Last year I launched https://t.co/I6osuvrGAK to provide reliable forecasts to SEO teams.
It went crazy.
I also noticed an appetite for learning more about forecasting and reached out on Twitter to gauge interest: https://t.co/SrPFtXnRI3
New from me:
I’m launching my Forecasting For SEO course next month.
It’s everything I’ve learned, tried and tested about SEO forecasting.
The course: https://t.co/bovuIns9OZ
Following along 👇
Last year I launched https://t.co/I6osuvrGAK to provide reliable forecasts to SEO teams.
It went crazy.
I also noticed an appetite for learning more about forecasting and reached out on Twitter to gauge interest: https://t.co/SrPFtXnRI3
I’ve also been inspired by what others are doing: @tom_hirst, @dvassallo and @azarchick 👏👏
And their guts to be build so openly in public.
In the last 2 years I’ve only written 3 blog posts on my site.
- Probabilistic thinking in SEO
- Rethinking technical SEO audits
- How to deliver better SEO strategies.
I only write when I feel like I’ve got something to say.
https://t.co/WyVLANB7b5
There are mixed feelings about forecasting in the SEO industry.
Uncertainty is everywhere. Algorithm updates impacting rankings, economic challenges impacting demand.
It’s difficult. 😩
But forecasts are an expectation. You often need them to win pitches, or to get budget.
My aim with the course isn’t to shy away from the challenges. But to show you how you can embrace uncertainty & communicate it.
I got some excellent feedback on topics to include from a few experienced SEOs. 🙌
I added all of the feedback to @NotionHQ and consolidated the most common feedback into a broad outline - including some topics I was keen on including.
I’ve opted for video vs an e-book. There’ll be some templates included, so it’s just easier to do video demos.
I’ve already started creating slides in @BeautifulAI_ and they’ll be exported to Keynote on final edit for transitions and subtle animation. 😎
I like the idea of reach > revenue shared by @tom_hirst
Pre-launch pricing will be $29 and will increase to $59 for launch. 🚀 https://t.co/4Ljq5jYsyA
Here's my thinking:
— Tom Hirst (@tom_hirst) January 5, 2021
1. Being a new creator, I first need reach.
2. I don't rely on the money from sales, so I can experiment.
3. There are nuances between pricing services and products.
This tweet by @JamesClear makes a lot of sense.https://t.co/6WWgHiOvHS
👇👇👇
15 February 2021 🔥
👆👆👆
Website: https://t.co/bovuIns9OZ
Gumroad: https://t.co/rNDABYN6oT
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