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10 Characteristics of KILLER COPYWRITING
That will knock your readers’ socks off
&
10X your conversion rates
// THREAD //
1) Specific 🔬
There are numbers behind every product
Want to impress your reader?
AND
Make your ad more believable?
Select the best numbers & use them a LOT
Just like the Big Man @WritingToRiches did here:
https://t.co/SWokjWjuTw
2) Targeted 🎯
Copywriting that targets everyone converts no one
Find out who your ideal customers are
& Craft copy that makes them think “That’s about me!”
@Psypreneur made it big by fixing the minds of biz people. Not all people.
3) Qualifying 🔍
If what you’re selling is any good
It’s solving *some* problems instead of attempting to solve *all* problems
Be upfront about it & you will convert quality leads
(And get only 5-star ratings)
Just like @blackhatwizardd did here:
https://t.co/L2m7yfrNXr
4) To-The-Point 📑
If people wanted to read, they’d pick “Pride & Prejudice” not your ad
Don’t rumble on
Write all you need to make a sale & STOP
@thedankoe nailed it here: https://t.co/WYyKGslQkg
(Within 1 minute you already know what’s the product about)
That will knock your readers’ socks off
&
10X your conversion rates
// THREAD //
1) Specific 🔬
There are numbers behind every product
Want to impress your reader?
AND
Make your ad more believable?
Select the best numbers & use them a LOT
Just like the Big Man @WritingToRiches did here:
https://t.co/SWokjWjuTw
2) Targeted 🎯
Copywriting that targets everyone converts no one
Find out who your ideal customers are
& Craft copy that makes them think “That’s about me!”
@Psypreneur made it big by fixing the minds of biz people. Not all people.
3) Qualifying 🔍
If what you’re selling is any good
It’s solving *some* problems instead of attempting to solve *all* problems
Be upfront about it & you will convert quality leads
(And get only 5-star ratings)
Just like @blackhatwizardd did here:
https://t.co/L2m7yfrNXr
4) To-The-Point 📑
If people wanted to read, they’d pick “Pride & Prejudice” not your ad
Don’t rumble on
Write all you need to make a sale & STOP
@thedankoe nailed it here: https://t.co/WYyKGslQkg
(Within 1 minute you already know what’s the product about)
van·guard
Noun; 1: the forefront of an action or movement; 2: the troops moving at the head of an army
"Heroes like this that you have never heard of before now are going to start coming to the forefront. They are the vanguard of saving this republic."
https://t.co/JJ10XjT85e
Noun; 1: the forefront of an action or movement; 2: the troops moving at the head of an army
"Heroes like this that you have never heard of before now are going to start coming to the forefront. They are the vanguard of saving this republic."
https://t.co/JJ10XjT85e
"It is a system which has conscripted vast human and material resources into the building of a tightly knit, highly efficient machine that combines military, diplomatic, intelligence, economic, scientific and political operations." @BenKTallmadge @BabeReflex_8 @AaronDaboul pic.twitter.com/zQCvX0plzt
— Shannon (@Avery1776) December 25, 2020
It's a mistake, and besides impossible, to search for "the first trans novel", however you define any of the terms.
So here's a deliciously incomplete list of novels in English by and about trans people, up to 2010, to highly variable definitions of "trans" and "novel".
Jack Saul, The Sins of the Cities of the Plain (1881)
https://t.co/nMby1oWmV5
Major work of gay/trans porn writing. Probably not by the actual John Saul, sex worker and occasional cross-dresser. Features the infamous Fanny and Stella, who were very trans:
Rachilde, Monsieur Vénus (1884, English tr. 2005)
https://t.co/Ni2jYupQEu
Erotic novel of an abusive BDSM relationship which propels both characters into gender ambiguity, by a writer with strong but complicated male identification and presentation.
Irene Clyde, Beatrice the Sixteenth (1909)
https://t.co/0glyOrWdqk
Speculative fiction about a postgender (but very femme) society, by a lawyer, writer, feminist, pacifist, traitor and war crime apologist who expressed a lifelong desire to be a woman.
John Radclyffe Hall, The Well of Loneliness (1928)
https://t.co/du4qeItptV
Novel of sexual inversion, a sexology category combining sexuality & gender, by an invert who preferred the name John.
Dare you to go on telly claiming this as the 1st trans novel with a major publisher.
So here's a deliciously incomplete list of novels in English by and about trans people, up to 2010, to highly variable definitions of "trans" and "novel".
Jack Saul, The Sins of the Cities of the Plain (1881)
https://t.co/nMby1oWmV5
Major work of gay/trans porn writing. Probably not by the actual John Saul, sex worker and occasional cross-dresser. Features the infamous Fanny and Stella, who were very trans:
Rachilde, Monsieur Vénus (1884, English tr. 2005)
https://t.co/Ni2jYupQEu
Erotic novel of an abusive BDSM relationship which propels both characters into gender ambiguity, by a writer with strong but complicated male identification and presentation.
Irene Clyde, Beatrice the Sixteenth (1909)
https://t.co/0glyOrWdqk
Speculative fiction about a postgender (but very femme) society, by a lawyer, writer, feminist, pacifist, traitor and war crime apologist who expressed a lifelong desire to be a woman.
John Radclyffe Hall, The Well of Loneliness (1928)
https://t.co/du4qeItptV
Novel of sexual inversion, a sexology category combining sexuality & gender, by an invert who preferred the name John.
Dare you to go on telly claiming this as the 1st trans novel with a major publisher.
1. Last night I finished #ItsASin @russelldavies63, the director, amazing cast have given us a beautiful gift with #ItsASin. The 80s music, the politics, the friendship. Perfect. Fun but also serious. By episode 3 (no spoilers) I was in bits. Tears continued until the end #La
2. I’ve never worried sex could result in a death sentence. Even as the child of an alcoholic, have never had that sense of loneliness, nor fear of dying alone. Nor had my life stigmatised. While HIV can affect everyone, #ItsASin demonstrates why it lives in the LGBT experience
3. Thankfully the HIV/AIDS of the #ItsASin period is very different to HIV today – it is not a death sentence, those diagnosed early have normal life expectancy, those on treatment CANT PASS IT ON, and we have a HIV prevention drug #PrEP to help people stay negative.
4. It is now possible to end new cases of HIV in the UK. My Welsh colleague @vaughangething was the first UK health secretary to make it government policy, England and Scotland have followed his lead. We must turn this possibility and policy into reality #0HIVby30
5. A Labour government led by @Keir_Starmer will meet his goal, in fact we want to be first country to make this happen. We have a blue print – the @THTorguk @NAT_AIDS_Trust @ejaf HIV Commission – that we would implement and resource
2. I’ve never worried sex could result in a death sentence. Even as the child of an alcoholic, have never had that sense of loneliness, nor fear of dying alone. Nor had my life stigmatised. While HIV can affect everyone, #ItsASin demonstrates why it lives in the LGBT experience
3. Thankfully the HIV/AIDS of the #ItsASin period is very different to HIV today – it is not a death sentence, those diagnosed early have normal life expectancy, those on treatment CANT PASS IT ON, and we have a HIV prevention drug #PrEP to help people stay negative.
4. It is now possible to end new cases of HIV in the UK. My Welsh colleague @vaughangething was the first UK health secretary to make it government policy, England and Scotland have followed his lead. We must turn this possibility and policy into reality #0HIVby30
5. A Labour government led by @Keir_Starmer will meet his goal, in fact we want to be first country to make this happen. We have a blue print – the @THTorguk @NAT_AIDS_Trust @ejaf HIV Commission – that we would implement and resource
\u201cThere\u2019s nothing stopping progress but political will. We have 10 years, but not a minute to wait.\u201d
— Terrence Higgins Trust (@THTorguk) December 1, 2020
Thank you @Keir_Starmer for committing @UKLabour to ending new cases of HIV by 2030. #0HIVby30 pic.twitter.com/Au0LS8vJ6s
Here's some good stuff that happened in 2020 for Anderson fans! Strap in and let's see what happened in the year we'd all rather forget... When you start to look at it, there's quite a lot of cool stuff going on for Anderson fans! Let's get started!
#FirstActionBureau was written, recorded & released. Starring @GenevieveWGaunt @ignatius_sancho @sacha_dhawan @RichardNJames Nicola Walker & Wayne Forester, this full-cast Anderson audio drama is totally FREE!
Haven't listened yet? Listen here: https://t.co/vlr6ZQHdy2
Co-creators and co-writers @ImJamieAnderson and @BriggsNicholas have announced a second series for 2021, and work has already begun. We know you're going to love it!
Anderson Entertainment and @bigfinish signed a co-production deal and released multiple Anderson audiobooks including newly written Space Precinct books by @RichardNJames
Listen here: https://t.co/4A0GvvPIy1
#FirstActionBureau was written, recorded & released. Starring @GenevieveWGaunt @ignatius_sancho @sacha_dhawan @RichardNJames Nicola Walker & Wayne Forester, this full-cast Anderson audio drama is totally FREE!
Haven't listened yet? Listen here: https://t.co/vlr6ZQHdy2
Co-creators and co-writers @ImJamieAnderson and @BriggsNicholas have announced a second series for 2021, and work has already begun. We know you're going to love it!
Anderson Entertainment and @bigfinish signed a co-production deal and released multiple Anderson audiobooks including newly written Space Precinct books by @RichardNJames
Listen here: https://t.co/4A0GvvPIy1
New Book Warning.
This is out in the next few days. Another book claiming that autism is a mistaken behaviour and by normalising and modifying the child, you get rid of The Nasty Autizmz and make them into the child they want.
Ignoring every bit of modern research, of course.
Here's the parent's wishlist for what they want the services to deliver. I'll paraphrase it as
"See this autistic child? Make it into one that does this for me, so I feel better and have to do zero work in understanding a different and valid social communication system."
Meantime, in the real world, countless thousands of autistic people explain what sort of pain, distress, and relationship-smashing results from being forced to live inauthentically, to please others.
But let's ignore all of those, because Mom Wants Her Perfect Child At Any Cost.
Here's another snippet of the weird and irrelevant stuff upon which the author builds their argument. The false belief that there's a Real Person behind autism (!). And that diagnostic professionals haven't a clue how to tell a shy child from a psychotic child or an autistic one
Autism isn't shyness.
Autism isn't being psychotic.
Being autistic is a different social communication system, every bit as effective as the nonautistic methods.
https://t.co/Q0MGgBnmVr
A different sensory system. A different degree of focus.
For many, a need for routine/
This is out in the next few days. Another book claiming that autism is a mistaken behaviour and by normalising and modifying the child, you get rid of The Nasty Autizmz and make them into the child they want.
Ignoring every bit of modern research, of course.
Here's the parent's wishlist for what they want the services to deliver. I'll paraphrase it as
"See this autistic child? Make it into one that does this for me, so I feel better and have to do zero work in understanding a different and valid social communication system."
Meantime, in the real world, countless thousands of autistic people explain what sort of pain, distress, and relationship-smashing results from being forced to live inauthentically, to please others.
But let's ignore all of those, because Mom Wants Her Perfect Child At Any Cost.
Here's another snippet of the weird and irrelevant stuff upon which the author builds their argument. The false belief that there's a Real Person behind autism (!). And that diagnostic professionals haven't a clue how to tell a shy child from a psychotic child or an autistic one
Autism isn't shyness.
Autism isn't being psychotic.
Being autistic is a different social communication system, every bit as effective as the nonautistic methods.
https://t.co/Q0MGgBnmVr
A different sensory system. A different degree of focus.
For many, a need for routine/