BC BUSINESS
Saved by @CodyyyGardner

1) Let's talk about how Alibaba has achieved the holy grail of big data - a holistic view of the consumer - through a plethora of product offerings and investment.

This is their overarching moat. And Amazon's got nothing on them.

 2) To the outsider, Alibaba's product range is confusing af. It's all over the place and there seems to be no core competency they are focusing on.

A few divisions - Taobao (B2C marketplace), Tmall (High-end B2C marketplace), Alibaba (B2B marketplace, Cainiu(logistics)..
3) ...Elema (Food delivery), Autonavi (maps), Youku (streaming) and Feizhu(travel booking)

Also the promotional strategy is weird, In the lead-up to singles day, half the time they were promoting some cat rearing in-app mini game.

Wtf?
4) When we view Alibaba's strategy as working to create a full view of a consumer's life, including their preferences, social network and spending capacity (and ability). Then everything starts to make sense.
4) Whether a consumer buys on Tmall or Taobao tells Ali about their preferences and budget, delivery address for packages and food lets Ali know where they live and where they work (also cross-referenced with property data to infer wealth level + occupation).
5) Maps and travel lets them know where the consumer frequents, how they travel (whether they have a car or take the subway), whether they buy discounted economy tickets to Hefei or first class seat to Bali.

The meta-data from all of this is staggering, but they aren't done yet
6) The last step is to know your social circle. Which they can infer from who you live with (via same delivery address), but cut off the WeChat social maps (see my Meituan thread about Ali versus Tencent beef), they need to figure out something better.

Enter the mini-games.
7) By playing the mini-games, players can unlock coupons for Singles day. But the biggest savings are when you invite your friends to play with you, all cats co-ordinating as a single team.

There was never a quicker way to find out who loves you enough to be cats with you
8) So no they know your preferences and social network, are we done? Of course not.

Enter two more important players in game - Ant and Weibo.

Former subsidary Ant offering payment, credit, insurance and asset management, but the payment data is the real gold.
9) One the payment data is augmented with Alibaba's (Ant has a data-sharing agreement with Alibaba for 50 years), Alibaba can see example the flow of transactions for a consumer's every day life, from salary to utilities payment.
10) This allows Alibaba and Ant to suggest relevant products to users that traditional algorithms would overlook. Take a university student, typically not the customer for credit loans since they are living on a budget.
11) But this particular one has made a series of high ticket purchases in Tmall, book frequent plane tickets to exotic locations and spends very little time comparing when making purchases.
12) Their payment linked to a family credit card and looking closr you can see substantial asset management products brought by the mum. This is some rich kid of instagram right here.

Ideal customer to offer high price items and credit products to.
13) Weibo (Chinese Twitter), who Alibaba holds 18% stake in, also shares data with Alibaba. This is galaxy brain level of data. Now Alibaba not only has historical traction but also future intent for the consumer. They now know what's hot and trending and then push relevant items
14) All in all, this makes Alibaba's recommendation engine for all products incredible powerful and on point. To a level that I find Amazon would struggle to compete with.

Or maybe I'm only saying that since I've developed a major Taobao habit.
15) It's interesting what the regulation on Ant will do. I'm very curious about the incoming data privacy regulations and how that will impact Alibaba's data moat. If you're interested on Ant, here's something I wrote a while back with @mariodgabriele https://t.co/VokvCT7sTN
I'll be doing threads like this for the rest of Jan, follow me to get these spams on your TL.

Let me know what you think!

More from Lillian Li

Lillian Li
Lillian Li
@lillianmli
1) Let's talk about the question of 'how should we think about Chinese tech'

What do we talk about when we talk about Chinese tech? Who is 'we' here? How do you pronounce Elema?

I've hit 10k in followers and it's time to earn my stripes as a thinkboi.

2) Chinese tech is a loaded term. The very fact that we have to say 'Chinese' tech rather than tech demotes its otherness.

So what does a place of origin signify? The different market conditions, political context and imo most importantly, the development stage of the country.

3) I think @benedictevans and @ToniCowanBrown's podcast on 'How to think about Chinese tech when you know fa about China' (my title, not theirs), lays some of the groundwork here.

China's different market conditions and political context often means a parallel tech world

4) This means a fundamental rethinking of first principals that's hard to stomach for most Western tech folks
- Copy is not wrong, in fact, it shows you've picked a de-risked business model
- There are no unscalable resources, esp when labour is

5) But I think the most important factor that gets overlooked is that China tech demotes something very particular. It is coming from a developing country. The life stage of a country is different from its cultural context.

What happens when a developing country is innovating?
TECH
Lillian Li
Lillian Li
@lillianmli
1) Let's talk about a key part of the Chinese creator economy. The creator management and incubator agencies known as Multi-Channel Networks (MCN). We''ll summerise key lessons for the western creator economy.

And know how Li Ziqi got her 12m YouTube subscribers

2) MCNs are modern-day talent agencies (but more) who target influencers and creators as their clients. It originated in the US but has proliferated in China, with industry estimates of 5k-7k Chinese MCN operating as of 2020.

3) Typically, as creators gain enough following, they find it difficult to be an-all-in-one content creator, editor, customer support rep, accountant, lawyer, and marketing guru that the job demands.

Enter the MCNs who offers the creator the following:

4) Audience and traffic growth, PR management, monetisation through ads & e-commerce and support with retail fulfillment.

Their services are more holistic than western MCNs, who's offerings are more domain-specific.

5) Agreements between Chinese MCNs and creators can get into guarantees of the number of followers provided, copyrights, subtitling and distribution help, as well as providing analytical feedback on their content.
ECONOMY
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Lillian Li
Lillian Li
@lillianmli
1) Let's talk about Tesla's China strategy. There's a few questions here - why did the Chinese government actively encourage them to set up in Shanghai? What's in it for Tesla? Why is Tesla continously discounting their cars?

Spoiler alert: $TSLA go brrr

2) Our story starts all the way back in 2013, when smog was so bad Beijing didn't see any blue sky for months. Policy pivots were in order, and new energy bills with specific support for electric vehicles (EV) were introduced.

3) Over the next few years subsidies from the government were handed out to any car companies that said they were going electric. A single EV could get up to $22k worth of subsidies (provided they could drive for 250 km).

Sales increased and the EV market steady grew

4) However at the end of 2017, there was no standout Chinese EV company. Far too much of the subsidies went to fraudsters and the Chinese EV market was lagging behind the EU market.

Chinese government hardened their resolve.

Similar to Baidu, complacency was a killer.

5) The aim was to have a thriving worldclass EV market in the long term.

Similar to how introducing Apple and Samsung brought up Xiaomi, One Plus and Oppo, they decided to introduce foreign competition from the best EV brand there was - Tesla.
TRADING
Lillian Li
Lillian Li
@lillianmli
"By creating the concept that data is a factor of production, China Inc. has formalised and legislated the stance that data itself is valuable rather than the algorithms it helps train.

The Chinese leadership has subtly but deftly implied that data's value to a nation is underpriced and currently subjected to market distortions."

I think China's making money moves in the area of data. Read about it
BABA
Lillian Li
Lillian Li
@lillianmli
1) Let's talk about social-commerce, limitations of growth for a community and why there is no good Chinese Instagram equivalent.

In modern China, XiaoHungShu aka Little Red Book aka RED is no longer the Mao manifesto, but rather a shopping app.

2) XHS was founded by friends Miranda Qu and Charlwin Mao in 2014. Initially, it was conceived as a travel app, the founders wanted something that let them know what spots were cool and what goods to get when they're abroad

3) For context, I would say shopping abroad has been a major Chinese middle-class hobby due to:
1) Perception that foreign goods are of higher quality
2) Cheaper prices for equivalent goods relative to China as no import tax
3) Verified authenticity

4) XHS tapped into this desire by creating an online community where people can share details of what they brought and where. In elaborate posts with multiple accompanying pictures. Showing off your lavish life while being helpful is fun.

5) After building up a robust and lively community among mostly affluent young women, XHS moved into cross-border commerce in 2015. Now rather than just looking at the pretty items from France, you can buy them.
WORLD

More from Business

Carlos E. Perez
Carlos E. Perez
@IntuitMachine
The interview with CNBC of @chamath is a much watch because there is so much insight hidden underneath.

There are many things that caught my attention. The one thing was the abstraction that hedge fund strategies are all 'momentum' plays. What it seems to imply is that the marshaling of resources at an opportune time drives the future behavior of a stock.

From basic physics, we know that momentum is mass times velocity. So any 'momentum' tactic employs the variation of mass, velocity or both. Wrt stocks, mass is money and velocity is speed of trade.

We cannot argue that there are benefits of scale associated with having more money. Also, high-frequency trading has shown the value of high-speed trading. So in an abstract sense, market manipulation can involve a kind of momentum play.

The objective of stock trading is to buy a financial instrument at a low price and sell it at a higher price. The purpose of a momentum play is to front-run the decision process of other traders such that one acquires the assets before a decision is made.
BUSINESS
Alex Lieberman \u2615\ufe0f
Alex Lieberman ☕️...
@businessbarista
Introducing "The Balloon Effect"

Many businesses & creators have experienced a similar pattern of success.

From @MrBeastYT and @MorningBrew to @oatly and @Rovio.

Let's break down what "The Balloon Effect" is and examples of it in real life.

Keep reading 👇


1/ What is "The Balloon Effect"?

It is a particular pattern of growth.

It is not Instagram's growth trajectory.

It is not https://t.co/5axsTUKek6's growth trajectory.

"The Balloon Effect" is defined by several years of hard work & grit complemented by slow, linear growth.

2/ And then one day, one month, or one quarter...everything changes.

A business hits a tipping point and its trajectory shifts entirely.

Gradual growth turns to exponential growth & your brand and your size explode.

Like a step function.

3/ Now, you're probably wondering.

Why is it called "The Balloon Effect"?

Because filling/popping a water balloon follows the exact pattern I just described (and so many businesses experience).

Long unsexy slog 👉 Exponential tipping point.

4/ Initially, you turn on the faucet & water takes up space in the empty balloon.

Through effort you open the faucet, yet the results are unexciting.

But it's what must be done for water (or growth) to happen at all.

It's not sexy, but it's necessary.
ALL , BUSINESS
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Robert Sasu
Robert Sasu
@SasuRobert
Thanks to the growing number of people who @getMaiar & engage with the @ElrondNetwork ecosystem, the number of accounts doubled to over 320k & we’re over 2.5M TXs, an unprecedented adoption level for a 6 months-young mainnet.
#hypergrowth100 Day 40
Weekly #elrondtech ⬇️


1/ The Delegation Manager toolset has been released for testnet integrations, ahead of our imminent mainnet upgrade. It enables staking providers to set up & manage staking pools, nodes, fees & other parameters for their

2/ We updated the libp2p libraries to the latest release & found out that they work seamlessly with their old counterparts. Congrats @libp2p team for the effort put in backward compatibility. We know how complex that is.

3/ Redesigned the async call & token transfer syntax in our Arwen WASM VM. Interactions between contracts are now “return types”, which makes execution flow more intuitive. Callbacks have also been

4/ Arwen WASM VM updates continued:
- Integrated new Arwen and new features of Arwen into elrond-go. Added a set of integration tests for different scenarios.
- Fixed a bug in Arwen VM which did not let one contract to deploy multiple contracts.
BUSINESS
Rohun
Rohun
@RohunJauhar
If you make more than $100k per year you should have a Virtual Assistant.

If you don't, you're wasting your time on stuff that doesn't matter.

Here's the process I've created to find, interview, and manage great VA's after doing this for 5 years:

There's a lot of tasks you work on that are well below your intellectual capability.

Booking haircut appointments, ordering groceries, and finding flights is a waste of time.

First, you want to find out what tasks can you delegate.

Here's how:

Track everything you do every 15 minutes in a spreadsheet. Create 3 columns w/ the below questions

1. Do I like doing this?
2. Is it repeatable?
3. Can it be delegated?

If the answers are No, Yes, Yes -- you've found tasks to delegate!

We'll jump back into these tasks later.

Before we learn how to find them, let's understand the types of VA's:

1. Individual Freelancers (Low cost & High cost)
2. Agency VA's (High cost)

My experience has been with low-cost VA's (under $6/hour). I've gotten the same level of quality that I would with most US VA's.

Now, here's how we craft the right job post to attract the best ones: Be as specific as possible with what you expect. Here’s an example:

Also ask for a screenshot of their computer specs & internet speed results and a 2 min video of their background & why they want the job.
BUSINESS
Jack Butcher
Jack Butcher
@jackbutcher
10 reasons your product will fail.

Words: @BrianNorgard

↓

1. Too complex


2. Can't be easily described
BUSINESS

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XVIII Airborne Corps\U0001f409
XVIII Airborne Corps🐉...
@18airbornecorps
1 of 16: WE ARE ALL JEWS HERE: THE STORY OF RODDIE EDMONDS

One of the most moving and relevant stories of the Battle of the Bulge, or any American Soldier in any war, is that of Master Sergeant Roddie Edmonds, a Knoxville, Tennessee native, who served with the 106th Infantry.


2 of 16:

Roddie was captured early on in the Battle of the Bulge, on December 19th, when Panzer forces plowed through his unit.

He, along with almost his entire regiment, was forced to surrender.


3 of 16:

The men were transported to the Stalag IX-A POW camp in Ziegenhain, Germany.

Roddie was the senior enlisted American Soldier at the site. As such, he was the conduit between all American Soldiers and their German captors.


4 of 16:

In late January, the camp’s commandant, Major Siegmann [pictured here], ordered Roddie, a Christian, to identify all Jewish Soldiers and order them to stand in formation by themselves the next day.

[Jewish Soldiers were a minority within American units]


5 of 16:

Throughout WWII, captured Jewish Soldiers were often tortured and then killed by their German captors.

In fact, Jewish Soldiers had been told to bury their dog tags before capture. The dog tag identified Jews with the letter “H” for Hebrew.
SOCIETY
Jaya_Upadhyaya
Jaya_Upadhyaya
@Jayalko1
NARHARI AND BHAGWAN PANDURANG/VITTHAL

Once a goldsmith by the name of Narhari lived in Pandharpur. He excelled in his craft. He had vowed not to look at Pandurang or visit his mandir ever, as he was a Shiva Bhakt.
One day, a wealthy merchant visited him.


He wanted a gold girdle studded with precious gems, to be made for Prabhu Vitthal. Narhari refused to make it as it was for Vitthal.
After many requests, he agreed to make the girdle but asked the merchant to bring the measurement from the mandir as he himself would not go there


The measurement was given n he made the girdle. When the girdle was put on Vitthal, it was loose. Narhari had to shorten it. Now the girdle became tight. So Narhari was forced to take measurement on his own. He had to go to the mandir but went blindfolded to avoid seeing Vitthal


In the Mandir, when blindfolded Narhari touched Vitthal, he felt as if he was touching Shiva with matted hair, the moon, snake in His neck and Trishul in His hand. Ecstatic with joy, he removed the blindfold to see Shiva but he found the murti of Vitthal with Rukmini there.


He realised the truth that there was no difference between Vitthal and Shiva. Narhari at once fell at the feet of Panduranga. He then took the measurement of the waist of Vitthal and this time the ornament fit the Murti perfectly.

Narayan Hari🙏🏻
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Vibhu Vashisth
Vibhu Vashisth
@VIBHU_Tweet
IT WAS RISHI KANADA WHO GAVE THE ATOMIC THEORY & TALKED ABOUT THE GRAVITY OF EARTH, 2600 YEARS BEFORE AN APPLE FELL IN FRONT OF NEWTON'S EYES:

Scientists of the modern world credit an English scientist John Dalton (1766 CE -1844 CE) for the Atomic Theory.


And this is because, most of us are not even aware of an ancient Indian Sage named Kanada, who was the first to formulate the theory of atoms, almost 2600 yrs before Dalton and talk about earth's gravity.


Rishi Kanada was born around 600 BCE in Dwarka, Gujarat and he was the son of a philosopher named Ulka. He was fascinated with the minute detailing of the things right from his childhood. Once, when he was very young, he accompanied his father on a journey to Prayaga.


He saw plentiful grains scattered along the path leading to the shore of river Ganga. It's a tradition in Hindu families to scatter the grains for the ants and birds to feed on them. Suddenly, an ant caught his attention, who was feeding on a rice grain.


He was mesmerised by this very fact that how a small grain of rice becomes food for the ant but to satisfy the hunger of a person so many grains are needed together. This incidence made him realize the importance of a single grain of rice.
ALL
Noah Smith
Noah Smith
@Noahpinion
1/People I know on the Right tend to be obsessed with the idea of "crimethink", taboos, and the (supposedly) oppressive, omnipresent enforcement of liberal cultural norms.

Why?

My new theory: A lot of it is guilt.

2/It's true that in some circles - the media, universities, many big corporations - liberal norms *are* enforced to some degree, and the enforcement has probably gotten stronger in recent years.

But I don't think this explains all of the Right's obsession.

3/The stereotype is that people on the Right tend to be more threat-sensitive. That would help explain the perception that liberal norm-enforcers are lurking everywhere, ready to pounce and anathematize anyone who makes a misstep.

But I don't think that's all of it either.

4/And of course, it's always fun - whether you're on the Right or the Left, or playing a video game, or whatever - to style yourself as the brave iconoclastic rebel fighting against the oppressive forces of blah blah blah.

But I don't think this is all of it, either.

5/The reason I think it's more than these things is that even *in private*, people on the Right express their "crimethink" ideas very gingerly and hesitantly.

I get the sense that they're not just afraid of external censure, but have also internalized liberal norms.
SOCIETY
Jeet Heer
Jeet Heer
@HeerJeet
1. Now that Stan Lee is being eulogized far and wide, it's important to remember how marginal Stan Lee and his collaborators (Jack Kirby and Steve Ditko) were in the 1950s and 1960s.

2. Marvel Comics (before that Atlas) was just a cog in the machine of a bottom pulp publisher run by Martin Goodman, the husband of one of Lee's cousins. It was the lowest of the low in the publishing world.

3. Now Mario Puzo (not yet the author of the Godfather) shared offices with Stan Lee in the 1950s and 1960s. Puzo wrote for garrish men's adventure magazines and, like Lee, dreamed of writing a novel & breaking out. But Puzo looked down on Lee.

4. Flo Steinberg, 1960s secretary at Marvel: "They were always making jokes about us. They'd come in and giggle. mario Puzo would look in and would see us all working on his way to the office and say, 'Work faster, little elves. Christmas is coming.'"

5. When JFK was killed, the whole office of Magazine Management was stunned and quiet. Except Lee. He continued working. "He was still working on the comic books," Puzo said. "Like that was the most important thing in the world."
CULTURE