At age 24 Amazon let me manage 2500 employees and a $50,000,000 business unit

I learned that leadership at scale is simply about following this one framework

This is going to make you and I hundreds of millions of dollars

Culture is what your people say and do when you are not around

Becoming a master of influencing the behavior of others = becoming a master of culture

There are 3 pillars every leader should use in their language to crush influence

Values
MVP
Heuristics
values are the 5-10 things your company prioritizes as ‘must haves’

They are non negotiables

Individually, they aren’t unique

Together, they create a unique DNA called ‘your company’

https://t.co/5hloDZs133
Heuristics are a simple set of rules that drive complex behaviors

In nature, heuristics are what enable ants to build massive ant farms or bees to build huge bee hives

We want to create these in our agency to build something well beyond ourselves

https://t.co/uF7hXnvoB2
MVP= mission, vision, purpose

The why behind the organization

Everyone, especially now, wants to strive for something more than a paycheck

Not having this in your business will make you obsolete real quick

https://t.co/MQ8aPnLX1P
once you have these, the KEY is knowing how to use them

Here are the 4 ways you should be using them
1- In feedback

Dont tell someone how they can improve

tell them how they can improve using the values/heuristics
"Hey name, you continue to point out problems in our operation without proposing a solution. Remember, ownership is one of our key values. An owner in this case would propose a solution with each problem they identify"
2- In your praise/shout outs

in 1 on 1s, on the fly, in all hands, in meetings

"I wanted to give a big shout out to Kelsie. Shes been displaying a lot of bias for action this quarter and was able to optimize our clients email campaign to net a $10,000 return. Great jobs Kels!"
Here is an example of how I implemented this with a client last month

https://t.co/PU5zrKR0GG
3- For inspiration

in 1 on 1s, in all hands, in meetings

"remember, the goal of 8F is the change the way the world works. If were going to do that, we MUST, be world class. Im going to continue to push you to be your best until we get there."

https://t.co/JqSWgOECGX
4- as a reminder on a weekly basis

start of or end of meetings, mid convos, really anytime you can mention

"were 40% of the way on our goal to help 1000 agencies. Lets keep pushing team!"
Together, when said consistently over time, these change behavior

It must become a priority of yours as a leader to build this as a habit if you have more than 3 employees on your team
Here is a training I made breaking down this whole concept

https://t.co/y9Q6Ja5F13
Ready to scale but dont want to do it alone?

Join myself and 220 other agency owners in my slack community where we can scale together

https://t.co/04RuVZFfoj

More from Culture

A thread of very good, wonderful, truly Super Bowls.

Translucent agate bowl with ornamental grooves and coffee-and-cream marbling. Found near Qift in southern Egypt. 300 - 1,000 BC. 📷 Getty Museum https://t.co/W1HfQZIG2V


Technicolor dreambowl, found in a grave near Zadar on Croatia's Dalmatian Coast. Made by melding and winding thin bars of glass, each adulterated with different minerals to get different colors. 1st century AD. 📷 Zadar Museum of Ancient Glass
https://t.co/H9VfNrXKQK


100,000-year-old abalone shells used to mix red ocher, marrow, charcoal, and water into a colorful paste. Possibly the oldest artist's palettes ever discovered. Blombos Cave, South Africa. 📷https://t.co/0fMeYlOsXG


Reed basket bowl with shell and feather ornaments. Possibly from the Southern Pomo or Lake Miwok cultures. Found in Santa Barbara, CA, circa 1770. 📷 British Museum https://t.co/F4Ix0mXAu6


Wooden bowl with concentric circles and rounded rim, most likely made of umbrella thorn acacia (Vachellia/Acacia tortilis). Qumran. 1st Century BCE. 📷 https://t.co/XZCw67Ho03

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ARE WE FAMILIAR WITH THE MEANING & POWER OF MANTRAS WE CHANT?

Whenever we chant a Mantra in Sanskrit, it starts with 'Om' and mostly ends with 'Swaha' or 'Namaha'. This specific alignment of words has a specific meaning to it which is explained in Dharma Shastra.


Mantra is a Sanskrit word meaning sacred syllable or sacred word. But Mantras r not just words put together,they r also vibrations.The whole Universe is a cosmic energy in different states of vibration &this energy in different states of vibration forms the objects of Universe.

According to Scriptures,Om is considered to be ekaakshar Brahman,which means Om is the ruler of 3 properties of creator,preserver&destroyer which make the
https://t.co/lyhkWeCdtv is also seen as a symbol of Lord Ganesha, as when starting the prayer,it's him who is worshipped 1st.


'Om' is the sound of the Universe. It's the first original vibration of the nothingness through which manifested the whole Cosmos. It represents the birth, death and rebirth process. Chanting 'Om' brings us into harmonic resonance with the Universe. It is a scientific fact.

Therefore, Mantras are described as vibrational words that are recited, spoken or sung and are invoked towards attaining some very specific results. They make very specific sounds at a frequency that conveys a directive into our subconcious.