How I grew @prov_pizza 3650% over the last month.

This is me trying to build in public like @thisiskp_ and being transparent like @jackbutcher.

A visual thread. 👇🍕

What I learnt on the Twitter this week:

1. Doug Ford declares State of Emergency. Says he doesn't understand what people don't understand about the rules. Either stay home or go to Walmart to buy essential cream cheese.
2. Ford announces his French lessons are going tray bueno.

3. Kenney announces Alberta will begin procuring their own vaccine because they only have most of the Fed's supply left now.
4. O'Toole announces he just doesn't know how to quit Ezra.
5. Freak storm in Morden, MB; MAGA hat kicked up in the wind; lands on Candace Bergen's head.

6. Canadian Conservative politicians and staffers mourn the loss of Parler which they have never heard of.
7. Kenney signs giant cardboard guarantee saying coal will be mined from Rockies without loss of a single acre of protected land unless it's accidentally delisted and sold.

8. Ford defenestrates MPP Baber from caucus after Baber complains about lockdown. Ford says he's already busy enough locking down Phillips and Oosterhoff.
9. Ontario's Minister of LTCs adheres to lockdown rules and takes three-week vacation under her bed.
10. Où est la Fullerton?

11. Just when you thought Andrew Scheer couldn't defenestrate his reputation any further, Andrew Scheer fully defenestrates himself. Like, maaaddd defenestration going on here.
12. Moments before Parler shuts down, thousands of Canadians post "What does defenderthestation mean?"

Incoming rant.

I'm pressing the "tweet" button as I type, and I'm typing as I think, so there's every possibility that this will drift into tangents and/or nowhere. Of course, that's true pretty much every time I start threading.

I know diddly-squat about physiology.

Friends and family who *do* know anything about physiology regularly mock my (apparently bizarre) theories of how bodies work.

I am not a trustworthy narrator when it comes to things like How Vaccines Work.

I know diddly-squat about epidemiology.

Unlike physiology, where I am firmly in the domain of Messrs. Dunning and Kruger, I've read enough about the subject to understand how little I know.

This is a complicated subject, where obvious truths are seldom either obvious or true.

I also know diddly-squat about public health policy.

Public *transportation* policy is way more in my wheelhouse. But this at least lets me make some useful analogies.

…I mentioned digressions? Yeah, I just started to write a very long digression about public transportation paradoxes, and it was taking away from the point I wanted to make.

7 Tactics To Increase Engagement on Your Threads

// THREAD //

People are constantly seeing the same stuff over and over again on their timeline.

This is why you need to learn how to stand out.

When they’re scrolling you need to grab their attention and reel them into something they want to read.

If you think about it, your job is just to get them to click your tweet. Once that’s done, they’ll be reading your other ones in no time.

In order to get them to click you need to show one of these 7 things:
> authority
> experience
> value
> lesson
> mystery
> opinion
> numbers

The easiest way to write headlines based off of these things is to write out your audience’s objections.

Then, indirectly counter their objection within your headline (sounds cool right?).

An old copywriting trick 😉

1. Authority

“Why should I read your thread? What have you done that makes me trust you”

Headline:
“$97,840 in Profit This Month Using This 5-Step Plan to Make Landing Pages”

Authority shows people you know what you’re doing by telling them a true stat/claim.

It is past due time we talk about microaggressions on interviews (a thread #MedTwitter #AcademicTwitter):

First, microaggressions are harmful! Despite their name, they signal “you don’t belong here” to marginalized groups.

Second, interview days are already nerve-wrecking.

One comment or experience has the ability to undermine an interview day. Applicants may not have the ability to report immediately and anonymously or may fear retribution for doing so. Interview day microaggressions put applicants in an awkward spot in addition to the harm.

They are also not rare experiences. As a Black woman, I have experienced them at multiple institutions and different levels. I’m sharing my stories as examples of what happens, but I have no doubt there are many others, even within your institution, that need to be responded to.

College: I had an in-person panel interview for a full-tuition scholarship. One POC on the panel repeatedly asked, “where are you from?” I was 17 and eager to please, but also knew I didn’t have to share that my ancestors were traumatized thru slavery. I got flustered and bombed.

Med school: A diversity website wrote, we need more physicians of color because they are more likely to serve in underserved communities. While true, the reason we need more representation in medicine is because minoritized groups have been kept out. PERIOD. I didn’t apply there.