The Copywriter’s Guide to Buyer Persona

•••THREAD•••

Free idea to make a lot of money:

1• Start learning about writing short form copy, at least 30 hours

2• Study how to write the best copy for VSL’s through YouTube

3• Reach out to people with landing pages and offer to create their VSL

Lots of clients, but there’s more...

4• For the first few clients work for free or a low fee ($100)

5• Then become “The VSL Person” on twitter

6• Tweet about how much VSL’s can increase conversions

7• Start charging between $200-$500 for these videos

8• Just write the copy and use

9• Setup a landing page that shows past work, statistics on VSL’s, and case studies for how much the videos helped past clients

10• You should be able to get one client a week (sometimes on autopilot through your landing page)

11• Eventually you can hire out the work and have money made just by having some systems in place

12• You could easily scale this into a VSL agency and start taking on multiple clients, charging more, and having more add-ons

Use this information wisely.

7 Tactics To Increase Engagement on Your Threads

// THREAD //

People are constantly seeing the same stuff over and over again on their timeline.

This is why you need to learn how to stand out.

When they’re scrolling you need to grab their attention and reel them into something they want to read.

If you think about it, your job is just to get them to click your tweet. Once that’s done, they’ll be reading your other ones in no time.

In order to get them to click you need to show one of these 7 things:
> authority
> experience
> value
> lesson
> mystery
> opinion
> numbers

The easiest way to write headlines based off of these things is to write out your audience’s objections.

Then, indirectly counter their objection within your headline (sounds cool right?).

An old copywriting trick 😉

1. Authority

“Why should I read your thread? What have you done that makes me trust you”

Headline:
“$97,840 in Profit This Month Using This 5-Step Plan to Make Landing Pages”

Authority shows people you know what you’re doing by telling them a true stat/claim.

The unique automated system that top creators use to double and triple their sales...

•••THREAD•••

You have a course or service and it’s selling, but it could be selling better.

Sometimes you just feel like you’re not hitting your target audience.

You have a good product, why aren’t more people interested?

How can you find these people and sell with higher conversion rates?

Most creators have a decent sized following on one social media platform.

They think by going and growing on another they’ll get the most sales.

While this does work, it’s very time consuming.

Why wouldn’t you set something up that works on autopilot?

This automated money-making machine is a sales funnel.

In this thread, I’m going to talk about:
• creating a lead magnet
• creating an opt-in page
• setting up an email list
• how to drive traffic
• how you can make money alongside your course

Buckle up, it’s juicy.

1• Creating/Tweaking Your Lead Magnet

A lead magnet is something that you give away for free in exchange for someone to signup to your email list.

Some examples would be:
• a mini-guide
• template
• checklist

Here are 66 more

⭐ I’m a frontend dev. I work mainly w/HTML, CSS, & JS

last year I built stuff that doesn’t sound like frontend work:

- custom APIs and DBs (both GraphQL & REST)
- user dashboards
- video manipulation

but it all *felt* comfortable & within my skillset

how? a thread: 🧵

I do all sorts of demos and "hello world" projects, but I want to focus on real-world apps only in this thread. specifically, I'll talk about this production project:

✨ Jamstack Explorers 👩‍🚀

this is a load-bearing app that a lot of people depend on

to build Jamstack Explorers, we needed:

🗄 a custom database to track mission progress
📝 a content management system
🔐 user authentication
🎬 video manipulation

we were a small team of frontend devs and we needed to ship quickly — this was a daunting todo list 😅

🗄 custom database

using @HasuraHQ Cloud, we were able to create a new DB, configure it, and test the API all from a web interface — no config files or server setup required

we got it running in a day & I never felt like I was in over my head, even though DBs make me nervous!

📝 content management

we chose @sanity_io as a CMS. we used their CLI + JSON schema to set it up for Markdown + @mdx_js, exposed through a GraphQL API

the docs were great — it still felt like I was well within my frontend wheelhouse while we set this up

I posted earlier about Fake Ass getting bullied at school...
So let's take a look at some of his past tweets...the ones he forgot to delete before he became a US operative, US diplomat and clandestine....
These aren't photoshopped these are actual screenshots...

No wonder...

Here he says he was jumped...he has a way with the ladies....
He also says he never touches those girls...what did you really do Omastole, for them to jump you?
He also mentions his wrestling...

Maybe these tweets can give us a clue..
He also tells us his old school...
Linden High...New Jersey.

Linden high school...calas of 2010

Actually reading through the Ofqual/DfE consultation rather than what has been said about it by others. It's not making me feel any better.

But, but, but...! This is such an unreasonable question!

Just hold the **** exams, for God's sake!

This passage makes zero sense to me. It's like a Boris announcement on the importance of following guidance. NEA is important, but only if the kids have all done it. It's the only evidence you can use in Art, but it's ok if it's not very good. Oh, and you can just make it up.

Oh, and if all else fails, just make it up using whatever stuff you can find to justify what you want to give.

School is an astonishing failure of modern society.

We're taught about dinosaurs before learning how to function as people.

Thread: Life lessons I wish school taught all of us.

Schools don't teach us to:

• Think critically
• Nurture curiosity
• Save and prep taxes
• Sustain relationships
• Have difficult convos
• Navigate mental health

Yet they teach how to:

• Differentiate dinosaurs
• Memorize the periodic table
• Make paper snowflakes

Why is school curriculum so broken?

1. Awareness: Those in power don't realize how bad it is.

2. Priorities: It's not a pressing issue. Voters care about the cost of education—not enough about WHAT is taught.

3. What to do: Shout to the politicians and educators in power.

Onto the lessons I wish I was taught.

These are the ones on my mind lately. This list could be 1,000 items long. Add yours to the thread.

Here we go.

Many relationship troubles emerge from one root cause:

Assuming bad intent.

One of the highest ROI things we can teach our children:

Start by assuming good intent: Train your reflex to ask questions before making assumptions.

Always lead with curiosity—never critique.