Twitter is, by far, the fastest way to build a high-quality audience.

Why?

It's quicker to write insightful tweets than it is to produce 10min YouTube videos or 1400-word blog posts.

Here's a thread of actionable tactics from studying the fastest-growing Twitter accounts.

2/ Fast-growing accounts have two things in common:

1. They spend 30+ minutes per day sourcing and refining 1-3 daily tweets. They don't wing what they say, and they typically sit on each idea for a few days.

2. Key: They write tweets that get *retweeted.*
3/ Retweets bring followers.

We polled people to ask why they retweet. They said:

1. "Retweeting is my bookmarking system for ideas."

2. "I retweet when someone's put elegant words to my thoughts."

3. "I want my followers to know I relate to this statement."
4/ So, to get more RTs:

1. Tweet referenceable content that people will refer back to later.

2. Challenge the status quo with elegance and wit.

3. Pick a debate and argue your side with a novel take.

The most RTed tweets? *Threads with advice like this.*
5/ How to write a tweet:

• Open with a hook: Make it counterintuitive or counter-narrative.
• Concise body: Satisfy the craving your hook created.
• End with a punchy zinger: Summarize implications of your finding and what it means for the reader.
6/ How to source tweet ideas:

1. Read other popular tweets and note every time you have a strong reaction to one. Create a Tweet based on that reaction.

2. Summarize novel facts from Wikipedia, YouTube, and Podcasts.
7/ Keywords triple your reach.

Twitter’s Featured Topics’ algorithm favors tweets with certain keywords.

Inject 1-3 Twitter keywords into your tweet, e.g. sports, investing, or venture capital.
8/ Change your profile to get followers.

• Express value in your bio: "I write tweets to help startups grow."
• Pin your highest value, most RTed tweet
• Ensure your last 3 tweets are interesting
• Measure profile visit → follow rate (use https://t.co/zX1uaHm5L3)
9/ Vanity metrics like # of followers mean little.

You need a way to consistently move people to an owned channel, like a newsletter.

2 ways:

1. Slow: Link your newsletter in your bio.

2. Fast: Tweet half a thread. Tell people to subscribe to get the other half.
10/ Remember that half the benefit of Twitter is connecting with interesting people.

Use a tool like https://t.co/sI9YO0rKLn to search through your followers’ bios.

Then message people when it's mutually beneficial to exchange ideas.
11/ Final thoughts:

• Spend ~30 mins/day and create 1-3 tweets per day
• Optimize tweets for RTs by sharing novel advice
• Generate ideas using reactions to strong opinions
• Inject topic keywords to expand reach
If you found this valuable, we go deep on actionable, novel growth tactics in our newsletter.

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More from Growth Tactics

More from Twitter

Here are 20 of my best threads from 2020 covering personal finance, entrepreneurship, economics & finance, investment banking ++ useful resources.

Massively grateful to everyone who took time out to read, comment & share these across the year. I really appreciate you.

[Thread]

1. Breaking-in – study notes, free textbooks & past


2. Breaking-in – the job connector


3. Breaking-in – book smart vs. street


4. Personal Finance – MEGA Property
Today's Twitter threads (a Twitter thread).

Inside: Dependency Confusion; Adam Curtis on criti-hype; Catalytic converter theft; Apple puts North Dakota on blast; and more!

Archived at: https://t.co/Osts9lAjPo

#Pluralistic

1/


This weekend, I'll be participating in Boskone 58, Boston's annual sf convention, where I'm doing panels and a reading.

https://t.co/2LfFssVcZQ

2/


Dependency Confusion: A completely wild supply-chain hack.

https://t.co/TDRNHUX0Ug

3/


Adam Curtis on criti-hype: Big Tech as an epiphenomenon of sociopathic mediocrity, not supergenius.

https://t.co/MYmHOosTk3

4/


Catalytic converter theft: Rhodium at $21,900/oz.

https://t.co/SDMAXrQwdd

5/

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Fake chats claiming to be from the Irish African community are being disseminated by the far right in order to suggest that violence is imminent from #BLM supporters. This is straight out of the QAnon and Proud Boys playbook. Spread the word. Protest safely. #georgenkencho


There is co-ordination across the far right in Ireland now to stir both left and right in the hopes of creating a race war. Think critically! Fascists see the tragic killing of #georgenkencho, the grief of his community and pending investigation as a flashpoint for action.


Across Telegram, Twitter and Facebook disinformation is being peddled on the back of these tragic events. From false photographs to the tactics ofwhite supremacy, the far right is clumsily trying to drive hate against minority groups and figureheads.


Declan Ganley’s Burkean group and the incel wing of National Party (Gearóid Murphy, Mick O’Keeffe & Co.) as well as all the usuals are concerted in their efforts to demonstrate their white supremacist cred. The quiet parts are today being said out loud.


The best thing you can do is challenge disinformation and report posts where engagement isn’t appropriate. Many of these are blatantly racist posts designed to drive recruitment to NP and other Nationalist groups. By all means protest but stay safe.
Following @BAUDEGS I have experienced hateful and propagandist tweets time after time. I have been shocked that an academic community would be so reckless with their publications. So I did some research.
The question is:
Is this an official account for Bahcesehir Uni (Bau)?


Bahcesehir Uni, BAU has an official website
https://t.co/ztzX6uj34V which links to their social media, leading to their Twitter account @Bahcesehir

BAU’s official Twitter account


BAU has many departments, which all have separate accounts. Nowhere among them did I find @BAUDEGS
@BAUOrganization @ApplyBAU @adayBAU @BAUAlumniCenter @bahcesehirfbe @baufens @CyprusBau @bauiisbf @bauglobal @bahcesehirebe @BAUintBatumi @BAUiletisim @BAUSaglik @bauebf @TIPBAU

Nowhere among them was @BAUDEGS to find