How we took a NEW Client spending $200k/m on FB to RECORD sales in 48 Hours. πŸš€πŸ‘€

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So, we took this client onboard on Christmas eve, and began handling their ads in the last couple of days. In between, we worked to ensure a smooth transition.

After 2 days of running their ads, we gave them a record day of sales volume.
Technically, yesterday was our first full day of running their ads.

Here's how we did it:

1. Client On-Boarding
β†’ Understand KPI's & processes
β†’ Direction of business and branding feel
β†’ What success looks like
2. Review and Audit
β†’ Audited everything from paid, to organic, to email, to customer experience.
β†’ Researched market and customer reviews/feedback (help with ad copy and creatives)
β†’ Had 10+ calls with client to understand each part fully.
3. Identifying Bottlenecks
β†’ Saw where money was spent poorly and how to improve
β†’ Recognized reliance on FB
β†’ Found areas for expansion
β†’ Saw drop-off areas on site
4. Holistic Improvement:
β†’ Drafted and approved new ad copy/creatives
β†’ Tweaked website to improve CR
β†’ Made suggestions overall to help KPI's (CAC, LTV, Retention, CR etc.)
5. Diversifying Platforms
β†’ Turned back on Google Ad campaigns but with tweaks
β†’ Took over Snapchat and began optimising

WHY?

To bring in new, fresh traffic for prospecting while expanding the FB remarketing audience pool. This was almost immediately beneficial.
6. Took over FB
β†’ Mainly focused on maintaining performance
β†’ Consolidated account (2 campaigns - ToF, Remarketing)
β†’ Incorporated new creatives & ad-copy
β†’ Saw what was working and ramped up

Kept eyes on it regularly throughout the day to make small tweaks.
At the end of our first day, we'd hit a record day for volume.

After checking, this was higher than their recent BFCM week.

A MASSIVE successful first day that was the fruits of a week's worth of proper research and set-up over the holidays.
What's next?

β†’ Further optimise FB for long-term growth.
β†’ Expand Snapchat and Google (just search atm)
β†’ Introduce TikTok, Google Shopping, and potentially Amazon
β†’ Work with client on new offerings & angles

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Viruses and other pathogens are often studied as stand-alone entities, despite that, in nature, they mostly live in multispecies associations called biofilmsβ€”both externally and within the host.

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Microorganisms in biofilms are enclosed by an extracellular matrix that confers protection and improves survival. Previous studies have shown that viruses can secondarily colonize preexisting biofilms, and viral biofilms have also been described.


...we raise the perspective that CoVs can persistently infect bats due to their association with biofilm structures. This phenomenon potentially provides an optimal environment for nonpathogenic & well-adapted viruses to interact with the host, as well as for viral recombination.


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APIs in general are so powerful.

Best 5 public APIs you can use to build your next project:

1. Number Verification API

A RESTful JSON API for national and international phone number validation.

πŸ”—
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4. Weather API

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πŸŒΏπ‘»π’‰π’† π’”π’•π’π’“π’š 𝒐𝒇 𝒂 𝑺𝒕𝒂𝒓 : 𝑫𝒉𝒓𝒖𝒗𝒂 & π‘½π’Šπ’”π’‰π’π’–

Once upon a time there was a Raja named Uttānapāda born of Svayambhuva Manu,1st man on earth.He had 2 beautiful wives - Suniti & Suruchi & two sons were born of them Dhruva & Uttama respectively.
#talesofkrishna https://t.co/E85MTPkF9W


Now Suniti was the daughter of a tribal chief while Suruchi was the daughter of a rich king. Hence Suruchi was always favored the most by Raja while Suniti was ignored. But while Suniti was gentle & kind hearted by nature Suruchi was venomous inside.
#KrishnaLeela


The story is of a time when ideally the eldest son of the king becomes the heir to the throne. Hence the sinhasan of the Raja belonged to Dhruva.This is why Suruchi who was the 2nd wife nourished poison in her heart for Dhruva as she knew her son will never get the throne.


One day when Dhruva was just 5 years old he went on to sit on his father's lap. Suruchi, the jealous queen, got enraged and shoved him away from Raja as she never wanted Raja to shower Dhruva with his fatherly affection.


Dhruva protested questioning his step mother "why can't i sit on my own father's lap?" A furious Suruchi berated him saying "only God can allow him that privilege. Go ask him"