LMM @LifeMathMoney has built one of the strongest brands on Twitter, brilliantly using mental models, here the top 10.

Thread

'Twas the night before Christmas, and all through the tweets
Not a user was stirring, not even in fleets
The drafts were all scheduled for the a.m. with care
In hopes that virality soon would be there

The children were all nestled all snug in their snaps
Their instas, their twitches, their lit tiktok apps;
And mamma in her Pinterest, and I in my LinkedIn,
Had just settled down (the edible had kicked in)

When out on the lawn there arose such a ruckus!
I cursed the doorbell stream app I'd deleted for 'Among Us'
Plus the wi-fi was down, so I leapt from my bed
Flung open the window and lifted it over my head.

I could see nothing, I was in no mood for jokes
Snowblinded by moonlight, climate change is no hoax
When what to my furious eyes did appear?
The outline of a sleigh, and eight tiny... I wanna say, deer?

With a round little driver, he was no kind of runt
It was either St. Nick or a damn YouTube stunt.
More rapid than retweets, they came on like vandals
And he whistled and shouted and called out their handles

Twitter: "We've removed thousands of accounts linked to Qanon."

Conspiracy theory spreaders:

Twitter is, by far, the fastest way to build a high-quality audience.

Why?

It's quicker to write insightful tweets than it is to produce 10min YouTube videos or 1400-word blog posts.

Here's a thread of actionable tactics from studying the fastest-growing Twitter accounts.

2/ Fast-growing accounts have two things in common:

1. They spend 30+ minutes per day sourcing and refining 1-3 daily tweets. They don't wing what they say, and they typically sit on each idea for a few days.

2. Key: They write tweets that get *retweeted.*

3/ Retweets bring followers.

We polled people to ask why they retweet. They said:

1. "Retweeting is my bookmarking system for ideas."

2. "I retweet when someone's put elegant words to my thoughts."

3. "I want my followers to know I relate to this statement."

4/ So, to get more RTs:

1. Tweet referenceable content that people will refer back to later.

2. Challenge the status quo with elegance and wit.

3. Pick a debate and argue your side with a novel take.

The most RTed tweets? *Threads with advice like this.*

5/ How to write a tweet:

• Open with a hook: Make it counterintuitive or counter-narrative.
• Concise body: Satisfy the craving your hook created.
• End with a punchy zinger: Summarize implications of your finding and what it means for the reader.