My problem with the enemy (and I refuse to give them a more nuanced name than that) is nothing ideological.

It's that they're crazy, evil, and a solidly double digits percentage of them are possessed by demons.

And thus, they're categorically unfit for power.

💬 I often get Q’s like these:

How did you get your first customers for WIP? How did you grow BetaList’s traffic? Etc.

Makers are looking to reverse-engineer success. I see it everywhere.

I don’t think it works that way and the answers to those questions are mostly useless. 💥

I have built dozens of different products over the last couple of years. The vast majority failed. 😭

Surely if I know the answers to these questions, but still fail over and over again, these answers aren’t that useful. 🤷‍♀️

So what’s a better question to ask? 🤔

99.9% of the questions I receive are about the products that did well. In a way that makes sense, because we quickly forget about those that didn’t succeed.

🧠 This is known as survivorship bias.

Focusing on what survived, while ignoring what made it survive in the first place.

The real question, what you really want to know, is this:

What makes @WIP, @BetaList, and to some extent @AllStartupJobs succeed where my countless other attempts failed?

What separates a failed product 👎 from a successful product 👍?

Honestly, I don’t know. I wish I did.

It’s like Steve Jobs said “I’ll know it when I see it.” 👀

Same is true when we make products. We don’t know upfront what will work. But once we see an inkling of a product that does have potential, it’s not that hard to spot.

You want to know something about how bullshit insane our brains are?
OK, so there's a physical problem with our eyes: We move them in short fast bursts called "saccades", right? very quick, synchronized movements.
The only problem is: they go all blurry and useless during this

having your vision turn into a blurry mess every time you move your eyes is obviously not a good idea, so our brains hide it from us. Now, imagine you're an engineer and you have this problem.

You've got some obvious solutions you could do.
1. make the vision go black during movement. (Some VR games do this!)
2. just keep showing the last thing we saw prior to movement

both are good options with different downsides, but OH NO. this is assuming everything makes sense and is chronological and (regular) logical.
Your brain does neither of these options, really.

first, it basically puts your visual system on "pause". You're not seeing blackness or even nothing, you're just not seeing period.
then when you finish your saccade, it shows you what you now see at the new position. and then it pretends it can time travel.

🚢 Atomic Essays Republishing Framework 🚢

1. Write Atomic Essay
2. Post image on Twitter
3. (Bonus) Copy/paste text as thread
4. Find relevant Question on Quora. Copy/paste Atomic Essay + image.
5. Copy/paste again on Medium.
6. Again on LinkedIn
7. Win

Guide below ✍️🚢👇

Step 1: Write Atomic Essay

I really enjoy writing right inside the Figma template. It helps give me a good sense of exactly how much "real estate" I have/have left before my time us up and I'm out of space.

Once finished, I export the image and send to my phone on Slack.

Step 2: Post image on Twitter

Before I publish my Atomic Essay on Twitter, I use the Edit/Photo Markup function on the iPhone to highlight standout sentences.

These are usually power-phrases: things the reader skims and thinks, "That's interesting," prompting them to read more.

Step 3: For the Ship 30 for 30 challenge, I only turn Atomic Essays into threads if...

1. The piece is SUPER actionable and lends itself well to the thread format (lots of bullets, quick points, lists, etc.)

or...

2. I'm referencing research and want to link to the pieces.

Step 4: Find relevant Question on Quora. Copy/paste Atomic Essay + image.

Search on Quora around the topic you wrote about. Find a related Question. Copy/paste the whole Atomic Essay as your "answer" (& fix formatting). Then include image so it appears in the thumbnail.

DODDA GANAPATHI, BENGALURU
#karnatakatemples

Dodda in Kannada means big. Sri Ganesha here is 18 ft tall in height and 16 ft wide. Dodda Ganesha is also known as Shakthi Ganapathi and Satya Ganapathi.

It is said that Kempe Gowda, the founder of Bengaluru, saw a rock here.

The rock had engravings of Ganesha. His sculptors cut the Ganesha murti from that single rock. Later, a shrine was built around the Ganesh murti.

It is believed that Dodda Ganapathi is the protector of Bengaluru. All auspicious events start by praying to Him.

Benne Alankara is the most famous festival here when about 100 kg of butter is coated over Ganapathi every four years and the rich prasad is offered to the worshippers.

Ganesha is also covered in cream colour and is decorated with golden laces and buttons
@GampaSD

The Dodda Ganapathi murti is believed to be still growing in size, especially towards right.

The weavers from old Bengaluru tie a coconut to their looms before starting work. When the work is completed, they break 100 coconuts here along with the one tied on the loom.

Oleg Karpov pisze, że gdyby Siergiej Sirotkin zdobył w pierwszej części sezonu więcej punktów od Strolla, to jego kontrakt z automatu zostałby przedłużony na kolejny sezon. Tak się nie stało i Williams ma możliwość szukania innych opcji i to właśnie robi. #F1pl

Czego w artykule brakuje, to informacji, że SMP prawdopodobnie przekazało Williamsowi część środków na sfinansowanie sezonu 2019. W przypadku zakończenia współpracy ekipa z Grove będzie musiała zwrócić te środki. #F1pl

To tłumaczy wysokie kwoty jakich Williams ma oczekiwać za fotel od nowego kierowcy. Jest pewnie próg opłacalności i dopóki nie zostanie osiągnięty, to zmiana z finansowego punktu widzenia nie będzie się zwyczajnie opłacała. #F1pl

Tyle można znaleźć w oświadczeniach prasowych... 😂😂😂