Twitter is, by far, the fastest way to build a high-quality audience.

Why?

It's quicker to write insightful tweets than it is to produce 10min YouTube videos or 1400-word blog posts.

Here's a thread of actionable tactics from studying the fastest-growing Twitter accounts.

2/ Fast-growing accounts have two things in common:

1. They spend 30+ minutes per day sourcing and refining 1-3 daily tweets. They don't wing what they say, and they typically sit on each idea for a few days.

2. Key: They write tweets that get *retweeted.*
3/ Retweets bring followers.

We polled people to ask why they retweet. They said:

1. "Retweeting is my bookmarking system for ideas."

2. "I retweet when someone's put elegant words to my thoughts."

3. "I want my followers to know I relate to this statement."
4/ So, to get more RTs:

1. Tweet referenceable content that people will refer back to later.

2. Challenge the status quo with elegance and wit.

3. Pick a debate and argue your side with a novel take.

The most RTed tweets? *Threads with advice like this.*
5/ How to write a tweet:

• Open with a hook: Make it counterintuitive or counter-narrative.
• Concise body: Satisfy the craving your hook created.
• End with a punchy zinger: Summarize implications of your finding and what it means for the reader.
6/ How to source tweet ideas:

1. Read other popular tweets and note every time you have a strong reaction to one. Create a Tweet based on that reaction.

2. Summarize novel facts from Wikipedia, YouTube, and Podcasts.
7/ Keywords triple your reach.

Twitter’s Featured Topics’ algorithm favors tweets with certain keywords.

Inject 1-3 Twitter keywords into your tweet, e.g. sports, investing, or venture capital.
8/ Change your profile to get followers.

• Express value in your bio: "I write tweets to help startups grow."
• Pin your highest value, most RTed tweet
• Ensure your last 3 tweets are interesting
• Measure profile visit → follow rate (use https://t.co/zX1uaHm5L3)
9/ Vanity metrics like # of followers mean little.

You need a way to consistently move people to an owned channel, like a newsletter.

2 ways:

1. Slow: Link your newsletter in your bio.

2. Fast: Tweet half a thread. Tell people to subscribe to get the other half.
10/ Remember that half the benefit of Twitter is connecting with interesting people.

Use a tool like https://t.co/sI9YO0rKLn to search through your followers’ bios.

Then message people when it's mutually beneficial to exchange ideas.
11/ Final thoughts:

• Spend ~30 mins/day and create 1-3 tweets per day
• Optimize tweets for RTs by sharing novel advice
• Generate ideas using reactions to strong opinions
• Inject topic keywords to expand reach
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More from Growth Tactics

More from Twitter

A big part of my tweets are inspired by other people's content.

I bookmark everything that looks interesting and go there when in need of inspiration.

This is a thread-recap of the best-saved tweets from 2020 (for me at least) and what you can steal from each one. 🧵👇


The year chart by @jakobgreenfeld

What to steal: the idea and the design

Create a chart with the key moments of your growth. It's a great reflective exercise for you and it can be a great learning experience for your


Let's collaborate by @aaraalto

What to steal: the idea.

Creating a blank piece of content (could be a sentence, a design, a video...) that your audience can later


Advice to first-time info product creators by @dvassallo

What to steal: the insight

This tweet was one of the sparks for me writing the Twitter Thief ($1,3k revenue says it's good


How to be a better writer by @JamesClear

What to steal: the insight

A world-class writer giving free writing lessons. The tweet is from 2019 but I discovered it this
Here are 20 of my best threads from 2020 covering personal finance, entrepreneurship, economics & finance, investment banking ++ useful resources.

Massively grateful to everyone who took time out to read, comment & share these across the year. I really appreciate you.

[Thread]

1. Breaking-in – study notes, free textbooks & past


2. Breaking-in – the job connector


3. Breaking-in – book smart vs. street


4. Personal Finance – MEGA Property

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I like this heuristic, and have a few which are similar in intent to it:


Hiring efficiency:

How long does it take, measured from initial expression of interest through offer of employment signed, for a typical candidate cold inbounding to the company?

What is the *theoretical minimum* for *any* candidate?

How long does it take, as a developer newly hired at the company:

* To get a fully credentialed machine issued to you
* To get a fully functional development environment on that machine which could push code to production immediately
* To solo ship one material quanta of work

How long does it take, from first idea floated to "It's on the Internet", to create a piece of marketing collateral.

(For bonus points: break down by ambitiousness / form factor.)

How many people have to say yes to do something which is clearly worth doing which costs $5,000 / $15,000 / $250,000 and has never been done before.