23 of the world’s most useful mental models (that you can actually use to improve your life):

Good and Bad Procrastination

Good procrastination is avoiding work with 0 chance of being mentioned in your obituary—like errands.

”Unless you're working on the biggest things you could be, you're type-B procrastinating, no matter how much you're getting done.”

h/t @paulg

Here are 10 psychology principles that will make you a better marketer.

From a $100MM marketer.

1. Social proof

People are more likely to buy a product or service if they know other people have already bought it.

How to use it:

Gather testimonials, case studies, shout-outs, and reviews.

Then include those in your emails, website, and social accounts.

Example:

08 Deep Philosophy Quotes of “Epictetus”

| Thread |

1. “Any person capable of angering you becomes your master."

- Epictetus

If you have trouble remembering things, read this.

I promise, you won't forget it:

I'm about to teach you my memory method.

Even non-geniuses can do it.

(And once it helped me save a baby porpoise. The porpoise, its skin felt like sandpaper. I mistook it for a dolphin. More on the porpoise later.)

I've had several people ask about what an index fund is and how to get started investing in them

Here is a breakdown for you:

First what is an index fund?

According to Investopedia, an index fund is a portfolio of stocks or bonds designed to mimic the composition and performance of a financial market index such as the S&P 500.

If you want to change your life in 6 months, read this:

1. Figure out your objectives

Is it financial, career, business, relationships, health, etc. Focusing on 1, 2, or 3 of these at a time can help you improve quicker rather than focusing on all of them at the same time. Also, make sure these goals are attainable.

How to be the coolest person in the room:

Stop trying so hard

The harder you try to be cool the more you reinforce the fact that you are not cool.

Being cool is similar to falling asleep.

The more you try to sleep the less likely it is for you to fall asleep.

8⃣ Key Lessons From The Book “Million Dollar Habits“

📚 Book Review (Thread)

1⃣ You are what you think

🔶 Most of what happen in our lives is the result of our
actions and decisions. Whatever we feed our minds, we
inevitably manifest. Therefore, the more we think
positively, the more we do greater things.

2⃣ Habits make you successful

🔶 The only difference between successful people and
unsuccessful people are habits.

🔶 Each one of us has the capacity to be successful;
some just have not yet realized it.

3⃣ Habits are difficult but essential to adopt

🔶 The keys to shedding old habits and developing
new ones are perseverance and patience. It takes time,
but it's always possible if we don't give up.

4⃣ Raising your self-concept motivates you to do
better

🔶 We are more capable to improve ourselves once we
boost our self-esteem.

🔟 Life-Changing Lessons From The Book:

🔴 “Atomic Habits“ 🔴

📚 Book Review (Thread)

1⃣ Get 1% Better Every Day

🟠 People often try to take bigger steps than they usually
do. In most cases, this leads to failure. That improving
yourself by 1% every day will have a bigger impact on
your personality and your habits than taking big steps
once a month.

2⃣ Change Your Identity To Change Your Habits

🟠 Improving just 1% every day leads to dramatic
results. Just a 1% increase every day yields a 37x
improvement by the end of the year. “Habits are the
compound interest of self-improvement” and “You are
what you repeat”.

3⃣ The Habit Loop

🟠 At the core of this book is The 4-Step Habit Loop:

🔹 Cue
🔹 Craving
🔹 Response
🔹 Reward

All our habits need to have these 4 elements to stick.
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🟠 How To Create Good Habits:

🔹 Cue – Make it obvious

🔹 Craving – Make it attractive

🔹 Response – Make it easy

🔹 Reward – Make it satisfying

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