10 key storytelling tips to master marketing, build brand affinity, and get more customers:

My dad led an organization of over 300,000 employees.

When I took on my biggest marketing & events team to date (35 employees) I asked him how the *heck* he did it. Here's what he said and what helped me every day. 🧵

Remember you're leading all the employees under you, but you're not *managing* them all. You're managing your direct reports, which should be 5-7 individuals max. Focus on them.

When you interact with the employees you don't manage directly, get to know them as people first, that'll be the most valuable information in leading them. Remembering everything you learn about them is hard, but doing so will make you a superhero.

If you're not going to empower the managers under you, why do you have them? If you see room for improvement, let the manager know and let them make the change on their teams and come to you with questions/concerns. This will save you SO much time.

If you're the smartest person in any room - you're doing it wrong. As a leader, your job is bringing together the best people to get the job done - your skillset is identifying those people, not being one of them.

RISHI PINGALA:THE ANCIENT INDIAN SAGE DISCREDITED FOR HIS MAJOR CONTRIBUTIONS TO MATHEMATICS & PHI

Have you ever heard about,"The Golden Ratio"?
The Golden Ratio or Phi(Greek) is a mathematical ratio of nature. Mother Nature is the most exquisite artist in herself.

&Its this Phi she uses to create all the beauty in World.
If anyone uses this ratio correctly in their art,it can turn into a spell-binding piece of work.Such is the significance of'Phi'.But my thread isn't about it.Its about somethin called'Fibonacci Series'&who actually made it

Phi is related to Fibonacci series(0,1,1,2,3,5,8,13,21,34...)
&this series is responsible for everything dat is beautiful on this planet. Just try to calculate the ratio of any 2 successive numbers ÷ each of them by the number before it in above infinite series.

E.g. 3/2=1.5, 5/3=1.666, 8/5=1.6, 34/21=1.61904 and so on. Did you notice something? The ratio is coming almost same every time. This ratio is called 'Phi 'which is numerically represented as 1:1.618. This Golden Spiral is made in exact proportion of 1:1.618.

The thing I want to emphasize here is that we always find only those things appealing and attractive that have Phi. It's in our subconscious. Isn't it some revelation? We are the part of this Divine proportion of the God or the Mother Nature. Check these:

THE UNTOLD TALE OF THE LESSER KNOWN WARRIORS:JOGRAJ GURJAR & RAMPYARI GURJAR AND HOW DID THEY DEFEAT THE CRUELEST ISLAMIC INVADER, TIMUR LANG.

Timur Lang, was the founder of Timurid Empire. He was born in April 1336 CE, somewhere in central asia.

During his reign, he conquered Persia, Egypt, Central Asia and emerged as the most powerful and heinous ruler. He was a religious fanatic like the rest of the Islamic invaders who tried to invade India.

Timur Lang decided to invade India in 1398 as he heard about India's splendid wealth and had a desire to conquer India which his ancestor Genghis Khan couldn't do.

After Firoz Shah's demise in1388, Delhi Sultanate was in a state of political turmoil.During this time, Timur sent his grandson Pir Mohammad to attack Indian front. He invaded Multan&was able to defeat Iqbal Khan's brother but when he met with resistance,he asked help from Timur.

Iqbal Khan secured his hold on Delhi under Muhammad Tughluq after Firoz Shah died.
Timur provided the required back-up to his grandson with 100000 men approx. Timur sacked and plundered all the cities coming in his way &later in October 1398 reunited with his grandson.

The 7 Habits of Highly Effective People has sold more than 40 million copies.

Don't have time to read it?
—No worries.

Here are the 7 key lessons you should apply:

Habit #1 — BE PROACTIVE

It all starts with action.

Rather than being "reactive" (externally influenced).
Focus on being "proactive" (initiative-taking).

This puts you in firm control of your life.

Habit #2 — BEGIN WITH THE END IN MIND

"No wind is favorable if one does not know to which port one is sailing."

I use this goal-setting system to stay on track myself:

Who do I want to be --> Monthly goal to achieve it? --> Daily action to reach that goal?

I update weekly.

Habit #3 — FIRST THINGS FIRST

Knowing the work that moves the needle is half the battle.

The Eisenhower Matrix can come in handy here:

Urgent + Important - Do it
Important + Not urgent - Schedule it
Urgent + Not important - Delegate it
Not urgent + Not important - Delete it

Habit #4 — THINK WIN-WIN

Always strive to find a mutually beneficial solution.

How to:
- Be as objective as possible
- Try to see from their perspective
- Determine what a "win" truly means for both parties
- Work to find the best solution for both parties

@SaveToBookmarks Hello! There you go! Original tweet by @AchuthArora: "@Artofphysique_ @buzz_chronicles @rattibha @SaveToBookmarks save as Workouts". Cheers! 👌

Hi! Saving all night and all day :) Original tweet by @SaveToBookmarks: "@AchuthArora @Artofphysique_ @buzz_chronicles @rattibha Aye aye, captain👮‍♀️!

I...". See You soon! 👉