Twitter is, by far, the fastest way to build a high-quality audience.

Why?

It's quicker to write insightful tweets than it is to produce 10min YouTube videos or 1400-word blog posts.

Here's a thread of actionable tactics from studying the fastest-growing Twitter accounts.

2/ Fast-growing accounts have two things in common:

1. They spend 30+ minutes per day sourcing and refining 1-3 daily tweets. They don't wing what they say, and they typically sit on each idea for a few days.

2. Key: They write tweets that get *retweeted.*
3/ Retweets bring followers.

We polled people to ask why they retweet. They said:

1. "Retweeting is my bookmarking system for ideas."

2. "I retweet when someone's put elegant words to my thoughts."

3. "I want my followers to know I relate to this statement."
4/ So, to get more RTs:

1. Tweet referenceable content that people will refer back to later.

2. Challenge the status quo with elegance and wit.

3. Pick a debate and argue your side with a novel take.

The most RTed tweets? *Threads with advice like this.*
5/ How to write a tweet:

• Open with a hook: Make it counterintuitive or counter-narrative.
• Concise body: Satisfy the craving your hook created.
• End with a punchy zinger: Summarize implications of your finding and what it means for the reader.
6/ How to source tweet ideas:

1. Read other popular tweets and note every time you have a strong reaction to one. Create a Tweet based on that reaction.

2. Summarize novel facts from Wikipedia, YouTube, and Podcasts.
7/ Keywords triple your reach.

Twitter’s Featured Topics’ algorithm favors tweets with certain keywords.

Inject 1-3 Twitter keywords into your tweet, e.g. sports, investing, or venture capital.
8/ Change your profile to get followers.

• Express value in your bio: "I write tweets to help startups grow."
• Pin your highest value, most RTed tweet
• Ensure your last 3 tweets are interesting
• Measure profile visit → follow rate (use https://t.co/zX1uaHm5L3)
9/ Vanity metrics like # of followers mean little.

You need a way to consistently move people to an owned channel, like a newsletter.

2 ways:

1. Slow: Link your newsletter in your bio.

2. Fast: Tweet half a thread. Tell people to subscribe to get the other half.
10/ Remember that half the benefit of Twitter is connecting with interesting people.

Use a tool like https://t.co/sI9YO0rKLn to search through your followers’ bios.

Then message people when it's mutually beneficial to exchange ideas.
11/ Final thoughts:

• Spend ~30 mins/day and create 1-3 tweets per day
• Optimize tweets for RTs by sharing novel advice
• Generate ideas using reactions to strong opinions
• Inject topic keywords to expand reach
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Hey #optics and #photonics twitter

It's time again for the 2nd annual #top10photonics thread, where I compile my own #top10 best photonics papers list of the year!

See here for last year's thread:
https://t.co/6h82mPAn3w

A thread 👇


Same disclaimers as last time:
1. These aren't just papers that were published in 2020. They are papers that were added to my library in 2020. Some are a little older — some are a lot older. All are interesting or exciting to me in some way.

2. I reiterate - TO ME. This list is highly subjective, and is mostly about what captured my imagination most, not about what will make the biggest impact, or what is most worth funding. The order is mostly arbitrary too. This is just for fun :)

3. Once again I am NOT including any of my papers, or any from my current or former groups. If you're curious about what I do, drop a proverbial tip in my jar and peruse my publication list

And while I have your attention, register for #POM20ja, happening in 2 weeks. (It's free!) It's a completely reinvented @PhotonicsMeetup, and it promises to be a great time!

Now, on to the main event!

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