People are more likely to buy a product or service if they know other people have already bought it.
How to use it:
Gather testimonials, case studies, shout-outs, and reviews.
Then include those in your emails, website, and social accounts.
Example:
Here are 10 psychology principles that will make you a better marketer.
From a $100MM marketer.
More from Chase Dimond | Email Marketing Nerd 📧
FACT:
You are missing out on revenue every time you send an email.
There are common mistakes I see 99% of businesses making with their email marketing,
& today I want to address them.
Here are 7 common email mistakes you can fix TODAY to make more $$$👇
// THREAD //
#1 Poor segmentation
Segmentation is one of the most important aspects of email marketing,
Especially for eCommerce.
Not segmenting properly can mean lots of unsubscribed, low opens, emails landing in spam, and more.
Here's an intro to segmentation
#2 Poor subject lines
Subject lines get your emails opened.
There's a lot to this that I can't fit here,
But if you're interested, my Campaign Calendar Guide has 100's of great subject line examples 👉https://t.co/kBQoyzcFry
Check this out also
#3 Too wordy
In emails,
You never want to be too wordy or longer than necessary.
Keep your copy as brief as it can possibly be.
Your customers are busy - provide all the info you need to sell the click, and nothing more.
And this also leads to the next common email mistake..
#4 Selling the product, not the click
Don't sell the product in your emails - your product or sales pages do that.
The goal of emails?
To sell the click.
This means inspiring curiosity to get prospects to click-thru.
Stop writing entire sales pages in your emails.
You are missing out on revenue every time you send an email.
There are common mistakes I see 99% of businesses making with their email marketing,
& today I want to address them.
Here are 7 common email mistakes you can fix TODAY to make more $$$👇
// THREAD //
#1 Poor segmentation
Segmentation is one of the most important aspects of email marketing,
Especially for eCommerce.
Not segmenting properly can mean lots of unsubscribed, low opens, emails landing in spam, and more.
Here's an intro to segmentation
**Intro To Segmentation 101**
— Chase Dimond | Email Marketing Nerd \U0001f4e7 (@ecomchasedimond) June 23, 2021
Segmenting your list is key.
It improves engagement, open rates, and sales\u2026
...but you need to know what segments to set up.
(otherwise it's pointless)
Here are 5 segments that are 100% essential \U0001f447
// THREAD //
#2 Poor subject lines
Subject lines get your emails opened.
There's a lot to this that I can't fit here,
But if you're interested, my Campaign Calendar Guide has 100's of great subject line examples 👉https://t.co/kBQoyzcFry
Check this out also
#3 Too wordy
In emails,
You never want to be too wordy or longer than necessary.
Keep your copy as brief as it can possibly be.
Your customers are busy - provide all the info you need to sell the click, and nothing more.
And this also leads to the next common email mistake..
#4 Selling the product, not the click
Don't sell the product in your emails - your product or sales pages do that.
The goal of emails?
To sell the click.
This means inspiring curiosity to get prospects to click-thru.
Stop writing entire sales pages in your emails.
I've seen & written tens of thousands of emails in my life,
And generated $50M+ for my clients through email marketing.
Here are 6 Commandments of Email that should never be broken👇
#1. Get attention in the subject line
Consumers get more emails than ever before.
You're not just competing with other brands...
...you're competing with other brands AND their personal emails.
(not only that, but other online forms of communication like social media)
So if you're not grabbing attention with your subject line?
Your emails are more likely to be lost in the inbox.
Check out this thread for tips on subject
#2. Use intrigue in the preview text
The preview text is almost as important as your subject line.
If your subject line captures your subscribers attention?
The preview text should then sell the click.
Use your preview text to tease the content/value of inside the email body.
#3. Focus on one idea only
Copywriting 101:
Focus on ONE big idea.
Especially with email, you don't have space to say 10 different things...
Your message will turn out weak.
Instead,
Make your email all about one idea only - and nothing else.
And generated $50M+ for my clients through email marketing.
Here are 6 Commandments of Email that should never be broken👇
#1. Get attention in the subject line
Consumers get more emails than ever before.
You're not just competing with other brands...
...you're competing with other brands AND their personal emails.
(not only that, but other online forms of communication like social media)
So if you're not grabbing attention with your subject line?
Your emails are more likely to be lost in the inbox.
Check out this thread for tips on subject
An okay email with a great subject line will outperform a great email with an okay subject line,
— Chase Dimond | Email Marketing Nerd \U0001f4e7 (@ecomchasedimond) June 11, 2021
Every time.
Here\u2019s a list on 7 subject lines that just work
Quick thread: pic.twitter.com/Tq3Ycc7K3D
#2. Use intrigue in the preview text
The preview text is almost as important as your subject line.
If your subject line captures your subscribers attention?
The preview text should then sell the click.
Use your preview text to tease the content/value of inside the email body.
#3. Focus on one idea only
Copywriting 101:
Focus on ONE big idea.
Especially with email, you don't have space to say 10 different things...
Your message will turn out weak.
Instead,
Make your email all about one idea only - and nothing else.
More from Book
We had a conversation on the podcast about the racialization of dog breeds, where we talked to @BronwenDickey, the author of Pitbull: The Battle Over an American Icon.
In the 1930s, Pitbulls — which, as Bronwen pointed out to me over and over, don’t constitute a dog breed but a shape — used to be seen as the trusty sidekick of the proletariat, the Honda Civic of canines. (Think of “the Little Rascals” dog.)
.
That began changing in the postwar years and the rise of the suburbs. A pedigreed dog became a status symbol for the burgeoning white middle class. And pitbulls got left behind in the cities.
Aside: USians have flitted between different “dangerous” breeds and media-fueled panics around specific dogs. (anti-German xenophobia in the late 1800s fueled extermination programs of the spitz, a little German dog that newspapers said was vicious and spread disease.)
Some previously “dangerous” dogs get rebranded over the years — German shepherds, Dobermans, Rottweilers. But the thing their respective periods of contempt and concern had to do is that they were associated with some contemporarily undesirable group.
Michael Tesler in @FiveThirtyEight bringing some data to bear on my tweets about @ReverendWarnock\u2019s dog ad. A piece worth reading, and a reminder: It\u2019s never \u201cjust a dog,\u201d y\u2019all.https://t.co/ijQvTDOdvj pic.twitter.com/sp05Bhueob
— Hakeem Jefferson (@hakeemjefferson) December 15, 2020
In the 1930s, Pitbulls — which, as Bronwen pointed out to me over and over, don’t constitute a dog breed but a shape — used to be seen as the trusty sidekick of the proletariat, the Honda Civic of canines. (Think of “the Little Rascals” dog.)
.
That began changing in the postwar years and the rise of the suburbs. A pedigreed dog became a status symbol for the burgeoning white middle class. And pitbulls got left behind in the cities.
Aside: USians have flitted between different “dangerous” breeds and media-fueled panics around specific dogs. (anti-German xenophobia in the late 1800s fueled extermination programs of the spitz, a little German dog that newspapers said was vicious and spread disease.)
Some previously “dangerous” dogs get rebranded over the years — German shepherds, Dobermans, Rottweilers. But the thing their respective periods of contempt and concern had to do is that they were associated with some contemporarily undesirable group.
Aboriginal self-government - legal and constitutional issues 1995 Ottawa, Canada- Royal Commission on Aboriginal Peoples #Metis
Aboriginal self-government - legal and constitutional issues 1995 Ottawa, Canada- Royal Commission on Aboriginal Peoples- pg141. - papers argues that it is logical and sensible to consider persons of mixed ancestry of all kinds to be within sec. 91(24) jurisdiction and that the
Metis are included within the fiduciary relationship owed by the crown to the Aboriginal peoples. (pg142) The recognition of Metis as one of the "aboriginal peoples of Canada" in section 35 of the Constitution Act 1982, reinforces this federal practice. "It is concluded that
sec 91(24) includes persons of mixed ancestry." pg143- "the Guerin case suggests that the federal gov. may be breaching its fiduciary obligations if it refuses to initiate legislation needed to acknowledge the existence of certain Aboriginal peoples or to meet basic economic
or social needs." https://t.co/90gG3LeCFC -
RELATED CASES AND POSTS
Guerin v. The Queen, [1984] 2 SCR 335
Aboriginal self-government - legal and constitutional issues 1995 Ottawa, Canada- Royal Commission on Aboriginal Peoples- pg141. - papers argues that it is logical and sensible to consider persons of mixed ancestry of all kinds to be within sec. 91(24) jurisdiction and that the
Metis are included within the fiduciary relationship owed by the crown to the Aboriginal peoples. (pg142) The recognition of Metis as one of the "aboriginal peoples of Canada" in section 35 of the Constitution Act 1982, reinforces this federal practice. "It is concluded that
sec 91(24) includes persons of mixed ancestry." pg143- "the Guerin case suggests that the federal gov. may be breaching its fiduciary obligations if it refuses to initiate legislation needed to acknowledge the existence of certain Aboriginal peoples or to meet basic economic
or social needs." https://t.co/90gG3LeCFC -
RELATED CASES AND POSTS
Guerin v. The Queen, [1984] 2 SCR 335
You May Also Like
Recently, the @CNIL issued a decision regarding the GDPR compliance of an unknown French adtech company named "Vectaury". It may seem like small fry, but the decision has potential wide-ranging impacts for Google, the IAB framework, and today's adtech. It's thread time! 👇
It's all in French, but if you're up for it you can read:
• Their blog post (lacks the most interesting details): https://t.co/PHkDcOT1hy
• Their high-level legal decision: https://t.co/hwpiEvjodt
• The full notification: https://t.co/QQB7rfynha
I've read it so you needn't!
Vectaury was collecting geolocation data in order to create profiles (eg. people who often go to this or that type of shop) so as to power ad targeting. They operate through embedded SDKs and ad bidding, making them invisible to users.
The @CNIL notes that profiling based off of geolocation presents particular risks since it reveals people's movements and habits. As risky, the processing requires consent — this will be the heart of their assessment.
Interesting point: they justify the decision in part because of how many people COULD be targeted in this way (rather than how many have — though they note that too). Because it's on a phone, and many have phones, it is considered large-scale processing no matter what.
It's all in French, but if you're up for it you can read:
• Their blog post (lacks the most interesting details): https://t.co/PHkDcOT1hy
• Their high-level legal decision: https://t.co/hwpiEvjodt
• The full notification: https://t.co/QQB7rfynha
I've read it so you needn't!
Vectaury was collecting geolocation data in order to create profiles (eg. people who often go to this or that type of shop) so as to power ad targeting. They operate through embedded SDKs and ad bidding, making them invisible to users.
The @CNIL notes that profiling based off of geolocation presents particular risks since it reveals people's movements and habits. As risky, the processing requires consent — this will be the heart of their assessment.
Interesting point: they justify the decision in part because of how many people COULD be targeted in this way (rather than how many have — though they note that too). Because it's on a phone, and many have phones, it is considered large-scale processing no matter what.
