What we'll cover:
Why to use LinkedIn
Industries
Content
Events
Newsletter
Ads
Automation
Connection notes
Follow ups
Scaling
Acceptance / reply rates to aim for
Profile optimization
& more
Read on:
Why use LinkedIn?
1. LinkedIn is the 2nd largest social network with 830 million members
2. LinkedIn is where the wealthy and elite interact
3. LinkedIn is growing rapidly
4. The only acceptable social media site to use at work
5. 65 million decision makers are on LI
Why use it pt 2
Doing outreach GROWS your prospect list
You're building an asset as you send more connection requests
As opposed to cold email where sending more emails shrinks your prospect list as people unsubscribe or report spam
Moving on
"Will LinkedIn work for me selling ___ in ___industry?"
Yes.
The best industries though are:
IT / Tech
Healthcare
Construction
Education
Finance
Software
Automotive
Insurance
Marketing
Government
HR
Hospitality
Each of these industries has more than 5 million LinkedIn users
Myth: LinkedIn is for old people like FB
Nope.
How to win with LinkedIn Content:
Images get 2X better engagement. (not always true, test it)
1200 x 627 pixels is rec'd image size
Live video on linkedin gets 7x more reactions, 24x more comments than regular vids
Use 2-3 hashtags (make sure they have decent usage) per post
How to win with linkedin content pt 2:
Post 5 times per week M-F
Industry trends - "the future of"
How to/instructional posts
thought leadership
Business memes
Never hard sell with content - it should always be value that drives people to lead magnets or builds credibility
How to win with LinkedIn content pt 3:
Newsletters are kinda killer right now
I know several people who just repurpose blogs & email content
Then they post as LinkedIn newsletter & getting thousands of subscribers
You don't own the list tho so I'd still try and grow your own
Winning with LinkedIn content pt 4:
There is no universal best time to post
Use shield analytics to find the best times for you
Shield lets you sort your content by views, shares, etc.
Shows you what days/times get most engagement, which media type gets best engagement, etc
How to win with LinkedIn content pt 5:
Taplio.
Cuts down content time requirements by ~5x
I can use it to find top performing posts to riff off of /rewrite
auto-rewrite my own best posts
Auto-generate comments
queue up posts in advance
Search for viral posts on any topic
Optimizing your profile page:
Literally put James Watson into YT and find his profile optimization masterclass
The main thing though is a nice high-contrast background pic, close enough to see the whites of your eyes
A headline saying the benefit you provide & who it's for
Bad headline:
I help spas get more appointments - lead gen specialist
Better headline:
Beauty Spa Appointment Setter - Get 3-5 apppintments for your spa/ week
Bad headline:
Investor / father / advisor / etc
Good headline:
SaaS Angel Investor: DM me if your SaaS needs funding
Optimizing your company page:
Make sure you add keywords prospects would use into your company profile info & in your "specialties"
You can look at semrush, hashtags, Google trends, or search autocompletes to see which keywords get searched most
Also get employees to share
The next three parts of this thread will be released over the next couple weeks.
I'll be answering questions about this thread
with James AKA LinkedIn King in our free FB group as well which you can apply to join at swiy[dot]co/Facebook
Anyways guys, if you got value from this, PLEASE retweet the original tweet to help your friends & join my email list (join button on my profile)
Also I wrote the #1 linkedin course on Gumroad that comes with a free consultation with me, so check that out (also on my profile)
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Part 2 of this thread is now live - retweeters of part 2 will get a separate bonus as well
https://t.co/CCvCGl1Vdf