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Why do companies like Quibi raise billions, while companies like Peloton get nothing?
Because fundraising is a GAME
And the insiders keep the rules to themselves.
Here are 100 tips the insiders don’t want you to see but will help you win the game:
1. You can’t play the game without nailing the basics.
There are 5 core ingredients to a startup pitch.
Most have 2.
Good ones have 4.
The best have all 5.
There\u2019s a lot of bad advice out there on how to pitch your startup.
— Romeen Sheth (@RomeenSheth) April 10, 2021
Last year, I invested $1M+ and heard 200 companies pitch.
Every great pitch I've heard nails 5 ingredients.
In this thread, we'll go through each to help maximize your chances when fundraising
Let's dig in\U0001f447 pic.twitter.com/FBaUUWHz8L
2. Now that you have a grasp of the basics, it’s time to level up.
Good news - most founders make the same mistakes as each other.
Bad news - these mistakes are really easy to make.
Here's what not to do:
0/ After evaluating 200+ startups this year, I've been in some awesome and not so awesome pitches.
— Romeen Sheth (@RomeenSheth) December 28, 2020
Here are the top 10 mistakes I see Founders make that routinely derail fundraising \U0001f447\U0001f447\U0001f447
3. Ok so you told me what not to do.
So what should I do?
Read below.
0/ Last night I tweeted about the top 10 things Founders do that derail fundraising. It struck a chord. 2,500+ liked the tweet.
— Romeen Sheth (@RomeenSheth) December 30, 2020
I got a ton of DMs asking the opposite question: \u201cWhat are the top things Founders do well when fundraising?\u201d
Here's my top 10 \U0001f447\U0001f447\U0001f447
4. We’re in a really unique fundraising environment right now.
It’s important to contextualize all these tips in the “here and now” of what’s going on in the landscape.
Raising money for startups is wild right now. I\u2019ve never seen anything like it.
— Romeen Sheth (@RomeenSheth) May 5, 2021
Lots of Founders are wondering how to approach it and who they should partner with.
Here are 10 observations / practical tips I've shared with 100+ Founders in the last few months \U0001f447\U0001f447\U0001f447
Startups succeed when they solve
\u201cA genuine intention to solve a problem\u201d is the best startup strategy you can have.
— Al Caan (@caan_al) January 15, 2022
Do not lose sight of the intention behind your service, as you scale up.
Choose your customers
$600 Client \u2014 Complain, complain, complain
— Will Cannon (@iamwillcannon) September 12, 2021
$60,000 Client \u2014 \u201cMoney sent, thanks\u201d
Resist the lure of new ideas when the real work begins:
Beginner\u2019s Dilemma:
— Barrett O'Neill (@barrettjoneill) February 6, 2022
New endeavors are so challenging that other options appear an easier route to success.
If you choose to switch, rather than iterate and optimize, you\u2019ll always be a beginner.
And things will always seem hard.
Consider all paths and points of
90% of new startups fail.
— Chris Munn (@chrisxmunn) February 4, 2022
Consider buying a business instead.