Breathless accounts of brilliant negotiating are oddly unaccompanied by statements of UK wins.

Twice the PM has signed up to deals he previously said no PM could sign up for. The level of self-deception in turning these into triumphs is off the scale.
A wise man has suggested that Johnson's self delusions are good for the UK in the way he folds under EU pressure but denies it - that this actually delivers the best result.
But it doesn't do much for the country's politcal debate to have such delusions at the heart of the most important economic relationship. And they don't have such delusions in Belfast.
Perhaps it is the way of UK politics that no leader can be seen to be pro-EU, that the UK must be seen to be bigger than the EU, even though the UK is obviously smaller and needs the EU for trade.
On current precedent the UK will continue to lean towards the EU in practice but deny it in principle. All the EU has to do is threaten us with tariffs, and after bluster, here will come the concession.
And obviously you are going to struggle to win a negotiation when your public position is totally at odds with reality, and your actual position. But you can win the media.
Still going to be very hard to rebuild international business confidence in a UK unable to give a straight answer about relations with the EU.
As for a US trade deal, anyone want to trust the Prime Minister's word that UK farmers will be protected? Do you think the US will be impressed if he threatens to walk away?
The fracturing of UK politics into the comic book version of heroes and villains, and the real one of trade-offs and choices. But the first is more fun, and the PM plays it well. The second one is dull by comparison.
The challenges for the future. For the PM, keep politics away from the real world. For Labour, either the opposite, or get better at story telling. For business, identify how to navigate the gap between their real world and Johnson's fictional one.
The high drama phase of Brexit is over. Boris Johnson and the EU won. Many books will now be written about why and how. Now for the dull grind of implementation. There might be different winners and losers. /end

More from David Henig

Morning. And its Groundhog Day today. https://t.co/gRs4Dc8RH2


Some useful threads will follow, first on the Northern Ireland protocol, where unfettered is still being defined...


And on fish and level playing field. The latter seems, has always seemed, the most problematic, because the UK has apparently ruled out any compromise on shared minumum levels even if not automatic. That would be a deal breaker, but seems... unnecessary.


Your reminder closing complex deals is never easy. But there are ways to facilitate and EU is good at doing this if you meet their red lines. But still the biggest concern that the UK never understood level playing field terms are fundamental to the EU.


In the UK, one man's decision. Allegedly backed by a Cabinet who in reality will be quite happy to blame the PM either way. The temptation to send Michael Gove to seal the deal and end his leadership ambitions must be there...
Going to have to disagree with my learned friend here. If anyone moved on level playing field it was the UK, on the principle of a ratchet, or tariffs for divergence which was still being denied midweek. Changing the way in this might be achieved (many options) is insignificant.


It is the same "I move in principle you move in detail" shift we saw with the Northern Ireland protocol last year, when no PM could accept a border between GB and NI suddenly did, just as recently no PM would accept tariffs for divergence and seems to have done.

So, are we at deal yet? No, and it remains far from certain, but better than the gloom of Saturday. I still think the PM wants his ideal where everyone is happy, still hopes if only he can speak to Macron and Merkel he could get it, still to decide.


And even if there is a deal it is now too late for either business to adjust to it, or the EU to ratify it according to normal procedure. In both cases you'd think we'd need an extension, but there is a big shrug on this whole question. Nobody knows.

And so, yet again on Brexit, we wait. In particular, those who actually do the trade, the businesses we rely on, are forced to wait for a formal outcome while preparing as best they can. Let's see what happens.

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Recently, the @CNIL issued a decision regarding the GDPR compliance of an unknown French adtech company named "Vectaury". It may seem like small fry, but the decision has potential wide-ranging impacts for Google, the IAB framework, and today's adtech. It's thread time! 👇

It's all in French, but if you're up for it you can read:
• Their blog post (lacks the most interesting details):
https://t.co/PHkDcOT1hy
• Their high-level legal decision: https://t.co/hwpiEvjodt
• The full notification: https://t.co/QQB7rfynha

I've read it so you needn't!

Vectaury was collecting geolocation data in order to create profiles (eg. people who often go to this or that type of shop) so as to power ad targeting. They operate through embedded SDKs and ad bidding, making them invisible to users.

The @CNIL notes that profiling based off of geolocation presents particular risks since it reveals people's movements and habits. As risky, the processing requires consent — this will be the heart of their assessment.

Interesting point: they justify the decision in part because of how many people COULD be targeted in this way (rather than how many have — though they note that too). Because it's on a phone, and many have phones, it is considered large-scale processing no matter what.