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10 Characteristics of KILLER COPYWRITING

That will knock your readers’ socks off

&

10X your conversion rates

// THREAD //


1) Specific 🔬

There are numbers behind every product

Want to impress your reader?

AND

Make your ad more believable?

Select the best numbers & use them a LOT

Just like the Big Man @WritingToRiches did here:

https://t.co/SWokjWjuTw


2) Targeted 🎯

Copywriting that targets everyone converts no one

Find out who your ideal customers are

& Craft copy that makes them think “That’s about me!”

@Psypreneur made it big by fixing the minds of biz people. Not all people.


3) Qualifying 🔍

If what you’re selling is any good

It’s solving *some* problems instead of attempting to solve *all* problems

Be upfront about it & you will convert quality leads

(And get only 5-star ratings)

Just like @blackhatwizardd did here:

https://t.co/L2m7yfrNXr


4) To-The-Point 📑

If people wanted to read, they’d pick “Pride & Prejudice” not your ad

Don’t rumble on

Write all you need to make a sale & STOP

@thedankoe nailed it here: https://t.co/WYyKGslQkg

(Within 1 minute you already know what’s the product about)
It's a mistake, and besides impossible, to search for "the first trans novel", however you define any of the terms.

So here's a deliciously incomplete list of novels in English by and about trans people, up to 2010, to highly variable definitions of "trans" and "novel".

Jack Saul, The Sins of the Cities of the Plain (1881)
https://t.co/nMby1oWmV5

Major work of gay/trans porn writing. Probably not by the actual John Saul, sex worker and occasional cross-dresser. Features the infamous Fanny and Stella, who were very trans:

Rachilde, Monsieur Vénus (1884, English tr. 2005)
https://t.co/Ni2jYupQEu

Erotic novel of an abusive BDSM relationship which propels both characters into gender ambiguity, by a writer with strong but complicated male identification and presentation.

Irene Clyde, Beatrice the Sixteenth (1909)
https://t.co/0glyOrWdqk

Speculative fiction about a postgender (but very femme) society, by a lawyer, writer, feminist, pacifist, traitor and war crime apologist who expressed a lifelong desire to be a woman.

John Radclyffe Hall, The Well of Loneliness (1928)
https://t.co/du4qeItptV

Novel of sexual inversion, a sexology category combining sexuality & gender, by an invert who preferred the name John.

Dare you to go on telly claiming this as the 1st trans novel with a major publisher.
1. Last night I finished #ItsASin @russelldavies63, the director, amazing cast have given us a beautiful gift with #ItsASin. The 80s music, the politics, the friendship. Perfect. Fun but also serious. By episode 3 (no spoilers) I was in bits. Tears continued until the end #La


2. I’ve never worried sex could result in a death sentence. Even as the child of an alcoholic, have never had that sense of loneliness, nor fear of dying alone. Nor had my life stigmatised. While HIV can affect everyone, #ItsASin demonstrates why it lives in the LGBT experience

3. Thankfully the HIV/AIDS of the #ItsASin period is very different to HIV today – it is not a death sentence, those diagnosed early have normal life expectancy, those on treatment CANT PASS IT ON, and we have a HIV prevention drug #PrEP to help people stay negative.


4. It is now possible to end new cases of HIV in the UK. My Welsh colleague @vaughangething was the first UK health secretary to make it government policy, England and Scotland have followed his lead. We must turn this possibility and policy into reality #0HIVby30


5. A Labour government led by @Keir_Starmer will meet his goal, in fact we want to be first country to make this happen. We have a blue print – the @THTorguk @NAT_AIDS_Trust @ejaf HIV Commission – that we would implement and resource