New from me:

I’m launching my Forecasting For SEO course next month.

It’s everything I’ve learned, tried and tested about SEO forecasting.

The course: https://t.co/bovuIns9OZ

Following along 👇

Why forecasting?

Last year I launched https://t.co/I6osuvrGAK to provide reliable forecasts to SEO teams.

It went crazy.

I also noticed an appetite for learning more about forecasting and reached out on Twitter to gauge interest: https://t.co/SrPFtXnRI3
The interest encouraged me to make a start...

I’ve also been inspired by what others are doing: @tom_hirst, @dvassallo and @azarchick 👏👏

And their guts to be build so openly in public.
So here goes it...

In the last 2 years I’ve only written 3 blog posts on my site.

- Probabilistic thinking in SEO
- Rethinking technical SEO audits
- How to deliver better SEO strategies.

I only write when I feel like I’ve got something to say.

https://t.co/WyVLANB7b5
With forecasting, I’ve got something to say. 💭

There are mixed feelings about forecasting in the SEO industry.

Uncertainty is everywhere. Algorithm updates impacting rankings, economic challenges impacting demand.

It’s difficult. 😩
It’s easier to say forecasting is impossible.

But forecasts are an expectation. You often need them to win pitches, or to get budget.

My aim with the course isn’t to shy away from the challenges. But to show you how you can embrace uncertainty & communicate it.
COURSE OUTLINE:

I got some excellent feedback on topics to include from a few experienced SEOs. 🙌

I added all of the feedback to @NotionHQ and consolidated the most common feedback into a broad outline - including some topics I was keen on including.
COURSE FORMAT:

I’ve opted for video vs an e-book. There’ll be some templates included, so it’s just easier to do video demos.

I’ve already started creating slides in @BeautifulAI_ and they’ll be exported to Keynote on final edit for transitions and subtle animation. 😎
COURSE PRICING:

I like the idea of reach > revenue shared by @tom_hirst

Pre-launch pricing will be $29 and will increase to $59 for launch. 🚀 https://t.co/4Ljq5jYsyA
RELEASE DATE:

👇👇👇

15 February 2021 🔥

👆👆👆

Website: https://t.co/bovuIns9OZ

Gumroad: https://t.co/rNDABYN6oT

More from Education

I was a recipient of KGSP for my Msc from 2013-2016

Korean Government Scholarship Program (KGSP) Application made easy

Application period- 1 February 2021- 31 March, 2021

MS- 3yrs (1 year Korean language + 2 years MS)

PhD- 4yrs (1 year Korean language + 3 years PhD)

How to navigate the
https://t.co/6Ne99JDfyv page

1. Type https://t.co/ow51lWVKcQ in your browser and hit the enter button

2. Click on scholarships and select GKS notice as attached in the picture👇

3. Play with the notice dashboard to see various announcements from NIIED.


4. E.g in 2020, the Global Korea Scholarship for Graduate Degrees was announced on 11, February as indicated by no 205. You can click to download the application materials to get familiar with what is expected. I attached series of links in this thread to assist too.

Category- All fields

Benefits

1. Visa fee

2. Airfare: Actual cost (To and fro from your home country to Korea and upon completion to your home country)

3. Resettlement Allowance: KRW 200,000 (Given upon arrival in Korea)

4. Monthly stipend: Graduate (MS/PhD)-KRW 1000,000 (362,610.35 Nigerian Naira) per month ,Research Program including Postdoctoral fellow and visiting Professors - 1,500,000 KRW (542,824.78 Nigerian Naira) per month
Time for some thoughts on schools given the revised SickKids document and the fact that ON decided to leave most schools closed. ON is not the only jurisdiction to do so, but important to note that many jurisdictions would not have done so -even with higher incidence rates.


As outlined in the tweet by @NishaOttawa yesterday, the situation is complex, and not a simple right or wrong https://t.co/DO0v3j9wzr. And no one needs to list all the potential risks and downsides of prolonged school closures.


On the other hand: while school closures do not directly protect our most vulnerable in long-term care at all, one cannot deny that any factor potentially increasing community transmission may have an indirect effect on the risk to these institutions, and on healthcare.

The question is: to what extend do schools contribute to transmission, and how to balance this against the risk of prolonged school closures. The leaked data from yesterday shows a mixed picture -schools are neither unicorns (ie COVID free) nor infernos.

Assuming this data is largely correct -while waiting for an official publication of the data, it shows first and foremost the known high case numbers at Thorncliff, while other schools had been doing very well -are safe- reiterating the impact of socioeconomics on the COVID risk.

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