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$Chase Dimond | Email Marketing Nerd \U0001f4e7$

Chase Dimond | Email Marketing Nerd 📧
@ecomchasedimond 2 years, 11 months ago 257 views

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Here are 10 psychology principles that will make you a better marketer.

From a $100MM marketer.

1. Social proof

People are more likely to buy a product or service if they know other people have already bought it.

How to use it:

Gather testimonials, case studies, shout-outs, and reviews.

Then include those in your emails, website, and social accounts.

Example:

More from Chase Dimond | Email Marketing Nerd 📧

$Chase Dimond | Email Marketing Nerd \U0001f4e7$

Chase Dimond | Email M...
@ecomchasedimond

5 Email Campaigns You Can Send For Your (Or Your Clients') Ecommerce Store Today

We’ve made millions with these!

(includes examples from real stores)

// THREAD //

The key to email marketing:

Keep things exciting.

This way, subscribers never get bored + always open your emails (to see what's new).

Easiest way to do that?

Send out new campaigns every week... keep things fresh.

Here are 5 sample campaigns you can swipe + use for you (or your clients') Ecom store.

These are proven to work + evergreen.

Enjoy!

these are just 5 of the 96 campaign ideas I share in my Campaign Calendar Guide:

1. Refer A Friend Campaign

Idea: Turn existing customers into affiliates.

How?

Get subscribers to share your store with friends by offering an incentive.

This is FREE traffic + costs no advertising $$ (the beauty of email marketing).

The results can be incredible as well.

Example:

This email is from a brand called 'Parade'.

How it works:

1. Customer buys product.

2. Customer gets given a discount code.

3. Customer can share code with others + get store credit.

Textbook example of a great Refer a Friend campaign.

$Chase Dimond | Email Marketing Nerd \U0001f4e7$

Chase Dimond | Email M...
@ecomchasedimond

Email marketing is a high-income skill.

You can work freelance, in-house, or use it to grow your own business.

Learn email marketing & clients will pay you $2-5k+/month... writing 3-5 emails a week.

Here's how to start your career as an email marketer 👇

(5 Steps)

//THREAD//

1 Find a niche

This is the 1st step:

Finding a market to write for.

It's hard to get work as a general 'email marketer'...

...but an eComm email marketer?

Or a health email marketer?

Or - even better - a health email marketer for eComm stores?

Getting work becomes easier.

The more niche you go, the better off you'll be (especially as a beginner).

How do you choose a niche?

Ask yourself:

>What do I have experience in?
>What am I interested in?
>What niches need copywriters badly?
>Which niches can I make the most money in?

Choose wisely!

#2 Learn copywriting

You will need to learn copywriting.

(at least, very basic copy skills)

Here's what you can do:

(this is a very basic outline of how to learn copy)

1) Read copy books
2) Watch YouTube videos about copywriting
3) Listen to copy podcasts
4) Study winning ads
5) Handcopy classic sales letters (Optional)
6) Practice writing your own copy

Immerse yourself in the world of advertising.

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$Chase Dimond | Email Marketing Nerd \U0001f4e7$

Chase Dimond | Email M...
@ecomchasedimond

How to write subject lines that get 20% to 30%+ open rates

// THREAD //

The more opens your emails get, the more sales you make.

A great subject line can make the difference between $10,000's (or more).

Here are 7 types of high-performing subject lines (with examples + tips):

Subject Line #1 - List

People love lists.

(want proof? Publications like BuzzFeed made billions solely off lists...)

Examples:

"3 of our biggest best-sellers"

"The 7 most shocking marketing mistakes you might be making"

"6 Actionable Tips To Improve Your Email Marketing"

Subject Line #2 - Urgency

Urgency is a fundamental of direct response advertising

Deadlines & Time Restraints are great ways to get email opens + make sales

Examples:

"Last Chance to Get 20% Off Storewide!"

"Buy One Get One Free Sale! (4 Hours Left)"

Subject Line #3 - Mystery

Curiosity is a very strong desire to play with for great subject lines

Subject lines that NEED to be opened to answer a question in the prospects mind = $$$

Examples:

"We've got something for you..."

"Hey, Chase! We have a special offer for you"

Subject Line #4 - Question

Questions are another great way to pique curiosity + get the click

These subject lines create an open loop in your prospects mind + gain attention

Examples:

"What's next for Facebook Ads in 2021?"

"How safe is your retirement fund?"

$Chase Dimond | Email Marketing Nerd \U0001f4e7$

Chase Dimond | Email M...
@ecomchasedimond

How to make 30% more revenue without dropping a single penny on paid ads

From an email marketer who has generated over $50 Million dollars in sales for dozens of 6 to 9 figure Ecommerce brands.

Bookmark this 💰💰💰 Thread

//Thread//

The fastest way to grow revenue for your brand WITHOUT paid ads is to set up a welcome flow for non-buyers.

Avg industry open rate: 26.5%
Our client avg: 50%+

I'm going to lay out the exact blueprint we use to consistently help our clients outperform industry averages.

👇👇

Quick PSA:

These threads take time to put together & the info I'm about to give for FREE can potentially make you millions of dollars (as they have for my clients)

All I ask is that you retweet☝the main tweet above to share the knowledge.

Thank you 🙏

Now let's get started..

Before I dive into the specific in and outs of how to set up your welcome series

You need to set up subscription forms on your website so you can capture emails

3 types of forms:
> Pop ups
> Fly outs
> Embedded forms

👇👇

📊Email popups conversion rates:

> Brands average 2% to 4% before working with us
> Most clients are seeing 6% to 8% on avg after working with us
> Some of our best-performing clients are seeing 11% to 13% conversion rates after working with us

$Chase Dimond | Email Marketing Nerd \U0001f4e7$

Chase Dimond | Email M...
@ecomchasedimond

The 20 Commandments of Email.

Lessons from making over $50 Million for clients and building a 7-figure email marketing agency from scratch.

//THREAD//

1) Treat your subs with respect

People didn't sub to your list to be spammed.

People subbed to your list because you have something to offer and they're interested in you.

Keep it that way.

2) Test Everything

-Subject lines
-Email length
-Sending times
-Copy
-Angle
-Preview text

"Never stop testing and your advertising will never stop improving."

-David Ogilvy

3) Have Systems

-Welcome flows
-Purchase flows
-Abandonment flows

These will keep earning money forever.

You need sleep.

Systems don't.

4) Leverage List Segmentation

Never blast your whole list.

That's just asking to land in the Spam folder.

Focus on people who actually open your emails and click on your links.

An engaged list > A huge list.

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Dr. Elizabeth Sawin
@bethsawin

I am reading seed catalogs in the morning sun. A thread. 🌻🥦🌽🍅🍆🥔🥒

Seed catalogs are good reading my friends. The best ones are little glimpse into possibilities emerging. Of course there's the possibility of your amazing next season garden. But also the possibility of change in the world.

Especially this is true for the companies with social missions, like worker-owned Johnny's or FEDCO. Both are more than 40 years old, part of the organic movement, the local food movement, and trusted providers of good seed and good advice in the northeast US.

Seed catalogs can be a connection to the past and to the future, especially the ones, like my favorites, that also encourage seed saving by offering open pollinated varieties, and tell the stories of some seeds origins.

They also reflect what's changing in the society. And there's a lot that is inspiring in my morning reading even before you get to the luscious tomatoes or the bright green peas and all the promises of the next growing season.

Ankur Warikoo
@warikoo

My top books I read in 2020

A thread...

Almanack of Naval Ravikant
What a stunning and thoughtful compilation of @naval's work and words.
I predict that this is going to define a new industry - curating public content of thought leaders and converting them into

Waking Up: Search for spirituality without religion
@SamHarris provoked me through this book and offered me, an atheist, a lot to think about.
Pick up his works!

Psychology of Money
My most awaited book of this year, since the day @morganhousel announced his book.
A must read for all ages, especially those in their 20s.

I predict this to reach levels of "Rich Dad Poor Dad" over the next 10

Courage to be disliked
What a stunner! Challenges most of our tightly-held beliefs and I found myself nodding more often than not through the book.

Not for the

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pravin palande
@lonelycrowd

It has been exactly 3 years to "how fund managers .." was released. The book took a lot of time to write. Here is a short thread about how it happened ..

Bharat shah's Word of wisdom

-Thumb rule to create Value Investing

Image Courtesy : @ms89_meet

How Fund Managers are Making You Rich: Discover Ways to Tame the Bear and Ride the Bull by @lonelycrowd https://t.co/hKirKY0BtC pic.twitter.com/mbh2gm3Iuo
— Investment Books (@InvestmentBook1) December 5, 2020

2/n the idea came from @kan_writersside who got me in touch with Dibakar Ghosh at @Rupa_Books .. we discussed the idea that it has been 2 decades to the fund management industry and it deserves a book. A lot was written about about Bharat Shah, Prashant Jain and S.Arora..

3/n but there was not much information about investment philosophies and the overall environment of the mid 90s and later on. Kanishk and Dibakar wanted a broader book for everyone and not just the stock market reader. We went to work

4/n we decided to write about the dotcom boom and bust where it all started. The start fund managers came from there. In Feb 2000 IT index had a pe multiple of 420 and the market cap of the sector was 34% of the market. Banks were 5% and some analysts were still bullish

5/n prashant Jain was one of the few fund managers who was out of the sector in November itself and was quietly watching the index go up. There were others but the legend of Jain was at the top of the mind because it is believed he refused to meet the CFO of a big IT company ..

J Malone.
@malone_j71

Aboriginal self-government - legal and constitutional issues 1995 Ottawa, Canada- Royal Commission on Aboriginal Peoples #Metis

Aboriginal self-government - legal and constitutional issues 1995 Ottawa, Canada- Royal Commission on Aboriginal Peoples- pg141. - papers argues that it is logical and sensible to consider persons of mixed ancestry of all kinds to be within sec. 91(24) jurisdiction and that the

Metis are included within the fiduciary relationship owed by the crown to the Aboriginal peoples. (pg142) The recognition of Metis as one of the "aboriginal peoples of Canada" in section 35 of the Constitution Act 1982, reinforces this federal practice. "It is concluded that

sec 91(24) includes persons of mixed ancestry." pg143- "the Guerin case suggests that the federal gov. may be breaching its fiduciary obligations if it refuses to initiate legislation needed to acknowledge the existence of certain Aboriginal peoples or to meet basic economic

or social needs." https://t.co/90gG3LeCFC -
RELATED CASES AND POSTS
Guerin v. The Queen, [1984] 2 SCR 335

Beth Moore
@BethMooreLPM

You know the old adage, “It’ll probably get worse before it gets better”? Oh, and this one: “It’s always darkest before the dawn” and, meanwhile, that coal-black night seems to go on for eons? Exodus 5 in my morning reading. If you didn’t know God was faithful, you might think

He liked getting you into trouble. Moses has returned to Egypt. Aaron’s reintroduced the former prince to the Israelite elders. Told them God has seen their misery. Moses performed a few signs. They’re bought in and bowed low in worship by the end of Exodus 4. Then Moses & Aaron

go to Pharaoh with the Lord’s message: “Let my people go.”
No. “Please.” Nope. Can’t lose my labor force. So Pharaoh commands overseers to drastically increase the Israelites’ workload without changing their daily quota. When they can’t fill it, the Israelite foremen are beaten.

The Israelite foremen go to Pharaoh & cry out for help. He says, “You are nothing but slackers! Now get to work!” So they do what you know they are going to do and do not blame them for doing and know you would do it, too. They go to Moses and Aaron. “What have you done to us?!?”

Moses then goes to the Lord. “What have you done to them??And why did you ever send me?? Nothing but trouble has happened since we did what you said. “AND,” Moses cries, “You haven’t rescued your people at all!”

It’ll be that way sometimes. It’ll get worse before it gets better.

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$Vibhu Vashisth \U0001f1ee\U0001f1f3$

Vibhu Vashisth 🇮🇳...
@VIBHU_Tweet

MAHARAJA CHHATRASAL BUNDELA was the great Bundela King who revolted against the Mughal ruler Aurangzeb.
Chhatrasal Bundela was born in year 1649 CE in Maur Hill of Bundela region to Champat Rai and Lal Kunwar. He was the descendent of Rudra Pratap of Orchha.

His ancesters were the vassals of Mughal Emperor. He drew inspiration from his father and revolted against the alien rule of Mughals. He was just 12 yrs old when his parents died in fight against the Mughal Army of Aurangzeb in 1661.

When his beloved father attained martyrdom in the year 166, the young Chatrasal was present in the last battle of his father against the Mughal and from these valiant campaigns,..

..he gathered the courage to free Bundelkhand from Aurangzeb’s rule.
He joined the Mughals initially, and was recommended by the Rajput King Mirza Jai Singh to be recruited in the Mughal Army in order to support their Deccan Campaigns.

But serving the alien rule of Mughals which brought chaos and misery to Bundelkhand was unacceptable for Chatrasal Bundela and his father’s incessant struggle against the Mughals kept the fire of independent Bundelkhand alive in his heart.

Vibhu Vashisth
@VIBHU_Tweet

RANI NAIKI DEVI AND THE BATTLE OF KASAHRADA

Mohammad Ghori, the young Ghurid Prince conquered Ghaznavids in Afghanistan in the year 1173 CE. He conducted some successful raids into the Indian territory, which even Mahmud Ghazni & the Persians couldn't do.

First&foremost,Ghori invaded states of Multan &Uch in India.After this he turned to southern states of Gujarat &Rajputana.Everybody knows this about Ghori,but what most pple r unaware of is the defeat he suffered at hands of Chalukyan Queen Naiki Devi in 1178 Battle of Kasahrada.

When he marched southwards, his first target was the prosperous fortified town of Anhilwara Patan.
It was the capital of Chalukyas(also known as Solankis of Gujarat) which was established by Vanraj of Chapotkata Dynasty in 8th century.

American historian Tertius Chandler states that it was the 10th largest city in the world at that time. The history of Chalukyas has been written by many historians, but the valour of the Great Queen Naiki Devi remains unsung.

Born to the Kadamba King Paramardin of Goa,Naiki Devi was well trained in sword fighting, horse riding, strategy & every other subject of Statesmanship. She was married to King Ajaypala of Gujarat who sat on throne in 1171CE. Unfortunately,the King died within 4 yrs of his rule.

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Anu Satheesh
@AnuSatheesh5

Dhanwanthari Temple, Nelluvai
Thrissur District, Kerala.🚩🚩

ॐ नमो भगवते वासुदेवाय धन्वन्तरये अमृतकलश हस्ताय
सर्वामय विनाशनाय त्रैलोक्यनाथाय श्री महाविष्णवे नमः
#temples

Dhanwanthary Moorthy temple in Nelluvai is one among the ancient temples in Kerala.

Dhanwanthari is the Deva of Ayurveda. It is said that the murthy at the temple was installed by Ashwani Devas and it was the same idol worshipped by Sri. Vasudevar in the Dwapara Yuga. The Dhanvanthari Moorthi is facing towards the west
@SriramKannan77

Smrata-Matrarti-Nasanah', Srimad Bhagavatam states that the one who remembers the name of Dhanwantari will be cured and protected from all the diseases. Temple is known for its Oushada Prasada with Ayuvedic medicinal values, called Mukkudi.

Mukkudi Nivedyam is a very special offering to Dhanwantari. It is prepared by using dry ginger, pepper, pomegranate peel, cumin seed, turmeric, rock salt and other medicinal items. It is offered during 'Usha- Pooja', and is later on distributed to the devotees present there.

James Clear
@JamesClear

My top 10 tweets of the year

A thread 👇

https://t.co/xj4js6shhy

Entrepreneur\u2019s mind.
Athlete\u2019s body.
Artist\u2019s soul.
— James Clear (@JamesClear) August 22, 2020

https://t.co/b81zoW6u1d

When you choose who to follow on Twitter, you are choosing your future thoughts.
— James Clear (@JamesClear) October 3, 2020

https://t.co/1147it02zs

Working on a problem reduces the fear of it.

It\u2019s hard to fear a problem when you are making progress on it\u2014even if progress is imperfect and slow.

Action relieves anxiety.
— James Clear (@JamesClear) August 30, 2020

https://t.co/A7XCU5fC2m

We often avoid taking action because we think "I need to learn more," but the best way to learn is often by taking action.
— James Clear (@JamesClear) September 23, 2020

Bharadwaj
@BharadwajSpeaks

Today is Jayanti of Ahilyabai Holkar

She was a widow who became Malwa's greatest queen. Defended our country & personally led armies into battle.Never plundered anyone. Developed Malwa into a prosperous kingdom. Rebuilt temples destroyed by Mughals. Built Dharmashalas at Tirthas

Unfortunately, her memory has been blemished by inaccurate representations in modern popular media.

The serial "Punyashlok Ahilyabai" depicts her as ultra secularist feminazi icon who questions Hindu rituals & Pandits while patronising Sufis.

This is far from historical truth!

Ahilyabai was born on May 31 1725 to Patil Mankoji Shinde.

She was from Dhangar clan(classified as OBC today). While Dhangars were traditionally into herding, they took up arms & held several military /civil roles in various eras of history(especially during Maratha resurgence)

In 1737, when she was 12, Ahilyabai Holkar was married to Khanderao , son of Subedar Malhar Rao Holkar.

By the time she was married, fortunes of Holkar family had already waxed.

Malhar Rao was a Subedar of territory comprising 30 Parganas yielding a revenue of at least 7 Lakh

In 1741, when Ahilyabai was newly married, her father -in-law Malhar Rao Built Indore palace & ordered the kanungo to populate the settlement with a promise of protection to traders.

This began rise of Indore from its background as modest trading town Indrapuri to a great city