In the passion economy, the real risk is that your job has to earn a living and meet the needs of your soul.

Six questions to consider if you’re thinking of leaving your job to pursue your passion.

A thread 👇🏽

I think I'm giving up on mainstream marketing content.

I'm giving up on social media consumption too.

So little substance.

Need to devote more time doing. More time creating.

Who needs another "5 ways to boost growth" post? I click and am disappointed every time. Not again.

I don't want to poop on content marketing, but marketers need to step it up.

Or at least, founders need to know that doing something is not always better than doing nothing.

Why is content marketing not as effective as it used to be? An innumerable amount of factors...

But one things for damn sure.

Things have to change.

Two of the chief sins:
1. Unoriginal research/story/study/etc
2. Not having anything more to add that's meaningful

Why blog/podcast/vlog/etc about something that's already been said? Already been done?

Do we really need another interview with founder of x hot startup? Do we really need another ultimate guide about facebook ads?

Not all content is like this...

Sometimes, you get an occasional piece that truly leaves you better off than you were before. That doesn't make you want to skim.

An original case study. A first time interview with a founder. An honest account of an experiment. An explanation of a change, shift, or realization.

1/ there is this sense when you are young that your accomplishments need to be a list of things that seem impressive to others. A list of several items you did.

This isn't actually right, so here is another suggestion.

2/ I remember being 26 and writing about reading 52 books a year. I wrote blog posts about it. They got copied. It became "a thing." Now it's in Twitter bios. It looks impressive but it's insanely useless and I shouldn't have done it.

3/ what I should have known at that time is that only young idiots like myself, with no accomplishments, find list of tiny achievements impressive. Anyone who has actually done anything of substance doesn't gaf

4/ what is actually difficult, and worthwhile, instead is to do ONE single thing for a very, very long time. It's much harder and much rarer and results in outlier outcomes much more often.

Of course you can find this out too late if you are chasing the dragon of Ted talks etc

5/ if I had only worked on a startup for a year, I would've gotten nowhere, the same way that if you lift for 3 months, it achieves nothing. Everything good in life comes from perseverance, but at the beginning, you're just like "I need to be somebody!!!"

https://t.co/Cotah6eeRa

As people are sharing what they were doing as a 21 year old, here is a story I would like to share. I might never have shared this but for the shameless defence of violence, insurrection and treachery, crookedly citing compassion for youthfulness.

A classmate of mine was weak in studies. Would sometimes fail in all subjects. Had a tough childhood. From Std V onwards, he and his elder brother would sell ice water on cart (oldies will remember those steel carts) infront of a cinema hall for 25p per glass.

While asking for money, he would sometimes even get slapped by people barking "saale paani ke paise maangega". His elder brother, a sweet and shy boy, still in school, was killed in a rivalry by a local goon to "teach a lesson" to his father.

After the killing, the frightened family moved to Delhi. My friend couldn't pass XII std.His father who had always been mean and harsh with children continued to be so. One day he asked friend's mother to pack him a lunch and ordered his son not to return home till he found a job

For 4 days the boy returned without finding a job. Every night he would be thrashed. Fifth day the boy didnt return. He had taken refuge at Mama's place who was kind to him. But Maami extracted her pound of flesh. He did all the household chores and was last to be served meals.

Multiple friends have been reaching out lately, asking some version of "how did people get radicalized to such an extent?" and, more importantly, "why not us? why was I immune." As someone who's extremism in person, pretty much my whole life, here are some thoughts:

These are EXACTLY the questions we should all be asking ourselves right now. Studies have shown that no 'type' of person is immune to radicalization or falling prey to cults or cult-think. There's no such thing as being "too smart" for that.

So, for starters, many of us were just in the right place and the right time, and didn't get radicalized. That is an important realization. It's important because as we begin to try to de-radicalize our friends, family and "good people" who fell prey to white supremacist thought

We need to start with compassion, or they will just shut down. Understanding deeply that it can happen to anyone is a big part of that. Now let's talk those who were primed for it, more likely to fall into conspiracy thinking and the Q cult.

In this case, those white people who see the movement towards equality for everyone as white people losing (which is true in a way, we have to give back much of the privilege we obtained from those who took it by force or manipulation) were much more susceptible to the rhetoric.