After 2 days of running their ads, we gave them a record day of sales volume.
How we took a NEW Client spending $200k/m on FB to RECORD sales in 48 Hours. ππ
// THREAD //

After 2 days of running their ads, we gave them a record day of sales volume.
Here's how we did it:
1. Client On-Boarding
β Understand KPI's & processes
β Direction of business and branding feel
β What success looks like
β Audited everything from paid, to organic, to email, to customer experience.
β Researched market and customer reviews/feedback (help with ad copy and creatives)
β Had 10+ calls with client to understand each part fully.
β Saw where money was spent poorly and how to improve
β Recognized reliance on FB
β Found areas for expansion
β Saw drop-off areas on site
β Drafted and approved new ad copy/creatives
β Tweaked website to improve CR
β Made suggestions overall to help KPI's (CAC, LTV, Retention, CR etc.)
β Turned back on Google Ad campaigns but with tweaks
β Took over Snapchat and began optimising
WHY?
To bring in new, fresh traffic for prospecting while expanding the FB remarketing audience pool. This was almost immediately beneficial.
β Mainly focused on maintaining performance
β Consolidated account (2 campaigns - ToF, Remarketing)
β Incorporated new creatives & ad-copy
β Saw what was working and ramped up
Kept eyes on it regularly throughout the day to make small tweaks.
More from All
Viruses and other pathogens are often studied as stand-alone entities, despite that, in nature, they mostly live in multispecies associations called biofilmsβboth externally and within the host.
https://t.co/FBfXhUrH5d

Microorganisms in biofilms are enclosed by an extracellular matrix that confers protection and improves survival. Previous studies have shown that viruses can secondarily colonize preexisting biofilms, and viral biofilms have also been described.

...we raise the perspective that CoVs can persistently infect bats due to their association with biofilm structures. This phenomenon potentially provides an optimal environment for nonpathogenic & well-adapted viruses to interact with the host, as well as for viral recombination.

Biofilms can also enhance virion viability in extracellular environments, such as on fomites and in aquatic sediments, allowing viral persistence and dissemination.

Best 5 public APIs you can use to build your next project:
1. Number Verification API
A RESTful JSON API for national and international phone number validation.
π https://t.co/fzBmCMFdIj

2. OpenAI API
ChatGPT is an outstanding tool. Build your own API applications with OpenAI API.
π https://t.co/TVnTciMpML

3. Currency Data API
Currency Data API provides a simple REST API with real-time and historical exchange rates for 168 world currencies
π https://t.co/TRj35IUUec

4. Weather API
Real-Time & historical world weather data API.
Retrieve instant, accurate weather information for
any location in the world in lightweight JSON format.
π https://t.co/DCY8kXqVIK

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Five billionaires share their top lessons on startups, life and entrepreneurship (1/10)
I interviewed 5 billionaires this week
— GREG ISENBERG (@gregisenberg) January 23, 2021
I asked them to share their lessons learned on startups, life and entrepreneurship:
Here's what they told me:
10 competitive advantages that will trump talent (2/10)
To outperform, you need serious competitive advantages.
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But contrary to what you have been told, most of them don't require talent.
10 competitive advantages that you can start developing today:
Some harsh truths you probably donβt want to hear (3/10)
I\u2019ve gotten a lot of bad advice in my career and I see even more of it here on Twitter.
— Nick Huber (@sweatystartup) January 3, 2021
Time for a stiff drink and some truth you probably dont want to hear.
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10 significant lies youβre told about the world (4/10)
THREAD: 10 significant lies you're told about the world.
— Julian Shapiro (@Julian) January 9, 2021
On startups, writing, and your career:
He has been wrong (or lying) so often that it will be nearly impossible for me to track every grift, lie, deceit, manipulation he has pulled. I will use...

... other sources who have been trying to shine on light on this grifter (as I have tried to do, time and again:
Ivor Cummins BE (Chem) is a former R&D Manager at HP (sourcre: https://t.co/Wbf5scf7gn), turned Content Creator/Podcast Host/YouTube personality. (Call it what you will.)
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19 to 80 is an over 300% difference.
Tweet: https://t.co/36FnYnsRT9

Example #2 - "Yes, I'm comparing the Noridcs / No, you cannot compare the Nordics."
I wonder why...
Tweets: https://t.co/XLfoX4rpck / https://t.co/vjE1ctLU5x

Example #3 - "I'm only looking at what makes the data fit in my favour" a.k.a moving the goalposts.
Tweets: https://t.co/vcDpTu3qyj / https://t.co/CA3N6hC2Lq

Once upon a time there was a Raja named UttΔnapΔda born of Svayambhuva Manu,1st man on earth.He had 2 beautiful wives - Suniti & Suruchi & two sons were born of them Dhruva & Uttama respectively.
#talesofkrishna https://t.co/E85MTPkF9W

Prabhu says i reside in the heart of my bhakt.
— Right Singh (@rightwingchora) December 21, 2020
Guess the event. pic.twitter.com/yFUmbfe5KL
Now Suniti was the daughter of a tribal chief while Suruchi was the daughter of a rich king. Hence Suruchi was always favored the most by Raja while Suniti was ignored. But while Suniti was gentle & kind hearted by nature Suruchi was venomous inside.
#KrishnaLeela

The story is of a time when ideally the eldest son of the king becomes the heir to the throne. Hence the sinhasan of the Raja belonged to Dhruva.This is why Suruchi who was the 2nd wife nourished poison in her heart for Dhruva as she knew her son will never get the throne.

One day when Dhruva was just 5 years old he went on to sit on his father's lap. Suruchi, the jealous queen, got enraged and shoved him away from Raja as she never wanted Raja to shower Dhruva with his fatherly affection.

Dhruva protested questioning his step mother "why can't i sit on my own father's lap?" A furious Suruchi berated him saying "only God can allow him that privilege. Go ask him"
