🚢 Atomic Essays Republishing Framework 🚢

1. Write Atomic Essay
2. Post image on Twitter
3. (Bonus) Copy/paste text as thread
4. Find relevant Question on Quora. Copy/paste Atomic Essay + image.
5. Copy/paste again on Medium.
6. Again on LinkedIn
7. Win

Guide below ✍️🚢👇

[THREAD] How To Find A Mentor (No Matter What Industry You're In)

I have attracted dozens of mentors since I was a teenager. As I've gotten older, I've realized these relationships were the secret to my growth.

Here's how to find mentors of your own 👇👇👇

1/ Don't obsess over finding The Expert.

This is the BIG mistake anyone looking for someone to "mentor them" makes.

All you need is to find someone who knows the very-next-thing you want to learn. Technically, anyone "a little bit further along" can be your mentor.

2/ Start to see everyone around you as A Mentor

- Your co-worker with 1-2 yrs more experience is a mentor
- Your family friend who is always telling "war stories" is a mentor
- Your neighbor, cousin, aunt, uncle who has done what you're trying to do, can all be mentors

3/ Start with 1 question

Mentorship isn't a formal agreement. You don't ask, "Will you be my mentor for life?"

The key is to ask 1 question. See if the person gives you guidance.

Take that guidance. Apply it. Go back and ask a 2nd question. See if they reciprocate.

Repeat.

4/ True mentorships are mutually beneficial

Mentors want to share what they know with people who listen carefully & apply their wisdom.

Why?

It allows the mentor a "2nd chance" at walking their path, imagining what might have happened if they'd known what they know now, sooner

The first-time founder playbook 🧵:

1/ Build in public

Too many founders want to build "in stealth"—so they can do a grand reveal to the world.

Unfortunately, stealth =

• Slower
• Very expensive
• Harder to iterate
• More pressure to make it "perfect"

Building in public = speed & easier to iterate.

2/ Always be "in beta"

Don't ever think your startup will reach an end.

Don't strive for "done."

Even at 600,000 employees and $1.5 trillion in market cap, Amazon still operates as "it's always Day 1."

Greatness should be a forever journey, not a destination.

3/ Name & Claim your category

Before a customer can care about what you do, or what you've made, or what you sell...

THEY HAVE TO KNOW WHAT IT IS.

You should be able to name & claim your category in 2-3 words.

And those 2-3 words should be the nucleus of everything you do.

4/ Hire slow, fire fast

Your first hire is the most important one you'll ever make.

Because that hire is what unlocks:

a) More of your time
b) The future culture of the team

Hire this first person slowly. Make sure it's right.

If it's not, get rid of them ASAP & try again.

[THREAD]: Here are 10 (painful) lessons I've learned writing 3,000+ articles on the internet over the past 7 years.

On writing advice, growth hacks, going viral, and feeling fulfilled in the process 👇

1/ There is only 1 secret to online writing.

Volume wins.

There isn't a writing platform on the internet where this ISN'T the case. Social platforms. Major publications. Every growth period of my writing career happened during months/years of consistent volume.

Period.

2/ Growth hacks are overrated.

In my early 20s, I spent a LOT of time reading digital marketing blogs about how to get 50% more views here, or 20% more subscribers there.

A lot of it is mental masturbation.

You're far better off just consistently creating new content.

3/ Writing that engages/goes viral is emotional.

You don't have to "air your dirty laundry," but you do have to say something that makes the person on the other side of the screen pause, *feel you*, and engage.

This can be done through story, tone, before/after photos, etc.

4/ You don't go viral by getting lucky.

You go viral by publishing day after day, week after week, year after year.

My Quora dashboard is a great example. Out of 1,200+ Answers, less than 100 have gone viral.

That's not luck. That's rolling the dice 1,200+ times.

Over the past 10 years, I have read over 500 business books.

99% were 1 idea stretched across 300 pages.

They should have been blog posts.

Save yourself the time and just read these 10 👇

1/ Marketing

The vast majority of tactical marketing books become outdated after 1-2 years.

Some, after 6 months.

Positioning by Al Ries & Jack Trout is some of the most mind-bending and timeless strategic marketing thinking out

2/ Growth

Did you know the top 10% of consumers in your category can drive 30-70% of the revenue growth?

Superconsumers by @eddiewouldgrow will completely change the way you think about growing your biz.

You don't need "all consumers."

Just

3/ Motivation

Shoe Dog by Phil Knight, founder of Nike, is one of the most inspiring business stories you'll ever read.

And it all started by selling high-quality, low-cost running shoes from Japan.

(A style nobody thought was "cool" at the

4/ Leverage

The Self-Made Billionaire Effect by John Sviokla & Mitch Cohen is all about how Producers can combine conflicting, opposite ideas at the same time to create massive value.

This is the playbook for thinking like a

Hello, writers! How about a thread on LITERARY AGENTS? How to get one, how to talk to one, how to keep one happy. Spoiler alert: I am 100% pro agent and can't imagine not having one on my side. 1/

Why would you want a literary agent?
* you want to be traditionally published
* you want someone experienced to help guide your career
* you want to learn how to edit like a pro
* you want to sell foreign and movie rights
* you want answers to your newbie questions 2/

Why you might *NOT* want a literary agent:
* you want to self publish
* you're not willing to compromise on your edits
* you don't think their expertise is worth 15% of your advance
I... can't think this way. Literary agents have been crucial to my career. 3/

So, how do you get a literary agent?
1. Have a finished, revised, edited, polished manuscript.
2. Write a query letter for your book
3. Send your query to agents who rep your genre and are open to submissions
4. Repeat steps 1-4 until you're offered representation. 4/

So, let's go through those four steps. First of all, you must have a finished, revised, edited, polished book, and it must be sellable. That is, you can't sell a 600k picture book or a 40k adult Fantasy, etc. You must read extensively in the genre you're writing. 5/

Something I see all the time in my research and writing and talk about frequently in my coaching practice is the need to marry fierce self-discipline with fierce self-compassion.

On sustainable success, peak performance, and career advice.

THREAD 👇👇

Self-discipline: Pursuing what one thinks is right despite temptations to abandon it; focus on task hand; showing up consistently, even when you don't want to.

Self-compassion: Being kind to yourself in the midst of struggle; creating space to hold softly what you are feeling.

Research shows clearly that both self-discipline and self-compassion are associated with sustainable peak performance.

Self-discipline is your fuel as you move forward on your respective path. Self-compassion is your guard-rail: it keeps you on course when you go astray.

Self-compassion is especially powerful when things are hard or when you experience failure.

Why? Simple.

If when you fail you are judgmental and beat yourself up all you are doing is wasting energy. If you are kind to yourself, you can simply get up, adjust, and go again.

Self-compassion makes you fearless.

If you cultivate strong self-compassion you can take risks and fail and go to hard places knowing you can hold it all and still be okay.

It doesn't make hard things less hard; it makes you more able to handle them. (See work: @DennisTirchPhD)

I've been talking to @polygon's @TashaRobinson about my books for nearly two decades. She was one of the reviewers to dig into Down and Out in the Magic Kingdom, my debut novel, all the way back in 2003 when she was at @theonion's @TheAVClub.

https://t.co/t55DCpCNAl

1/

She's always had smart things to say about my books (and is never shy about criticizing them) so I was delighted to talk with her about my latest, ATTACK SURFACE, for an interview: "Cory Doctorow on his drive to inspire positive

As the title suggests, the interview digs into the relationship between our narratives about the future and the future itself when it arrives - the delights and perils of dystopianism, a philosophy that I find seductive even as I reject it.

3/

Many conversations and books disabused me of dystopianism, but the turning points came from a pair of woman historians. First: Rebecca Solnit's "A Paradise Built In Hell" - a gorgeous, brilliantly researched book about the true histories of

And second was @Ada_Palmer's legendary end-of-year event with her undergrad Renaissance history students at the University of Chicago:

#NationalAuthorsDay Hi! Here's a thread about how I love you for buying my books anywhere, but I especially love when you support independent bookstores. You can get delivery through @indiebound via a store near you. Read on for places I love around the US and beyond...

In Asheville, North Carolina, go buy or order some great books by authors you love (hint, hint) via @Malaprops! #NationalAuthorsDay

In Chapel Hill, NC visit @FlyleafBooks. If they don't have my books in stock, I bet they'll order them for you! This is also true for other authors! #NationalAuthorsDay

In New York and NJ visit @wordbookstores! Ask for my books if they don't have them, and also buy lots of stuff by other authors! #NationalAuthorsDay

In Washington, D.C. visit @PoliticsProse for all your #NationalAuthorsDay needs. Ask for my books and those of hometown hero @baratunde and also buy cute objects!