Reading this piece from last summer by @normative, I realize that there is a parallel here between Qanon's "Storm" and the Cold War cults that sprang up at various times, but especially in the 70s and the 80s. Bear with me.

A lot of bootstrappers think they have a marketing problem:

"I need to get better at marketing."

But, it's more likely that you have a product problem:

"Do customers really want this? Do they care enough about this to switch to a new solution?"

☝️ this is why most of my book, @marketingdevs, is about:

1. Choosing the right market
2. Building something they want

"If your product is remarkable, getting noticed is a lot easier." – @peldi

I was reminded of this concept again this morning while reading @pjrvs' book (Company of One):

"Sales increase when you honestly evaluate what someone needs and then teach them the value of what you're selling."

To succeed, your product has to offer an outcome that is highly desirable to a large group of customers.

The number of sales your product receives is a multiple of these two variables:

1. How big is the target market?
2. How desirable is the outcome you're offering them?

Sri Devi Karumariamman mandir, Chennai, Tamilnadu

Sri Devi Karumariamman mandir is in Thiruverkadu, a suburb of Chennai. It is said that God Muruga came here and obtained the 'Vel' (spear) from His mother, Goddess Karumari (an avatar of Parvathi) 1/n

to fight the demon Suran and hence this place was called as 'Vel kadu' and became as Verkadu. As per legend Devi Karumariamman once disguised as a soothsayer visited Bhagwan Surya, the Sun God, to predict His future. 2/n

Not realising that the soothsayer is none other than Sakthi Matha, Surya ignored Her. Angered by his indifference, Devi Karumariamman immediately retreated. Bhagwan Surya lost His glory and the earth plunged into darkness. 3/n

Bhagwan Surya then realised His folly and pleaded forgiveness from Devi Karumariamman. In order to pacify mother Karumariamman, Suryadev said that His rays would fall on Her directly twice in a year and touch her feet. (in the month of Panguni (March- April) & during (Sep - Oct)

Mother Karumari Amman is worshipped here in two forms.A swayambu (self manifested) with only head visible above the ground and another one in a graceful sitting posture with all Parasakthi features,with four arms holding skull, sword, trishul, udukkai (damru). 5/n

THREAD: What is Golden Crescent and Golden Triangle and how it impacts India?

Golden Crescent region of South Asia - comprises of Afghanistan, Iran, and Pakistan - which is a principal global site for opium production and distribution.

Golden Triangle is the area where the borders of Thailand, Laos and Myanmar meet at the confluence of the Ruak and Mekong rivers. The Golden Triangle is called so because of the triangular shape formed by the locations of New Delhi, Agra and Rajasthan on a map.

India is wedged bw world’s 2 largest areas of illicit opium production, Golden Crescent & Golden Triangle, that has made Indian borders vulnerable to drug trafficking. It flows from 2 fronts, NW & NE, that possesses dual concern - violation of border & threat to national security

- Golden Crescent is world’s leading opium and cannabis producing region since 1983.

- Its proximity to Indo-Pak border has worsened the trafficking of hashish and heroin into Indian soil

- Trafficking happens through the border states of J&K, Punjab, Rajasthan and Gujarat.

- Golden Triangle is leading opium producing region of the South-east Asia, also an ancient narcotics supply route to North America & Europe.

- Myanmar-Northeast nexus is recognized by NCB as the root of heroin & chemical drugs

- Myanmar produces 80% of heroin produced in world