This is why in the end, Net Revenue Retention is the #1 most important metric in SaaS.
This also means that Salesforce could basically still hit 73% of its plan with 0 new customers.
So Salesforce is the grandperson of SaaS software
The first to hit $100B in market cap
The first to do $10B+ in ARR (and only so far)
And yet, in many ways we know >less< about Salesforce that we used to
It's not just a CRM anymore
5 Interesting Learnings:
This is why in the end, Net Revenue Retention is the #1 most important metric in SaaS.
This also means that Salesforce could basically still hit 73% of its plan with 0 new customers.
In the early days, you’ll probably only have new seats to sell.
But eventually, you’ll probably need a second or third product to sell. We talked about this re: Veeva, Twilio and more here:
This is something a bit non-obvious. Salesforce’s customers that buy > 1 product overall, spend a stunning 10x more.
We also saw this Box, where NRR was >profoundly< higher when customers bought 2-3+ products beyond core Box product
That’s a lot more than the 500 in the “Fortune 500”. As you begin to go upmarket ... assume you have at least 2000+ mega-accounts to target.
No excuses.
Salesforce also has 200+ Customers that spend $10m+ and ~40 spending $20m+ annually.
So when you start to go upmarket, lean in here. It can last for decades
More from Tech
The entire discussion around Facebook’s disclosures of what happened in 2016 is very frustrating. No exec stopped any investigations, but there were a lot of heated discussions about what to publish and when.
In the spring and summer of 2016, as reported by the Times, activity we traced to GRU was reported to the FBI. This was the standard model of interaction companies used for nation-state attacks against likely US targeted.
In the Spring of 2017, after a deep dive into the Fake News phenomena, the security team wanted to publish an update that covered what we had learned. At this point, we didn’t have any advertising content or the big IRA cluster, but we did know about the GRU model.
This report when through dozens of edits as different equities were represented. I did not have any meetings with Sheryl on the paper, but I can’t speak to whether she was in the loop with my higher-ups.
In the end, the difficult question of attribution was settled by us pointing to the DNI report instead of saying Russia or GRU directly. In my pre-briefs with members of Congress, I made it clear that we believed this action was GRU.
The story doesn\u2019t say you were told not to... it says you did so without approval and they tried to obfuscate what you found. Is that true?
— Sarah Frier (@sarahfrier) November 15, 2018
In the spring and summer of 2016, as reported by the Times, activity we traced to GRU was reported to the FBI. This was the standard model of interaction companies used for nation-state attacks against likely US targeted.
In the Spring of 2017, after a deep dive into the Fake News phenomena, the security team wanted to publish an update that covered what we had learned. At this point, we didn’t have any advertising content or the big IRA cluster, but we did know about the GRU model.
This report when through dozens of edits as different equities were represented. I did not have any meetings with Sheryl on the paper, but I can’t speak to whether she was in the loop with my higher-ups.
In the end, the difficult question of attribution was settled by us pointing to the DNI report instead of saying Russia or GRU directly. In my pre-briefs with members of Congress, I made it clear that we believed this action was GRU.
So we had to develop technologies like this to barely manage control over limited areas in Iraq's few urban centers. Only ~8 in 100 Iraqi adults owns a personal vehicle. That rate is > 1 car/adult in America yet I have never seen any doctrine paper or work of fiction address this
We've seen and struggled in civil conflicts with instant, local, universal, distributed communications (cell phone era, basically every conflict since 2000). We've seen and struggled in conflicts with instant, global, universal distributed communications (everything since 2011).
The world's most overfunded military and glow in the dark agencies struggle and largely fail to contain conflicts where fhe vast, vast majority of people are locked into a ~5mi radius of their home.
How can they possibly contain a conflict in a nation with universal car ownership and the most developed road network in the world? The average car can travel over 400 miles on one tank of gas, how can you contain the potential of that kind of mobility?
I think that's partially why the system was so freaked out by 1/6. Yes, most of it is histrionics but you don't decide to indefinitely turn your capital into the Baghdad Green Zone with fortifications and 25k troops over histrionics alone.
Hey guys, just a friendly reminder. We're watching you. pic.twitter.com/bGwi1uJBwT
— CIA Metadata Analyst with 8 kids (@CiaKids) September 23, 2019
We've seen and struggled in civil conflicts with instant, local, universal, distributed communications (cell phone era, basically every conflict since 2000). We've seen and struggled in conflicts with instant, global, universal distributed communications (everything since 2011).
The world's most overfunded military and glow in the dark agencies struggle and largely fail to contain conflicts where fhe vast, vast majority of people are locked into a ~5mi radius of their home.
How can they possibly contain a conflict in a nation with universal car ownership and the most developed road network in the world? The average car can travel over 400 miles on one tank of gas, how can you contain the potential of that kind of mobility?
I think that's partially why the system was so freaked out by 1/6. Yes, most of it is histrionics but you don't decide to indefinitely turn your capital into the Baghdad Green Zone with fortifications and 25k troops over histrionics alone.
One of the best decisions I made during a very turbulent 2020 was to leave conventional coding behind and embrace the #nocode movement. @bubble made this a reality. Although my own journey thus far is premature, I’ve learned a lot so here’s a power thread on....
‘How I created @buildcamp sales funnel landing page in under 2hours’.
Preview here 👇
https://t.co/s9P5JodSHe
Power thread here 👇
1. Started with a vanilla bubble app ensuring that all styles and UI elements were removed. Created a new page called funnel and set the page size to 960px as this allows the page to render proportionately on both web and mobile when hitting responsive breakpoints.
2. Began dropping elements onto the page to ‘find the style’. These had to be closely aligned to our @buildcamp branding so included text, buttons and groups - nothing too heavy. Played around with a few fonts, colors and gradients and thus pinned down the following style guide.
3. Started to map out sections using groups as my ‘containers’ to hold the relevant information and imagery needed to pad out the sales pitch. At this point, they were merely blocks of color #ff6600 with reduced opacity set to 5% to ease page flair.
‘How I created @buildcamp sales funnel landing page in under 2hours’.
Preview here 👇
https://t.co/s9P5JodSHe
Power thread here 👇
1. Started with a vanilla bubble app ensuring that all styles and UI elements were removed. Created a new page called funnel and set the page size to 960px as this allows the page to render proportionately on both web and mobile when hitting responsive breakpoints.
2. Began dropping elements onto the page to ‘find the style’. These had to be closely aligned to our @buildcamp branding so included text, buttons and groups - nothing too heavy. Played around with a few fonts, colors and gradients and thus pinned down the following style guide.
3. Started to map out sections using groups as my ‘containers’ to hold the relevant information and imagery needed to pad out the sales pitch. At this point, they were merely blocks of color #ff6600 with reduced opacity set to 5% to ease page flair.
