I write about debt; couldn't resist the Strangelove reference 1/

I think I'm giving up on mainstream marketing content.

I'm giving up on social media consumption too.

So little substance.

Need to devote more time doing. More time creating.

Who needs another "5 ways to boost growth" post? I click and am disappointed every time. Not again.

I don't want to poop on content marketing, but marketers need to step it up.

Or at least, founders need to know that doing something is not always better than doing nothing.

Why is content marketing not as effective as it used to be? An innumerable amount of factors...

But one things for damn sure.

Things have to change.

Two of the chief sins:
1. Unoriginal research/story/study/etc
2. Not having anything more to add that's meaningful

Why blog/podcast/vlog/etc about something that's already been said? Already been done?

Do we really need another interview with founder of x hot startup? Do we really need another ultimate guide about facebook ads?

Not all content is like this...

Sometimes, you get an occasional piece that truly leaves you better off than you were before. That doesn't make you want to skim.

An original case study. A first time interview with a founder. An honest account of an experiment. An explanation of a change, shift, or realization.

I’ve put together my list of top 10 tips for early career researchers and I’m going to share it here as promised. But first a disclaimer...I don’t know everything. This list is based on my experience in academia. I would love for others to add and augment. With that in mind....🧵

1: Decide what you want your LIFE to be. This career could consume you completely if you let it, but it won’t always love you. Focus on the other things in your life that bring you joy and fulfillment and cultivate those just as much as you cultivate your research career.

2: Decide what you want your CAREER to be. What are your values? What are you in this for? There will be hard times. But knowing your values and what success means to you can help guide you through them.

3: Decide whose opinions really matter to you. Mastery requires feedback and you will get a lot of it, some useful some less so. Identify the small circle of people you can really trust to give it to you straight. This includes forming a no committee.

4: People are people are people. Don’t be afraid to email someone about a postdoc or job or grant idea. We’ve all been there. Some people are not generous people. This is good information to have. Move on to other colleagues and mentors if you encounter these people.

[🔞 hopekook, rimming] happy vday if you celebrate it, last night i fell asleep thinking about a horny hopekook date where they set aside time to cuddle and watch something soothing and mindless. jk chooses a nature documentary, more for background ambiance than anything else.

they start out with hobi laying crosswise on the couch, and jk crawls between his legs, rests his head on hobi's sternum. he likes to cuddle like that because he can hear hobi's heartbeat. also hobi will usually skritch his scalp when they're in this position.

he's doing that now, running his fingers from jk's forehead to the nape of his neck, but then he scoops along jk's ear instead. fingertips smoothing along the shell curve and then gently tugging on his earlobe. he keeps doing it, repetitive. the apartment is warm.

and quiet, too, except for the doc in the bg and the soft sounds of their breathing. hobi's fingertips keep tugging easily, gently on his ear lobe and all of a sudden jk realizes he's getting hard. he doesn't pay it much mind, one or both of them often do when they cuddle, even

if it's just a cuddle session & not anything further. but then hobi moves his leg, feels it, laughs softly, & moves his leg again - this time, deliberately. jk smiles, rubbing his mouth against hobi's sweatshirt. he rolls his hips, real slow like, and feels hobi's dick, too.

Life gets better when:

You understand that grades never mattered but how you grade yourself does

You learn from disagreements, you don't get upset

You keep your private life private

You often have your phone in DND mode

10 Red flags to note in relationships .

A thread !

1. Secrecy - There is a difference between being private and being secretive . Anyone who doesn’t want people to know you are dating may have somethings they are hiding . It’s ok to be private but alarm bells should ring where there is secrecy .

2. Barter - The relationship is almost always about what is being exchanged . While there will be exchanges in every relationship, an undue focus on this will indicate that someone is there for something they can get and not what they can give .

3. Misaligned values - What is sacred to you isn’t respected by the other .values like honesty , integrity , respect isn’t important to the other party . A relationship with nonaligned values cannot work ! There will always be conflict .

4. Mystery income - Some folks are dating thieves , robbers and fraudsters and always have signs to indicate that their partners are fraudulent. It is a huge red flag not to know what your other half actually does for money . It’s not wise to join a sinking boat .