Here are 10 psychology principles that will make you a better marketer.

From a $100MM marketer.

Most software founders, particularly in B2B, need to get radically better at sales. @Steli , who is the best person for explaining the scrappy stages in the beginning and then building out a team with scripts and processes, wrote a guide to:

For technical founders it is irrationally, obscenely hard to reverse years of programming (ba dum bum) that sales is a value-destroying activity. Sales is CLEARLY a value-creating activity, contingent on you have a value-creating product.

The world will not drop what they are doing to adopt your work. This is particularly true in B2B, where simply building a better mousetrap won't overcome the activation energy required to get people with additional non-mice problems to prioritize changing mousetraps today.

This is very non-obvious for founders because founders are not often people who *want* to be sold to. We often come from a background where trying out tools is a bit of a fun hobby. We like looking at all the options, making charts, and ripping out partially complete tests.

"This week I unsuccessfully trialed four software options for automating that thing that has been killing us. Our actual production process remains the same as last week. Don't worry; this was a great use of time." is not a thing you want to write in a progress report to manager.

1. We were informed that Tier 4B (us, the Internet Group) would receive 800# notification on Wed. 16 Dec. (A Shotgun Release of liquidity started on Mon. 14 Dec.).

Redemption Center personnel were scheduled to work for the next nine days from 8:30 am to 8:30 pm until...

2. ... Dec. 24, when they would close at 5:30 pm.

The general public would begin exchanging at the new International Rates on the first banking business day after the Christmas Holiday.

A. The RV, NESARA, GESARA, Restored Republic and Martial Law

3. According to Charlie Ward we began the Ten Days of Darkness on Tues. 15 Dec. The Ten Days would finish Dec. 24 Christmas Eve with the US going into NESARA and then the rest of the world would go straight into GESARA on 1 Jan. 2021.

4. Every single country and territory has agreed to GESARA. The UK government corporation was liquidated in Oct. last year and it was finalized last week. France has started breaking up their Parliament. Everything needed for implementation of NESARA/GESARA was finished.

5. Trump’s Christmas present: In a recent Executive Order President Trump declared that all government agencies (except for essential ones) permanently close on Dec. 24 2020. Trump had that authority since we were already under Martial Law (the US had been functioning under...

My dad led an organization of over 300,000 employees.

When I took on my biggest marketing & events team to date (35 employees) I asked him how the *heck* he did it. Here's what he said and what helped me every day. 🧵

Remember you're leading all the employees under you, but you're not *managing* them all. You're managing your direct reports, which should be 5-7 individuals max. Focus on them.

When you interact with the employees you don't manage directly, get to know them as people first, that'll be the most valuable information in leading them. Remembering everything you learn about them is hard, but doing so will make you a superhero.

If you're not going to empower the managers under you, why do you have them? If you see room for improvement, let the manager know and let them make the change on their teams and come to you with questions/concerns. This will save you SO much time.

If you're the smartest person in any room - you're doing it wrong. As a leader, your job is bringing together the best people to get the job done - your skillset is identifying those people, not being one of them.

Yantrodharaka Anjaneya Temple, Hampi, Karnataka.

This temple dedicated to pawanputra Hanuman, near the banks of Tungabhadra river was built by dwaita philosopher and rajguru of the Vijayanagar empire, Sri Vyasaraja around +500 years ago.

:It is only in this temple that Hanuman appears in a prayer position. In this image, Bhagwan Hanuman’s crown has been formed by his tail.12 monkeys have been carved around this amulet.

:They represent the 12 days Sri Vyasaraja prayed to Hanuman ji. Each monkey holds the tail of the monkey in front of him but is facing backward. Seed syllables have also been carved around the amulet.

:It is believed that Sri Vyasaraja used to draw a picture of lord Hanuman here on the rocks before offering prayers using charcoal and the sketch disappeared after prayers.This incidence happened for 12 days in a row until he pleaded to bhagwan to appear in front of him.

On the 12th day, Hanuman ji appeared in front of Sri Vyasaraja and blessed him. Hanuman asked Sri Vyasaraja to constrain him in a hexagonal amulet & install him in that place.