[THREAD]: Here are 10 (painful) lessons I've learned writing 3,000+ articles on the internet over the past 7 years.

On writing advice, growth hacks, going viral, and feeling fulfilled in the process 👇

1/ There is only 1 secret to online writing.

Volume wins.

There isn't a writing platform on the internet where this ISN'T the case. Social platforms. Major publications. Every growth period of my writing career happened during months/years of consistent volume.

Period.
2/ Growth hacks are overrated.

In my early 20s, I spent a LOT of time reading digital marketing blogs about how to get 50% more views here, or 20% more subscribers there.

A lot of it is mental masturbation.

You're far better off just consistently creating new content.
3/ Writing that engages/goes viral is emotional.

You don't have to "air your dirty laundry," but you do have to say something that makes the person on the other side of the screen pause, *feel you*, and engage.

This can be done through story, tone, before/after photos, etc.
4/ You don't go viral by getting lucky.

You go viral by publishing day after day, week after week, year after year.

My Quora dashboard is a great example. Out of 1,200+ Answers, less than 100 have gone viral.

That's not luck. That's rolling the dice 1,200+ times.
5/ Not everyone has something interesting to say.

This is a brutal truth, and one of the first big hurdles you have to overcome as a writer online. If your writing isn't engaging, you might not be saying anything unique/compelling/original.

So? Dig deeper.
6/ There is more than 1 way to "make it" ($$$) as a writer.

The publishing world celebrates best-selling authors. The reality? Most are broke.

The writers with the most creative AND financial freedom are all independent. They monetize in a variety of ways—not just book sales.
7/ Ghostwriting is gasoline for your career.

It's lucrative. It's a supercharger for building a powerful network. It teaches you how to write in different voices. It allows you to play with words all day long & practice your craft.

Every writer should also ghostwrite.
8/ Your personal projects will always give you the biggest ROI.

I became a ghostwriter after I had already built myself as a writer on Quora. Nobody paid me to write online. That was a personal investment in myself, and it changed my life.

Always always invest in yourself.
9/ Any writer can make $$ online. Not every writer can get rich.

The easiest ways to make $$ as a writer is by providing a service or teaching. Both, low barrier to entry.

Get here, first. THEN, once you're established as a full-time writer, chase the Great American Novel dream
10/ Being a Writer is not a destination. It's a habit.

Anyone who is actively writing is a writer.

Anyone no longer actively writing (IMO) is not. They're a "retired writer."

Don't wait for the accolade to tell you who you are.

Let your habits speak for you.
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More from Nicolas Cole

I started writing threads on Twitter in 2019.

Since then, I've written more than 200 threads and accumulated over 50,000,000 views on Twitter alone.

Want to know a secret?

I (pretty much) use the same 7 thread templates every time.

🧵👇

Template #1: The Framework Thread

The best frameworks all follow this same recipe:

• To solve X [well-known & difficult] problem
• I do Y [unconventional] thing
• To achieve Z [highly desirable]


Template #2: The Curation Thread

Recipe: "I did all this work—so you don't have to."

But the secret w/ curation threads is to niche down HARD.

"Biz books to read on investing" > "Best biz books" > "Best


Template #3: The "This Just Happened" Thread

Breaking News always has a 24-48 hour hype cycle.

The recipe here is:

• Write about a trending topic
• Provide your own unique take
• Unique take must be relevant to your


Template #4: The "If I Had To Do It Over Again" Thread

Recipe =

• I achieved X
• And made a lot of mistakes along the way
• If I were you, and had to do it all over again, here's what I would do

More from Writing

SHORT THREAD!

Simple Writing Trick to Avoid Plagiarism when using Templates

This may be useful for anyone but the examples here are more relevant to scholarship applicants

In other words, how to avoid the copy & paste syndrome.

Kindly RT to help others.

The past week brought some concerns about plagiarism in scholarship documents. For example:


Plagiarism is unacceptable at any level in academia and may lead to several undesirable outcomes, including revocation of admission offers or conferred degrees. So here is how you can prevent or rid yourself of the copy&paste syndrome


1. Don't use any template at all.
Just follow the darn instructions, or use helpful tips scattered all over the internet. Worry less about perfection.

I understand this may be hard for less experienced scholars. So if you must use a template, continue with the thread.

2. If possible, find more than one template.

This helps you identify the flow of ideas and the commonalities in the template. You can then develop your own unique document from this knowledge.

If you are still confused and must use a template, continue with the thread
I want to talk about how western editors and readers often mistake protags written by BIPOC as "inactive protagonists." It's too common an issue that's happened to every BIPOC author I know.


Often, our protags are just trying to survive overwhelming odds. Survival is an active choice, you know. Survival is a story. Choosing to be strong in the face of the world ending, even if you can't blast a wall down to do it, is a choice.

It's how we live these days.

Western editors, readers, and writers are too married to the three-act structure, to the type of storytelling that is driven by conflict, to that go-getter individualism. Please read more widely out of your comfort zone. A lot of great non-western stories do not hinge on these.

Sometimes I wonder if you're all so hopped up on the conflict-driven story because that's exactly how your colonizer ancestors dealt with people different from them. Oops, I said it, sorry not sorry. Yes, even this mindset has roots in colonialism, deal with it.

If you want examples of non-conflict-driven storytelling google the following: kishoutenketsu, johakyu, daisy chain storytelling/wheel spoke storytelling. There was another one whose name I forgot but I will tweet it when I recall it.
The world's most valuable skill:

Writing effectively.

But colleges charge you 120k and still do a terrible job teaching it.

Instead, here are 9 writing frameworks that cost you nothing and will save you hundreds of hours:

1. Start with building your writing habit by leveraging @jamesclear's Four Laws of Behavior


2. With your writing habit down, study these 10 tips from the world's most legendary marketer: David Ogilvy.


3. Then, immerse yourself in the takeaways from the bible on business


4. Like to learn on the go?

Dive into the creative process of the world's best writers in these 10 episodes of the @timferriss show.

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Great article from @AsheSchow. I lived thru the 'Satanic Panic' of the 1980's/early 1990's asking myself "Has eveyrbody lost their GODDAMN MINDS?!"


The 3 big things that made the 1980's/early 1990's surreal for me.

1) Satanic Panic - satanism in the day cares ahhhh!

2) "Repressed memory" syndrome

3) Facilitated Communication [FC]

All 3 led to massive abuse.

"Therapists" -and I use the term to describe these quacks loosely - would hypnotize people & convince they they were 'reliving' past memories of Mom & Dad killing babies in Satanic rituals in the basement while they were growing up.

Other 'therapists' would badger kids until they invented stories about watching alligators eat babies dropped into a lake from a hot air balloon. Kids would deny anything happened for hours until the therapist 'broke through' and 'found' the 'truth'.

FC was a movement that started with the claim severely handicapped individuals were able to 'type' legible sentences & communicate if a 'helper' guided their hands over a keyboard.