!
- Pay attention to everything. Use all the information.
- Take your time building the sale. Your client is not in a rush and if they are, slow them down. Lead them. Be yourself.

3) Build Value

- Be an expert in your field. Show them why your product is the best. Don't tell them, SHOW THEM!
- Be a trend setter. DO NOT be like every other salesman.
- People want a good deal, so help them find one. But do it on your terms.

4) Identify a Need

- If there is no need then you have little chance to sell anything.
- QUESTIONS. QUESTIONS. QUESTIONS.
- Ask them... mean them... listen to their answers. Listen to what they aren't saying. Pay attention to EVERYTHING!
MARKETING

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H was always unseen in S2NL :)

Those who exited at 1500 needed money. They can always come back near 969. Those who exited at 230 also needed money. They can come back near 95.

Those who sold L @ 660 can always come back at 360. Those who sold S last week can be back @ 301
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Noah Smith
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1/OK, I should really write another thread about university-centric regional development, because I think people often make some (very understandable) mistakes when thinking about this issue.

2/The biggest myth, I think, is that universities help regions by educating locals as undergraduates.

Skeptics of universities say: "But most of the people who graduate end up leaving."

3/In fact, most of what a university does for a regional economy is NOT about educating local kids.

Educating local kids is good for the nation, but doesn't help a region much.

The way a university helps a region is through

4/Undergraduates usually leave town after graduation.

But university RESEARCH pulls in OTHER smart people from other regions, and they stay there.

Here's a paper showing that this is the main way universities increase a region's human capital:

5/Research also pulls in business investment.

Companies want to partner with university labs, so they can commercialize the technologies the labs produce. So they invest in the labs, and sometimes they even put their offices in the town.
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Brian Armstrong
Brian Armstrong
@brian_armstrong
1/ Productivity tip: when I keep procrastinating on something I often trick myself by saying, "ok just work on it for the next 20 minutes" or some short period of time, "and then you can chill/relax guilt free" and give myself some treat (sugar, netflix, etc)

2/ Usually at the 20 minute mark (sometimes I set a timer) I'm so engrossed in what I'm doing that I don't want want to stop and end up working on it for the next hour or two. But getting started seems to be the hardest part.

3/ Key to this: you have to actually be ok with stopping after 20 minutes and being guilt free if that's how you feel. So it's not a trick, i have the option every time, I just often don't want to use it once i'm in the zone.
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\u015b\u0101kta
śākta
@LearningShakta
Arya Samaj Exposed ( A Thread)


Today I'm going to expose these so called reviver of Sanatan dharma.

Arya samaj's main book which they treat as their bible is Satyarth Prakasha. Which was written by "Maharishi" Dayanand Saraswati.

Dayanand Condemned Idol worship and blamed it on jains . like really??


The book peddles hate against several Hindu sects.

here is hate against Vaishnavas
RELIGION
Anshul Pandey
Anshul Pandey
@Anshulspiritual
SHAKTA DHARMA AND THEIR ACHARYAS

Śhākta or Shakti or Devi pooja is not a new upasana. It is being carried out right from the time of Vedic period. Puran's tell us that Rishi Vashishth would worship Tara devi. Parshuram ji worshipped Tripura devi,


Agastya learned the secrets of Shri Vidya from Vishnu ji in Hayagriva avtaar. Bhagwan Ram, Laxman and Krishna too learned the tantrik vidya. Even Rig Ved 7.103.5 Sayan Bhasya also mentions about Śhākta/शाक्त(शाक्तस्येव शक्तिमतः).

Then we find that in the Harrappan excavations many figurines depicting Shakti were found. So in that age too, which was supposedly an urban city shakti was being worshipped. So naturally this tradition would be prevalent in rural areas too.

It is wrong to say that shakti puja originated from Bengal although it was popular there. Matsyendranath received this vidya from Maheshwari herself in Kamrup. We know that Shakti pooja is practised all over India.

Not much is known about the Śhākta saints in other parts of India in the middle ages.

Adi Shankaracharya wrote Pramanech saar named book on tantra and Anand lahri book on Devi strotras. Then there were Acharya Shankar, Bhaskar Rai, Laxman, Deshikendra, Raghav Bhatt, Krishnand,
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