BC CULTURE

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David Roberts
@drvolts 5 years, 4 months ago 1476 views

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The more I think about the Bruce Springsteen Jeep ad, the more disgusted I get. It's allegedly a call for unity, but it is drenched in a very particular culture's iconography: a Christian church (that superimposes the cross on the US flag), farms, rural living, "the middle" ...

... it's all so white. This is the "America" of nationalist fairy tales: rural land, settled by self-reliant white farmers & good Christians. It's all trucks & dust & manual labor & squinting at the horizon while wiping sweat from your brow. This is the kind of "unity" ...

... designed to comfort (or at least not threaten) white people. It says, "let's unify by joining together to reaffirm America's mythical self-conception, despite the real-world violence & repression it has always entailed."

If I'm, I dunno, a latino housekeeper in Vegas or black Uber driver in Sacramento, what's in the commercial for me? What does this kind of "unity" promise me? What can I find in "the (mythical) middle"? Nothing. It's not for me.

If America ever does come together in some kind of social solidarity again (which looks pretty doubtful), it's not going to be around the myths & iconography of 20th century hegemonic white culture in the US. It's going to be around something NEW -- new stories, new icons.

It's fine, I guess, that Bruce & Jeep are trying to comfort white people. When white people get upset, lots of other people tend to suffer & die. But the ad is a lie, an illusion. That America is gone. A new, genuinely multicultural, multiethnic America awaits.

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Christine Burns MBE 🧜‍...
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This thread examining a detrans story puts me in mind of something that shocked me to the core fifteen years ago in early 2004. I’ve not often told this so there follows a mini thread of my own.

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Love,that is not real,has no passion. Its fire turns into embers, it doesn’t not smell. The day, the night, the moon&year burn without sun, light, comfort&sleep.
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Bhoga Yoga Narasimha Swamy Temple, Devarayanadurga is located near Tumkur of Karnataka. There are two temples are here for Narasimha Swamy, one is at the base of the hill which is Bhoga Narasimhar and 👇

the other on the top of hill which is Yoga Narasimhar.

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उग्रं वीरं महाविष्णुं ज्वलन्तं सर्वतोमुखम्।
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SRI KUMARIAMMAN, KANYAKUMARI (TN)
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