Make one video a week for a full year, and chances are, you'll get yourself monetized ЁЯТ╕
Unfortunately, the success curve looks like this, making the process very disheartening at first
I've made $6,537 in 3 months from YouTube ЁЯТ░
Almost everything I know about YouTube has come from @AliAbdaal's Part-Time YouTuber Academy ЁЯОм
Here are my top 40 takeaways from PTYA ЁЯСЗ
Make one video a week for a full year, and chances are, you'll get yourself monetized ЁЯТ╕
Unfortunately, the success curve looks like this, making the process very disheartening at first
- Writing тЬПя╕П
- Filming ЁЯОе
- Editing ЁЯТ╗
- Storytelling ЁЯОЩя╕П
- Branding ЁЯП╖я╕П
- Public Speaking ЁЯЧгя╕П
Of those who think about creating, 1% actually create
Of those who actually create, 1% keep going
тЫФя╕ПYou're not going to see success after 1 video
тЫФя╕ПYou probably still won't see success after 20 videos
тЬЕYou don't need to commit forever, but do commit for a period of time (example: 1 year)
The more simple you make your videos, the more likely you are to keep making them (especially when you're just starting out)
ЁЯкЮSpeak a video into a mirror first before saying it in front of the camera
ЁЯдЦ Expect to sound like a monotonous robot for the first 10-20 videos (don't be surprised or put off by it - it happens to everyone!)
Success is determined by 3 factors:
Luck + Work + Unfair Advantages
Everyone has unfair advantages. It could be in your skills, your location, your looks
The key is making sure you're leveraging your unfair advantages properly тЬЕ
How can I give my customers the results they want systematically rather than personally?
Put another way:
How can I create a business whose results are systems-dependent rather than people-dependent?
ЁЯУИ Adsense & CPMs
ЁЯФЧ Affiliate Links
ЁЯТ░ Sponsors
ЁЯЫТ Personal Products
It's optimal to have a combination of 2 or more of these methods
It's also super easy to get started with Affiliate Links
- Niche ЁЯУМ
- Watch Time / Video Length ЁЯУП
- Geography ЁЯМО
A finance channel will have a higher CPM than a cooking channel
Longer videos make more $$
An audience based in the US will yield more $$ than one based in Mexico
- ЁЯОУ Courses
- ЁЯУЪ Books / eBooks
- ЁЯМР Digital Downloads
- ЁЯТ░ Patreon
- ЁЯТ│ Memberships
- тЭУ Consulting
- ЁЯФи Physical Products
In general, the higher the production value, the better
But don't let gear hold you back. It's better to just get started without gear than to not film until you get gear
To achieve it:
- Don't sit directly in front of a wall
- Add a "hair light" to distance yourself from the background
- Add props/posters in the background to get blurred
- Use a camera that can focus on just you
- Make 1 video
- Make 1 video per week
- Make 1 GOOD video per week
- Accelerated growth
Don't obsess over making 1 GOOD video per week if you're still struggling to make your first video
- Audio ЁЯОЩя╕П
- Video ЁЯОе
- Lighting ЁЯТб
- Editing ЁЯОм
Most people will sit through a crappy visual if the audio is great
People will NOT sit through a visually beautiful video if the audio is crap
ЁЯЪлЁЯОе + тЬЕЁЯОЩя╕П = тЬЕ
тЬЕЁЯОе + ЁЯЪлЁЯОЩя╕П = ЁЯЪл
With the assistance of proper lighting, you can achieve gorgeous visuals even with a smartphone camera
- External Links
- Recommended
- Search
- All of the Above
The answer?
Recommended тЬЕ
Instead of:
The BEST Jump Rope Workout ЁЯЪл
Try:
How to Get a Body Like Brad Pitt тЬЕ
The big difference between Pro and Amateur YouTubers is the amount of time spent on topic, title, and thumbnail
- How to ____ Without ____
- How to Turn ____ Into _____
- _____ Common Phrases That ______
- Sell the result тЬЕ
- Create intrigue тЭУ
- Don't describe ЁЯЧгя╕П
- Optimize for humans ЁЯСл
- A/B test everything ЁЯТп
тЫФя╕П Repeats the title
тЫФя╕П Doesn't grab attention
тЫФя╕П Doesn't match the title
тЫФя╕П Doesn't create mystery or tell a story
- 5 words max (none is okay, too)
- Use a drop shadow & stroke for text
- Gradients add polish
- Create a consistent vibe
- Emotion is good, if it fits the vibe
Niching down as a creator helps YouTube's algorithm achieve this goal
The riches are in the niches ЁЯТ░
Architect ЁЯУР
- Know what your niche is from the very beginning & create videos that fit that niche
Archeologist тЫПя╕П
- Keep creating different videos over time to see what works and what doesn't
- Who am I and what do I want?
- Who's my audience and what do they want?
- What value am I giving to my audience?
- Who are they?
- What do they want?
- Why can't they get what they want?
- What are the stakes if they don't get what they want?
- What do they fear?
- What are their top frustrations?
- What do they believe about the world?
When inspiration strikes, jot down your ideas in <5 minutes or they'll be lost forever ЁЯТбЁЯЦКя╕П
Set aside time to consume content on Twitter, blogs, podcasts, etc. with the intent of finding inspiration for content of your own
Look for headlines and hooks that you may be able to turn into your own content
Jot them down
Nothing is original ЁЯЩЕтАНтЩАя╕П
If people call something "original", 9 out of 10 times they just don't know the reference
"Everything that needs to be said has already been said. But, since no one was listening, everything must be said again"
Hook ЁЯОг
Intro ЁЯСЛ
Value ЁЯдС
End Screen ЁЯОм
Sales Pitch ЁЯСЙ
- Ask a question тЭУ
- Share a fact тЬЕ
- Offer a transformation "from this to that" тЬи
- Provide a tip ЁЯСЙ
- Show enticing B-roll ЁЯЦ╝я╕П
- Preview a clip from later in the video ЁЯОе
Fast
Bad
wRong
Perfectionism is slow
Separate "drafting" mode from "editing" mode
- Listicle (8 habits that made me a millionaire)
- Triplet (Break into 3 main points, break each point into 3 sub-points)
- Quartet (Why, What, How, What If)
- Story (Hero's journey)
Think of content like a reversed pyramid
One piece of "pillar content" (a full video) can be turned into:
- Twitter threads
- Instagram reels
- YouTube shorts
- TikToks
- Blog posts
- Newsletter segments
- Ideate ЁЯТб
- Write ЁЯЧТя╕П
- Film ЁЯОе
- Edit тЬПя╕П
- Publish тЬЕ
- Repurpose тЩ╗я╕П
- Analyze ЁЯУК
Determine which activities you don't enjoy doing, but which take you a while, and outsource them
Just do it
Folks often spend way too much time before hiring an editor
Learn how to edit videos enough to be able to tell an editor what you want
After that, outsource тЬЕ
Creator Stack:
- YouTube
- Website
- Newsletter
- Podcast
- Courses
- TikTok
- Book/eBook
If you're interested in pursuing your own YouTube journey, PTYA has opened registration for a new cohort!
Check it out here: https://t.co/oEadh6Vifg
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1/OK, data mystery time.
This New York Times feature shows China with a Gini Index of less than 30, which would make it more equal than Canada, France, or the Netherlands. https://t.co/g3Sv6DZTDE
That's weird. Income inequality in China is legendary.
Let's check this number.
2/The New York Times cites the World Bank's recent report, "Fair Progress? Economic Mobility across Generations Around the World".
The report is available here:
3/The World Bank report has a graph in which it appears to show the same value for China's Gini - under 0.3.
The graph cites the World Development Indicators as its source for the income inequality data.
4/The World Development Indicators are available at the World Bank's website.
Here's the Gini index: https://t.co/MvylQzpX6A
It looks as if the latest estimate for China's Gini is 42.2.
That estimate is from 2012.
5/A Gini of 42.2 would put China in the same neighborhood as the U.S., whose Gini was estimated at 41 in 2013.
I can't find the <30 number anywhere. The only other estimate in the tables for China is from 2008, when it was estimated at 42.8.
This New York Times feature shows China with a Gini Index of less than 30, which would make it more equal than Canada, France, or the Netherlands. https://t.co/g3Sv6DZTDE
That's weird. Income inequality in China is legendary.
Let's check this number.
2/The New York Times cites the World Bank's recent report, "Fair Progress? Economic Mobility across Generations Around the World".
The report is available here:
3/The World Bank report has a graph in which it appears to show the same value for China's Gini - under 0.3.
The graph cites the World Development Indicators as its source for the income inequality data.
4/The World Development Indicators are available at the World Bank's website.
Here's the Gini index: https://t.co/MvylQzpX6A
It looks as if the latest estimate for China's Gini is 42.2.
That estimate is from 2012.
5/A Gini of 42.2 would put China in the same neighborhood as the U.S., whose Gini was estimated at 41 in 2013.
I can't find the <30 number anywhere. The only other estimate in the tables for China is from 2008, when it was estimated at 42.8.
