Thinking of starting a Substack?

Read this first 👇

As someone working in the creator economy space, I love the movement that Substack started.

They mainstreamed paying for independent writing, and changed the lives of thousands of writers in the process.

But they're building for a specific type of creator.
Substack has made it clear that they're focusing on professional writers.

(Putting my product hat on, this is a smart strategy for them to differentiate and win a specific market)

In 2020 they rolled out initiatives like grants, legal support, and mentorship for writers.
If you call yourself "not tech-savvy", their platform is the easiest out-of-the-box option.

Want to take some time off? One of their smartest features gives writers the power to pause paid subscriptions.
If you're a professional writer, Substack might be a good option for you to start with.

But, there are successful writers who are 'graduating' from Substack when they discover a few problems.
https://t.co/ryvYz4kXvD
If you're any other type of creator, don't choose Substack. 3 main reasons why:

💰 High take rate

The Substack revenue calculator (https://t.co/QG6UhlCbyp) shows ~80% profit margin for creators. Competitors are closer to 95%.

https://t.co/f98WLD6rzo
💌 Underpowered email

When you start to see success, you'll want to sell other products to your audience (see: “Multi-SKU creator” by @hunterwalk). This needs audience segmentation & automation—you can do neither here.

https://t.co/m0xR1ILXeM
💻 Underpowered website

Sure, you get a home on the internet for your writing. But ability to customize your site design, layout, and organization is limited. It's 1 long feed. This is not ideal for discovery, evergreen content, and SEO.
Consider these alternatives

@ConvertKit , @Ghost, or @letterdropco are all good options.

Email is a powerful tool for distribution and monetization. Newsletters are only one part of an email strategy, and switching costs are high.

Choose wisely.
Related reading:
https://t.co/sYBtptRj7H
https://t.co/79JNhyiD7j by @ungatedcreative
https://t.co/1MRqjsGVe5 by @Kevin_Indig
https://t.co/8IrurKzGpO by @JayCoDon
https://t.co/TIQe4rZbJq by @IanVanagas
https://t.co/rA03vOlBAT by @balajis

More from Finance

1/ My Mission: To Spread Financial Wellness (thread)

Here’s what "financial wellness" means to me

⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️

2/ Mindset

Humans are programmed to think short-term

Evolutionary, thinking short-term makes sense. It helps with survival.

Financial wellness is all about training yourself to develop a long-term mindset

Not easy -- it takes practice


3/ Mindset

If you join the right tribes, you can’t help but improve

My favs:
@AffordAnything
@ChooseFiFI
FinTwit
@MicroCapClub
@themotleyfoolFool
@visualizevalue

Twitter / Podcasts / Blogs / YouTube -- when used correctly -- are amazing


4/ Mindset

Educate yourself - constantly!

Especially about:

1⃣Money
2⃣Relationships
3⃣Health

These 3 categories have an outsized influence on all areas of your life

Books


5/ Career

In the beginning, focus on growing your income

Do more than what is expected

Become a lynchpin

Find a career that you ENJOY (<- important!) that also has high-income potential

Start a side hustle (<- important!)

Build your talent
Here are all the threads posted by @AdityaTodmal and @niki_poojary in January: 🧵

• 8 powerful ways to use Twitter
• Power of Stocks
• 14 Trading Strategies
• Basics of Derivatives (3 parts)
• Technical Analysis for all sectors
• Tweets of the week
• Books on Futures

All the Top 10 tweets threads I have ever posted to date:


Basics of Derivatives Part 1:


8 powerful ways to use Twitter:


Basics of Derivatives Part 2:

You May Also Like

The YouTube algorithm that I helped build in 2011 still recommends the flat earth theory by the *hundreds of millions*. This investigation by @RawStory shows some of the real-life consequences of this badly designed AI.


This spring at SxSW, @SusanWojcicki promised "Wikipedia snippets" on debated videos. But they didn't put them on flat earth videos, and instead @YouTube is promoting merchandising such as "NASA lies - Never Trust a Snake". 2/


A few example of flat earth videos that were promoted by YouTube #today:
https://t.co/TumQiX2tlj 3/

https://t.co/uAORIJ5BYX 4/

https://t.co/yOGZ0pLfHG 5/