10 key storytelling tips to master marketing, build brand affinity, and get more customers:

1. Customer = Hero

The hero of captivating marketing stories isn't your brand.

It's your customers and their transformation. Make them the star:

2. Specific Audience:

Impactful stories match the beliefs of a very specific audience.

They then spread your story to people just like themselves.

Remember: marketing to everyone is marketing to no one.

3. Delivery:

Not all stories are novels. Stories can be told with a single picture, tweet, or phrase.

Apple mastered delivery in their "Silhouette" campaign. Each image resonates with an activity, lifestyle, and identity:

4. Emotion:

To capture attention, your story should elicit strong emotional bonds.

@gumroad is a great example of this, tapping into the emotions of escaping the 9-5 and getting paid to do what you love: