A perfect example of knowing your audience. Amazing.

At 38, David Ogilvy was unemployed and hadn't written a word of copy.

Three years later, he was the most famous copywriter in the advertising industry.

And became known as the Father of Advertising.

Here are 7 tips from the legendary copywriter 🧵

1/ Learn Who You're Writing For

“The consumer isn't a moron. She is your wife."

Your copy should touch on:

-Who you’re writing for
-How that person thinks
-What that person needs

Let research shape your copy

Let your voice fuel it.

2/ Know The Product

“Big ideas come from the unconscious...But your unconscious has to be well informed, or your idea will be irrelevant.”

Learn every detail about the product/industry/audience before you write.

Then unleash your unconscious mind and fuel the big ideas.

3/ Nail The Headline

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Deadlines determine if the consumer’s interest is piqued enough to read the copy.

4/ Get Specific

"The more informative your advertising, the more persuasive it will be."

Most people won't make decisions without being informed…

The informed, act.

The specifics will give consumers the confidence that acting is the right choice.

$Alex Garcia \U0001f50d$

Alex Garcia 🔍
@alexgarcia_atx

50 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵

50. Fastest-growing companies use growth loops

What was the common denominator in the fastest growing companies like Dropbox, Netflix, Yelp, and Instagram?

Growth loops.

Not funnels.

Here are 6 examples of growth loops that will help you acquire and retain users \U0001f9f5 pic.twitter.com/Wu4i8ReQ62
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 9, 2021

49. 7 Proven growth hacking strategies (pt.1)

I've studied hundreds of growth-hacking strategies.

These 7 are proven to work \U0001f9f5
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 7, 2021

48. Steal These 7 growth hacks (pt.2)

How did Facebook, Zapier, and Tinder drive growth early on?

Growth-Hacking.

PayPal growth-hacked its way to 5M users in 3 months.

Tinder used sororities and frats to 3x their user base.

Steal these 7 growth-hacking strategies that led to millions of users\U0001f9f5
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 7, 2021

47. 15 Lessons to write viral Twitter threads

Twitter threads are the new blogs.

Over the last 5 weeks, I've 32x my Twitter following posting a thread a day.

These 15 learnings will help your threads go viral \U0001f9f5
— Alex Garcia \U0001f50d (@alexgarcia_atx) May 6, 2021

$Alex Garcia \U0001f50d$

Alex Garcia 🔍
@alexgarcia_atx

25 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵

1. 10 Marketing Lessons From Steve Jobs That Every Marketer Must Know

10 Marketing Lessons From Steve Jobs That Every Marketer Must Know \U0001f9f5
— Alex Garcia \U0001f50d (@alexgarcia_atx) March 18, 2021

2. The Ad Campaign That Changed Advertising Forever

Volkswagen's "Think Small\u201d campaign quickly went from a head-scratcher to one that would change advertising forever.

It took a small foreign object, crafted by Hitler, to America\u2019s most popular automobile.

By 1972, the VW Beetle became the best-selling car.

Here's the story \U0001f9f5 pic.twitter.com/Hu2s7zAJ3m
— Alex Garcia \U0001f50d (@alexgarcia_atx) March 19, 2021

3. How Absolut Vodka Went From 2% Market Share to 50% With One Ad Campaign

Absolut Vodka launched a print ad campaign in 1981 that was so successful, they ran it for the next 25 years.

By the end of it, Absolut Vodka went from a 2.5% market share to over 50%.

These 5 reasons made Absolute Vodka a global phenomenon \U0001f9f5 pic.twitter.com/vPblbvtNsx
— Alex Garcia \U0001f50d (@alexgarcia_atx) March 20, 2021

4. Why Jeff Bezos named his online bookstore,

Amazon wasn't always Amazon.

Jeff Bezos originally had trouble finding the right word to name the now trillion-dollar empire.

A few registered domains, a dictionary, and an interesting comparison made Amazon the perfect name.

Here's the quick backstory behind it \U0001f9f5 pic.twitter.com/trTKUMGQCR
— Alex Garcia \U0001f50d (@alexgarcia_atx) March 22, 2021

$Alex Garcia \U0001f50d$

Alex Garcia 🔍
@alexgarcia_atx

5 Tactics I Used To Improve My Open Rate By 12%.

And Sometimes Even By 15-20% 🧵

Currently, my open rate ranges between 45-47% with nearly 15k subs.

My last email had a 48% open rate.

With iOS15 putting fear into every email we send, I thought I'd break down how I've been able to increase my open rate by 12% on avg.

Gimme 4 min...

1. Emoji Identity

This is something I stole from Morning Brew.

Morning Brew includes a "☕️" in all of their subject lines for good reason.

Because the repeated use of the "☕️" ingrains their identity in a reader's inbox.

And so I did the same.

Example: Morning Brew

Every email I send, the subject line starts with the "🔍"

And when you signed up for Marketing Examined, I let you know in the welcome email that each email subject line would start with the "🔍" " so that you would know it's me.

Example: Marketing Examined

2. Ask For A Reply In Your Welcome Email

The almighty spam and promotion folder where open rates go to die.

And where newsletters go to be forgotten.

One of the most effective ways I've found to combat this is by asking for a simple reply in your Welcome Email.

$Alex Garcia \U0001f50d$

Alex Garcia 🔍
@alexgarcia_atx

I studied hundreds of top copywriting examples with @heyblake.

Use these 30 copywriting tips to convert readers into customers 🧵

Tip from Alex: Repeat Yourself

Reason: Your main benefit shouldn’t be expressed subtly. Repeat it three times. Make it known.

Example: Apple’s M1 Chip

Tip from Blake: Start with goals for the copy.

Reason: You need to know what you are writing, for whom, and what action it should lead to. No guesswork.

Example: My content engine at https://t.co/jYMMlbgFCw

Tip from Alex: Use Open Loops

Reason: Open loops peak a reader's interest by presenting an unsolved mystery to the reader. Our brains are hardwired to find closure. Make your product the final closure. Example: Woody Justice

Tip from Blake: Write short, snappy sentences.

Reason: People have short attention spans. And big blocks of text are super hard to read. Make it

Example: Every blog from @Backlinko

A perfect example of knowing your audience.

Amazing.

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A perfect example of knowing your audience.Amazing.

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A perfect example of knowing your audience.

Amazing.