I recently asked my audience: What is the most genius marketing campaign of all time?

I got 2,000+ responses.

THREAD: 20 of the most iconic marketing and advertising campaigns in history:

De Beers “Diamonds are Forever”

Arguably the most iconic, controversial, and impactful marketing campaign in history.

Created the massive, global diamond industry.

(Note: This will be the subject of a future thread…)

Coke vs. Pepsi Superman Battle

Pepsi ran the Halloween ad on the left. Coke responded with the ad on the right.

Game, set, match.

h/t @perfexcellent

The Original Apple iPod Campaign

“1,000 songs in your pocket”

Simple, intuitive, genius.

Starbucks Wrong Names on Cups

Starbucks employees writing the names of millions of customers in hilariously wrong ways to get them to post the images across social media with Starbucks branding.

For free.

h/t @SleepwellCap

On December 29 we were dillucidating here if the drops meant "surprise, relatively neutral expression" or "a negative expression, horror" (Remember: https://t.co/J2gjQjAENw ). Well, December 22 drops seem to clarify it. First, the December 29 drop that generated the confusion 1/*

didn't appear in today drops, while several old ones have been posted again. I would say that all December 22 drops regarding facial expression mean and clarify "surprise". 2/*

More 3/*

And more. So, they didn't point to a negative event, just to one that generates surprise. 4/*

All these drops were completed with a Christmas gift one, confirming the surprise neutral meaning and adding a related positive one connected to the surprise. 5/*

The Final Destination (also known as Final Destination 4) is a 2009 3-D supernatural horror film written by Eric Bress and directed by David R. Ellis, both of whom also worked on Final Destination 2.

Released on August 28, 2009, it is the fourth installment to the Final Destinationfranchise, and the first of which to be shot in HD 3-D.
The Final Destination is rated R by the MPAA for strong violent/gruesome accidents.

Eight years after the explosion of Flight 180, seven years after the Route 23 pileup and three years after Devil's Flight derailment, college student Nick O'Bannon has a premonition of a car crash while watching a race at McKinley Speedway for a study break.

which sends debris into the audience, crushing some spectators and resulting in the stadium partially collapsing, killing almost everyone present in the 180 section.

In a panic Nick convinces his girlfriend Lori Milligan, and friends Hunt Wynorski and Janet Cunningham to leave, with the quartet being followed by a handful of others who become angry with Nick after he pushes past them to escape.

15 incredibly valuable free websites that will help you become more productive, knowledgeable, and develop new skills

1. WolframAlpha

It is a computational knowledge and answer engine that provides factual queries directly by computing the answer from externally sourced data.

It computes problems in areas such as:

- Math
- Science & Technology
- Society & Culture
- Every day Life

2. Omni Calculator

This website is a free database of 2,190 calculators.

It has calculators in subjects such as:

- Biology
- Statistics
- Finance
- Sports

3. BudgetSheet

BudgetSheet is a Google Sheets extension that automatically imports all your bank transactions into any Google Sheet so you can budget any way you want.

No more manual exports or copying & pasting from CSV files.

4. 12ft Ladder

If you want to get remove paywalls blocking your access to a website or article, this website is for you.

It will let you bypass (almost) any paywall. Just enter the link on the website and click “Remove Paywall” to get started.

I keep getting asked about what books to read to learn about Options. My compilation

Beginners Options Books:

1) The Bible of Options Strategies - Guy Cohen
2) The Financial Times Guide to Options - Lenny Jordan
3) Simple Options Trading Formulas - Billy Williams

Books on Options Greeks:

1) Trading Options Greeks - Dan Passarelli
2) How to Calculate Options Prices & their Greeks - Pierino Ursone

Books on Options Volatility Trading:

1) Option Volatility & Pricing - Sheldon Natenberg
2) Option Trading: Pricing & Volatility Strategies & Techniques - Euan Sinclair
3) The Volatility Smile - Derman & Miller

Books on Options Trading:

1) Trading Options At Expiration - Jeff Augen
2) Options as a Strategic Investment - Lawrence Williams
3) Positional Options Trading - Euan Sinclair
4) Options Spread Strategies - Tony Saliba
5) Options Strategies for Directionless Markets - Tony Saliba

Other important Options Books:

1) Options, Futures & other Derivatives - John Hull
2) Options Trading Strategies - Scott Danes
3) Covered Call for Beginners - Freeman Publications

அனைவராலும் “ஆறு வார்த்தைகள்” என்று பிரபலமாக அழைக்கப்படும் (ஆறு கட்டளைகளை) நம்பிகள் வாயிலாக இளையாழ்வாருக்கு அனுக்கிரஹித்தருளினார். அவைகள்:

1.அஹமேவ பரம் தத்வம் – நானே எல்லாவற்றுக்கும் மேலான மெய்ப்பொருள்

2.தர்சனம் பேத ஏவ – ஜீவாத்மாக்களும்/அசேதனங்களும் என்னிலிருந்து வேறுபட்டவை (அவை என்னுடைய சரீரமாக விளங்குபவை)

3.உபாயம் ப்ரபத்தி – “என் ஒருவனையே தஞ்சமாகப் பற்றுவாய்” என்னிடத்தில் சரணம் அடைவது ஒன்றே என்னை அடைவிக்கும் வழி.

4.அந்திம ஸ்ம்ருதி வர்ஜநம் – தங்களின் மரணத்தருவாயில் இருக்கும் சரணாகதர்களுக்கு, என்னைப்பற்றிய சிந்தனை கட்டாயமில்லை. வராஹ சரம ஸ்லோகத்தில் நானே அறிவித்தது போல, உன்னுடைய அந்திம காலத்தில் நானே உன்னைப்பற்றிய சிந்தனையை ஏற்கிறேன். (நம் ஸம்ப்ரதாயத்தில் ஆசார்யர்கள் நமக்கு )

காட்டிச்சென்ற இனிமையான பாதை – நாம் எல்லா நேரத்திலும் நம்முடைய ஆசார்யரைப் பற்றியே சிந்தித்தபடி இருக்கவேண்டும்

5.தேஹாவஸானே முக்தி – சரணாகதர்கள் தற்போதுள்ள தங்களுடைய இந்த சரீரத்தின் முடிவிலேயே முடிவில்லாத பரமாத்மாவிற்கு கைங்கர்யம் செய்வதற்கான பரமபதத்தை அடைவர்

Hatya Mata Mandir, Mandi, Himachal Pradesh...

Mahamaya Devi Kot Mandir is located in Pangna village in Mandi, Himachal Pradesh. In the Premises of the Mahamaya Devi Kot Mandir, there is a small Mandir of Hatya Mata which opens only once a year.

Suket State was one of the Princely states of Bharat during the period of the British Raj. Suket was later declared as Mandi district of Himachal Pradesh. At that time, Maharaja Ramsen was the king of Suket.

The king had a daughter, Rajkumari Chandravati who was a biggest devotee of Mahadev and Maa Parvati. Once Rajkumari Chandravati was playing with her friends, While playing, a friend of Chandravati was guise as a male.

The Raj Purohit passed from that place. He felt that Rajkumari Chandravati was playing with an unknown Boy. Raj Purohit immediately went to the Maharaj and told the whole thing which made the Maharaj Ramsen angry.

Maharaj Ramsen immediately sent Chandravati to the winter capital, Pangna. Chandravati considered her insult and took a shocking step to prove herself Pavitra. Chandravati grinded the pois0nous seed named Rati on a rock and ate it.

Here's how the UK's situation will change after the transition period ends, compared to our former EU membership...

(Come back to this thread. It will keep growing!)

- UK can negotiate its own trade deals
- No more automatic participation in new trade deals reached by the EU

- UK gets to keep fish equivalent to 25% of the catch EU boats previously caught in UK waters, staggered over 5.5 years
- Costly export health certificates for fishery products
- Inbound and outbound customs and regulatory checks (UK side will defer some of these temporarily)

- Stringent rules of origin and local content requirements
- Loss of freedom of movement for UK citizens in the EU and EU citizens in the UK (Ireland excepted)
- No Erasmus programme
- No equivalence decision for financial services

- A border down the Irish sea between NI & GB
- No access to the Galileo military
- Temporary agreement on data, which expires in 6 months
- 2 parallel trademark systems, requiring firms to file twice in the UK and the EU

- 2 parallel product conformity assessment systems (CE and UKCA), requiring firms to file twice in the UK and the EU. One year grace period (with exceptions).
- 2 parallel chemical regulatory systems (REACH and UK REACH), requiring firms to register twice in the UK and the EU

Nippon India Nifty Pharma ETF list today.
NSE symbol: NETFPHARMA
Issue price: Rs.14.54

#ETF

*Father Of The Nation* they taught you. But the *True Fathers* Of the #Indian #Civilisation never appeared in our syllabus 👇🏼
1. Father of #astronomy: Aryabhatta; work - Aryabhattiyam
2. Father of #astrology: Varahamihira, works; Panchasiddhantika, Bruhat Hora Shastra @sattology

3. Fathers of #surgery: Charaka & Sushruta, works: Samhitas
4. Father of #Anatomy: #Patanjali, work: #Yogasutra
5. Father of #yoga : #Patanjali, work: #Yogasutra
6. Father of #Economics: Chanakya, work: Arthashshtra
7. Father of #Atomictheory: Rishi Kanada, Work : Kanada sutras

8. Father of #architecture : Vishwakarma;
9. Father of #AeroDynamics: Mayasura, work : Vastu Darpana
10. Father of #Medicine: #Dhanvanthri, first propounded #Ayurveda
11. Father of #grammar: Panini, work: Vyakarana Deepika
@SriRamya21 @Maha_periyava_ @HiteshAwasthi89 @desi_thug1

12. Father of #Natyashastra (#Dance):Bharatamuni, work: Natyashastra
13. Father of #Kavya (#Literature): Krishna Dwaipayana (VedaVyasa) works; #Mahabharata, Ashtaadasha Puranas
14. Father of #Playwriting: Kalidasa, works:Meghadhootam, Raghuvamsham, Kumara Sambhava etc @karthiklv

15. Father of #Ganita: Bhaskara II, works: Lilavati
16. Father of #Warfare & #Weaponry: Parashurama, works: Kalaripayatu, Sulba Sutras;
17. Father of #storywriting: Vishnu Sharma, works: #Panchatantra
18. Father of #Politics:Chanakya: works:Arthashashtra, Nitishashtra @RajeAiyer

It's the weekend!

Grab a cup of coffee, in this thread I will explain

1. How to do Industry Research?
2. How to research a Company from scratch?
3. How to determine Margin of Safety and build an Investment Case?

Lets dive right in.

The most frequent question I get asked is - How should I research an industry or a trend?

A good question indeed and my answer to this is simple.

Read, Read and then Read some more.

The more knowledge you consume, the better you will be able to identify and link trends across industries.

But reading doesn't mean you need to pick a newspaper or start reading random articles over the internet.

Your reading and research needs to be structured.

This is where technology comes in to help and make our lives easier.

Today, algorithms run our world and decide what data you consume.

Be it Instagram posts, TikTok reels or YouTube videos.

So learn to trick these algorithms and use them to your advantage.

हिन्दू महिलाओं के सोलह श्रृंगार🙏🙏
सोलह श्रृंगार का रिश्ता हमेशा से ही औरतों की खूबसूरती के साथ जुड़ता आया है। यदि दूसरे शब्दों में कहा जाये तो सोलह श्रृंगार और औरतों की खूबसूरती के बीच में चोली दामन जैसा ही रिश्ता है।

लेकिन यह जानने से पहले कि हिंदू महिलाओं के सोलह श्रृंगार में कौन कौन से साजो सामान आते हैं, इससे पहले हमारा यह जानना बेहद जरूरी है कि आखिरकार ये सोलह श्रृंगार होता क्या है और इसका नारियों के जीवन में क्या महत्व है।
हिन्दू महिलाओं के सोलह श्रृंगार का रिश्ता उनके सुहाग से होता है।

ऐसा माना जाता है कि औरतों की सुंदरता और खुद को संवारने के लिए किया गया श्रृंगार अधूरा है यदि उनके श्रृंगार में सोलह श्रृंगार शामिल न हो। सोलह श्रृंगार उनके सुहाग को लंबी उम्र के साथ साथ उनके घर परिवार की खुशियों को बरकरार रखने में मदद करता है।

1) स्नान – श्रृंगार पूर्व 
१६ श्रृंगारों में प्रथम चरण है स्नान। कोई भी और श्रृंगार करने से पूर्व नियम पूर्वक स्नान करने का अत्यंत महत्व है। स्नान में शिकाकाई, भृंगराज, आंवला, उबटन और अन्य कई सामग्रियां और नियम – इन सबका आयुर्वेद के ग्रंथों में विस्तार से जिक्र है।

2) बिंदी
हिन्दू परिवारों में सदियों से यह परंपरा चली आ रही है कि सुहागिन स्त्रियों को कुमकुम या सिंदूर से अपने माथे पर लाल बिंदी जरूर लगाना चाहिए। इसे परिवार की समृद्धि का प्रतीक माना जाता है।

Ok so I have figured it out. This is the team that retrieved the laptops (and whatever else). Notice the two women who are unlocking the door. Three men on the right suiting up. And the man in black with zip tie cuffs that are ready to use, in case they need to keep someone down.

Just published 15,000+ words on security keys. 🔐📱💻

With SIM attacks at their highest, now is a great time to take a closer look at your online security.

Removing SMS from your two-factor auth is a start, but authenticator apps have downsides too...

https://t.co/Dk0MPJHL2V

Just look at these headlines from recent SIM swap and port attacks.

It's all too established for attackers to find ways to socially engineer control of your phone number and start gaining control of your accounts.

I first talk about some general security tips.

Unfortunately not all websites let you remove your phone number from accounts.

You may consider migrating your phone carrier to @googlefi , which requires email account access to do anything (and can be locked down with security keys and even Advanced Protection)

Beyond SMS, I talk about issues that TOTP authenticator apps (the code generators) have as a form of two-factor auth. They're so, so much better than relying on SMS for your second factor but they still have issues like utilizing shared secrets and lacking phishing prevention.

Enter security keys!

Utilizing public key cryptography they don't have any shared secret between the client and the server. They prevent phishing by taking the website domain into account.

Even if you get tricked by a clone phishing website, your key won't.

1/14 How do e-cigarettes (ECs) affect cigarette smoking among youth? My new paper with @FloeFoxon simulates each scenario and finds out which one best matches actual trends... https://t.co/dBB7kcnTls @jgitchell @mikepesko @SwitchFinder @jkelovuori @TobPolicy @Clive_Bates

2/14 First, let's talk about why this question is so difficult to answer: COUNTERFACTUALS. We can't know the alternate-reality answers, like which smokers would have never started in a world without ECs, and which nonsmokers would now be smoking without ECs as an option.

3/14 So, the best we can do is use fancy/sophisticated methodologies to estimate what would have happened to youth smoking rates in the absence of ECs. In our case, simulation modeling

4/14 First, we look at the declining smoking trends *that were already happening* before ECs came (~2010), and project them into the present. This is our BASE-CASE SCENARIO about what smoking trends would be if ECs were never invented. Actual trends were LOWER than this base-case

5/14 Side note about terminology: We use the term “catalyst” instead of “gateway,” because “catalyst” is more precise about the claim we are modeling (that ECs are used first, and then causally lead to smoking). Whereas "gateway" can include other mechanisms like renormalization.

I've been wanting to write this thread for a while. It has been inspired by hearing a common thought: why can't people just "listen"? If people just followed the rules, we wouldn't be in this mess. I think this is oversimplification of the problem with COVID: 1/

It is true, there are people who haven't been following guidelines (by definition that happened a LOT at Christmas/NYE in my region), but even before, we know transmission in private gatherings happens. 2/

These private gatherings are pictured to be big raucous parties, but in reality, even before lockdown, this is just people having dinner, watching TV, doing things we did before on a daily basis. These little ripples when added across the country make a big wave.. 3/

...and little can be done about this apart from positive messaging. You can't very well have police patrolling neighbourhoods across the country. 4/

Next thing is we keep hearing over and over and over, stay home. There are diminishing returns with this advice, but also, most people who can stay home ARE. So what's the issue? There are a HUGE # of people who can't stay home because they work in essential jobs 5/

It's been twenty years, to the day, since I published my first blog-post.

I'm a blogger.

Blogging - publicly breaking down the things that seem significant, then synthesizing them in longer pieces - is the defining activity of my days.

https://t.co/lksXhU6HKM

1/

Over the years, I've been lauded, threatened, sued (more than once). I've met many people who read my work and have made connections with many more whose work I wrote about. Combing through my old posts every morning is a journey through my intellectual development.

2/

It's been almost exactly a year I left Boing Boing, after 19 years. It wasn't planned, and it wasn't fun, but it was definitely time. I still own a chunk of the business and wish them well. But after 19 years, it was time for a change.

3/

A few weeks after I quit Boing Boing, I started a solo project. It's called Pluralistic: it's a blog that is published simultaneously on Twitter, Mastodon, Tumblr, a newsletter and the web. It's got no tracking or ads. Here's the very first

I don't often do "process posts" but this merits it. Here's how I built Pluralistic and here's how it works today, after nearly a year.

I get up at 5AM and make coffee. Then I sit down on the sofa and open a huge tab-group, and scroll through my RSS feeds using @newsblur.

5/