BC ALL
Saved by @john__moriarty

A B2B Product Management Story: on discovering problems that customers actually care about

Very visual story thread👇🏾

 Our story starts with a new product idea

PM diligently talks to customers about whether this product will solve their problems
Customers say yes!
PM reports findings to the executive team

There's excitement

Staffing obtained 🙌🏾
🎉🎊
Hardly any customer adopts it
At the next product review:

PM directs attention towards positives:
“Here’s what we’ve learnt”

Learnings usually include:
“Our MVP isn’t sufficient. We need to make it easier to implement & adopt. We need features X, Y, Z”
PM gets mandate to build said features
https://t.co/t3lqjMDUkH
https://t.co/Br3jhoc28P
Adoption is still anemic😐
At next product review:
Sales & Marketing start getting implicated

PM says:
“We know from talking to customers that we have the right product. We just need to improve our Go-To-Market strategy.”
Executives & the PM are “pot-committed” at this point.

Ideas about how to better sell the product are discussed: reduce prices, cross-sell, bundle, email campaigns, re-organize the Sales team, etc.

Changes are made.
https://t.co/FsWY30Js4o
Still no growth😟
By this time, original PM has left the team

A new PM joins. Starts with a “customer listening tour” in first 90 days

Identifies some additional issues

Presents new findings & recommendations to the executive team

Gets mandate to execute on revised plan
Now what?

Go back a few tweets

Repeat the steps a couple more times
More things shipped

Still no growth

And then...
Ultimately:

Executive team decides to sunset the product

Learnings are captured and shared widely in the org

"We haven't failed, we have learnt"

Of course, Edison is quoted at some point
So, what really happened here?

Many possible reasons for this saga, but the most common ones:

(A) The product should not have been built in the first place

(B) The original product was ill-conceived & the later pivots had to inherit this original error

Let's look at (A)👇🏾
The product solved *a* problem

But not *the* problem
Often, product teams want to be in the top right quadrant
But, there's more to the puzzle
We need to understand this

And remember it
Daniel Kahneman said:

“Nothing in life is as important as you think it is, while you are thinking about it”

This is the Focusing Illusion.
The Focusing Illusion, in business:

“Nothing in business is as important as it actually is, while you are talking about it.”
When you talk to a customer about a specific problem, they will naturally “focus” on that problem, at the exclusion of other problems they (or their business overall) is facing.

With this focus comes a disproportionate emphasis on solving THAT specific problem.
A good solution here:
Customer Problems Stack Rank (CPSR)

Ask the customer to stack rank the problem vs. the other problems they are trying to solve for their business & org.

Also get the CPSR from other personas involved: VP Support, VP Mktg...

You are now closer to truth.
The lesson
Huge thanks to @shaunemiller for collaboration on this thread.

The excellent visuals are all Shaun.

Any mistakes are entirely mine.

Consider following Shaun at:
@shaunemiller
B2B Product Management Story, in 1 tweet
Back to the top of this thread:
https://t.co/HIAu8K8IxE
Want more details on solutions?

Check out the original non-visual thread, from this tweet onwards:
https://t.co/fmDQG4I9c5
If your B2B product can consistently:

A) Prevent the buyer from getting fired, or

B) Help the buyer get promoted, or

C) Very directly earn them more revenue

you might be on to something big.
More tips 👇🏾

How will the buyer get promoted?

https://t.co/mhzk2ixwtL
A thread on thinking about B2B products
https://t.co/SCHx45MoQ9
Think like a marketer
https://t.co/0TeeUVqNQZ
Understand the competition
https://t.co/2002Qt6p7K
Be rigorous with segmentation
https://t.co/HVMnmKLisd
Be intentional about positioning
https://t.co/sDs4G73LHR
Probably the most important thing to remember about most B2B products
https://t.co/v1rlvx5qsO
Working on B2B products at a product-focused company is fun for product people who get energized by business impact *and* want to build superb products
https://t.co/WKNRbW4uty
The Focusing Illusion is one of 7 cognitive biases of product managers and product teams.

Check out this thread to learn about the other cognitive biases and increase odds of product success:
https://t.co/ayOLSo6REr
If we are talking about product success, it's important to recognize the role of the market.

A short thread exploring this:
https://t.co/wPWFwCcoW1
Executing well on an important problem is a necessary but not sufficient condition for business impact. Should also have a rigorous strategy. You don't *have* to write it down, though it often does help align the team better.

A thread on product strategy:
https://t.co/th9ciAKnik

More from Shreyas Doshi

Shreyas Doshi
Shreyas Doshi
@shreyas
Listening, *really* listening, is a rare superpower.

I was a bad listener most of my life.

Then I fixed that a few years ago.

Night & day difference in my leadership ability.

I learned that we can learn to listen well.

A thread on listening (and learning it from movies🎞️)
👇🏾

First, why is listening hard?

It’s because we have:
- the fear of being wrong
- an inability to be present
- a desire for validation
- a lack of curiosity
- the urge to impress
- a feeling of superiority

For an example of *bad* listening, let’s learn from this epic scene from the movie, The Darkest Hour.

The setup: World War II. There are disagreements among British leadership about whether they should pursue peace talks with Germany or an all out war.

Go on, watch the scene.


Really, watch the scene before proceeding to the next tweet.

So what can we learn from this scene about listening?

The superficial lesson is not to interrupt others.

But the deeper lesson is that most of us are like Churchill w.r.t. listening.

How so?

While we may not interrupt vocally, *we are interrupting others with our thoughts*
LIFE
Shreyas Doshi
Shreyas Doshi
@shreyas
Why does Your Manager’s Manager (YMM) request a deck/doc during a meeting, says it’s urgent, and then doesn’t respond for days after you create & send it?

Or, why does YMM often respond with trivial feedback (e.g. formatting) & not substantive feedback?

Answers in this thread👇🏾

Have you set an entirely new password on a site & said to yourself: “surely, I’ll remember it becos this site is so important for me”. Have you then gone on to forget that password the very next week?

Me too.

The reason for YMM’s odd behavior & my password optimism is the same.

That reason is the Focusing Illusion, first described by Daniel Kahneman.

The Focusing Illusion:
Nothing in life is as important as you think it is while you are thinking about it.

When YMM asked you to create that doc as one of the follow up actions during the Product Review, YMM fell prey to the Focusing Illusion.

Trust me, YMM had no intention of making you do busywork.

YMM truly believed that it was very impt & urgent to create that doc & review it.

This was YMM’s conception of how much of their future time was appropriate to spend on the item for which they requested that doc (Item A):
FOR LATER READ
Advertisement
Shreyas Doshi
Shreyas Doshi
@shreyas
Standing on the cusp of 2021, life can be exhausting.

No matter where we look on social media, we will find people who seem wealthier, luckier, prettier, healthier, more popular, smarter, happier than us.

As highly ambitious people, what are we to do?

A solution to consider👇🏾

The solution, in three words:

Aim for Mediocrity

Here’s what I’ve done for years now:

1) Aim to be mediocre at most things.

2) Celebrate this mediocrity.

3) Then focus on excellence at a few things.

4) Make sure those few things align with my passions, my strengths, and what the world needs.

contd.👇🏾

5) Work hard at those few things for long periods of time.

6) Find rewards in the act of getting better, not in immediate external feedback.

7) Get clarity on what rewards really matter.

8) Trust that those rewards will come.

9) Tweak my approach as I learn more.

An acceptance of our mediocrity is a ticket to freedom.

Very few smart & ambitious people recognize this.

This isn’t about giving up or "being a loser".

It’s about recognizing that very few of the things that bring us lifelong anxiety actually matter, when all is said & done.
LIFE
Shreyas Doshi
Shreyas Doshi
@shreyas
A thread of resources for aspiring & new Product Managers:

(should also be useful for Eng, Design, Data Science, Mktg, Ops folks who want to get better at PM work or want to build more empathy for your PM friends ☺️)

(oh, and pls also share *your* favorite resources below)

👇🏾

1/

Product Management - Start Here by @cagan
(hard to go wrong if you start with Marty Cagan’s

2/

Tips for Breaking into PM by @sriramk
(I’ve recommended this thread in my DMs more often than any other thread, by a pretty wide


3/

Top 100 Product Management Resources by @sachinrekhi
(well-categorized index so you can focus on whatever’s most useful right

4/

Brief interruption.

It’s important to understand your preferred learning style and go all in on that learning style (vs. struggling / procrastinating as you force a non-preferred learning
INTERNET
Shreyas Doshi
Shreyas Doshi
@shreyas
A surprisingly high % of stupid arguments & fights on Twitter are rooted in a tiny number of fairly obvious fallacies.

Stupid arguments & the fallacies that feed them, a thread:

Fallacy 1/

Just because it’s true that all squares are rectangles, you argued that all rectangles must be squares. (And you did it with so much swagger.)

Example of Fallacy 1

X says: Successful people aren’t afraid of hard work.

Y argues: That’s BS. I work 90 hours a week at Tech Co and am still stuck in this dead-end job.

Fallacy 2/

Just because you found an exception to a general pattern, you argued that the entire pattern is false.

Example of Fallacy 2

X says: Venture capital is useful for startups.

Y argues: Not true. Foo’s startup took VC money and they crashed & burned.

Z piles on: I agree with Y. In fact, Bar’s startup did not take VC money and it’s worth a bajillion.
ARGUMENT

More from All

Vibhu Vashisth
Vibhu Vashisth
@VIBHU_Tweet
🌺श्री गरुड़ पुराण - संक्षिप्त वर्णन🌺

हिन्दु धर्म के 18 पुराणों में से एक गरुड़ पुराण का हिन्दु धर्म में बड़ा महत्व है। गरुड़ पुराण में मृत्यु के बाद सद्गती की व्याख्या मिलती है। इस पुराण के अधिष्ठातृ देव भगवान विष्णु हैं, इसलिए ये वैष्णव पुराण है।


गरुड़ पुराण के अनुसार हमारे कर्मों का फल हमें हमारे जीवन-काल में तो मिलता ही है परंतु मृत्यु के बाद भी अच्छे बुरे कार्यों का उनके अनुसार फल मिलता है। इस कारण इस पुराण में निहित ज्ञान को प्राप्त करने के लिए घर के किसी सदस्य की मृत्यु के बाद का समय निर्धारित किया गया है...

..ताकि उस समय हम जीवन-मरण से जुड़े सभी सत्य जान सकें और मृत्यु के कारण बिछडने वाले सदस्य का दुख कम हो सके।
गरुड़ पुराण में विष्णु की भक्ति व अवतारों का विस्तार से उसी प्रकार वर्णन मिलता है जिस प्रकार भगवत पुराण में।आरम्भ में मनु से सृष्टि की उत्पत्ति,ध्रुव चरित्र की कथा मिलती है।


तदुपरांत सुर्य व चंद्र ग्रहों के मंत्र, शिव-पार्वती मंत्र,इन्द्र सम्बंधित मंत्र,सरस्वती मंत्र और नौ शक्तियों के बारे में विस्तार से बताया गया है।
इस पुराण में उन्नीस हज़ार श्लोक बताए जाते हैं और इसे दो भागों में कहा जाता है।
प्रथम भाग में विष्णुभक्ति और पूजा विधियों का उल्लेख है।

मृत्यु के उपरांत गरुड़ पुराण के श्रवण का प्रावधान है ।
पुराण के द्वितीय भाग में 'प्रेतकल्प' का विस्तार से वर्णन और नरकों में जीव के पड़ने का वृत्तांत मिलता है। मरने के बाद मनुष्य की क्या गति होती है, उसका किस प्रकार की योनियों में जन्म होता है, प्रेत योनि से मुक्ति के उपाय...
ALL
Khatvaanga
Khatvaanga
@khatvaanga
Starting my 2nd thread on Sringeri Parampara. This will cover the Jagadgurus after Sri Vidyaranya to Sri Shivabhinava Nrisimha Bharati.

It is really very tough to match the brilliance and achievements of Vidyaranya. After whom came 15 - Chandrashekara Bharati [1386-1389].

The next Acharya was Nrisimha Bharati [1389-1408]. Harihara raya found a town for this Acharya - Narasimhapuram. Acharya helped the king by guiding him in political affairs. He also initiated the kind with mahamantras for spiritual development.

Subsequent Acharyas were
15-Puroshottama Bharati [1408 - 1448]
16-Shankara Bharati[1448 - 1455]
17-Chandrasekhara Bharati II [1455 - 1464]
18- Nrisimha Bharati II [1464 - 1479]
19-Puroshottama Bharati II [1479 - 1517]

20-Ramachandra Bharati [1517 - 1560]. Sadashiva Raya was emporer of Vijayanagara during this time.
21-Nrisimha Bharati III [1560 - 1573]
22-Nrisimha Bharati IV [1573 - 1576]
23-Nrisimha Bharati V [1576 - 1600]

24-Abhinava Nrisimha Bharati [1600-1623]. When he visited Malahanikareswara temple for first time he noticed there was no Vinayaka there so he took piece of turmeric and drew outline of Ganesha on a pillar and offered puja.
ALL
Advertisement
Anu Satheesh
Anu Satheesh
@AnuSatheesh5
Thrikkangode Sree Randu Moorthy Temple
Ottappalam, Kerala. 🚩
#keralatemples

This is very unique temple as Shiva and Vishnu both are in the “linga” form in the same Garbhagriham. The Srikovil is in a circular pattern. Temple's Prathishta was done by Parasurama.


Mahadeva and Maha Vishnu in the same Srikovil is very rare Prathishta, but poojas are done separately Dhara is done to Maha Vishnu here. People suffering from “KAIVISHAM” and mental illness are fully cured on drinking a medicinal herb supplied by a nearby family here.


The root of the banyan tree around the Ayyappa Sannidhanam is said to have great powers for skin ailments.

Very ancient temple but was covered with forest for many years.
Later two persons Chakki and Chaathan, while cutting trees their axe hit on the nearby
@SriramKannan77


Vigrahams and it suddenly started bleeding. Later Devaprashnam was held and thus found out that these were murthy's of Shiva and Vishnu which was worshipped long back. And thus temple is constructed here.
Om Namah Sivaye
Om Namo Narayanaya
🕉🙏🕉
ALL
Self-Care Canvas \U0001f98b
Self-Care Canvas 🦋...
@selfcarecanvas
10 Hard Truths of Psychology and Life:

1.


2.


3.


4.


5.
ALL
Buzz Chronicles
Buzz Chronicles
@buzz_chronicles
@SaveToBookmarks Namaste! There you go! Original tweet by @buzz_chronicles: "@SaveToBookmarks Hi! You can find it here. Original tweet by @AchuthArora: "@Abh...". Cheers! 👌

Hi! Of course! Original tweet by @SaveToBookmarks: "@buzz_chronicles @AchuthArora @Abhirajputfit @rattibha Thanks bro!

Your tweet h...". Cheers! ✌
ALL

You May Also Like

Coffee Sloth \u2615
Coffee Sloth ☕
@CaseyExplosion
*Heads-up that this thread will feature some extreme examples of homophobia and transphobia.*

Hey folks, have you ever wondered why trans people face constant accusations of fetishism, sexual predation and child abuse/grooming? Well, today let's talk about stochastic terrorism.

So, first we have to talk about what stochastic terrorism actually is. Remember when there was a conspiracy that there was a pedophile ring operating out of a pizza parlour basement, and a crazed gunman showed up? It's that sort of incitement that stochastic terrorism describes.

It's the demonisation or incitement against a group of people or individuals with the intent that other, unaffiliated parties will act upon it; it's the releasing doctored footage and a shooter show up at Planned Parenthood as a direct result of what he's been led to believe.

So with that in mind, let's talk about Russia's extreme anti-LGBT laws that banned the "promotion" of LGBT lifestyles to children. A move that specifically marked LGBT people as a threat to children, and resulted in neo-nazis meting out vigilante "justice" against gay men.


Groups such as this would lure unsuspecting gay men via dating sites, and brutalise and humiliate them on camera. They did so under the guise of combating child abusers, one group calling themselves "Occupy
SOCIETY
Rich Energy
Rich Energy
@rich_energy
Great seeing one of the fastest natural drivers of the last decade Robert Kubica today with @WilliamsRacing at @COTA #USGP #f1 #robertkubica #Poland #richenergy
ALL
Advertisement
Amit Schandillia
Amit Schandillia
@Schandillia
[THREAD: HISTORY OF THE HINDU TEMPLE]
1/102
Four hours south of Aswan in Lower Nubia, right by the Nile, is a region dotted with temple complexes built more than 3,000 years ago. Some like the temples of Amada, Derr, and Beit el-Wali go as far back as 1500 BC.


2/102
A little further south, not far from the border with Sudan, is another complex dedicated to Ramses II, Hathor, and Nefertari in the village of Ipsambul, better known locally as Abu Sunbul and internationally as Abu Simbel. These go back to the 13th century BC.


3/102
Djeser-Djeseru, also known as the mortuary temple of Hatshepsut in Upper Egypt also dates to 1400 BC. Over 500 years older is the nearby Mentuhotep II, also a mortuary temple. Both were dedicated to the cult of Amun Ra, besides their respective pharaohs.


4/102
Far older is the Ġgantija complex of Malta. Going as far back as 3600 BC, this one comprises of two temples entirely made of stone and enclosed in a stone wall. From the figures therein, it's understood to be a site of some kind of a fertility cult worship.


5/102
Dating from the same period are the limestone megaliths of Ħaġar Qim and Mnajdra, both said to have once hosted ritualistic sacrifices as part of the same fertility cult worship as found in the Ġgantija complex. Malta has some of the oldest temple complexes in Europe.
RELIGION
Murray \U0001f1fa\U0001f1f8
Murray 🇺🇸...
@Rothbard1776
NEW: @SidneyPowell1 radio interview w/ @toddeherman "The new report has a truckload of evidence of foreign interference in the election in it. That's what people seem to want to deny, even though the FBI & CISA ... issued an advisory and alert back on Oct. 30th & updated on

2/ Nov. 3rd, so for them to deny that now is absolutely absurd. Plus, we have an affidavit from an expert cyber-warfare [individual] who even shows the diagram of all the attacks coming in. We know that the VPN ... the Dominion people left those open and unencrypted on the night

3/ of the election, so that anybody could get in. We know that the packets of information went to Serbia [note: over 100 Dominion employees scrubbed there LinkedIn profiles of any affiliation with the company after the election, many of whom were in Serbia], Liechtenstein,

4/ Spain, Venezuela, Hunan, China & Hong Kong. There was traffic all over into our election system that is supposed to be self-contained, not accessible by the internet at all. We have witnesses who document that it was connected to the internet. We have a study out of

5/ [the Dominion voting system in Antrim] MI, they know that it was connected to the internet. They erased their audit files & their adjudication files, where they dumped over 68% of their ballots into a bin that they call "adjudication" [that would've been thousands + thousands
POLITICS , ELECTIONFRAUD
Conservative Trader
Conservative Trader
@AnandableAnand
How to get rich trading (without getting lucky)

Complete beginner’s guide to wealth of Rs 10 Cr in 10 years

Step 1: start trading live

1/n

Nothing can substitute experience of live trading

No amount of back-test, studies or indicators can substitute training your mind with screen time

As a beginner, In live trading, you will make losses almost everyday

2/n

So here are the conditions which you can’t violate in first year
If you can’t follow these rules, this document is not for you

Start with trading capital of Rs 1 lakhs

Max loss per trade 0.25%, i.e. 250 Rs

Max loss for the day, 1%, i.e. Rs 1000

Max 6 trades in a day

3/n

I know, these conditions will cripple you in terms of what all you can trade and how

But just like any start up, trading is also about making it through initial gruelling constraints of life

You will also learn, how to turn these adverse rules to your advantage

4/n

Btw, you can sell directional banknifty options, obviously you can buy options, can do cash stock trading and much more under these conditions

Think about it, you will be do all kinds of instruments, just that PNL will not be roller coaster ride or exciting like a casino

5/n
TRADING , ALL