Volume wins.
There isn't a writing platform on the internet where this ISN'T the case. Social platforms. Major publications. Every growth period of my writing career happened during months/years of consistent volume.
Period.
[THREAD]: Here are 10 (painful) lessons I've learned writing 3,000+ articles on the internet over the past 7 years.
On writing advice, growth hacks, going viral, and feeling fulfilled in the process 👇
Volume wins.
There isn't a writing platform on the internet where this ISN'T the case. Social platforms. Major publications. Every growth period of my writing career happened during months/years of consistent volume.
Period.
In my early 20s, I spent a LOT of time reading digital marketing blogs about how to get 50% more views here, or 20% more subscribers there.
A lot of it is mental masturbation.
You're far better off just consistently creating new content.
You don't have to "air your dirty laundry," but you do have to say something that makes the person on the other side of the screen pause, *feel you*, and engage.
This can be done through story, tone, before/after photos, etc.
You go viral by publishing day after day, week after week, year after year.
My Quora dashboard is a great example. Out of 1,200+ Answers, less than 100 have gone viral.
That's not luck. That's rolling the dice 1,200+ times.
This is a brutal truth, and one of the first big hurdles you have to overcome as a writer online. If your writing isn't engaging, you might not be saying anything unique/compelling/original.
So? Dig deeper.
The publishing world celebrates best-selling authors. The reality? Most are broke.
The writers with the most creative AND financial freedom are all independent. They monetize in a variety of ways—not just book sales.
It's lucrative. It's a supercharger for building a powerful network. It teaches you how to write in different voices. It allows you to play with words all day long & practice your craft.
Every writer should also ghostwrite.
I became a ghostwriter after I had already built myself as a writer on Quora. Nobody paid me to write online. That was a personal investment in myself, and it changed my life.
Always always invest in yourself.
The easiest ways to make $$ as a writer is by providing a service or teaching. Both, low barrier to entry.
Get here, first. THEN, once you're established as a full-time writer, chase the Great American Novel dream
Anyone who is actively writing is a writer.
Anyone no longer actively writing (IMO) is not. They're a "retired writer."
Don't wait for the accolade to tell you who you are.
Let your habits speak for you.
Join 10,000+ other writers and get them straight to your inbox, every morning M-F:
https://t.co/aB6kuANb2l
More from Nicolas Cole
I started writing threads on Twitter in 2019.
Since then, I've written more than 200 threads and accumulated over 50,000,000 views on Twitter alone.
Want to know a secret?
I (pretty much) use the same 7 thread templates every time.
🧵👇
Template #1: The Framework Thread
The best frameworks all follow this same recipe:
• To solve X [well-known & difficult] problem
• I do Y [unconventional] thing
• To achieve Z [highly desirable]
Template #2: The Curation Thread
Recipe: "I did all this work—so you don't have to."
But the secret w/ curation threads is to niche down HARD.
"Biz books to read on investing" > "Best biz books" > "Best
Template #3: The "This Just Happened" Thread
Breaking News always has a 24-48 hour hype cycle.
The recipe here is:
• Write about a trending topic
• Provide your own unique take
• Unique take must be relevant to your
Template #4: The "If I Had To Do It Over Again" Thread
Recipe =
• I achieved X
• And made a lot of mistakes along the way
• If I were you, and had to do it all over again, here's what I would do
Since then, I've written more than 200 threads and accumulated over 50,000,000 views on Twitter alone.
Want to know a secret?
I (pretty much) use the same 7 thread templates every time.
🧵👇
Template #1: The Framework Thread
The best frameworks all follow this same recipe:
• To solve X [well-known & difficult] problem
• I do Y [unconventional] thing
• To achieve Z [highly desirable]
In 2021, I published 4 books.
— Nicolas Cole \U0001f6a2 (@Nicolascole77) January 3, 2022
In 2022, I plan on publishing 8.
Here's the 5-step framework I use to write 60,000+ words in 30 hours or less (2,000 words per hour) \U0001f447
Template #2: The Curation Thread
Recipe: "I did all this work—so you don't have to."
But the secret w/ curation threads is to niche down HARD.
"Biz books to read on investing" > "Best biz books" > "Best
Over the past 10 years, I have read over 500 business books.
— Nicolas Cole \U0001f6a2 (@Nicolascole77) January 4, 2022
99% were 1 idea stretched across 300 pages.
They should have been blog posts.
Save yourself the time and just read these 10 \U0001f447
Template #3: The "This Just Happened" Thread
Breaking News always has a 24-48 hour hype cycle.
The recipe here is:
• Write about a trending topic
• Provide your own unique take
• Unique take must be relevant to your
Today, Microsoft announced its acquisition of Activision Blizzard.
— Nicolas Cole \U0001f6a2 (@Nicolascole77) January 18, 2022
$68.7 billion. All cash.
But Activision has had a rough couple years.
\u2022 World of Warcraft dying
\u2022 Overwatch delayed
\u2022 Sexual harassment charges
Microsoft needs to fix these 3 things to be successful:
\U0001f9f5\U0001f447
Template #4: The "If I Had To Do It Over Again" Thread
Recipe =
• I achieved X
• And made a lot of mistakes along the way
• If I were you, and had to do it all over again, here's what I would do
I started writing online when I was 17 years old.
— Nicolas Cole \U0001f6a2 (@Nicolascole77) November 10, 2021
Since then, I've...
\u2022 Written 3,000+ articles online
\u2022 Ghostwritten 1,500+ articles online
\u2022 Published 5 books & 30 "mini-books"
\u2022 Built two 7-figure writing businesses
If I had to start from $0 again, here's what I'd do:
More from Writing
I can second this observation through personal experience. I was only able to start writing because "it's just dumb weeb fanfiction quests, who cares." 100,000 pages of dumb weeb fanfic later, and I actually got better... but only because I was trying my best with every page.
"It's dumb weeb fanfiction" gave me permission to be bad, to vomit things onto the page that I knew fell far short of what I wanted it to be. To just write and write instead of laboring over six paragraphs for weeks like I'd always done before.
But I still *wanted* to be good.
Writing is HARD. And unfortunately, most people don't appreciate just how hard writing (or communication in general) is, and that cultural attitude infects writers, too.
You must give yourself permission to be bad. And realize that all writing is practice.
IT. COUNTS.
And as the folks in my mentions are pointing
... it's an excellent way to find out what actually resonates with other people - putting work out there. Even your early bad stuff you'll cringe at later.
What resonates is NOT easy to tell, because we all, inherently cringe at ourselves, a lot.
I think the mistake a lot of people make is that they write to make a good work instead of writing to make themselves a better writer (who will eventually be able to make good works). The second promotes training and builds humility while the first is just narcissism.
— Dan Kim (@CloneManga) October 31, 2020
"It's dumb weeb fanfiction" gave me permission to be bad, to vomit things onto the page that I knew fell far short of what I wanted it to be. To just write and write instead of laboring over six paragraphs for weeks like I'd always done before.
But I still *wanted* to be good.
Writing is HARD. And unfortunately, most people don't appreciate just how hard writing (or communication in general) is, and that cultural attitude infects writers, too.
You must give yourself permission to be bad. And realize that all writing is practice.
IT. COUNTS.
And as the folks in my mentions are pointing
It gave us hellcow, so it clearly worked
— Argatson (@warhammer651) October 31, 2020
... it's an excellent way to find out what actually resonates with other people - putting work out there. Even your early bad stuff you'll cringe at later.
What resonates is NOT easy to tell, because we all, inherently cringe at ourselves, a lot.
\u201cDumb weeb X\u201d is a concept with a lot of power.
— J (@Becquerl1) October 31, 2020
In 2013, I woke up and said, "I want to write a book about Pokémon."
In 2017, I finally wrote it.
In 2019, thanks to the fine folks at @DelReyBooks, you'll all get to read it.
I'm pleased to announce my epic fantasy debut. Formerly: "Fullmetal Pokémist." Now:
STEEL CROW SAGA.
Seriously, everyone, I can't tell you how thrilled I am to share this one with you. The world is far-flung and weird, and the characters live lives so far removed from mine, but STEEL CROW SAGA is honestly the most personal and autobiographical thing I've ever written
Yeah, I guess I should address that early. STEEL CROW SAGA is not a trilogy. This is a standalone book. I left doors open for someday, but my plan right now is for each of these three books to be its own
Last thing I'll say here: I couldn't have asked for a better team than @DelReyBooks to work with--particularly @tnarwani, who just Gets this book. In our call, she casually cited a semi-obscure Korean movie from ten years ago, unaware it'd been a key influence. That's when I knew
Anyway. Plenty more to tease in the coming year. Thanks again to my friends who got me through it, and especially to @dongwon who saw this weird Toonami regurgitation and immediately believed in it. Today is my triumph, but it's also theirs.
In 2017, I finally wrote it.
In 2019, thanks to the fine folks at @DelReyBooks, you'll all get to read it.
I'm pleased to announce my epic fantasy debut. Formerly: "Fullmetal Pokémist." Now:
STEEL CROW SAGA.
Seriously, everyone, I can't tell you how thrilled I am to share this one with you. The world is far-flung and weird, and the characters live lives so far removed from mine, but STEEL CROW SAGA is honestly the most personal and autobiographical thing I've ever written
Yeah, I guess I should address that early. STEEL CROW SAGA is not a trilogy. This is a standalone book. I left doors open for someday, but my plan right now is for each of these three books to be its own
holy crappppppp i see A THREE BOOK DEAL hidden in there too!!!!!!!!
— do i dare to eat a \U0001f351 (@NicasioSilang) October 31, 2018
Last thing I'll say here: I couldn't have asked for a better team than @DelReyBooks to work with--particularly @tnarwani, who just Gets this book. In our call, she casually cited a semi-obscure Korean movie from ten years ago, unaware it'd been a key influence. That's when I knew
Anyway. Plenty more to tease in the coming year. Thanks again to my friends who got me through it, and especially to @dongwon who saw this weird Toonami regurgitation and immediately believed in it. Today is my triumph, but it's also theirs.
