Keep it high value and very short.
A single page summary or plan of some sort is good.
Tell them in the product that they'll get more by email.
Did you know that you can send a follow-up email sequence from @gumroad?
It's called a workflow, and here's how to use it to make $$$...
Keep it high value and very short.
A single page summary or plan of some sort is good.
Tell them in the product that they'll get more by email.
Here's what to send...
#1 Sent Immediately:
Remind them of what they'll be able to do if they ACT on the freebie
Tell them they'll get more useful stuff over the next few days
tell them how to recognise your emails
Keep this super light and breezy, like an email to your friends
If you have a higher level service, ask if they're interested
Ask what they're working on, people love talking about this
Tell them there's a reason why what they're doing isn't working
Hint at a missing piece, a conspiracy against them (Big Pharma), or just dumb advice accepted as common wisdom
This is the setup for your product which solves the problem
You're a hero, you need an origin story
Tell them how you found out your "secret sauce",
Show them you started just like them, you don't need superpowers, you just need your method.
By now your hyper buyers should have bought
Time to find out what the rest of your audience is struggling with
Value - answer the issues raised by email #5
Story - share success stories of other customers
Lifestyle - How the change has enabled you to live a better life
You can cycle through these forever
If you want more detail RT the top thread.
If I get enough interest I'm going to create a guide next week.
I've sat on this too long and feeling guilty about it
so it'll be highly affordable at launch for anyone who RT's
...
Line by line instruction on what to use in each email
Exact timings you should use
My own sample campaign
Tips on design and keeping out of the spam and promo tabs
Interested? RT the top of the thread
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I’m torn on how to approach the idea of luck. I’m the first to admit that I am one of the luckiest people on the planet. To be born into a prosperous American family in 1960 with smart parents is to start life on third base. The odds against my very existence are astronomical.
I’ve always felt that the luckiest people I know had a talent for recognizing circumstances, not of their own making, that were conducive to a favorable outcome and their ability to quickly take advantage of them.
In other words, dumb luck was just that, it required no awareness on the person’s part, whereas “smart” luck involved awareness followed by action before the circumstances changed.
So, was I “lucky” to be born when I was—nothing I had any control over—and that I came of age just as huge databases and computers were advancing to the point where I could use those tools to write “What Works on Wall Street?” Absolutely.
Was I lucky to start my stock market investments near the peak of interest rates which allowed me to spend the majority of my adult life in a falling rate environment? Yup.
Ironies of Luck https://t.co/5BPWGbAxFi
— Morgan Housel (@morganhousel) March 14, 2018
"Luck is the flip side of risk. They are mirrored cousins, driven by the same thing: You are one person in a 7 billion player game, and the accidental impact of other people\u2019s actions can be more consequential than your own."
I’ve always felt that the luckiest people I know had a talent for recognizing circumstances, not of their own making, that were conducive to a favorable outcome and their ability to quickly take advantage of them.
In other words, dumb luck was just that, it required no awareness on the person’s part, whereas “smart” luck involved awareness followed by action before the circumstances changed.
So, was I “lucky” to be born when I was—nothing I had any control over—and that I came of age just as huge databases and computers were advancing to the point where I could use those tools to write “What Works on Wall Street?” Absolutely.
Was I lucky to start my stock market investments near the peak of interest rates which allowed me to spend the majority of my adult life in a falling rate environment? Yup.
