It was my sophomore year of high school. I was taking a Drama class, it was taught in the auditorium and had 60 or so students in it, so we generally had 2 teachers present. The intercom system didn't function correctly in there, so when we heard an announcement one of the (1/)

@BeschlossDC teachers went out to see why something was coming over the intercom in the middle of the day. I was in the Orlando area, less than an hour from KSC, so launches were normal for us. We'd grown up watching them & many of us had been to KSC to see them in person. So we weren't (2/)
@BeschlossDC really thinking about the launch, it was business as usual. This is where it's important to note I was in a drama class. In the first week of class the teachers had staged an incident where one of them was telling the class a story about a student, and a football player (3/)
@BeschlossDC who was in the class jumped up, screaming "you promised not to tell!" and attacked one of the teachers. It was all staged, and given that this was 1986 so before people thought about school shootings or mass violence it was scary but not something that would be considered (4/)
@BeschlossDC "out of bounds" like it would be today. It did, however, make us HUGELY skeptical of anything the teachers in that class told us because we didn't know if it was another "exercise." So when the teacher who'd gone out to check the announcement came in looking upset and saying (5/)
@BeschlossDC "There was an accident, the shuttle blew up on launch" none of us believed it. We all actually started laughing. It took them a minute or two to settle us down and start believing he was serious, and then he said "everyone outside." The school (public school but in a wealthy (6/)
@BeschlossDC neighborhood, so it had a big open campus) has a large "commons" area just outside the auditorium, & we all trooped out. Like I said, we were less than 40 miles from KSC so we could easily see the launch with the naked eye & we all knew what they looked like. We got outside (7/)
@BeschlossDC and saw the contrails and the "puff" from the explosion and it was obvious the shuttle & its crew was gone. A lot of us knew people involved with operations at KSC. My mom was getting her teaching certificate so a teacher being on the shuttle was important. More to the point (8/)
@BeschlossDC BECAUSE we were so close and it was such a part of "normal" life for us the program seemed like such a normal thing we really thought in terms of "in a few years when we grow up space travel might be a reality for US." That idea took a real hit that day. We all cried. (9/)
@BeschlossDC It was a real hit, a shock to the system. The whipsaw effect of initially not believing it and then the reality of it made it worse. And this was only 5 years after a lot of us watched Hinkley almost assassinate Reagan. Those 2 moments hit our psyches pretty hard. Gen X was (10/)
@BeschlossDC really shaped by both of those events. Hope and dreams can be awfully fragile. (11/end)

More from Life

1/“What would need to be true for you to….X”

Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?

A thread, co-written by @deanmbrody:


2/ First, “X” could be lots of things. Examples: What would need to be true for you to

- “Feel it's in our best interest for me to be CMO"
- “Feel that we’re in a good place as a company”
- “Feel that we’re on the same page”
- “Feel that we both got what we wanted from this deal

3/ Normally, we aren’t that direct. Example from startup/VC land:

Founders leave VC meetings thinking that every VC will invest, but they rarely do.

Worse over, the founders don’t know what they need to do in order to be fundable.

4/ So why should you ask the magic Q?

To get clarity.

You want to know where you stand, and what it takes to get what you want in a way that also gets them what they want.

It also holds them (mentally) accountable once the thing they need becomes true.

5/ Staying in the context of soliciting investors, the question is “what would need to be true for you to want to invest (or partner with us on this journey, etc)?”

Multiple responses to this question are likely to deliver a positive result.

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