At age 24 Amazon let me manage 2500 employees and a $50,000,000 business unit

I learned that leadership at scale is simply about following this one framework

This is going to make you and I hundreds of millions of dollars

Culture is what your people say and do when you are not around

Becoming a master of influencing the behavior of others = becoming a master of culture

There are 3 pillars every leader should use in their language to crush influence

Values
MVP
Heuristics
values are the 5-10 things your company prioritizes as ‘must haves’

They are non negotiables

Individually, they aren’t unique

Together, they create a unique DNA called ‘your company’

https://t.co/5hloDZs133
Heuristics are a simple set of rules that drive complex behaviors

In nature, heuristics are what enable ants to build massive ant farms or bees to build huge bee hives

We want to create these in our agency to build something well beyond ourselves

https://t.co/uF7hXnvoB2
MVP= mission, vision, purpose

The why behind the organization

Everyone, especially now, wants to strive for something more than a paycheck

Not having this in your business will make you obsolete real quick

https://t.co/MQ8aPnLX1P
once you have these, the KEY is knowing how to use them

Here are the 4 ways you should be using them
1- In feedback

Dont tell someone how they can improve

tell them how they can improve using the values/heuristics
"Hey name, you continue to point out problems in our operation without proposing a solution. Remember, ownership is one of our key values. An owner in this case would propose a solution with each problem they identify"
2- In your praise/shout outs

in 1 on 1s, on the fly, in all hands, in meetings

"I wanted to give a big shout out to Kelsie. Shes been displaying a lot of bias for action this quarter and was able to optimize our clients email campaign to net a $10,000 return. Great jobs Kels!"
Here is an example of how I implemented this with a client last month

https://t.co/PU5zrKR0GG
3- For inspiration

in 1 on 1s, in all hands, in meetings

"remember, the goal of 8F is the change the way the world works. If were going to do that, we MUST, be world class. Im going to continue to push you to be your best until we get there."

https://t.co/JqSWgOECGX
4- as a reminder on a weekly basis

start of or end of meetings, mid convos, really anytime you can mention

"were 40% of the way on our goal to help 1000 agencies. Lets keep pushing team!"
Together, when said consistently over time, these change behavior

It must become a priority of yours as a leader to build this as a habit if you have more than 3 employees on your team
Here is a training I made breaking down this whole concept

https://t.co/y9Q6Ja5F13
Ready to scale but dont want to do it alone?

Join myself and 220 other agency owners in my slack community where we can scale together

https://t.co/04RuVZFfoj

More from Culture

Best books I read in 2020

1. Atomic Habits by @JamesClear

“If you show up at the gym 5 days in a row—even for 2 minutes—you're casting votes for your new identity. You’re not worried about getting in shape. Youre focused on becoming the type of person who doesn’t miss workouts”


Good Reasons for Bad Feelings

https://t.co/KZDqte19nG

2. “social anxiety is overwhelmingly common. Natural selection shaped us to care enormously what other people think..We constantly monitor how much others value us..Low self-esteem is a signal to try harder to please others”


The True Believer by Eric Hoffer

https://t.co/uZT4kdhzvZ

“Hatred is the most accessible and comprehensive of all unifying agents...Mass movements can rise and spread without belief in a God, but never without a believe in a devil.”


Grandstanding

https://t.co/4Of58AZUj8

"if politics becomes a morality pageant, then the contestants have an incentive to keep problems intact...politics becomes a forum to show off moral qualities...people will be dedicated to activism for its own sake, as a vehicle to preen"


Warriors and Worriers by Joyce Benenson

https://t.co/yLC4eGHEd4

“Across diverse cultures, a man who lives in the house with another man’s children is about 60 times more likely than the biological father to kill those children.”

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I hate when I learn something new (to me) & stunning about the Jeff Epstein network (h/t MoodyKnowsNada.)

Where to begin?

So our new Secretary of State Anthony Blinken's stepfather, Samuel Pisar, was "longtime lawyer and confidant of...Robert Maxwell," Ghislaine Maxwell's Dad.


"Pisar was one of the last people to speak to Maxwell, by phone, probably an hour before the chairman of Mirror Group Newspapers fell off his luxury yacht the Lady Ghislaine on 5 November, 1991."
https://t.co/DAEgchNyTP


OK, so that's just a coincidence. Moving on, Anthony Blinken "attended the prestigious Dalton School in New York City"...wait, what? https://t.co/DnE6AvHmJg

Dalton School...Dalton School...rings a

Oh that's right.

The dad of the U.S. Attorney General under both George W. Bush & Donald Trump, William Barr, was headmaster of the Dalton School.

Donald Barr was also quite a


I'm not going to even mention that Blinken's stepdad Sam Pisar's name was in Epstein's "black book."

Lots of names in that book. I mean, for example, Cuomo, Trump, Clinton, Prince Andrew, Bill Cosby, Woody Allen - all in that book, and their reputations are spotless.
Moderna CEO Stephane Bancel was previously CEO of bioMerieux in France from 07-10.

Alain Merieux, who owns bioMerieux, was instrumental in the creation of the Wuhan Institute of Virology P4 Lab.

The same people who helped create the virus, also helped to create the vaccines...


Moderna partnered with French Pasteur Institute in 2015 to develop mRNA vaccine technology.

Pasteur Institute partnered with the Wuhan P4 Laboratory in 2017 along with the Merieux Foundation to study emerging viruses...
https://t.co/yFsHwrNYaK
https://t.co/9M5lydBKhM


Nobel prize winning scientist Luc Montagnier asserts that Sars-Cov-2 is man-made and originated from the Wuhan Institute of Virology.

Montagnier did extensive work with the Pasteur Institute in France which was partnered with the Wuhan P4.

Merieux Foundation & the Chinese government have worked together since 1965, and partnered to study emerging pathogens in Africa in 2015.

Their research included "PATHOGENS CARRIED BY BATS" that provoke respiratory diseases.

🚨🚨🚨
https://t.co/gVwpT0ssqI