After 2 days of running their ads, we gave them a record day of sales volume.
How we took a NEW Client spending $200k/m on FB to RECORD sales in 48 Hours. 🚀👀
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After 2 days of running their ads, we gave them a record day of sales volume.
Here's how we did it:
1. Client On-Boarding
→ Understand KPI's & processes
→ Direction of business and branding feel
→ What success looks like
→ Audited everything from paid, to organic, to email, to customer experience.
→ Researched market and customer reviews/feedback (help with ad copy and creatives)
→ Had 10+ calls with client to understand each part fully.
→ Saw where money was spent poorly and how to improve
→ Recognized reliance on FB
→ Found areas for expansion
→ Saw drop-off areas on site
→ Drafted and approved new ad copy/creatives
→ Tweaked website to improve CR
→ Made suggestions overall to help KPI's (CAC, LTV, Retention, CR etc.)
→ Turned back on Google Ad campaigns but with tweaks
→ Took over Snapchat and began optimising
WHY?
To bring in new, fresh traffic for prospecting while expanding the FB remarketing audience pool. This was almost immediately beneficial.
→ Mainly focused on maintaining performance
→ Consolidated account (2 campaigns - ToF, Remarketing)
→ Incorporated new creatives & ad-copy
→ Saw what was working and ramped up
Kept eyes on it regularly throughout the day to make small tweaks.