BC MARKETING STRATEGY
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25 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵

 1. 10 Marketing Lessons From Steve Jobs That Every Marketer Must Know 🔍

https://t.co/5yzrqUiDRK
2. The Ad Campaign That Changed Advertising Forever 🔍

https://t.co/5iC2hlQdeE
3. How Absolut Vodka Went From 2% Market Share to 50% With One Ad Campaign 🔍

https://t.co/9PQFtZs27F
4. Why Jeff Bezos named his online bookstore, "Amazon."🔍
https://t.co/YKnrY9luqK
5. How I Helped A Friend Launch His First Digital Product and Do $25k+ in Sales The First Month w/ a Small Ad Spend 🔍 (step by step)

https://t.co/70pU14eIGR
6. Create This Kind Of Content To Go Viral 🔍

https://t.co/Cdp5P7EglQ
7. 9 Unknown Hacks To Get Big On Youtube 🔍

https://t.co/5dTdX1R1hT
8. 8 Timeless Copywriting Tips From David Ogilvy 🔍

https://t.co/31tFjviVb0
9. Use The SAVE Framework To Develop a Successful Marketing Strategy (Squarespace uses this) 🔍

https://t.co/FdePvFVc7q
10. 3 Frameworks To Create Compelling Stories 🔍

https://t.co/dtnxP2Dw3e
11. How I Doubled The Hustle's Twitter Account in a Few Months 🔍
https://t.co/bV8k4t0BtA
12. 7 lessons from people that taught me more than any business/marketing class I've ever taken 🔍

https://t.co/FRgsRlsVZ9
13. How Verizon Grew Their Net Customers 10% to 32.5 Million in The First Year of an Ad Campaign 🔍

https://t.co/WgByR7X3u0
14. The Best Video Ads Follow This Easy-to-Follow Framework 🔍

https://t.co/5UUlWsmoZI
15. How Drake Hacks Culture To Go Viral 🔍

https://t.co/CC0zpXEm88
16. 7 Timeless marketing lessons from absolute legends 🔍

https://t.co/q9OTxALlUg
17. My Theory On Marketing 🔍

https://t.co/872w5UAzIS
18. The What, Why, And How Of Building A Minimum Viable Audience 🔍

https://t.co/2KvJufXJmh
19. 8 tactics from inside Airbnb's email marketing playbook 🔍

https://t.co/M20Tk6NU7H
20. 5-Step Framework To Test Product-Market Fit or Growth 🔍

https://t.co/lKlBwsPGDS
21. Dave McClure's 6-Step Framework to Help Hundreds of Startups to go From Idea to Successful Business 🔍

https://t.co/HrQppvTU94
22. Use These 7 Tips to Write like an Amazonian 🔍

https://t.co/MRnAuByD1W
23. How Dropbox Used A Referral Program To Grow 3900% in 15 months 🔍

https://t.co/ttGsMgKd0U
24. The PayPal Mafia (this is crazy) 🔍

https://t.co/oCq06WmkZd
25. Airbnb, Facebook, Spotify, Hubspot, and Slack All Focus On This One Metric

https://t.co/aqiY1hvOXq
26. Master Business Writing w/ @theSamParr and @ScottAdamsSays

https://t.co/HYjXUX2qkk
27. Content Marketing To Drive Long-Term Growth

https://t.co/Nm30hN1k5l
28. Steal These 7 Emails From Airbnb

https://t.co/AeJXt47ous
29. 7 Hacks to Optimize Your Site

https://t.co/XhCwz50Qto
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Because I'm writing a thread for 21 days straight covering everything marketing.
It's also a daily newsletter that I send to 2500+ marketers. (over 50% of them open it daily)

Join them 👇

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More from Alex Garcia 🔍

Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
Dave McClure, the founder of 500 Startups, created a 6-step framework to help hundreds of startups to go from idea to successful business.

Here's the 6-step framework for startups🧵

1. Awareness

Generating brand awareness is the act of winning someone's attention.

Whether content marketing, paid marketing, or influencer marketing, attention is the deciding factor in having a potential customer or someone ignoring you.

Once you have it -- don't waste it.

2. Acquisition

What channel do your customers spend the most time on?

NOT, which channel is everyone using.

Specifically, your target audience.

Using the right platform can drastically reduce your CAC.

You’ve picked the right platform, now what?

Use some form of a lead magnet to get them into your funnel or growth loop.

A lead magnet is some form of value that you provide in exchange for customer info.

Make the process as frictionless as possible and they’ll start moving down your funnel.

3. Activation

Just because they signed up doesn’t mean the process is over.

Customers want to be delighted.

From the first customer touch point and ongoing.

If not, the chances of getting the consumer to act drops significantly.

Don’t want to f*ck this up?
ALL
Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
At 38, David Ogilvy was unemployed and hadn't written a word of copy.

Three years later, he was the most famous copywriter in the advertising industry.

And became known as the Father of Advertising.

Here are 7 tips from the legendary copywriter 🧵


1/ Learn Who You're Writing For

“The consumer isn't a moron. She is your wife."

Your copy should touch on:

-Who you’re writing for
-How that person thinks
-What that person needs

Let research shape your copy

Let your voice fuel it.

2/ Know The Product

“Big ideas come from the unconscious...But your unconscious has to be well informed, or your idea will be irrelevant.”

Learn every detail about the product/industry/audience before you write.

Then unleash your unconscious mind and fuel the big ideas.

3/ Nail The Headline

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Deadlines determine if the consumer’s interest is piqued enough to read the copy.

4/ Get Specific

"The more informative your advertising, the more persuasive it will be."

Most people won't make decisions without being informed…

The informed, act.

The specifics will give consumers the confidence that acting is the right choice.
ALL
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Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
The best marketing affects a human's behavior.

It leverages psychology to impact people's perceptions and decisions.

Understand it and you'll influence consumer's buying decisions.

Use these 12 psychology tips to influence your audience 🧵

1. Theory of reciprocity

As humans, we’re more likely to do something for someone after they’ve done something for us.

When you consistently provide value to your audience -- they’re more likely to reciprocate by supporting you.

This builds brand advocates.

2. Too many choices

Too many choices means too much confusion.

This affects a consumer's ability to make a decision and demotivates them from doing so.

Reduce your options.

Increase your conversion rate.

3. Decoy Effect

Perspective influences decisions.

With the decoy effect, you alter the consumer’s perspective by making the highest ticket item look like a deal.

Ex:

Small Popcorn: $3
Medium Popcorn: $6.50
Large Popcorn: $7

The large feels like a great deal.

4. The Baader-Meinhof Phenomenon

This phenomenon is when you see something for the first time then feel like you start seeing it everywhere.

Once you become aware of something you start to look for it unconsciously.

This then convinces you that it really is everywhere.
MARKETING
Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
Copywriting is a superpower.

Learn it and you can sell just about anything.

Use these 7 threads to master copywriting in the next 5 min 🧵

1. How to Write like an


2. 13 ways Apple Persuades Readers With Their


3. Master Business


4. 8 Timeless Copywriting Tips From David
MARKETING
Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
A perfect example of knowing your audience.

Amazing.


Follow me @alexgarcia_atx If you like to consume breakdowns of marketing genius like this every day.

Or you can join my newsletter with 8500+ marketers who rather receive the content in their inbox 👇🏽

https://t.co/yci9t3qKKZ
MARKETING

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Vibhu Vashisth
Vibhu Vashisth
@VIBHU_Tweet
Surkanda devi mandir is a famous shrine of Hindus located near Kaddukhal distt of Uttarakhand, 11 Km from the town of Dhanaulti and 35 Km from Mussoorie.
The Temple is one of the 51 Shakti Peethas spread all over Indian Subcontinent and is dedicated to Goddess Surkanda.


Nestled on a Hill at an Altitude of 2700 m approx, the place offers a splendid view of the snow capped mountains, the picturesque scenic beauty that offers an experience of the lifetime.
The Temple build in the traditional Garhwal style exuberates the Architectural splendour.


The origins of the Surkanda Mata Mandir is attributed to Goddess Sati, consort of Bhagwan Shiv who in a rage immolated herself in her arrogant Father Daksha's Yajna Kund bcoz he didn't invite Bhagwan Shiv in the Yajna.


Devastated by the death of Sati Shiva wandered all over the cosmos performing Tandava-The Dance of Cosmic Destruction.Fearing the total annihilation of cosmos, Gods requested Bhagwan Vishnu to pacify Shiva.Bhagwan Vishnu then used his discuss to destroy the burning corps of Sati.


The pieces of Sati Mata's body then got scattered all over the region which were later established as Shakti Peethas by Bhagwan Shiva himself.Its believed that the head of Sati fell here and it was called Sirkhanda Mata Temple before, but with passage of time it became Surkanda.
ALL
Suhas S. Hardutt
Suhas S. Hardutt
@HarduttSuhas
THE BATTLE OF PRATAPGARH (10 Nov, 1659)

Chhatrapati Shivaji Maharaj's impeccable military genius and matchless courage humbled the Adil Shahi Sultanate.

The beginning of what was to come later for the M0ghuls from one of the most indefatigable defenders of Dharma!

(Thread)


Shivaji’s growing influence in Maval region, made him a threat to the Adil Shahi ruler of Bijapur who sought to restrain him. The man who was given the responsibility of this mission, was their commander, Afzal Khan. Afzal was a formidable warrior known for his ruthlessness.(1)

His strategy was to bring Shivaji out into the plains, where he held an advantage, compared to the rocky Deccan terrain. Afzal attacked the holy town of Pandharpur, and later demolished the temple of Bhavani at Tuljapur to instigate Shivaji in a bid to bring him out.(2)

Shivaji was angry but remained patient. Knowing that he could not defeat Bijapuri Sultanate in an open battle, Shivaji moved to Pratapgarh fort, located on rocky heights, surrounded by thick forests of Jawali.(3)

This set the pattern for future Maratha attacks, using guerrilla warfare against larger invading armies rendering them ineffective in unfavorable terrain.(4)
HISTORY
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foone
foone
@Foone
I got a Toshiba T1200, which has a bad screen, and a dead CMOS battery, and I thought the hard drive was broken too...


but I rebooted it and heard a KTHUNK and a really loud spin-up noise and holy shit, the hard drive works!


and it still has files on it. the newest date is January 1994.


It's a 21mb hard drive, with ~37k of bad sectors.

This fucker is never going to spin up again, so I better go find some serial cables and copy shit off now.


The backlight is fucked so I'm shining a flashlight on it.
without it, it looks like this.
TECH
STEALTH JEFF
STEALTH JEFF
@drawandstrike
So it's now October 10, 2018 and....Rod Rosenstein is STILL not fired.

He's STILL in charge of the Mueller investigation.

He's STILL refusing to hand over the McCabe memos.

He's STILL holding up the declassification of the #SpyGate documents & their release to the public.

I love a good cover story.......

The guy had a face-to-face with El Grande Trumpo himself on Air Force One just 2 days ago. Inside just about the most secure SCIF in the world.

And Trump came out of AF1 and gave ol' Rod a big thumbs up!

And so we're right back to 'that dirty rat Rosenstein!' 2 days later.

At this point it's clear some members of Congress are either in on this and helping the cover story or they haven't got a clue and are out in the cold.

Note the conflicting stories about 'Rosenstein cancelled meeting with Congress on Oct 11!"

First, rumors surfaced of a scheduled meeting on Oct. 11 between Rosenstein & members of Congress, and Rosenstein just cancelled it.
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Peter McCormack [Jan/3\u279e\u20bf \U0001f511\u220e]
Peter McCormack [Jan/3...
@PeterMcCormack
1/ So here is a thread on how I turned $32,000 into $1.2m and back to pretty much zero (once taxes are paid).

Just note, I am not bitter or salty in any way at all, the last 2 years have been an amazing ride - travelled the world, been wealthy, been poor.

2/ Dec '16, my advertising agency folded, I had a little bit of money left and I put $32k into Bitcoin and Ether. As it started to go up I diversified into everything, Monero, Dash, this that, any crap - even Ripplecoin. Everything just kept going up.

3/ By March I think I had around $300k and $500k by the summer. I used to take 25% out but towards the end of the summer I got greedy and put it all back in and by December it was $1.2m.

4/ Thinking I was an absolute genius I decided to start a bunch of businesses. As silly as it sounds I had this goal of making $5m as I wanted to buy Bedford Town Football Club and get them in the league, and as Crypto was going up forever I needed 6 months.

5/ So:
- Trading (income 1)
- Podcast (income 2)
- Mining (income 3)
- Mining pool (income 4)
- Consulting (income 5)

Yes - all of the above as a one-man army :)
LIFE