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New from me:

I’m launching my Forecasting For SEO course next month.

It’s everything I’ve learned, tried and tested about SEO forecasting.

The course: https://t.co/bovuIns9OZ

Following along 👇

Why forecasting?

Last year I launched
https://t.co/I6osuvrGAK to provide reliable forecasts to SEO teams.

It went crazy.

I also noticed an appetite for learning more about forecasting and reached out on Twitter to gauge interest:

The interest encouraged me to make a start...

I’ve also been inspired by what others are doing: @tom_hirst, @dvassallo and @azarchick 👏👏

And their guts to be build so openly in public.

So here goes it...

In the last 2 years I’ve only written 3 blog posts on my site.

- Probabilistic thinking in SEO
- Rethinking technical SEO audits
- How to deliver better SEO strategies.

I only write when I feel like I’ve got something to say.

With forecasting, I’ve got something to say. 💭

There are mixed feelings about forecasting in the SEO industry.

Uncertainty is everywhere. Algorithm updates impacting rankings, economic challenges impacting demand.

It’s difficult. 😩
Working on a newsletter edition about deliberate practice.

Deliberate practice is crucial if you want to reach expert level in any skill, but what is it, and how can it help you learn more precisely?

A thread based on @augustbradley's conversation with the late Anders Ericsson.

You can find my complete notes from the conversation in my public Roam graph:
https://t.co/Z5bXHsg3oc

The entire conversation is on

The 10,000-hour 'rule' was based on Ericsson's research, but simple practice is not enough for mastery.

We need teachers and coaches to give us feedback on how we're doing to adjust our actions effectively. Technology can help us by providing short feedback loops.

There's purposeful and deliberate practice.

In purposeful practice, you gain breakthroughs by trying out different techniques you find on your own.

In deliberate practice, an expert tells you what to improve on and how to do it, and then you do that (while getting feedback).

It's possible to come to powerful techniques through purposeful practice, but it's always a gamble.

Deliberate practice is possible with a map of the domain and a recommended way to move through it. This makes success more likely.
Chicago Public Schools are supposed to open for some special needs and pre-K students Monday

The Chicago Teachers Union is now threatening to refuse to return to work in person.

https://t.co/MgDgNe6REj


Meanwhile
https://t.co/FIij8J3r7z

Dr. Fauci: "The default position should be to try as best as possible within reason to keep the children in school or to get them back to school [...] if you look at the data the spread among children and from children is not really big at


UNICEF: "Data from 191 countries shows no consistent link between reopening schools and increased rates of coronavirus
Saturday Morning Graduate School Admissions/Funding Breakfast

• 1297 USA Scholarships
• 5 Hot Tips for current B.S, Master/PhD applicants
• Admission and FULL Funding Info to Sweden🇸🇪, Australia🇦🇺, France🇫🇷, Germany🇩🇪 and China🇹🇷
• 6 IGTV Videos

Follow @Okpala_IU

A Thread

Are you working hard to study full time (Bachelor, MS, MBA, PhD) in the United States of America🇺🇸?

Here are 1297 verified Scholarships for year 2021

Search here:
https://t.co/3AHhW7RUfK

Follow @Okpala_IU for more

Watch other videos on IGTV:

5 Hot Tips for current Bachelor, Master/PhD applicants

1. Standardized Tests (TOEFL, GRE, GMAT)

Yes, the school may have waived it for admissions but providing it definitely increasing your chances of getting funded. If it strengthens your overall profile, that is excellent.

2. Do not trivialize Letters of Recommendations

Remember that your application packet (all supporting documents) is what is being looked at while you are being considered for admission and funding. A lot of schools read LoRs very carefully so ensure you get strong letters.

Read my notes on LoRs:
** Schools have been getting ready for this: a thread **

In many ways, I don't blame folks who tweet things like this. The media coverage of the schools situation in Covid-19 rarely talks about the quiet, day-in-day-out work that schools have been doing these past 9 months. 1/


Instead, the coverage focused on the dramatic, last minute policy announcements by the government, or of dramatic stories of school closures, often accompanied by photos of socially distanced classrooms that those of us in schools this past term know are from a fantasy land. 2/


If that's all you see & hear, it's no wonder that you may not know what has actually been happening in schools to meet the challenges. So, if you'd like a glimpse behind the curtain, then read on. For this is something of what teachers & schools leaders have been up to. 3/

It started last March with trying to meet the challenges of lockdown, being thrown into the deep end, with only a few days' notice, to try to learn to teach remotely during the first lockdown. 4/

https://t.co/S39EWuap3b


I wrote a policy document for our staff the weekend before our training as we anticipated what was to come, a document I shared freely & widely as the education community across the land started to reach out to one another for ideas and support. 5/
https://t.co/m1QsxlPaV4
Time for some thoughts on schools given the revised SickKids document and the fact that ON decided to leave most schools closed. ON is not the only jurisdiction to do so, but important to note that many jurisdictions would not have done so -even with higher incidence rates.


As outlined in the tweet by @NishaOttawa yesterday, the situation is complex, and not a simple right or wrong https://t.co/DO0v3j9wzr. And no one needs to list all the potential risks and downsides of prolonged school closures.


On the other hand: while school closures do not directly protect our most vulnerable in long-term care at all, one cannot deny that any factor potentially increasing community transmission may have an indirect effect on the risk to these institutions, and on healthcare.

The question is: to what extend do schools contribute to transmission, and how to balance this against the risk of prolonged school closures. The leaked data from yesterday shows a mixed picture -schools are neither unicorns (ie COVID free) nor infernos.

Assuming this data is largely correct -while waiting for an official publication of the data, it shows first and foremost the known high case numbers at Thorncliff, while other schools had been doing very well -are safe- reiterating the impact of socioeconomics on the COVID risk.