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10 Characteristics of KILLER COPYWRITING

That will knock your readers’ socks off

&

10X your conversion rates

// THREAD //


1) Specific 🔬

There are numbers behind every product

Want to impress your reader?

AND

Make your ad more believable?

Select the best numbers & use them a LOT

Just like the Big Man @WritingToRiches did here:

https://t.co/SWokjWjuTw


2) Targeted 🎯

Copywriting that targets everyone converts no one

Find out who your ideal customers are

& Craft copy that makes them think “That’s about me!”

@Psypreneur made it big by fixing the minds of biz people. Not all people.


3) Qualifying 🔍

If what you’re selling is any good

It’s solving *some* problems instead of attempting to solve *all* problems

Be upfront about it & you will convert quality leads

(And get only 5-star ratings)

Just like @blackhatwizardd did here:

https://t.co/L2m7yfrNXr


4) To-The-Point 📑

If people wanted to read, they’d pick “Pride & Prejudice” not your ad

Don’t rumble on

Write all you need to make a sale & STOP

@thedankoe nailed it here: https://t.co/WYyKGslQkg

(Within 1 minute you already know what’s the product about)
In case you missed it, my creepy stalker @DineshDSouza is back, repeating his bizarre claim that "progressive historians" never write about how the Democratic Party was the party of slavery, segregation and white supremacy.

Let's all dig in on this


It's a laughable claim, as anyone who took US history in college or even high school knows, but it seems D'Souza never did that.

He's been pushing it for years, and whenever I ask him for examples -- like this thread from July 2018 -- he runs away.


D'Souza has repeatedly promised he'll show examples of this trend he insists is incredibly widespread -- examples that are surely at his fingertips! -- but it's been years now.

(He *does* apparently have plenty time to tell everyone else in his replies how very important he is.)


Perhaps we can all help D'Souza out here by identifying any "progressive textbooks" that do, in fact, acknowledge the Democrats' past ties to slavery, segregation and white supremacy.

That way, he can rule those suspects out and move more quickly on to the others.

I'll start.

Howard Zinn probably looms large when people think of leftist histories of the US, so let's start there.

"Democrats were the party of slavery and segregation."

Huh, seems like Zinn gave up the secret. Well, he's probably the only one.