1/ Amazon is famous for its writing culture:

• "Mock press releases / FAQs" for new product pitches
• "6-page memos" instead of Powerpoint

Two former Amazon execs wrote a book called "Working Backwards" detailing the philosophy.

Here are some insights 🧵

2/ The "Working Backwards" playbook

Instead of creating a product then finding customers, Amazon asks "What does the customer need?" and works toward the product.

✅Customer need --> Create product
❌Create product --> Find customer
3/ Write a mock press release

To determine if the customer need makes biz sense, employees write a press release:

• What problem is the new product solving
• Why it's better than existing options

To persuade a customer, the document has to be jargon-free and tell a story.
4/ Press release forces big thinking

You don't write a press release for an incremental improvements.

Creating a product worthy of a press release means really solving a customer problem and going after markets with large TAMs.
5/ Include an FAQ in press release

Addressing every potential customer question can help identify hurdles to getting something to market...and also uncover opportunities.
6/ Why memos over Powerpoint?

Amazon famously has execs write 6-page narrative-driven memos instead of Powerpoint decks.

The practice began in 2004 when Jeff Bezos noticed nothing was being decided after 60-minute long meetings with his inner circle (AKA S-Team).
7/ Memos > Powerpoint #1: More info density

People read faster than people can talk meaning that -- for a 60 minute meeting -- reading a memo before discussing an issue conveys much more information (10x more per one of the book's authors).

Narratives are also more memorable.
8/ Memos > Powerpoint #2: Ideas > Charisma

In Powerpoint presentations, a great presenter can sell a bad idea. Conversely, a poor presenter may be unable to sell a great idea.

In a memo, the idea wins.
9/ Memos > Powerpoint #3: Better analysis

Powerpoint's hierarchical (and sequential) structure is not ideal to address complex issues.

Narrative-driven memos can be multi-causal and provide a 360-degree view on a topic.
10/ Memos > Powerpoint #4: Focusses a meeting

If every meeting participant spends the first 1/3rd of a 60-minute meeting reading, there is a huge transfer of information.

It's a forcing function to get everyone on the same page and makes the remaining 40-minutes high quality.
11/ Memos > Powerpoint #5: Shared understanding

Whether or not one agrees with everything in a memo, focussed reading of a document provides a shared knowledge base with which to begin discussions.

Further, someone can quickly "get up to speed" by reading past memos.
12/ Memos > Powerpoint #6: Decisions need narrative

Powerpoint and Excel are great at communicating data.

However, at the executive level, you are making complex decisions and leading. This requires a mastery of narrative (AKA memo writing) to persuade stakeholders.
13/ Writing is crucial to help a company scale

At 20 employees, Bezos could be in every meeting. At 1k+ employees, he needed a way to “inject his lens of thinking” into the organization.

An archive of writing helps encode the thinking across the company (e.g. Annual letters)
14/ If you enjoy business breakdowns (and dumb memes), def HIT THAT FOLLOW.

For more on the book, check this a16z podcast:
https://t.co/Gz876YZs1b

Here's the book:
https://t.co/qTzLMrCCYw
15/ FYI, if you liked this Amazon thread, you might like this thread about Netflix's culture:
https://t.co/TnEdX81mCo

More from 𝚃𝚛𝚞𝚗𝚐 𝙿𝚑𝚊𝚗 🇨🇦

The Wall Street Bets due diligence on Wendy’s is gold.

The catalysts are:
◻️ The release of a new summer salad
◻️ The @Wendys Twitter account, which has mastered “meta pragmatic roasting” (which is effective with younger people)
◻️ The fact it literally sells chicken tendies


OP:

Here’s a more fundamentals-driven analysis of Wendy’s

https://t.co/A2k19S9M7J


😂😂😂


Further Wendy’s analysis from @CliffordAsness !!

More from Culture

@bellingcat's attempt in their new book, published by
@BloomsburyBooks, to coverup the @OPCW #Douma controversy, promote US and UK gov. war narratives, and whitewash fraudulent conduct within the OPCW, is an exercise in deception through omission. @BloomsburyPub @Tim_Hayward_


1) 2000 words are devoted to the OPCW controversy regarding the alleged chemical weapon attack in #Douma, Syria in 2018 but critical material is omitted from the book. Reading it, one would never know the following:

2) That the controversy started when the original interim report, drafted and agreed by Douma inspection team members, was secretly modified by an unknown OPCW person who had manipulated the findings to suggest an attack had occurred. https://t.co/QtAAyH9WyX… @RobertF40396660


3) This act of attempted deception was only derailed because an inspector discovered the secret changes. The manipulations were reported by @ClarkeMicah
and can be readily observed in documents now available https://t.co/2BUNlD8ZUv….

4) @bellingcat's book also makes no mention of the @couragefoundation panel, attended by the @opcw's first Director General, Jose Bustani, at which an OPCW official detailed key procedural irregularities and scientific flaws with the Final Douma Report:

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